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CINDY'S PORTOFOLIO

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Cindy // Universitas Pelita Harapan // Portofolio

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Page 1: CINDY'S PORTOFOLIO
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HELLO! My name is Cindy, it’s very nice to meet you!

I’m a 20 years old graphic designer. I’ve been

studying Visual and Communication Design in

Universitas Pelita Harapan, Karawaci, and will

be graduate soon in 2013. I like to have a new

experience, I am willing to learn, and I always

give my best in everything I do.

Page 5: CINDY'S PORTOFOLIO

CINDY // GRAPHIC DESIGNER // CURRICULUM VITAE 05

Personal Info

Sex : Female

Place of birth : DKI Jakarta

Date of birth : 30 October 1991

Address : Jl. Raya Kelapa Gading Permai

A/3A, North Jakarta, 14240

Telephone : (021) 451 4231

Mobile : 087882377648

E-mail : [email protected]

Skills

Adobe Programs • Adobe Illustrator CS5

• Adobe Photoshop CS5

• Adobe Flash CS5

• Adobe InDesign CS5

Microsoft Offices • Microsoft Office Word

• Microsoft Office Power Point

• Microsoft Office Excel

Formal Education

1995 - 1997 Bunda Mulia Kindergarten,

Mangga Besar, Central Jakarta

1997 - 2003 St. Don Bosco 2 Elementary School,

Pulomas, North Jakarta

2003 - 2006 St. Don Bosco 2 Junior High School,

Pulomas, North Jakarta

2006 - 2009 St. Don Bosco 2 Senior High School,

Pulomas, North Jakarta

2009 - 2013 Faculty of Design and Planning,

Pelita Harapan University,

Lippo Karawaci, Tangerang

Seminar & Organization

2008 • ESMOD Workshop, International

Fashion University Group

• Creative committee of St. Don

Bosco 2’s “Christmas Celebration”

2009 • Creative committe of St. Don Bosco

2’s event of the year, “Music3logy”

• “Slow Speed” Seminar, Kompas

and International Design School

• Roadshow Campus to Campus

Seminar, “How To Be Creativepreneurs”

by Concept Graphic Design Magazine

2010 • Committee and participant of “Under

The C” art exhibition, UPH

• Mentoring Committee of Artbound

DKV 2010, HMJ DKV UPH

2011 • Publication committee of Artbound

DKV 2011, HMJ DKV UPH

• Committee of BEM Rayon 1 KOPERTIS

Wilayah III, BEM UPH, Design Division

• Committee of BEM Gathering 2012,

BEM UPH, Registration Division

2012 * Top 35 finalists of Miss UPH Scholarship

• Participant of Printed Graphic Exhibition

GRATAK, Mall Summarecon Serpong

* 2D & 3D Motion Graphic Workshop

• 3D Sculpture Seminar & Animation

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CINDY // GRAPHIC DESIGNER // PORTOFOLIO 13

contentshotel nikko jakarta company profile

message from the president 03

hotel pro�le 04

history of hotel nikko jakarta 05

vision and mission 07

hotel nikko locations 09

hotel room and facilities 11

catering 25

terms and condition 27

HOTEL ROOMS &FACILITIES

HOTEL NIKKO JAKARTA • COMPANY PROFILE11

ROOMS AND SUITES

Hotel Nikko International has developed very rapidly in recent years. Hotel Nikko Jakarta o�ers great deals on luxury hotel room

accommodations and services. The rooms and suites are very comfortable yet luxury.

Hotel Nikko Jakarta announces the completion of Phase 1 and 2 of its major Guest Room Renovation Program with 317 newly renovated rooms

now available to guests. With this newly renovated rooms, making a total of 427 guest rooms (Main Tower and Nikko Tower) available to visitors

from Indonesia and around the world. The newly renovated Guest Rooms feature the most modern technology and details including Wi-Fi

Internet and Cable Internet connection.

All newly renovated rooms feature one LCD TV, e�cient working desk for business guests and a stylish glass bathroom partition which separates

bedrooms from the elegant fully renovated bathrooms. The new renovations also include Apartments and Studios for long staying guests.

1. Superior Room

The newly renovated Superior rooms feature

elegant new furnishings, carpets and decor in

line with the o�erings of a major �ve-star

international hotel. All of the

newly-renovated rooms at Hotel Nikko

Jakarta overlook the prime locations of

Thamrin and Menteng.

All newly-renovated rooms feature one LCD

TV, e�cient working desk for business guests

and a stylish glass bathroom partition which

separates bedrooms from the elegant fully

renovated bathrooms.

Rooms are 21-25sqm, with con�gurations of

Superior King with one king size bed and

Superior Twin with two single beds.

Located at the 3rd to 9th �oors in the Main

Tower, the rooms feature modern and

contemporary designs with mini-bar, �at TV

and high speed internet.

HOTEL NIKKO JAKARTA • COMPANY PROFILE 12

NIKKO MAIN TOWER

In Nikko Main Tower there are 4 options of

rooms you can choose. There are Superior

Room, Studio Room, Premier Room, and

Apartement Room.

• COMPANY PROFILE 12

At Hotel Nikko Jakarta, we envisioned Hotel Nikko Jakarta as a dynamic and leading standard

hotel, rendering above-par service, consistent with shared and sustained corporate growth and

development; where everyone feels at home, and where everyone works as a team; with a

sense of pride, security and belongingness.

Exceptional and personalized service, exceeding expectations, and inspiring a connection to

our brand in the experiences we provide.

VISION ANDMISSIONVISION ANDMISSION

HOTEL NIKKO JAKARTA • COMPANY PROFILE07

OUR VISION

OUR MISSION

We are committed to provide TOTAL CUSTOMER SATISFACTION through: 1. Providing alert,

competent and personalized service; 2. Assuring wholesome and safe accommodation; 3.

Enhancing cooperation and teamwork in the organization; 4. Ensuring employee's welfare and

development; and 5. Working towards globally competitive service. We are exceptional

operators of contemporary 4 and 5 star hotels and create value in every encounter with our

owners, guests and associates.

Jl. MH. Thamrin 59, Jakarta 10350, Indonesiawww.nikkojakarta.com

COMPANY PROFILE

COMPANY PROFILE

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14 CINDY // GRAPHIC DESIGNER // PORTOFOLIO

XL BROADBANDAdvertising MediaPhotoshop & Illustrator

These are some of advertising media for XL

Broadband promotion, such as poster,

magazine ad, pop up ad, and direct mail.

The goal of the advertising is to introduce XL

broadband to the audience, to infrom the

bene�t of using XL broadband, and to

perusade them to use XL broadband.

This advertising’s target audiences are

teenagers. The joyful design with vivid colors

and graphic elements / vectors are used to

give a “young” impression and character.

Page 15: CINDY'S PORTOFOLIO

CINDY // GRAPHIC DESIGNER // PORTOFOLIO 15

WATERBOM PIKAdvertising Media

Photoshop & Illustrator

These are advertising medias ( magazine ad,

billboard ad, poster ad, pop up web ad ) for

Waterbom PIK Jakarta student rate promotion,

“Buy 10 get 1 free”. The target audiences for

the advertising are kids and teenagers.

Keywords for the Waterbom PIK advertising

are fun and excitement. The photographs,

graphic elements, typos, and bright / vivid

colors used in the advertising are used to show

fun and excitement ambience.

Page 16: CINDY'S PORTOFOLIO

NESTLE PURE LIFEAdvertising MediaPhotoshop & Illustrator

The goal of this advertising is to inform audiences about Nestle

Pure Life bottled water and to persuade them to buy Nestle Pure

Life bottled water. The advertising’s target audiences are families.

Keywords for Nestle Pure Life advertising media are pure, clean,

and hygiene.The color palettes such as blue, light blue, and white

are used to support keywords and give a calm and clean ambience.

16 CINDY // GRAPHIC DESIGNER // PORTOFOLIO

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CINDY // GRAPHIC DESIGNER // PORTOFOLIO 17

PIG POG FLASH GAMEIllustrator & Flash CS5

An interactive new media class’ project, an original �ash mini

game “PIG POG” made with Flash CS5. The mission in this

mini game is to catch falling fruits and to avoid falling wood

and rock thrown by bad monkeys within the time given. This is

an all-age game, with a cute, funny, and colorful illustrations.

Page 18: CINDY'S PORTOFOLIO

SELF PORTRAITDigital ImagingNikon D90 & Photoshop

A computer graphic project, digital

imaging using a portrait of myself.

The keywords of the work are modern

and futuristic which is shown by the

image of human robot.

18 CINDY // GRAPHIC DESIGNER // PORTOFOLIO

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CINDY // GRAPHIC DESIGNER // PORTOFOLIO 19

SURREAL DIDigital Imaging

Nikon D90 & Photoshop

A computer graphic project, surreal

digital imaging, using a self portrait. The

concept of the project is vintage surreal.

Keywords for this digital imaging are

feminine, beauty, and graceful.

Page 20: CINDY'S PORTOFOLIO

20 CINDY // GRAPHIC DESIGNER // PORTOFOLIO

CENTURY GOTHICTypography ProjectPhotoshop & Illustrator

A layout and typography project. These

are book covers, a novel “The Eye of The

Whale” by Douglas Carlton Abrams, “Face

to Face With Whales” by Flip and Linda

Nicklin, and a book that contains history,

informations, applications, and many more

about Century Gothic typeface.

Century Gothic is a geometric sans-serif

typeface. It gives a modern, simple, clean,

and strong impression. This typeface is

very suitable for display and headlines.

Page 21: CINDY'S PORTOFOLIO

CINDY // GRAPHIC DESIGNER // PORTOFOLIO 21

Typography is the art and technique of arranging type in

order to make language visible. The arrangement of type

involves the selection of typefaces, point size, line length,

leading ( line spacing ), adjusting the spaces between

groups of letters ( tracking ) and adjusting the space

between pairs of letters ( kerning ). Type design is a closely

related craft, which some consider distinct and others

a part of typography; most typographers do not design

typefaces, and some type designers do not consider

themselves typographers. In modern times, typography

CENTURY GOTHIC BOOKLET • TYPOGRAPHY INTRODUCTION 05

Typography is performed by typesetters, compositors,

typographers, graphic designers, art directors, comic

else who arranges type for a product. Until the Digital Age,

typography was a specialized occupation. Digitization

opened up typography to new generations of visual

designers and lay users. According to David Jury,

“Typography is now something everybody does.”

WHAT IS TYPOGRAPHY?

CENTURY GOTHIC IS A

GEOMETRICSANS SERIF TYPEFACE

DESIGNED FOR MONOTYPEI M A G I N G I N Y E A R 1 9 9 1

MEET THE FAMILY !THERE ARE FOUR FAMILIES INCENTURY GOTHIC TYPEFACE

REGULARB O L DI T A L I CB O L D I T A L I C

CINDY // GRAPHIC DESIGNER // PORTOFOLIO

broadcasts - to add emotion to mass communication. I M AI N Y

MEET THE FAMILY !THECE

REGULARBIBI T A L IGGG

CCCCCC

G

C

GG

C

GG

C

GThe Century Gothic face is distinct for its single-

storey lowercase a and g. Century Gothic has a pure

geometry, and does not possess the subtle variation in

stroke width. Century Gothic does not have a descender stroke width. Century Gothic does not have a descender

on lowercase u ( making it appear like a Greek upsilon ). on lowercase u ( making it appear like a Greek upsilon ).

CENTURY GOTHIC BOOKLET • TYPEFACE SURGERY 27

THE STRUCTURE

-----------------------------------------------------------------

----------------------------------------------------------------------------------------------------

More than any other More than any other More than any other part of the body, the x - height can dramatically affect type’s readibilityC

design based on

CC

geometric shape

C OOOrdguirdguiNo serifs

rdguiNo bracket

rdguiDiagonal is vertical

Stroke is uniformedthroghout

large and

rdguiround tittle

rdguiNo descender

x-h

eig

ht

x-h

eig

ht

Century Gothic also has larger, rounder tittles on letters Century Gothic also has larger, rounder tittles on letters

such as i and j. Century Gothic has no bracket and has

no serifs. Century Gothic has an enlarged x-height and

modern digital systems. Century Gothic is a Monotyped

sans serif typeface. Lineale typefaces or geometric

typefaces constructed on simple geometric shapes, typefaces constructed on simple geometric shapes,

circle or rectangle. For example are the letter O, C, and circle or rectangle. For example are the letter O, C, and

G in Century Gothic, they are very symmetric, and the G in Century Gothic, they are very symmetric, and the

idea of the design came from a geometrical shape which idea of the design came from a geometrical shape which

is circle.

ascender

cap height

Ocap height

Obaselinebaseline

earear

rdguiear

rdguirdguiear

rdgui

Page 22: CINDY'S PORTOFOLIO

22 CINDY // GRAPHIC DESIGNER // PORTOFOLIO

www.fonz.org

Smithsonian’s National Zoological Park 3001 Connecticut Avenue, N.W.

Washington, D.C. 20008

202 633 - 4240

Friends of the National

Smithsonian’s National Zoological Park 3001 Connecticut Avenue, N.W.

2005 FONZ ANNUAL REPORT

Friends of the National

ANNUAL REPORTPhotoshop & Illustrator

A redesign of an annual report of FONZ

“Friends of The National Zoo”.

The concept of the annual report is safari.

The color palette is adjusted to the concept,

using colors such as cream, light brown, dark

brown. The red color is used as a highlight in

titles and subtitles. The typeface for this annual

report is Helvetica Neue Lt Std which gives a

clear and tidy look.

Page 23: CINDY'S PORTOFOLIO

CINDY // GRAPHIC DESIGNER // PORTOFOLIO 23

2005 FONZ ANNUAL REPORT • EDUCATING AND INSPIRING THE PUBLIC

OCTOBER 28, 29, 30 :

BOO AT THE ZOO

EDUCATING AND INSPIRING THE PUBLICORT • E2005 FONZ ANNUAL REPOR

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

Decorated trails led costumed participants to nearly 50 treat Decorated trails led costumed participants to nearly 50 treat Decorated trails led costumed participants to nearly 50 treat Decorated trails led costumed participants to nearly 50 treat

stations, hands-on activities, and opportunities to watch stations, hands-on activities, and opportunities to watch

elephants, lions, and tigers stomp and smash pumpkins elephants, lions, and tigers stomp and smash pumpkins

donated by local growers. Boo at the Zoo provided more donated by local growers. Boo at the Zoo provided more

than $238,000, including $61,500 in sponsorships, for

FONZ public education programs.

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :

BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO

Decorated trails led costumed participants to nearly 50 treat Decorated trails led costumed participants to nearly 50 treat

stations, hands-on activities, and opportunities to watch stations, hands-on activities, and opportunities to watch

elephants, lions, and tigers stomp and smash pumpkins elephants, lions, and tigers stomp and smash pumpkins

donated by local growers. Boo at the Zoo provided more donated by local growers. Boo at the Zoo provided more

than $238,000, including $61,500 in sponsorships, for

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :

at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)

In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-

OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :

BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO

FONZ EVENTS 2005

February. . . . . . . . . . . . . . . .Cheetah Cub Naming Contest

March. . . . . . . . . . . . . .North American Wildlife Celebration

April. . . Panda Month, African-American Family Celebration

May .. . . . .Tiger Cub Birthday Party, Bird Fest, Guppy Gala

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . National ZooFari

June . . . . . . . . . . . . .Cockadoodle Zoo, Sunset Serenades

July. . . . . . . . . . . . . . . . . . . . . . . . . . . . .Sunset Serenades

August . . . . . . . . . . . . Sunset Serenades, Brew at the Zoo

. . . . . . . . . . . . . . . . . .Giant Panda Cub Naming Contestxx

September . . . . . . . . . . . . . . . . . . . . . . . . . .Fiesta Musical

October . . . . . . . . . . . . . . . . . . . . . . . . . . . Boo at the Zoo

December . . . . . . . . . . . . . . Children’s Holiday Celebration

FONZ EVENTS 2005

February. . . . . . . . . . . . . . . .Cheetah Cub Naming Contest

March. . . . . . . . . . . . . .North American Wildlife Celebration

April. . . Panda Month, African-American Family Celebration

August . . . . . . . . . . . . Sunset Serenades, Brew at the Zoo

. . . . . . . . . . . . . . . . . .Giant Panda Cub Naming Contestxx

September . . . . . . . . . . . . . . . . . . . . . . . . . .Fiesta Musical

2005 FONZ ANNUAL REPORT • FINANCIAL REPORT

Years Ended December 31

2004 2005

ASSETS

Cash and cash equivalents 1,708,529 2,966,903

Investments 3,559,427 2,829,335

Accounts receivable 302,248 454,280

Pledges receivable 3,138,343 3,854,462

Inventory 942,457 656,279

Prepaid expenses 102,223 70,978

Property and equipment, net 2,696,184 2,275,934

Total assets 12,449,411 13,108,171

LIABI

Liabilities:

Accounts payable and accured expenses 1,214,268 784,431

Deferred revenue 136,012 72,327

Total Liabilities 1,350,280 856,758

Net assets:

Unrestricted net assets:

Undesignated 224,110 42,032

Board-designated 1,683,691 1,431,660

Total unrestricted net asset 1,907,801 1,473,692

Temporarily restricted net assets 9,021,330 10,632,721

Permanently restricted net assets 170,000 145,000

Total net assets 11,099,131 12,251,413

Total liabilities and net assets 12,449,411 13,108,171

FRIENDS OF THE NATIONAL ZOO STATEMENTS OF FINANCIAL POSITION

stations, hands-on activities, and opportunities to watch stations, hands-on activities, and opportunities to watch stations, hands-on activities, and opportunities to watch stations, hands-on activities, and opportunities to watch

elephants, lions, and tigers stomp and smash pumpkins elephants, lions, and tigers stomp and smash pumpkins

donated by local growers. Boo at the Zoo provided more

than $238,000, including $61,500 in sponsorships, for

donated by local growers. Boo at the Zoo provided more

than $238,000, including $61,500 in sponsorships, for

October . . . . . . . . . . . . . . . . . . . . . . . . . . . Boo at the Zoo

December . . . . . . . . . . . . . . Children’s Holiday Celebration

August . . . . . . . . . . . . Sunset Serenades, Brew at the Zoo

. . . . . . . . . . . . . . . . . .Giant Panda Cub Naming Contestxx

September . . . . . . . . . . . . . . . . . . . . . . . . . .Fiesta Musical

Accounts receivable

Pledges receivable

Inventory

Prepaid expenses

Property and equipment, net

Accounts payable and accured expenses

Total unrestricted net asset

Temporarily restricted net assets

Permanently restricted net assets

Total liabilities and net assets

2005 FONZ ANNUAL REPORT • SUPPORTING CONSERVATION, SCIENCE AND ANIMAL CAREE AND ANIMANIMAL CARE

Accounts payable and accured expenses

Deferred revenue

Unrestricted net assets:

Board-designated

Total unrestricted net asset

Temporarily restricted net assets

Permanently restricted net assets

supp

orting

Total liabilities and net assetsTotal liabilities and net assetsconservation

Accounts payable and accured expenses

Deferred revenue

Total Liabilities

Unrestricted net assets:

Undesignated

Board-designated

Total unrestricted net asset

Temporarily restricted net assets

Permanently restricted net assets

Total net assets

supp

orting

Total liabilities and net assets

supp

orting

conservation conservation

science and animal care

Accounts receivable

Pledges receivable

Inventory

supp

orting

science and animal care

science and animal care

conservation ,

Funding from FONZ supported many important Zoo Funding from FONZ supported many important Zoo

and conservation initiatives related to giant pandas, exhibit

improvements, and support for interns, trainees, and post-

and conservation initiatives related to giant pandas, exhibit

improvements, and support for interns, trainees, and post-

doctoral students.

FONZ has long been a primary source of funding for science FONZ has long been a primary source of funding for science FONZ has long been a primary source of funding for science FONZ has long been a primary source of funding for science

and conservation programs at the National Zoo. The boost and conservation programs at the National Zoo. The boost and conservation programs at the National Zoo. The boost and conservation programs at the National Zoo. The boost

concessions enabled FONZ to increase its support for these concessions enabled FONZ to increase its support for these

programs. During 2005, FONZ funded close to $1 million programs. During 2005, FONZ funded close to $1 million

of work by National Zoo scientists, including $170,000 of work by National Zoo scientists, including $170,000

for research on giant pandas. Much of the infrastructure for research on giant pandas. Much of the infrastructure

of Conservation and Research Center (CRC) science was of Conservation and Research Center (CRC) science was

funded by FONZ. Laboratory associates and technicians funded by FONZ. Laboratory associates and technicians

and research post-docs all received some FONZ support. In and research post-docs all received some FONZ support. In

addition to giant pandas, animals studied at least in part with addition to giant pandas, animals studied at least in part with

FONZ funds included sloth bears, Asian elephants, clouded FONZ funds included sloth bears, Asian elephants, clouded

leopards, Eld’s deer, black-footed ferrets, cheetahs, desert leopards, Eld’s deer, black-footed ferrets, cheetahs, desert

tortoises, and golden lion tamarins. Among the disciplines tortoises, and golden lion tamarins. Among the disciplines

and techniques employed in these studies: geographic

information systems (GIS), genetics, endocrinology,

supp

orting

science and animal care

science and animal care

reproductive biology, ecology, behavior management, and reproductive biology, ecology, behavior management, and reproductive biology, ecology, behavior management, and reproductive biology, ecology, behavior management, and reproductive biology, ecology, behavior management, and

enrichment.enrichment.

supp

orting

supp

orting

science and animal care

science and animal care

supp

orting

science and animal care

science and animal care

supp

orting

science and animal care

science and animal care

In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers

supp

orting

supp

orting

science and animal care

science and animal care

In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers

participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo

supp

orting

supp

orting

supp

orting

science and animal care

science and animal care

supp

orting

science and animal care

science and animal care

participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo

staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide

supp

orting

supp

orting

supp

orting

supp

orting

science and animal care

science and animal care

variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah

science and animal care

science and animal care

variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah

cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging

supp

orting

supp

orting

supp

orting

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging

supp

orting

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

collected during these watches not only help to improve collected during these watches not only help to improve collected during these watches not only help to improve collected during these watches not only help to improve collected during these watches not only help to improve

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

collected during these watches not only help to improve collected during these watches not only help to improve collected during these watches not only help to improve

the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute

to the knowledge of the animals in the broader zoological

the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute

to the knowledge of the animals in the broader zoological to the knowledge of the animals in the broader zoological to the knowledge of the animals in the broader zoological to the knowledge of the animals in the broader zoological to the knowledge of the animals in the broader zoological

community.community.community.community.

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

community.community.

science and animal care

science and animal care

science and animal care

science and animal care

FONZ’s Adopt a Species program was a wild success FONZ’s Adopt a Species program was a wild success FONZ’s Adopt a Species program was a wild success FONZ’s Adopt a Species program was a wild success

science and animal care

science and animal care

science and animal care

science and animal care

FONZ’s Adopt a Species program was a wild success FONZ’s Adopt a Species program was a wild success FONZ’s Adopt a Species program was a wild success

in 2005. The program supports the care of the National in 2005. The program supports the care of the National in 2005. The program supports the care of the National in 2005. The program supports the care of the National

science and animal care

science and animal care

science and animal care

science and animal care

in 2005. The program supports the care of the National in 2005. The program supports the care of the National in 2005. The program supports the care of the National

Zoo’s more than 2,000 animals by helping to fund exhibit Zoo’s more than 2,000 animals by helping to fund exhibit Zoo’s more than 2,000 animals by helping to fund exhibit Zoo’s more than 2,000 animals by helping to fund exhibit

science and animal care

science and animal care

Zoo’s more than 2,000 animals by helping to fund exhibit Zoo’s more than 2,000 animals by helping to fund exhibit Zoo’s more than 2,000 animals by helping to fund exhibit

improvements and the purchase of medical supplies and improvements and the purchase of medical supplies and improvements and the purchase of medical supplies and

science and animal care

science and animal care

improvements and the purchase of medical supplies and improvements and the purchase of medical supplies and

equipment, as well as enrichment items. People can “adopt” equipment, as well as enrichment items. People can “adopt” equipment, as well as enrichment items. People can “adopt”

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

equipment, as well as enrichment items. People can “adopt” equipment, as well as enrichment items. People can “adopt”

one of 32 Zoo animals at different support levels ranging one of 32 Zoo animals at different support levels ranging one of 32 Zoo animals at different support levels ranging

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

science and animal care

one of 32 Zoo animals at different support levels ranging one of 32 Zoo animals at different support levels ranging

support. Beginning in October, FONZ offered a special support. Beginning in October, FONZ offered a special

2005 FONZ ANNUAL REPORT • EXECUTIVE SUMMARY

exec

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ecut

ive

sum

mar

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ary

2005 NNUAL REP2005 FONZ ANNUAL

The Smithsonian’s National Zoo enjoyed a bumper crop of The Smithsonian’s National Zoo enjoyed a bumper crop of

visitors in 2005, thanks in good part to the birth of giant visitors in 2005, thanks in good part to the birth of giant visitors in 2005, thanks in good part to the birth of giant

panda cub Tai Shan in early July, as well as the ever-panda cub Tai Shan in early July, as well as the ever-panda cub Tai Shan in early July, as well as the ever-

cheetah cubs, and other new additions. Visitation to the Zoo cheetah cubs, and other new additions. Visitation to the Zoo cheetah cubs, and other new additions. Visitation to the Zoo cheetah cubs, and other new additions. Visitation to the Zoo cheetah cubs, and other new additions. Visitation to the Zoo

reached more than 1.9 million, our highest total since 2002.

In a year that brought new leadership and celebrated new In a year that brought new leadership and celebrated new In a year that brought new leadership and celebrated new In a year that brought new leadership and celebrated new In a year that brought new leadership and celebrated new

animals to the Zoo, FONZ, with help from its members, animals to the Zoo, FONZ, with help from its members, animals to the Zoo, FONZ, with help from its members, animals to the Zoo, FONZ, with help from its members, animals to the Zoo, FONZ, with help from its members,

partners, and sponsors, supported the National Zoo in partners, and sponsors, supported the National Zoo in partners, and sponsors, supported the National Zoo in

most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—

merchandising, food service, and parking—generated merchandising, food service, and parking—generated merchandising, food service, and parking—generated merchandising, food service, and parking—generated merchandising, food service, and parking—generated merchandising, food service, and parking—generated merchandising, food service, and parking—generated

near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the

Zoo’s animal care, exhibition, education, and conservation Zoo’s animal care, exhibition, education, and conservation Zoo’s animal care, exhibition, education, and conservation Zoo’s animal care, exhibition, education, and conservation Zoo’s animal care, exhibition, education, and conservation Zoo’s animal care, exhibition, education, and conservation

programs. Membership grew, with a hearty infusion of nearly programs. Membership grew, with a hearty infusion of nearly programs. Membership grew, with a hearty infusion of nearly programs. Membership grew, with a hearty infusion of nearly programs. Membership grew, with a hearty infusion of nearly

6,000 new households. More children and adults attended 6,000 new households. More children and adults attended 6,000 new households. More children and adults attended 6,000 new households. More children and adults attended 6,000 new households. More children and adults attended

our camps and classes and traveled with FONZ than ever our camps and classes and traveled with FONZ than ever our camps and classes and traveled with FONZ than ever our camps and classes and traveled with FONZ than ever our camps and classes and traveled with FONZ than ever

before.

FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who

contribute to the Zoo in a variety of important roles, from contribute to the Zoo in a variety of important roles, from contribute to the Zoo in a variety of important roles, from contribute to the Zoo in a variety of important roles, from contribute to the Zoo in a variety of important roles, from

gardening assistants to behavior watchers to interpretive gardening assistants to behavior watchers to interpretive gardening assistants to behavior watchers to interpretive

guides to event supporters. These generous, dedicated guides to event supporters. These generous, dedicated guides to event supporters. These generous, dedicated guides to event supporters. These generous, dedicated guides to event supporters. These generous, dedicated

people contributed more than 95,000 hours of service to

the Zoo this year. Their efforts were far-reaching: FONZ the Zoo this year. Their efforts were far-reaching: FONZ the Zoo this year. Their efforts were far-reaching: FONZ the Zoo this year. Their efforts were far-reaching: FONZ

volunteers, for example, interacted with an estimated 1.3 of volunteers, for example, interacted with an estimated 1.3 of volunteers, for example, interacted with an estimated 1.3 of volunteers, for example, interacted with an estimated 1.3 of volunteers, for example, interacted with an estimated 1.3 of

the 1.9 million-plus Zoo visitors in 2005.

These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast

well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/

FONZ website rocketed to 23 million, as the world shared FONZ website rocketed to 23 million, as the world shared FONZ website rocketed to 23 million, as the world shared FONZ website rocketed to 23 million, as the world shared FONZ website rocketed to 23 million, as the world shared

the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among

other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also

spiked.

Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a

dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests

to increase interest and monetary support for new exhibits, to increase interest and monetary support for new exhibits, to increase interest and monetary support for new exhibits, to increase interest and monetary support for new exhibits, to increase interest and monetary support for new exhibits, to increase interest and monetary support for new exhibits,

animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and

their conservation. Tens of thousands of people attended their conservation. Tens of thousands of people attended their conservation. Tens of thousands of people attended their conservation. Tens of thousands of people attended their conservation. Tens of thousands of people attended their conservation. Tens of thousands of people attended

these events in 2005. The largest fundraisers, the spring these events in 2005. The largest fundraisers, the spring these events in 2005. The largest fundraisers, the spring these events in 2005. The largest fundraisers, the spring these events in 2005. The largest fundraisers, the spring these events in 2005. The largest fundraisers, the spring

ZooFari and the fall Boo at the Zoo, raised $300,000 and ZooFari and the fall Boo at the Zoo, raised $300,000 and ZooFari and the fall Boo at the Zoo, raised $300,000 and ZooFari and the fall Boo at the Zoo, raised $300,000 and ZooFari and the fall Boo at the Zoo, raised $300,000 and ZooFari and the fall Boo at the Zoo, raised $300,000 and

more than $238,000, respectively. Corporate sponsorship more than $238,000, respectively. Corporate sponsorship more than $238,000, respectively. Corporate sponsorship more than $238,000, respectively. Corporate sponsorship more than $238,000, respectively. Corporate sponsorship more than $238,000, respectively. Corporate sponsorship

of the contests alone earned $100,000 to support panda of the contests alone earned $100,000 to support panda of the contests alone earned $100,000 to support panda of the contests alone earned $100,000 to support panda of the contests alone earned $100,000 to support panda of the contests alone earned $100,000 to support panda

research. The Adopt program, in which contributors “adopt” research. The Adopt program, in which contributors “adopt” research. The Adopt program, in which contributors “adopt” research. The Adopt program, in which contributors “adopt” research. The Adopt program, in which contributors “adopt” research. The Adopt program, in which contributors “adopt”

animals at different support levels, raised more than $217,000 animals at different support levels, raised more than $217,000 animals at different support levels, raised more than $217,000 animals at different support levels, raised more than $217,000 animals at different support levels, raised more than $217,000

for the care of Zoo animals. And the Young Professionals for the care of Zoo animals. And the Young Professionals for the care of Zoo animals. And the Young Professionals for the care of Zoo animals. And the Young Professionals for the care of Zoo animals. And the Young Professionals

program raised $60,000 in support for conservation science program raised $60,000 in support for conservation science program raised $60,000 in support for conservation science program raised $60,000 in support for conservation science program raised $60,000 in support for conservation science program raised $60,000 in support for conservation science

programs.

2005 FONZ ANNUAL REPORT • EXECUTIVE SUMMARY2005 FONZ ANNUAL REPORT • EXECUTIVEEXECUTIVE S SUMMARY

All told, in 2005, FONZ provided direct cash support

to the Zoo in the amount of $4.9 million. This amount

came from funds raised through the special events and

programs such as those just mentioned, as well as from

concessions and parking net income and donations

from individuals, corporations, and foundations. In

addition to providing funds for Zoo projects, FONZ also

supports the Zoo by managing and operating the majority

of the Zoo’s in-park programs and outreach efforts.

These operations include education, volunteer, and

membership programs, visitor services such as information

aides, special events, website management, and the

promotion of Zoo events and programs. In 2005, the cost

of these staff-provided services totaled $2.6 million. Thus,

including cash support and FONZ staff services—totaled

about $7.5million.

well as a planned new habitat for our Asian elephants,

will transform the top of the Zoo in coming years. 2005

provided an important foundation for these initiatives, one

upon which FONZ will build as we continue to support the

Zoo and its revitalization under a new master plan that will

be developed in 2006.

2005 FO

302,248 454,280

3,138,343 3,854,462

942,457 656,279

102,223 70,978

2,696,184 2,275,934

12,449,411 13,108,171

1,214,268 784,431

136,012 72,327

1,350,280 856,758

224,110 42,032

1,683,691 1,431,660

1,907,801 1,473,692

9,021,330 10,632,721

170,000 145,000

11,099,131 12,251,413

12,449,411 13,108,171

2005 FONZ ANNUAL REPORT • PROVIDING GUEST SERVICES

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

2002 2003 2004 2005

Food Service Revenues

Page 24: CINDY'S PORTOFOLIO

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GROOMING TRENDS 2012

A BIG BREATHEflorence and the machine

KATE MOSSthe fashion icon

XEVI MUNTANEinspirational photographer

HIP HANG OUT PLACEpastis kitchen & bar

the stunning

SUI HE

LOMBOK ISLANDthe paradise

JAKARTA FASHIION WEEK

ISSUE

Rp. 4

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24 CINDY // GRAPHIC DESIGNER // PORTOFOLIO

EDITORIAL MAGAZINEPhotoshop & Illustrator

An editorial class’ project, , a fashion magazine. The

concept of this magazine is edgy and modern. The target

audience of this magazine are modern, young, and active

women, who love to read and interested in fashion and modern

lifestyle, age 25-30 years old, who live in big city like Jakarta.

E MAGZ

Page 25: CINDY'S PORTOFOLIO

E MAGZ FROM THE EDITOR

12 E MAGAZINEAPRIL 2012 42

F

CIndy [email protected]

inally it’s summer, the season where joy and fun begins! Put away the parkas and coats.

Pull out those bikinis, light cardigans, peep toe shoes and precious, light cotton sweet

dresses. It is time to celebrate the sun and the fun!

This summer romance is in bloom. Designers captured the bright essence of �oral patterns,

mint green color, bright solids and eccentric patterns. Vintage pieces mixed with �air of edgy

modern contemporary are the it looks for your summer strolls through the beach.

In this issue, we are bringing summer fashion trends for you guys. We give you choices and

references to style your summer and we had the privilege of interviewing the amazing and

inspirational international supermodel Sui He. I’m happy to introduce Sui He to you. Some of

you may know Sui He, as her road to become supermodel and Victoria Secret’s Angels has

been a stellar series of successes: after emerging as the winner in the television show Make

Me a Supermodel, she went on to become a member of that model elite, a Victoria’s Secret

angel, and has walked for Chanel in Paris. Sui He is a stunning Asian-Chinese, a truly global

beauty, and one model who literally stopped me in my tracks when she dropped by the E

Fashion Magazine of�ce, she was that special.These are two articles, you don’t want to miss.

We are excited to feature Rachel Antonoff’s autumn / winter looks and her current spring /

summer looks, too. Antonoff is a talented designer in Manhattan and recently showed at New

York fashion week. For those of you interested in international fashion, we

have pictures from Dany Atrache’s autumn / winter show at Paris Fashion

Week and pieces about Bangkok’s, Tokyo’s and Moscow's fashion weeks.

The April issue is jam-packed with fashion, beauty, accessories and shoes

galore for the fashionistas just beginning her runway walk through life and

the elegant veterans, who have seen the fashion styles come and go and

repeat themselves again. The schedule this year is better than ever and we

will, of course, be there on the ground covering every fashion moment. So,

don’t forget to catch up with us!

We hope you have a delightful summer and spend some time soaking up

the sun and relaxing. Happy summer!

CINDY // GRAPHIC DESIGNER // PORTOFOLIO 25

Sui He is an Asian model who is known for her unique �gure and popularising edgy-chic look in the beginning of 2008. She became really popular in fashion world and fashion designers love her. She is also the �rst Asian model who entered Victoria Secret runway and became one of the Victoria Secrets’ Angel.

the stunning

SUI HE

IT’S SUMMER ALREADY, THE SEASON WHERE JOY AND FUN STARTS! GRAB YOUR CLOTHES, GO OUT, FEEL THE SUNSHINE, AND LET THE FUN BEGINS!

SUMMER

• PHOTOGRAPHY : camilla akrans STYLING : yosica pricilla

E MAGZ

24 E MAGAZINEAPRIL 2012

evi Muntané is a fashion photographer born in

Barcelona in 1977 and living in one of the most

beautiful cities in the world, New York. Specialied

in the fashion photography �eld, he works for both

editorial content & commercial pictures. His portfolio

includes pictures from Dazed & Confused, GQ, Marie

Claire, Interview Magazine and much more.

Xevi Muntané is one of the most celebrated photographer

of nowadays fashion scene, was in charge of creating

Pull and Bear new Spring/Summer 2012 campaign. Kylie

Minogue or Pedro Almodovar posed in front of his

camera; he signed countless fashion editorials for the

most prestigious magazines and his work is know all

around the world.

“We spent a whole week in Cuba, three days of shooting

and two days of location,” he says. Any remarkable

Xevi Muntané is one of the most celebrated and inspirational photographer nowadays in fashion scene all over the world. Xevi Muntané is famous for his way of capturing the model and bring the best of it. His motto is “If you're doing your best, You won't have any time to worry about failure, Because what you think today will create your tomorrow!”

the inspirationalXEVI MUNTANE

remember that while shooting at the “Malecón” a guy sat

right behind the models. And it’s six kilometers long! I

politely asked him if he could sit behind me instead of

behind the models, and he said no, he didn´t want to

move. ”

Apart from incidents like this ( each session will have their

own ), we asked Xevi how such shootings are planned or

how much room they leave to improvisation. “It’s all

completely planned, although there are always incidents

that I think help to improve the result.

” Had you ever been to Cuba before? “No, never, and I

have really wanted to go since long ago. Cuba is great. I

really want to come back for a vacation”. What was the

best and worst moment of the session? “There were no

bad moments! The only bad thing is there was no internet

at or the connection was really bad.”

X

E MAGZ

E MAGZ COVER STORY

20 E MAGAZINEAPRIL 2012 21

SH: I love going to the beach. The most beautiful beach

I’ve ever been to is Boracay in the Phillipines.

: Fashion is such an international industry. Do you feel

that with your work?

SH: Absoultely, and you can see that everytime you’re

at a show or on a shoot. The models, the make-up, the

photographers and the designers – everyone is from a

different place, and I feel really lucky to spend so much

time with so many interesting people from all parts of the

world.

: Do you have a favorite place?

SH: I love anywhere where my friends are!

: Do you get to go home often?

SH: Not really. But I try not to think about it too much.

: What do you miss most from home?

SH: My papa and my mama.

: Oh no! It’s because you’re working so much! Let’s

talk a little bit about your career. How were you

discovered?

SH: I was the winner of a national modeling competition

at the age of 17, before I entered into a modeling career. I

was still a high school student back then.

: Okay, that’s amazing. Did you ever think about

fashion as a career, or even an industry?

SH: I never really thought about it as a career. I initially

only wanted to try out modeling as just an experience. I

thought it would be something fun to try, but I never

thought about it becoming a job.

: When did you frist come to New York, and what were

your �rst impressions?

SH: I �rst came to New York in January, 2011, for

fashion week. My �rst impression was that the weather

was really cold. The city was very diverse and I felt free

being in the city. I live in the Lower East Side now, and I

love it.

: Did you have fun working with us? What was your

impression of Terry?

SH: Yes! I loved this shoot. The background music set

the perfect atmosphere. It was surprisingly easy for me to

work with a top notch photographer like Terry. He was

lovely, super nice, and made me feel comfortable.

: Have you had any photo shoots or jobs that you

really loved? Any good stories?

SH: I recently did a shoot for Vogue China’s sixth

anniversary with Inez and Vinoodh. There were six of us

on the cover, and we were all wearing different colorful

dresses. Based on the ressed we all named each other

different nicknames, like Mermaide, Lotus Lady and

Heroine. It made for a really enjoyable shoot, and I’ll never

forget it.

: What about catwalk shows? Do you like them?

SH: Oh, yes. I love catwalk. I feel really con�dence and I

love being a center of attention. That feels good.

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CINDY // GRAPHIC DESIGNER // PORTOFOLIO 27 26 CINDY // GRAPHIC DESIGNER // PORTOFOLIO

E MAGZ

74 E MAGAZINEAPRIL 2012

astis Bar and Kitchen is the Mediterranean -

come - Italian Kitchen and Bar in Aston at the

Kuningan Suites which was launched at the end

of the 2008. Although this oasis is considered semi-�ne

dining, the service, cuisine and décor oozes �ne dining.

In Pastis, your derriere is spoilt for where to park. Choose

to sit at the elegant bar where a 4.5 litre bottle of Chivas

lives, in the nonchalant restaurant which accommodates

one very long bench-table which encourages mingling,

on smaller dining tables which peer out onto a striking

tree-lined garden where you can also relax comfortably

on lounge chairs under chic sunbrellas.

The sight of the white walls, white colonial-style windows

and shutters, white kitchen cabinets �lled with colourful

fruit, the hanging French ceiling fans along with pots,

P

Pastis Kitchen & Bar is already being famous for its cozy and homey dining place. The name Pastis comes from the French liquor so it's no wonder Pastis

has a wide variety of wine selections. Pastis designed with all white wood stuffs and a touch of warm brown. It brings coziness and intimate ambiance.

KITCHEN & BAR

There is also a self-contained lounge to the left of the

restaurant where smoking is permitted, and on weekend

evenings, a house - music DJ spins his decks to a hip

young crowd.

During the day, this lounge feels very bright and cosy as

natural light streams in through the large white-paned

windows with romantic white colonial shutters. In addition

to all this, Pastis has its own wine cellar where you can

purchase very fairly priced Italian, Chilean, Argentinian and

Australian wines.

75

E MAGZE MAGZ

E MAGZ SUMMER DESTINATION

70 E MAGAZINEAPRIL 2012 71

STUNNING Kate Moss for Liu Jo Spring 2012 Ad.

ombok is an island in West Nusa Tenggara ( Nusa

Tenggara Barat or NTB ) province, Indonesia. It

forms part of the chain of the Lesser Sunda

Islands, with the Lombok Strait separating it from Bali to

the west and the Alas Strait between it and Sumbawa to

the east. It is roughly circular, with a " tail " ( Sekotong

Peninsula ) to the southwest, about 70 km across and a

total area of about 4,725 km² ( 1,825 sq mi ).

The provincial capital and largest city on the island is

Mataram. It is somewhat similar in size and density with

neighboring Bali and shares some cultural heritage, but is

administratively part of NTB along with sparsely

populated Sumbawa. It is surrounded by a number of

smaller islands locally called Gili. The island is home to

some 3.16 million Indonesians as recorded in the

decennial 2010 census, and in 4 regencies along with the

provincial capital Mataram.

• THE UNDISCOVERED PARADISE

Tourism is an important source of income on Lombok.

The most developed tourism area of the island is on the

west coast of the island and is centered about the

L

township of Senggigi. The immediate

surrounds of the township contain

the most developed tourism facilities.

The west coast coastal tourism strip

is spread along a 30 kilometres strip

following the coastal road north from

Mataram and the nearby currently

airport at Ampenan.

The principal tourism area extends to

Tanjung in the northwest at the foot

of Mount Rinjani and includes the Sire

and Medana Peninsulas and the high

highly popular Gili Islands lying

immediately offshores. These three

small islands are most commonly

accessed by boat from Bangsal near

Pemenang, Teluk Nare a little to the

south, or from further south at Senggigi and the Mangsit

beach. A large number of hotels and resorts in Lombok

offer accommodations ranging from budget to luxurious.

Recently direct fast boat services have been running from

Bali making a direct connection to the Gili islands.

Although rapidly changing in character, the Gili islands still

provide both a lay-back backpacker's retreat and a high

class resort destination. Other tourist destinations include

Mount Rinjani, Gili Bidara, Gili Lawang, Narmada Park

and Mayura Park and Kuta ( distinctly different from Kuta,

Bali ). The Kuta area is also famous for its beautiful, large

deserted, white sand beaches. Sekotong, in southwest

Lombok, is popular for its numerous and diverse scuba

diving locations. The South Lombok sur�ng is considered

some of the best in the world and includes Desert Point

at Banko Banko in the southwest of the island.

The northern west coast near Tanjung has many new

upmarket hotel and villa developments centreed about

the Sire and Medana peninsular nearby to the Gili islands

and a new boating marina at Medana bay. These new

developments complement the already existing 5 star

resorts and a large golf course already established there.

The years leading up to 2010 has seen

a rapid revival and promotion of tourism

recovery in the tourism industry. The big

number of visitors has far surpassed the

pre-2000 levels. All the signs indicate the

long term trend will see a steadyincrease

in the number of visitor arrivals.

Both the local government and many of residents

recognise that tourism and services related to tourism will

continue to be a major source of income for the island.

The island's natural beauty and the customary hospitality

of its residents make it an obvious tourist destination.

Lombok retains the allure of an undeveloped and natural

environment. Tourism visits to this tropical island are

increasing again as both international and local tourists

are re-discovering the charms of Lombok. With this new

interest comes the development of a number of boutique

resorts on the island providing quality accommodation,

food and drinks in near proximity to relatively unspoiled

countryside.

The Indonesian government is actively promoting both

Tourist development started in the

mid-1980s, when Lombok attracted

attention as an 'unspoiled' alternative to

Bali. Initially, low budget bungalows

proliferated at places like the Gili islands

and Kuta, Lombok on the South Coast.

Lombok and neighboring Sumbawa as

Indonesia's number two tourism

destination after Bali. The President of

Indonesia, Susilo Bambang Yudhoyono,

the Ministry of Cultural and Tourism and

the regional Governor have made public

statements supporting the development

of Lombok as a tourism destination and

setting a goal of 1 million visitors

annually by the year 2012 for the

combined destination of Lombok and

Sumbawa.

This has seen infrastructure

improvements to the island including

road upgrades and the construction of

a much delayed new International

airport in the islands south.

The island's natural beauty and the customary hospitality of its residents make it an obvious tourist destination

E MAGZ

46 E MAGAZINEAPRIL 2012 42

Minty green is a breeze of fresh air in your wardrobe and combines well with staples like black, gray and white as well as with other pastel choices. Wear all solid basics or combine them with patterned pieces • Zerlyna Merilla

Mint Green Suede Pumps,Giuseppe Zanotti

Mint Green Handbag, CHLOE

Mint Green Nail Lacquer, O.P.I

Mint Green Dress,Dorothy Perkins

Mint Green Heart Patterned Short,

Forever 21

Mint Green Watch,ASOS Watch

Mint Green Blazer,A.L.C Clothing

Mint Green Cut Out Neck Dress,TOPSHOP

mint green

E MAGZ

E MAGZ MODEL’S LIFE

34 E MAGAZINEAPRIL 2012 35

The Council of Fashion Designers of the America

honored Kate Moss, who often appears nude in photo

graphs, for her fashion sense. During the early 1990s,

Moss fueled the craze for wai�sh models, showing off

her exceptionally slim frame in controversial ads for

Calvin Klein fragrances. In recent years, though, Moss,

31, became a mother and has become well known for

setting trends in her classically eclectic British style.

Among the items Moss popularized are the now

ubiquitous Ugg Australia boots and the much coveted

Balenciaga handbag. She’s modeled for many of the

top fashion houses, including Chanel and Burberry.

David Bowie was to present Moss with her style icon

award Monday night at a black-tie gala at Manhattan’s

public library.

• KATE MOSS STYLE

Moss ushered in the heroin chic look in 1993 ( which

prompted much speculation over her weight ) with a

highly publicised campaign for Calvin Klein. Her charm

in photographs also drew criticism from then-President

of the United States Bill Clinton, who spoke out against

the growing heroin chic trend.

She has garnered many awards for her style, including

the Council of Fashion Designers of America's fashion

in�uence award and a place on the Vanity Fair magz

international best-dressed list. In the early part of the

21st century, she was, together with actress Sienna

Miller, one of the main proponents of boho-chic. She

appears on the cover of Vanity Fair's September 2006

style issue. In recent years, she has popularised denim

cutoff shorts, Ugg boots, ballet �ats, Vivienne West

wood Pirate Boots, skinny jeans, waistcoat, Alexander

McQueen's skull scarf, the Louis Vuitton's Sprouse

Leopard Cashmere Scarf, and the Balenciaga bags.

• CAMPAIGNS

Moss has had campaigns with major Italian, French,

American, and British designers including Gucci, Dolce

& Gabbana, Calvin Klein, Chanel, Rimmel, and Bulgari.

She has been featured in fashion spreads in most

major fashion magazines including UK, US, and French

Vogue magazines, Another Man, Vanity Fair, the Face,

and W. Moss has appeared on the cover of British

Vogue 30 times.

In addition to dozens of other international Vogue magz

covers, and has been featured on the cool cover of 17

issues of W mag, including one issue with nine different

covers that featured the model. W magz even names

Moss its muse ( September 2003 issue ). She has work

with the most well-known photographers in the fashion

industry, such as Mario Testino, Juergen Teller, and

Peter Lind Bergh, and won the prestigious Vogue /

CFDA award from the Fashion Designers of America in

July 2005 as Fashion Inspiration.

STUNNING Kate Moss for Liu Jo Spring 2012 Ad.

E MAGZ

74

E MAGZE MAGZE MAGZE MAGZ FASHION MAKE UP

48 E MAGAZINEAPRIL 2012

For Spring / Summer 2012 the fresh face look introduced in the fall will return. The warmer season brings warm, luminous faces with just a hint of color. There will be bright, vibrant colors with pastel shades. Babydoll nude look is a trend! • Zerlyna Merilla

Chantecaille's Cheek Shades,Rp. 276.000,-. What better way to achieve this season's pretty, �ushed cheeks?

Bobbi Brown Shimmer Brick,Rp. 360.000,-. Metallic lids wereseen at shows from Fendi to Ashish,this award-winning Shimmer Brickcreate the rose-gold eyes and instantly make you look better.

Elizabeth Arden Eight Hour Cream,Rp. 252.000,-. Pat McGrath used it on the cheekbones at Lanvin and on the eyelids at Prada - and she's one of many. Once you start using it you'll wonder how you coped without it.

Dolce & Gabbana Eye Mascara,Rp. 264.000,-. Fabulously �uttery lashes were one of the key trends for spring/summer 2012, D&G Mascara for the kind of feminine, volumised lashes we all want.

CHANEL Vitalumiére Aqua,Rp. 372.000,- compact foundation for a lightweight, sheer �nish look.

NARS’ Pure Matte Lipstick in Madere Rp. 222.000,- A good nude lip was a major feature of spring / summer 2012's minimalist look

Dolce & Gabbana Eye ShadowRp. 252.000,- for a smokeyeye look that makes your eyeslook stunning.

TOPSHOP Heart of Gold Nail Polish Rp. 72.000,- use thisfantastically shimmery polish as a base, top it with a pattern and you’re good to go.

E MAGZ SUMMER DESTINATION

42

E MAGZ FASHION RUNWAY

52 E MAGAZINEAPRIL 2012 42

ince 2008 the Fashion Week

is held at the Paci�c Place

shopping mall in the South

Jakarta and organized as a great

collaboration between the Municipal

Government of Jakarta, major stake

holders of the fashion industry and

The Femina group. All the shows are

invites-only, targeted to socialites,

celebrities, buyers, local and foreign

media and all who love fashion.

The JFW is organized by event

management company, the Azura

Activation, part of the publishing

company Femina Group, which since

its founding in 1971 has been active

in promoting the Indonesian fashion

industry through various editorial

initiatives as well as events.

In Jakarta Fashion Week 2012,

Indonesia’s most

leading designers

such as Tex Savario,

Sebastian Gunawan,

Biyan, and Danny S.

S

on Friday in the Fashion Tent at the Paci�c Place Mall. It marked the end of the

annual, week-long event, showcasing the latest collections of 180 Indonesian

and international designers in 50 shows.

Jakarta Fashion Week /JFW celebrated the country’s up-and-coming amazing

fashion designers, featured celebrities, socialites and fashionistas and linked

international buyers with designers, offering �edgling labels the chance to �nd

retailers for their products.

On Friday, JFW 2012 presented the highly anticipated Dewi Fashion Knights.

Themed “Celebrating Women,” more than 600

attendees saw amazing special collections

from �ve top names in Indonesian fashion that

have made headlines in local scene in 2011.

New York-based Indonesian August Soesastro

presented his latest collection titled “Restu

Bumi” (“Blessings of the Earth”). The items in

the collection were made of pineapple and

water hyacinth �bers. “I’m environmentalist,”

said Auguste. “I only use natural �bers as

they’re biodegradable. What springs forth from the Earth will return to the

Earth.” Auguste illustrated his craftsmanship in his haute couture collection,

show casing jackets with seamless sleeves that highlighted the perfect

physical contours of the models — well-tailored pants also accentuated their

limbs and added a strong sense of con�dence in their gaits.

Sally Koeswanto’s collection “Love, Passion and Lust” invited longing stares

from the ladies in the audience. The line was inspired by the legend of the

Fenghuang ( Phoenix ), which symbolizes femininity in Chinese mythology. It

featured 10 pieces of evening wear that brought out a strong and sexy aura

Jakarta Fashion Week is held annually and aimed to provide directions to theIndonesian fashion industry as well as a vehicle to demonstrate its wealth intalents and creativity.

as well as a vehicle to demonstrate its wealth intalents and creativity.

2cm 0.5cm

Page 27: CINDY'S PORTOFOLIO

CINDY // GRAPHIC DESIGNER // PORTOFOLIO 27

2cm 0.5cm

Page 28: CINDY'S PORTOFOLIO

28 CINDY // GRAPHIC DESIGNER // PORTOFOLIO

ILLUSTRATIONSMix media on paper

These are some illustrations that I made

using mix media such as drawing pen,

watercolors, pencil colors, poster colors,

pastels, etc.

Page 29: CINDY'S PORTOFOLIO

CINDY // GRAPHIC DESIGNER // PORTOFOLIO 29 29

Page 30: CINDY'S PORTOFOLIO

30 CINDY // GRAPHIC DESIGNER // PORTOFOLIO

Page 31: CINDY'S PORTOFOLIO

CINDY // GRAPHIC DESIGNER // PORTOFOLIO 31

PACKAGING DESIGNHand drawing & Illustrator

These are some works on packaging design for my study’s

project. The picture below are the design for “Scoops” ice

cream’s packaging design for teenagers, available in two

�avours; “Very Berry & Cream” and “Chocolate Cookies &

Cream”. The next picture will show “Ultra Milk” packaging

design for kids, in two �avours, full cream and chocolate.

Page 32: CINDY'S PORTOFOLIO

32 CINDY // GRAPHIC DESIGNER // PORTOFOLIO

Diproduksi Oleh / Produced by: PT Ultrajaya Milk Industry Tbk.PO BOX 1230, Bandung 40012, IndonesiaBPOM RI MD 414110150022Isi bersih: 1000 ml (33.8 �.oz)

FROM FRESH

MILK

CONTAINS 11 VITAMINS

AND 6 MINERALS

PHOSPO R , C A L C I U M

VIT A , D , B 1 , B 2 , B 6 , B12

DARI SUSU

SEGAR

MENGANDUNG 11 VITAM

IN

DAN 6 MINERAL

FOSFO R , K A L I U M

VIT A , D , B 1 , B 2 , B 6 , B12

SUSU ULTRA adalah susu sapi yang dipersiapkan menggunakan teknologi

UHT dan dikemas secara aseptik.

Kualitasnya tetap terjaga selama kemasan masih tertutup meskipun tidak

disimpan dalam lemari es.

Dengan kemasan multilapis kedap cahaya dan udara yang paling melindungi susu dari pengaruh suhu dan sinar matahari yang dapat

menurunkan kualitas susunya.

Disarankan minum SUSU UHT kaya kalsium sekurang-kurangnya 2 gelas (500ml) setiap hari untuk melengkapi kebutuhan keluarga akan 11 vitamin dan 6 mineral. Susu UHT cocok untuk anak

usia diatas 1 tahun.

Komposisi :Susu Sapi Segar

Ingredients :Fresh Milk

KOCOK DAHULU SEBELUM DIBUKASHAKE BEFORE OPENING

SETELAH DIBUKA SEGERA TUTUP RAPAT DAN SIMPAN DI KULKAS

DENGAN SUHU DIBAWAH 4C.BAIK DIKONSUMSI DALAM 4 HARI

Layanan Konsumen(toll free / bebas pulsa) :

0-800-11-ULTRA (8 5 8 7 2)[email protected]

Diproduksi Oleh / Produced by: PT Ultrajaya Milk Industry Tbk.PO BOX 1230, Bandung 40012, IndonesiaBPOM RI MD 414110150022Netto: 1000 ml (33.8 �.oz)

INFORMASI NILAI GIZI(NUTRITION FACTS)

Takaran Saji 250 mlServing Size 250 ml / 8.45 �.ozJumlah Sajian per Kemasan : 4Servings per Container : 4

JUMLAH PER SAJIAN (AMOUNT PER SERVING)Energi Total 190 kkal Energi dari Lemak 45 kkalTotal Energy 190 kcal Energy from Fat 45 kcal

%AKG / %DV*

Lemak Total (Total Fat) 5g 8% Lemak Jenuh (Sat. Fat) 3g 17% Kolesterol (Cholesterol) 10mg 3%Protein 8g 13%Karbohidrat Total 28g 9%(Total Carbohydrate) Gula (Sugar) 0%Natrium (Sodium) 55mg 2%Kalium (Potassium) 400mg 9%

Vitamin A 25%Vitamin C 10%Vitamin D3 30%Vitamin E 10%Vitamin K 6%Vitamin B1 25%Vitamin B2 25%Vitamin B3 15%Vitamin B5 10%Vitamin B6 20%Vitamin B12 25%Kalsium (Calsium) 30%Zat Besi (Iron) 4%Zink (Zinc) 8%Magnesium 15%Fosfor (Phosphor) 35%Selenium 10%

* Persen AKG berdasarkan kebutuhan energi 2000 kkal. Kebutuhan energi anda mungkin lebih tinggi atau rendah.* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Mengandung Biotin 6.8mcg, Inositol 12.8mg, Kolin 46mg,Klorida 220mg dan Tembaga 8.7mcg per sajian.Contain Biotin 6.8mcg, Inositol 12.8mg, Choline 46mg, Chloride 220mg, and Cuprum 8.7mcg per serving.

Best Before / Product Code :

Baik Digunakan Sebelum / Kode Produksi :

Isinya terjaminselama kemasantidak bocor dantidak kembung

Page 33: CINDY'S PORTOFOLIO

CINDY // GRAPHIC DESIGNER // PORTOFOLIO 33

Diproduksi Oleh / Produced by: PT Ultrajaya Milk Industry Tbk.PO BOX 1230, Bandung 40012, IndonesiaBPOM RI MD 414110150022Isi bersih: 1000 ml (33.8 �.oz)

SUSU ULTRA adalah susu sapi yang dipersiapkan menggunakan teknologi

UHT dan dikemas secara aseptik.

Kualitasnya tetap terjaga selama kemasan masih tertutup meskipun tidak

disimpan dalam lemari es.

Dengan kemasan multilapis kedap cahaya dan udara yang paling melindungi susu dari pengaruh suhu dan sinar matahari yang dapat

menurunkan kualitas susunya.

Disarankan minum SUSU UHT kaya kalsium sekurang-kurangnya 2 gelas (500ml) setiap hari untuk melengkapi kebutuhan keluarga akan 12 vitamin dan 6 mineral. Susu UHT cocok untuk anak

usia diatas 1 tahun.

Komposisi :Susu Sapi Segar

Ingredients :Fresh Milk

KOCOK DAHULU SEBELUM DIBUKASHAKE BEFORE OPENING

SETELAH DIBUKA SEGERA TUTUP RAPAT DAN SIMPAN DI KULKAS

DENGAN SUHU DIBAWAH 4C.BAIK DIKONSUMSI DALAM 4 HARI

Layanan Konsumen(toll free / bebas pulsa) :

0-800-11-ULTRA (8 5 8 7 2)[email protected]

FROM FRESH

MILK

CONTAINS 12 VITAMINS

AND 6 MINERALS

PHOSPO R , C A L C I U M

VIT A , D , B 1 , B 2 , B 6 , B12

DARI SUSU

SEGAR

MENGANDUNG 12 VITAM

IN

DAN 6 MINERAL

FOSFO R , K A L I U M

VIT A , D , B 1 , B 2 , B 6 , B12

INFORMASI NILAI GIZI(NUTRITION FACTS)

Takaran Saji 250 mlServing Size 250 ml / 8.45 �.ozJumlah Sajian per Kemasan : 4Servings per Container : 4

JUMLAH PER SAJIAN (AMOUNT PER SERVING)Energi Total 150 kkal Energi dari Lemak 70 kkalTotal Energy 150 kcal Energy from Fat 70 kcal

%AKG / %DV*

Lemak Total (Total Fat) 3g 5% Lemak Jenuh (Sat. Fat) 2g 10% Kolesterol (Cholesterol) 10mg 3%Protein 8g 16%Karbohidrat Total 13g 4%(Total Carbohydrate) Sugar 0%Natrium (Sodium) 140mg 6%Kalium (Potassium) 440mg 13%

Vitamin A 25%Vitamin C 15%Vitamin D3 50%Vitamin E 20%Vitamin K 8%Vitamin B1 25%Vitamin B2 25%Vitamin B3 15%Vitamin B6 20%Vitamin B12 30%Folic Acid 6%Kalsium (Calsium) 45%Zat Besi (Iron) 2%Iodium (Iodine) 6%Zink (Zinc) 10%Magnesium 15%Fosfor (Phosphor) 30%Selenium 10%

* Persen AKG berdasarkan kebutuhan energi 2000 kkal. Kebutuhan energi anda mungkin lebih tinggi atau rendah.* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Mengandung Vitamin B5 720mcg, Biotin 6.5mcg, Inositol 19mg, Kolin 48mg, Klorida 265mg, dan Tembaga 8.5mcg per sajian.Contain Vitamin B5 720mcg, Biotin 6.5mcg, Inositol 19mg, Choline 48mg, Chloride 265mg, and Cuprum 8.5mcg per serving.

Best Before / Product Code :

Baik Digunakan Sebelum / Kode Produksi :

Isinya terjaminselama kemasantidak bocor dantidak kembung

Diproduksi Oleh / Produced by: PT Ultrajaya Milk Industry Tbk.PO BOX 1230, Bandung 40012, IndonesiaBPOM RI MD 414110150022Netto: 1000 ml (33.8 �.oz)

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