HELLO! My name is Cindy, it’s very nice to meet you!
I’m a 20 years old graphic designer. I’ve been
studying Visual and Communication Design in
Universitas Pelita Harapan, Karawaci, and will
be graduate soon in 2013. I like to have a new
experience, I am willing to learn, and I always
give my best in everything I do.
CINDY // GRAPHIC DESIGNER // CURRICULUM VITAE 05
Personal Info
Sex : Female
Place of birth : DKI Jakarta
Date of birth : 30 October 1991
Address : Jl. Raya Kelapa Gading Permai
A/3A, North Jakarta, 14240
Telephone : (021) 451 4231
Mobile : 087882377648
E-mail : [email protected]
Skills
Adobe Programs • Adobe Illustrator CS5
• Adobe Photoshop CS5
• Adobe Flash CS5
• Adobe InDesign CS5
Microsoft Offices • Microsoft Office Word
• Microsoft Office Power Point
• Microsoft Office Excel
Formal Education
1995 - 1997 Bunda Mulia Kindergarten,
Mangga Besar, Central Jakarta
1997 - 2003 St. Don Bosco 2 Elementary School,
Pulomas, North Jakarta
2003 - 2006 St. Don Bosco 2 Junior High School,
Pulomas, North Jakarta
2006 - 2009 St. Don Bosco 2 Senior High School,
Pulomas, North Jakarta
2009 - 2013 Faculty of Design and Planning,
Pelita Harapan University,
Lippo Karawaci, Tangerang
Seminar & Organization
2008 • ESMOD Workshop, International
Fashion University Group
• Creative committee of St. Don
Bosco 2’s “Christmas Celebration”
2009 • Creative committe of St. Don Bosco
2’s event of the year, “Music3logy”
• “Slow Speed” Seminar, Kompas
and International Design School
• Roadshow Campus to Campus
Seminar, “How To Be Creativepreneurs”
by Concept Graphic Design Magazine
2010 • Committee and participant of “Under
The C” art exhibition, UPH
• Mentoring Committee of Artbound
DKV 2010, HMJ DKV UPH
2011 • Publication committee of Artbound
DKV 2011, HMJ DKV UPH
• Committee of BEM Rayon 1 KOPERTIS
Wilayah III, BEM UPH, Design Division
• Committee of BEM Gathering 2012,
BEM UPH, Registration Division
2012 * Top 35 finalists of Miss UPH Scholarship
• Participant of Printed Graphic Exhibition
GRATAK, Mall Summarecon Serpong
* 2D & 3D Motion Graphic Workshop
• 3D Sculpture Seminar & Animation
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 13
contentshotel nikko jakarta company profile
message from the president 03
hotel pro�le 04
history of hotel nikko jakarta 05
vision and mission 07
hotel nikko locations 09
hotel room and facilities 11
catering 25
terms and condition 27
HOTEL ROOMS &FACILITIES
HOTEL NIKKO JAKARTA • COMPANY PROFILE11
ROOMS AND SUITES
Hotel Nikko International has developed very rapidly in recent years. Hotel Nikko Jakarta o�ers great deals on luxury hotel room
accommodations and services. The rooms and suites are very comfortable yet luxury.
Hotel Nikko Jakarta announces the completion of Phase 1 and 2 of its major Guest Room Renovation Program with 317 newly renovated rooms
now available to guests. With this newly renovated rooms, making a total of 427 guest rooms (Main Tower and Nikko Tower) available to visitors
from Indonesia and around the world. The newly renovated Guest Rooms feature the most modern technology and details including Wi-Fi
Internet and Cable Internet connection.
All newly renovated rooms feature one LCD TV, e�cient working desk for business guests and a stylish glass bathroom partition which separates
bedrooms from the elegant fully renovated bathrooms. The new renovations also include Apartments and Studios for long staying guests.
1. Superior Room
The newly renovated Superior rooms feature
elegant new furnishings, carpets and decor in
line with the o�erings of a major �ve-star
international hotel. All of the
newly-renovated rooms at Hotel Nikko
Jakarta overlook the prime locations of
Thamrin and Menteng.
All newly-renovated rooms feature one LCD
TV, e�cient working desk for business guests
and a stylish glass bathroom partition which
separates bedrooms from the elegant fully
renovated bathrooms.
Rooms are 21-25sqm, with con�gurations of
Superior King with one king size bed and
Superior Twin with two single beds.
Located at the 3rd to 9th �oors in the Main
Tower, the rooms feature modern and
contemporary designs with mini-bar, �at TV
and high speed internet.
HOTEL NIKKO JAKARTA • COMPANY PROFILE 12
NIKKO MAIN TOWER
In Nikko Main Tower there are 4 options of
rooms you can choose. There are Superior
Room, Studio Room, Premier Room, and
Apartement Room.
• COMPANY PROFILE 12
At Hotel Nikko Jakarta, we envisioned Hotel Nikko Jakarta as a dynamic and leading standard
hotel, rendering above-par service, consistent with shared and sustained corporate growth and
development; where everyone feels at home, and where everyone works as a team; with a
sense of pride, security and belongingness.
Exceptional and personalized service, exceeding expectations, and inspiring a connection to
our brand in the experiences we provide.
VISION ANDMISSIONVISION ANDMISSION
HOTEL NIKKO JAKARTA • COMPANY PROFILE07
OUR VISION
OUR MISSION
We are committed to provide TOTAL CUSTOMER SATISFACTION through: 1. Providing alert,
competent and personalized service; 2. Assuring wholesome and safe accommodation; 3.
Enhancing cooperation and teamwork in the organization; 4. Ensuring employee's welfare and
development; and 5. Working towards globally competitive service. We are exceptional
operators of contemporary 4 and 5 star hotels and create value in every encounter with our
owners, guests and associates.
Jl. MH. Thamrin 59, Jakarta 10350, Indonesiawww.nikkojakarta.com
COMPANY PROFILE
COMPANY PROFILE
14 CINDY // GRAPHIC DESIGNER // PORTOFOLIO
XL BROADBANDAdvertising MediaPhotoshop & Illustrator
These are some of advertising media for XL
Broadband promotion, such as poster,
magazine ad, pop up ad, and direct mail.
The goal of the advertising is to introduce XL
broadband to the audience, to infrom the
bene�t of using XL broadband, and to
perusade them to use XL broadband.
This advertising’s target audiences are
teenagers. The joyful design with vivid colors
and graphic elements / vectors are used to
give a “young” impression and character.
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 15
WATERBOM PIKAdvertising Media
Photoshop & Illustrator
These are advertising medias ( magazine ad,
billboard ad, poster ad, pop up web ad ) for
Waterbom PIK Jakarta student rate promotion,
“Buy 10 get 1 free”. The target audiences for
the advertising are kids and teenagers.
Keywords for the Waterbom PIK advertising
are fun and excitement. The photographs,
graphic elements, typos, and bright / vivid
colors used in the advertising are used to show
fun and excitement ambience.
NESTLE PURE LIFEAdvertising MediaPhotoshop & Illustrator
The goal of this advertising is to inform audiences about Nestle
Pure Life bottled water and to persuade them to buy Nestle Pure
Life bottled water. The advertising’s target audiences are families.
Keywords for Nestle Pure Life advertising media are pure, clean,
and hygiene.The color palettes such as blue, light blue, and white
are used to support keywords and give a calm and clean ambience.
16 CINDY // GRAPHIC DESIGNER // PORTOFOLIO
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 17
PIG POG FLASH GAMEIllustrator & Flash CS5
An interactive new media class’ project, an original �ash mini
game “PIG POG” made with Flash CS5. The mission in this
mini game is to catch falling fruits and to avoid falling wood
and rock thrown by bad monkeys within the time given. This is
an all-age game, with a cute, funny, and colorful illustrations.
SELF PORTRAITDigital ImagingNikon D90 & Photoshop
A computer graphic project, digital
imaging using a portrait of myself.
The keywords of the work are modern
and futuristic which is shown by the
image of human robot.
18 CINDY // GRAPHIC DESIGNER // PORTOFOLIO
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 19
SURREAL DIDigital Imaging
Nikon D90 & Photoshop
A computer graphic project, surreal
digital imaging, using a self portrait. The
concept of the project is vintage surreal.
Keywords for this digital imaging are
feminine, beauty, and graceful.
20 CINDY // GRAPHIC DESIGNER // PORTOFOLIO
CENTURY GOTHICTypography ProjectPhotoshop & Illustrator
A layout and typography project. These
are book covers, a novel “The Eye of The
Whale” by Douglas Carlton Abrams, “Face
to Face With Whales” by Flip and Linda
Nicklin, and a book that contains history,
informations, applications, and many more
about Century Gothic typeface.
Century Gothic is a geometric sans-serif
typeface. It gives a modern, simple, clean,
and strong impression. This typeface is
very suitable for display and headlines.
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 21
Typography is the art and technique of arranging type in
order to make language visible. The arrangement of type
involves the selection of typefaces, point size, line length,
leading ( line spacing ), adjusting the spaces between
groups of letters ( tracking ) and adjusting the space
between pairs of letters ( kerning ). Type design is a closely
related craft, which some consider distinct and others
a part of typography; most typographers do not design
typefaces, and some type designers do not consider
themselves typographers. In modern times, typography
CENTURY GOTHIC BOOKLET • TYPOGRAPHY INTRODUCTION 05
Typography is performed by typesetters, compositors,
typographers, graphic designers, art directors, comic
else who arranges type for a product. Until the Digital Age,
typography was a specialized occupation. Digitization
opened up typography to new generations of visual
designers and lay users. According to David Jury,
“Typography is now something everybody does.”
WHAT IS TYPOGRAPHY?
CENTURY GOTHIC IS A
GEOMETRICSANS SERIF TYPEFACE
DESIGNED FOR MONOTYPEI M A G I N G I N Y E A R 1 9 9 1
MEET THE FAMILY !THERE ARE FOUR FAMILIES INCENTURY GOTHIC TYPEFACE
REGULARB O L DI T A L I CB O L D I T A L I C
CINDY // GRAPHIC DESIGNER // PORTOFOLIO
broadcasts - to add emotion to mass communication. I M AI N Y
MEET THE FAMILY !THECE
REGULARBIBI T A L IGGG
CCCCCC
G
C
GG
C
GG
C
GThe Century Gothic face is distinct for its single-
storey lowercase a and g. Century Gothic has a pure
geometry, and does not possess the subtle variation in
stroke width. Century Gothic does not have a descender stroke width. Century Gothic does not have a descender
on lowercase u ( making it appear like a Greek upsilon ). on lowercase u ( making it appear like a Greek upsilon ).
CENTURY GOTHIC BOOKLET • TYPEFACE SURGERY 27
THE STRUCTURE
-----------------------------------------------------------------
----------------------------------------------------------------------------------------------------
More than any other More than any other More than any other part of the body, the x - height can dramatically affect type’s readibilityC
design based on
CC
geometric shape
C OOOrdguirdguiNo serifs
rdguiNo bracket
rdguiDiagonal is vertical
Stroke is uniformedthroghout
large and
rdguiround tittle
rdguiNo descender
x-h
eig
ht
x-h
eig
ht
Century Gothic also has larger, rounder tittles on letters Century Gothic also has larger, rounder tittles on letters
such as i and j. Century Gothic has no bracket and has
no serifs. Century Gothic has an enlarged x-height and
modern digital systems. Century Gothic is a Monotyped
sans serif typeface. Lineale typefaces or geometric
typefaces constructed on simple geometric shapes, typefaces constructed on simple geometric shapes,
circle or rectangle. For example are the letter O, C, and circle or rectangle. For example are the letter O, C, and
G in Century Gothic, they are very symmetric, and the G in Century Gothic, they are very symmetric, and the
idea of the design came from a geometrical shape which idea of the design came from a geometrical shape which
is circle.
ascender
cap height
Ocap height
Obaselinebaseline
earear
rdguiear
rdguirdguiear
rdgui
22 CINDY // GRAPHIC DESIGNER // PORTOFOLIO
www.fonz.org
Smithsonian’s National Zoological Park 3001 Connecticut Avenue, N.W.
Washington, D.C. 20008
202 633 - 4240
Friends of the National
Smithsonian’s National Zoological Park 3001 Connecticut Avenue, N.W.
2005 FONZ ANNUAL REPORT
Friends of the National
ANNUAL REPORTPhotoshop & Illustrator
A redesign of an annual report of FONZ
“Friends of The National Zoo”.
The concept of the annual report is safari.
The color palette is adjusted to the concept,
using colors such as cream, light brown, dark
brown. The red color is used as a highlight in
titles and subtitles. The typeface for this annual
report is Helvetica Neue Lt Std which gives a
clear and tidy look.
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 23
2005 FONZ ANNUAL REPORT • EDUCATING AND INSPIRING THE PUBLIC
OCTOBER 28, 29, 30 :
BOO AT THE ZOO
EDUCATING AND INSPIRING THE PUBLICORT • E2005 FONZ ANNUAL REPOR
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
Decorated trails led costumed participants to nearly 50 treat Decorated trails led costumed participants to nearly 50 treat Decorated trails led costumed participants to nearly 50 treat Decorated trails led costumed participants to nearly 50 treat
stations, hands-on activities, and opportunities to watch stations, hands-on activities, and opportunities to watch
elephants, lions, and tigers stomp and smash pumpkins elephants, lions, and tigers stomp and smash pumpkins
donated by local growers. Boo at the Zoo provided more donated by local growers. Boo at the Zoo provided more
than $238,000, including $61,500 in sponsorships, for
FONZ public education programs.
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :
BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO
Decorated trails led costumed participants to nearly 50 treat Decorated trails led costumed participants to nearly 50 treat
stations, hands-on activities, and opportunities to watch stations, hands-on activities, and opportunities to watch
elephants, lions, and tigers stomp and smash pumpkins elephants, lions, and tigers stomp and smash pumpkins
donated by local growers. Boo at the Zoo provided more donated by local growers. Boo at the Zoo provided more
than $238,000, including $61,500 in sponsorships, for
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :
at-the-Zoo event once again sold out well in advance. at-the-Zoo event once again sold out well in advance.
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
(ESTIMATED ATTENDANCE: 15,000+)(ESTIMATED ATTENDANCE: 15,000+)
In its seventh year, this fantastic three-night Halloween-In its seventh year, this fantastic three-night Halloween-
OCTOBER 28, 29, 30 :OCTOBER 28, 29, 30 :
BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO BOO AT THE ZOO
FONZ EVENTS 2005
February. . . . . . . . . . . . . . . .Cheetah Cub Naming Contest
March. . . . . . . . . . . . . .North American Wildlife Celebration
April. . . Panda Month, African-American Family Celebration
May .. . . . .Tiger Cub Birthday Party, Bird Fest, Guppy Gala
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . National ZooFari
June . . . . . . . . . . . . .Cockadoodle Zoo, Sunset Serenades
July. . . . . . . . . . . . . . . . . . . . . . . . . . . . .Sunset Serenades
August . . . . . . . . . . . . Sunset Serenades, Brew at the Zoo
. . . . . . . . . . . . . . . . . .Giant Panda Cub Naming Contestxx
September . . . . . . . . . . . . . . . . . . . . . . . . . .Fiesta Musical
October . . . . . . . . . . . . . . . . . . . . . . . . . . . Boo at the Zoo
December . . . . . . . . . . . . . . Children’s Holiday Celebration
FONZ EVENTS 2005
February. . . . . . . . . . . . . . . .Cheetah Cub Naming Contest
March. . . . . . . . . . . . . .North American Wildlife Celebration
April. . . Panda Month, African-American Family Celebration
August . . . . . . . . . . . . Sunset Serenades, Brew at the Zoo
. . . . . . . . . . . . . . . . . .Giant Panda Cub Naming Contestxx
September . . . . . . . . . . . . . . . . . . . . . . . . . .Fiesta Musical
2005 FONZ ANNUAL REPORT • FINANCIAL REPORT
Years Ended December 31
2004 2005
ASSETS
Cash and cash equivalents 1,708,529 2,966,903
Investments 3,559,427 2,829,335
Accounts receivable 302,248 454,280
Pledges receivable 3,138,343 3,854,462
Inventory 942,457 656,279
Prepaid expenses 102,223 70,978
Property and equipment, net 2,696,184 2,275,934
Total assets 12,449,411 13,108,171
LIABI
Liabilities:
Accounts payable and accured expenses 1,214,268 784,431
Deferred revenue 136,012 72,327
Total Liabilities 1,350,280 856,758
Net assets:
Unrestricted net assets:
Undesignated 224,110 42,032
Board-designated 1,683,691 1,431,660
Total unrestricted net asset 1,907,801 1,473,692
Temporarily restricted net assets 9,021,330 10,632,721
Permanently restricted net assets 170,000 145,000
Total net assets 11,099,131 12,251,413
Total liabilities and net assets 12,449,411 13,108,171
FRIENDS OF THE NATIONAL ZOO STATEMENTS OF FINANCIAL POSITION
stations, hands-on activities, and opportunities to watch stations, hands-on activities, and opportunities to watch stations, hands-on activities, and opportunities to watch stations, hands-on activities, and opportunities to watch
elephants, lions, and tigers stomp and smash pumpkins elephants, lions, and tigers stomp and smash pumpkins
donated by local growers. Boo at the Zoo provided more
than $238,000, including $61,500 in sponsorships, for
donated by local growers. Boo at the Zoo provided more
than $238,000, including $61,500 in sponsorships, for
October . . . . . . . . . . . . . . . . . . . . . . . . . . . Boo at the Zoo
December . . . . . . . . . . . . . . Children’s Holiday Celebration
August . . . . . . . . . . . . Sunset Serenades, Brew at the Zoo
. . . . . . . . . . . . . . . . . .Giant Panda Cub Naming Contestxx
September . . . . . . . . . . . . . . . . . . . . . . . . . .Fiesta Musical
Accounts receivable
Pledges receivable
Inventory
Prepaid expenses
Property and equipment, net
Accounts payable and accured expenses
Total unrestricted net asset
Temporarily restricted net assets
Permanently restricted net assets
Total liabilities and net assets
2005 FONZ ANNUAL REPORT • SUPPORTING CONSERVATION, SCIENCE AND ANIMAL CAREE AND ANIMANIMAL CARE
Accounts payable and accured expenses
Deferred revenue
Unrestricted net assets:
Board-designated
Total unrestricted net asset
Temporarily restricted net assets
Permanently restricted net assets
supp
orting
Total liabilities and net assetsTotal liabilities and net assetsconservation
Accounts payable and accured expenses
Deferred revenue
Total Liabilities
Unrestricted net assets:
Undesignated
Board-designated
Total unrestricted net asset
Temporarily restricted net assets
Permanently restricted net assets
Total net assets
supp
orting
Total liabilities and net assets
supp
orting
conservation conservation
science and animal care
Accounts receivable
Pledges receivable
Inventory
supp
orting
science and animal care
science and animal care
conservation ,
Funding from FONZ supported many important Zoo Funding from FONZ supported many important Zoo
and conservation initiatives related to giant pandas, exhibit
improvements, and support for interns, trainees, and post-
and conservation initiatives related to giant pandas, exhibit
improvements, and support for interns, trainees, and post-
doctoral students.
FONZ has long been a primary source of funding for science FONZ has long been a primary source of funding for science FONZ has long been a primary source of funding for science FONZ has long been a primary source of funding for science
and conservation programs at the National Zoo. The boost and conservation programs at the National Zoo. The boost and conservation programs at the National Zoo. The boost and conservation programs at the National Zoo. The boost
concessions enabled FONZ to increase its support for these concessions enabled FONZ to increase its support for these
programs. During 2005, FONZ funded close to $1 million programs. During 2005, FONZ funded close to $1 million
of work by National Zoo scientists, including $170,000 of work by National Zoo scientists, including $170,000
for research on giant pandas. Much of the infrastructure for research on giant pandas. Much of the infrastructure
of Conservation and Research Center (CRC) science was of Conservation and Research Center (CRC) science was
funded by FONZ. Laboratory associates and technicians funded by FONZ. Laboratory associates and technicians
and research post-docs all received some FONZ support. In and research post-docs all received some FONZ support. In
addition to giant pandas, animals studied at least in part with addition to giant pandas, animals studied at least in part with
FONZ funds included sloth bears, Asian elephants, clouded FONZ funds included sloth bears, Asian elephants, clouded
leopards, Eld’s deer, black-footed ferrets, cheetahs, desert leopards, Eld’s deer, black-footed ferrets, cheetahs, desert
tortoises, and golden lion tamarins. Among the disciplines tortoises, and golden lion tamarins. Among the disciplines
and techniques employed in these studies: geographic
information systems (GIS), genetics, endocrinology,
supp
orting
science and animal care
science and animal care
reproductive biology, ecology, behavior management, and reproductive biology, ecology, behavior management, and reproductive biology, ecology, behavior management, and reproductive biology, ecology, behavior management, and reproductive biology, ecology, behavior management, and
enrichment.enrichment.
supp
orting
supp
orting
science and animal care
science and animal care
supp
orting
science and animal care
science and animal care
supp
orting
science and animal care
science and animal care
In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers
supp
orting
supp
orting
science and animal care
science and animal care
In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers In addition, in 2005, more than 100 FONZ volunteers
participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo
supp
orting
supp
orting
supp
orting
science and animal care
science and animal care
supp
orting
science and animal care
science and animal care
participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo participating in the Behavior Watch program helped Zoo
staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide staff and scientists collect vital behavioral data on a wide
supp
orting
supp
orting
supp
orting
supp
orting
science and animal care
science and animal care
variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah
science and animal care
science and animal care
variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah variety of Zoo animals, including giant pandas, cheetah
cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging
supp
orting
supp
orting
supp
orting
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging cubs, Asian elephants, kori bustards, the Zoo’s free-ranging
supp
orting
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
collected during these watches not only help to improve collected during these watches not only help to improve collected during these watches not only help to improve collected during these watches not only help to improve collected during these watches not only help to improve
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
collected during these watches not only help to improve collected during these watches not only help to improve collected during these watches not only help to improve
the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute
to the knowledge of the animals in the broader zoological
the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute the Zoo’s management of its animals, but also contribute
to the knowledge of the animals in the broader zoological to the knowledge of the animals in the broader zoological to the knowledge of the animals in the broader zoological to the knowledge of the animals in the broader zoological to the knowledge of the animals in the broader zoological
community.community.community.community.
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
community.community.
science and animal care
science and animal care
science and animal care
science and animal care
FONZ’s Adopt a Species program was a wild success FONZ’s Adopt a Species program was a wild success FONZ’s Adopt a Species program was a wild success FONZ’s Adopt a Species program was a wild success
science and animal care
science and animal care
science and animal care
science and animal care
FONZ’s Adopt a Species program was a wild success FONZ’s Adopt a Species program was a wild success FONZ’s Adopt a Species program was a wild success
in 2005. The program supports the care of the National in 2005. The program supports the care of the National in 2005. The program supports the care of the National in 2005. The program supports the care of the National
science and animal care
science and animal care
science and animal care
science and animal care
in 2005. The program supports the care of the National in 2005. The program supports the care of the National in 2005. The program supports the care of the National
Zoo’s more than 2,000 animals by helping to fund exhibit Zoo’s more than 2,000 animals by helping to fund exhibit Zoo’s more than 2,000 animals by helping to fund exhibit Zoo’s more than 2,000 animals by helping to fund exhibit
science and animal care
science and animal care
Zoo’s more than 2,000 animals by helping to fund exhibit Zoo’s more than 2,000 animals by helping to fund exhibit Zoo’s more than 2,000 animals by helping to fund exhibit
improvements and the purchase of medical supplies and improvements and the purchase of medical supplies and improvements and the purchase of medical supplies and
science and animal care
science and animal care
improvements and the purchase of medical supplies and improvements and the purchase of medical supplies and
equipment, as well as enrichment items. People can “adopt” equipment, as well as enrichment items. People can “adopt” equipment, as well as enrichment items. People can “adopt”
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
equipment, as well as enrichment items. People can “adopt” equipment, as well as enrichment items. People can “adopt”
one of 32 Zoo animals at different support levels ranging one of 32 Zoo animals at different support levels ranging one of 32 Zoo animals at different support levels ranging
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
science and animal care
one of 32 Zoo animals at different support levels ranging one of 32 Zoo animals at different support levels ranging
support. Beginning in October, FONZ offered a special support. Beginning in October, FONZ offered a special
2005 FONZ ANNUAL REPORT • EXECUTIVE SUMMARY
exec
utiv
e ex
ecut
ive
sum
mar
ysu
mm
ary
2005 NNUAL REP2005 FONZ ANNUAL
The Smithsonian’s National Zoo enjoyed a bumper crop of The Smithsonian’s National Zoo enjoyed a bumper crop of
visitors in 2005, thanks in good part to the birth of giant visitors in 2005, thanks in good part to the birth of giant visitors in 2005, thanks in good part to the birth of giant
panda cub Tai Shan in early July, as well as the ever-panda cub Tai Shan in early July, as well as the ever-panda cub Tai Shan in early July, as well as the ever-
cheetah cubs, and other new additions. Visitation to the Zoo cheetah cubs, and other new additions. Visitation to the Zoo cheetah cubs, and other new additions. Visitation to the Zoo cheetah cubs, and other new additions. Visitation to the Zoo cheetah cubs, and other new additions. Visitation to the Zoo
reached more than 1.9 million, our highest total since 2002.
In a year that brought new leadership and celebrated new In a year that brought new leadership and celebrated new In a year that brought new leadership and celebrated new In a year that brought new leadership and celebrated new In a year that brought new leadership and celebrated new
animals to the Zoo, FONZ, with help from its members, animals to the Zoo, FONZ, with help from its members, animals to the Zoo, FONZ, with help from its members, animals to the Zoo, FONZ, with help from its members, animals to the Zoo, FONZ, with help from its members,
partners, and sponsors, supported the National Zoo in partners, and sponsors, supported the National Zoo in partners, and sponsors, supported the National Zoo in
most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—most of the facets of its operation. FONZ concessions—
merchandising, food service, and parking—generated merchandising, food service, and parking—generated merchandising, food service, and parking—generated merchandising, food service, and parking—generated merchandising, food service, and parking—generated merchandising, food service, and parking—generated merchandising, food service, and parking—generated
near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the near-record revenues, ensuring even greater support for the
Zoo’s animal care, exhibition, education, and conservation Zoo’s animal care, exhibition, education, and conservation Zoo’s animal care, exhibition, education, and conservation Zoo’s animal care, exhibition, education, and conservation Zoo’s animal care, exhibition, education, and conservation Zoo’s animal care, exhibition, education, and conservation
programs. Membership grew, with a hearty infusion of nearly programs. Membership grew, with a hearty infusion of nearly programs. Membership grew, with a hearty infusion of nearly programs. Membership grew, with a hearty infusion of nearly programs. Membership grew, with a hearty infusion of nearly
6,000 new households. More children and adults attended 6,000 new households. More children and adults attended 6,000 new households. More children and adults attended 6,000 new households. More children and adults attended 6,000 new households. More children and adults attended
our camps and classes and traveled with FONZ than ever our camps and classes and traveled with FONZ than ever our camps and classes and traveled with FONZ than ever our camps and classes and traveled with FONZ than ever our camps and classes and traveled with FONZ than ever
before.
FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who FONZ recruits and trains some 1,500 volunteers who
contribute to the Zoo in a variety of important roles, from contribute to the Zoo in a variety of important roles, from contribute to the Zoo in a variety of important roles, from contribute to the Zoo in a variety of important roles, from contribute to the Zoo in a variety of important roles, from
gardening assistants to behavior watchers to interpretive gardening assistants to behavior watchers to interpretive gardening assistants to behavior watchers to interpretive
guides to event supporters. These generous, dedicated guides to event supporters. These generous, dedicated guides to event supporters. These generous, dedicated guides to event supporters. These generous, dedicated guides to event supporters. These generous, dedicated
people contributed more than 95,000 hours of service to
the Zoo this year. Their efforts were far-reaching: FONZ the Zoo this year. Their efforts were far-reaching: FONZ the Zoo this year. Their efforts were far-reaching: FONZ the Zoo this year. Their efforts were far-reaching: FONZ
volunteers, for example, interacted with an estimated 1.3 of volunteers, for example, interacted with an estimated 1.3 of volunteers, for example, interacted with an estimated 1.3 of volunteers, for example, interacted with an estimated 1.3 of volunteers, for example, interacted with an estimated 1.3 of
the 1.9 million-plus Zoo visitors in 2005.
These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast These days, the Zoo and FONZ message also travels fast
well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/well beyond the Zoo’s gates. In 2005, visitation to the Zoo/
FONZ website rocketed to 23 million, as the world shared FONZ website rocketed to 23 million, as the world shared FONZ website rocketed to 23 million, as the world shared FONZ website rocketed to 23 million, as the world shared FONZ website rocketed to 23 million, as the world shared
the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among the joy of the Zoo’s giant panda and cheetah births, among
other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also other highlights. Online sales of Zoo merchandise also
spiked.
Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a Meanwhile, FONZ coordinated a full calendar of more than a
dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests dozen events, both free and fund-raising, as well as contests
to increase interest and monetary support for new exhibits, to increase interest and monetary support for new exhibits, to increase interest and monetary support for new exhibits, to increase interest and monetary support for new exhibits, to increase interest and monetary support for new exhibits, to increase interest and monetary support for new exhibits,
animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and animal care, education programs, and giant pandas and
their conservation. Tens of thousands of people attended their conservation. Tens of thousands of people attended their conservation. Tens of thousands of people attended their conservation. Tens of thousands of people attended their conservation. Tens of thousands of people attended their conservation. Tens of thousands of people attended
these events in 2005. The largest fundraisers, the spring these events in 2005. The largest fundraisers, the spring these events in 2005. The largest fundraisers, the spring these events in 2005. The largest fundraisers, the spring these events in 2005. The largest fundraisers, the spring these events in 2005. The largest fundraisers, the spring
ZooFari and the fall Boo at the Zoo, raised $300,000 and ZooFari and the fall Boo at the Zoo, raised $300,000 and ZooFari and the fall Boo at the Zoo, raised $300,000 and ZooFari and the fall Boo at the Zoo, raised $300,000 and ZooFari and the fall Boo at the Zoo, raised $300,000 and ZooFari and the fall Boo at the Zoo, raised $300,000 and
more than $238,000, respectively. Corporate sponsorship more than $238,000, respectively. Corporate sponsorship more than $238,000, respectively. Corporate sponsorship more than $238,000, respectively. Corporate sponsorship more than $238,000, respectively. Corporate sponsorship more than $238,000, respectively. Corporate sponsorship
of the contests alone earned $100,000 to support panda of the contests alone earned $100,000 to support panda of the contests alone earned $100,000 to support panda of the contests alone earned $100,000 to support panda of the contests alone earned $100,000 to support panda of the contests alone earned $100,000 to support panda
research. The Adopt program, in which contributors “adopt” research. The Adopt program, in which contributors “adopt” research. The Adopt program, in which contributors “adopt” research. The Adopt program, in which contributors “adopt” research. The Adopt program, in which contributors “adopt” research. The Adopt program, in which contributors “adopt”
animals at different support levels, raised more than $217,000 animals at different support levels, raised more than $217,000 animals at different support levels, raised more than $217,000 animals at different support levels, raised more than $217,000 animals at different support levels, raised more than $217,000
for the care of Zoo animals. And the Young Professionals for the care of Zoo animals. And the Young Professionals for the care of Zoo animals. And the Young Professionals for the care of Zoo animals. And the Young Professionals for the care of Zoo animals. And the Young Professionals
program raised $60,000 in support for conservation science program raised $60,000 in support for conservation science program raised $60,000 in support for conservation science program raised $60,000 in support for conservation science program raised $60,000 in support for conservation science program raised $60,000 in support for conservation science
programs.
2005 FONZ ANNUAL REPORT • EXECUTIVE SUMMARY2005 FONZ ANNUAL REPORT • EXECUTIVEEXECUTIVE S SUMMARY
All told, in 2005, FONZ provided direct cash support
to the Zoo in the amount of $4.9 million. This amount
came from funds raised through the special events and
programs such as those just mentioned, as well as from
concessions and parking net income and donations
from individuals, corporations, and foundations. In
addition to providing funds for Zoo projects, FONZ also
supports the Zoo by managing and operating the majority
of the Zoo’s in-park programs and outreach efforts.
These operations include education, volunteer, and
membership programs, visitor services such as information
aides, special events, website management, and the
promotion of Zoo events and programs. In 2005, the cost
of these staff-provided services totaled $2.6 million. Thus,
including cash support and FONZ staff services—totaled
about $7.5million.
well as a planned new habitat for our Asian elephants,
will transform the top of the Zoo in coming years. 2005
provided an important foundation for these initiatives, one
upon which FONZ will build as we continue to support the
Zoo and its revitalization under a new master plan that will
be developed in 2006.
2005 FO
302,248 454,280
3,138,343 3,854,462
942,457 656,279
102,223 70,978
2,696,184 2,275,934
12,449,411 13,108,171
1,214,268 784,431
136,012 72,327
1,350,280 856,758
224,110 42,032
1,683,691 1,431,660
1,907,801 1,473,692
9,021,330 10,632,721
170,000 145,000
11,099,131 12,251,413
12,449,411 13,108,171
2005 FONZ ANNUAL REPORT • PROVIDING GUEST SERVICES
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
2002 2003 2004 2005
Food Service Revenues
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GROOMING TRENDS 2012
A BIG BREATHEflorence and the machine
KATE MOSSthe fashion icon
XEVI MUNTANEinspirational photographer
HIP HANG OUT PLACEpastis kitchen & bar
the stunning
SUI HE
LOMBOK ISLANDthe paradise
JAKARTA FASHIION WEEK
ISSUE
Rp. 4
8.00
0,-
MA
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24 CINDY // GRAPHIC DESIGNER // PORTOFOLIO
EDITORIAL MAGAZINEPhotoshop & Illustrator
An editorial class’ project, , a fashion magazine. The
concept of this magazine is edgy and modern. The target
audience of this magazine are modern, young, and active
women, who love to read and interested in fashion and modern
lifestyle, age 25-30 years old, who live in big city like Jakarta.
E MAGZ
E MAGZ FROM THE EDITOR
12 E MAGAZINEAPRIL 2012 42
F
CIndy [email protected]
inally it’s summer, the season where joy and fun begins! Put away the parkas and coats.
Pull out those bikinis, light cardigans, peep toe shoes and precious, light cotton sweet
dresses. It is time to celebrate the sun and the fun!
This summer romance is in bloom. Designers captured the bright essence of �oral patterns,
mint green color, bright solids and eccentric patterns. Vintage pieces mixed with �air of edgy
modern contemporary are the it looks for your summer strolls through the beach.
In this issue, we are bringing summer fashion trends for you guys. We give you choices and
references to style your summer and we had the privilege of interviewing the amazing and
inspirational international supermodel Sui He. I’m happy to introduce Sui He to you. Some of
you may know Sui He, as her road to become supermodel and Victoria Secret’s Angels has
been a stellar series of successes: after emerging as the winner in the television show Make
Me a Supermodel, she went on to become a member of that model elite, a Victoria’s Secret
angel, and has walked for Chanel in Paris. Sui He is a stunning Asian-Chinese, a truly global
beauty, and one model who literally stopped me in my tracks when she dropped by the E
Fashion Magazine of�ce, she was that special.These are two articles, you don’t want to miss.
We are excited to feature Rachel Antonoff’s autumn / winter looks and her current spring /
summer looks, too. Antonoff is a talented designer in Manhattan and recently showed at New
York fashion week. For those of you interested in international fashion, we
have pictures from Dany Atrache’s autumn / winter show at Paris Fashion
Week and pieces about Bangkok’s, Tokyo’s and Moscow's fashion weeks.
The April issue is jam-packed with fashion, beauty, accessories and shoes
galore for the fashionistas just beginning her runway walk through life and
the elegant veterans, who have seen the fashion styles come and go and
repeat themselves again. The schedule this year is better than ever and we
will, of course, be there on the ground covering every fashion moment. So,
don’t forget to catch up with us!
We hope you have a delightful summer and spend some time soaking up
the sun and relaxing. Happy summer!
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 25
Sui He is an Asian model who is known for her unique �gure and popularising edgy-chic look in the beginning of 2008. She became really popular in fashion world and fashion designers love her. She is also the �rst Asian model who entered Victoria Secret runway and became one of the Victoria Secrets’ Angel.
the stunning
SUI HE
IT’S SUMMER ALREADY, THE SEASON WHERE JOY AND FUN STARTS! GRAB YOUR CLOTHES, GO OUT, FEEL THE SUNSHINE, AND LET THE FUN BEGINS!
SUMMER
• PHOTOGRAPHY : camilla akrans STYLING : yosica pricilla
E MAGZ
24 E MAGAZINEAPRIL 2012
evi Muntané is a fashion photographer born in
Barcelona in 1977 and living in one of the most
beautiful cities in the world, New York. Specialied
in the fashion photography �eld, he works for both
editorial content & commercial pictures. His portfolio
includes pictures from Dazed & Confused, GQ, Marie
Claire, Interview Magazine and much more.
Xevi Muntané is one of the most celebrated photographer
of nowadays fashion scene, was in charge of creating
Pull and Bear new Spring/Summer 2012 campaign. Kylie
Minogue or Pedro Almodovar posed in front of his
camera; he signed countless fashion editorials for the
most prestigious magazines and his work is know all
around the world.
“We spent a whole week in Cuba, three days of shooting
and two days of location,” he says. Any remarkable
Xevi Muntané is one of the most celebrated and inspirational photographer nowadays in fashion scene all over the world. Xevi Muntané is famous for his way of capturing the model and bring the best of it. His motto is “If you're doing your best, You won't have any time to worry about failure, Because what you think today will create your tomorrow!”
the inspirationalXEVI MUNTANE
remember that while shooting at the “Malecón” a guy sat
right behind the models. And it’s six kilometers long! I
politely asked him if he could sit behind me instead of
behind the models, and he said no, he didn´t want to
move. ”
Apart from incidents like this ( each session will have their
own ), we asked Xevi how such shootings are planned or
how much room they leave to improvisation. “It’s all
completely planned, although there are always incidents
that I think help to improve the result.
” Had you ever been to Cuba before? “No, never, and I
have really wanted to go since long ago. Cuba is great. I
really want to come back for a vacation”. What was the
best and worst moment of the session? “There were no
bad moments! The only bad thing is there was no internet
at or the connection was really bad.”
X
E MAGZ
E MAGZ COVER STORY
20 E MAGAZINEAPRIL 2012 21
SH: I love going to the beach. The most beautiful beach
I’ve ever been to is Boracay in the Phillipines.
: Fashion is such an international industry. Do you feel
that with your work?
SH: Absoultely, and you can see that everytime you’re
at a show or on a shoot. The models, the make-up, the
photographers and the designers – everyone is from a
different place, and I feel really lucky to spend so much
time with so many interesting people from all parts of the
world.
: Do you have a favorite place?
SH: I love anywhere where my friends are!
: Do you get to go home often?
SH: Not really. But I try not to think about it too much.
: What do you miss most from home?
SH: My papa and my mama.
: Oh no! It’s because you’re working so much! Let’s
talk a little bit about your career. How were you
discovered?
SH: I was the winner of a national modeling competition
at the age of 17, before I entered into a modeling career. I
was still a high school student back then.
: Okay, that’s amazing. Did you ever think about
fashion as a career, or even an industry?
SH: I never really thought about it as a career. I initially
only wanted to try out modeling as just an experience. I
thought it would be something fun to try, but I never
thought about it becoming a job.
: When did you frist come to New York, and what were
your �rst impressions?
SH: I �rst came to New York in January, 2011, for
fashion week. My �rst impression was that the weather
was really cold. The city was very diverse and I felt free
being in the city. I live in the Lower East Side now, and I
love it.
: Did you have fun working with us? What was your
impression of Terry?
SH: Yes! I loved this shoot. The background music set
the perfect atmosphere. It was surprisingly easy for me to
work with a top notch photographer like Terry. He was
lovely, super nice, and made me feel comfortable.
: Have you had any photo shoots or jobs that you
really loved? Any good stories?
SH: I recently did a shoot for Vogue China’s sixth
anniversary with Inez and Vinoodh. There were six of us
on the cover, and we were all wearing different colorful
dresses. Based on the ressed we all named each other
different nicknames, like Mermaide, Lotus Lady and
Heroine. It made for a really enjoyable shoot, and I’ll never
forget it.
: What about catwalk shows? Do you like them?
SH: Oh, yes. I love catwalk. I feel really con�dence and I
love being a center of attention. That feels good.
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 27 26 CINDY // GRAPHIC DESIGNER // PORTOFOLIO
E MAGZ
74 E MAGAZINEAPRIL 2012
astis Bar and Kitchen is the Mediterranean -
come - Italian Kitchen and Bar in Aston at the
Kuningan Suites which was launched at the end
of the 2008. Although this oasis is considered semi-�ne
dining, the service, cuisine and décor oozes �ne dining.
In Pastis, your derriere is spoilt for where to park. Choose
to sit at the elegant bar where a 4.5 litre bottle of Chivas
lives, in the nonchalant restaurant which accommodates
one very long bench-table which encourages mingling,
on smaller dining tables which peer out onto a striking
tree-lined garden where you can also relax comfortably
on lounge chairs under chic sunbrellas.
The sight of the white walls, white colonial-style windows
and shutters, white kitchen cabinets �lled with colourful
fruit, the hanging French ceiling fans along with pots,
P
Pastis Kitchen & Bar is already being famous for its cozy and homey dining place. The name Pastis comes from the French liquor so it's no wonder Pastis
has a wide variety of wine selections. Pastis designed with all white wood stuffs and a touch of warm brown. It brings coziness and intimate ambiance.
KITCHEN & BAR
There is also a self-contained lounge to the left of the
restaurant where smoking is permitted, and on weekend
evenings, a house - music DJ spins his decks to a hip
young crowd.
During the day, this lounge feels very bright and cosy as
natural light streams in through the large white-paned
windows with romantic white colonial shutters. In addition
to all this, Pastis has its own wine cellar where you can
purchase very fairly priced Italian, Chilean, Argentinian and
Australian wines.
75
E MAGZE MAGZ
E MAGZ SUMMER DESTINATION
70 E MAGAZINEAPRIL 2012 71
STUNNING Kate Moss for Liu Jo Spring 2012 Ad.
ombok is an island in West Nusa Tenggara ( Nusa
Tenggara Barat or NTB ) province, Indonesia. It
forms part of the chain of the Lesser Sunda
Islands, with the Lombok Strait separating it from Bali to
the west and the Alas Strait between it and Sumbawa to
the east. It is roughly circular, with a " tail " ( Sekotong
Peninsula ) to the southwest, about 70 km across and a
total area of about 4,725 km² ( 1,825 sq mi ).
The provincial capital and largest city on the island is
Mataram. It is somewhat similar in size and density with
neighboring Bali and shares some cultural heritage, but is
administratively part of NTB along with sparsely
populated Sumbawa. It is surrounded by a number of
smaller islands locally called Gili. The island is home to
some 3.16 million Indonesians as recorded in the
decennial 2010 census, and in 4 regencies along with the
provincial capital Mataram.
• THE UNDISCOVERED PARADISE
Tourism is an important source of income on Lombok.
The most developed tourism area of the island is on the
west coast of the island and is centered about the
L
township of Senggigi. The immediate
surrounds of the township contain
the most developed tourism facilities.
The west coast coastal tourism strip
is spread along a 30 kilometres strip
following the coastal road north from
Mataram and the nearby currently
airport at Ampenan.
The principal tourism area extends to
Tanjung in the northwest at the foot
of Mount Rinjani and includes the Sire
and Medana Peninsulas and the high
highly popular Gili Islands lying
immediately offshores. These three
small islands are most commonly
accessed by boat from Bangsal near
Pemenang, Teluk Nare a little to the
south, or from further south at Senggigi and the Mangsit
beach. A large number of hotels and resorts in Lombok
offer accommodations ranging from budget to luxurious.
Recently direct fast boat services have been running from
Bali making a direct connection to the Gili islands.
Although rapidly changing in character, the Gili islands still
provide both a lay-back backpacker's retreat and a high
class resort destination. Other tourist destinations include
Mount Rinjani, Gili Bidara, Gili Lawang, Narmada Park
and Mayura Park and Kuta ( distinctly different from Kuta,
Bali ). The Kuta area is also famous for its beautiful, large
deserted, white sand beaches. Sekotong, in southwest
Lombok, is popular for its numerous and diverse scuba
diving locations. The South Lombok sur�ng is considered
some of the best in the world and includes Desert Point
at Banko Banko in the southwest of the island.
The northern west coast near Tanjung has many new
upmarket hotel and villa developments centreed about
the Sire and Medana peninsular nearby to the Gili islands
and a new boating marina at Medana bay. These new
developments complement the already existing 5 star
resorts and a large golf course already established there.
The years leading up to 2010 has seen
a rapid revival and promotion of tourism
recovery in the tourism industry. The big
number of visitors has far surpassed the
pre-2000 levels. All the signs indicate the
long term trend will see a steadyincrease
in the number of visitor arrivals.
Both the local government and many of residents
recognise that tourism and services related to tourism will
continue to be a major source of income for the island.
The island's natural beauty and the customary hospitality
of its residents make it an obvious tourist destination.
Lombok retains the allure of an undeveloped and natural
environment. Tourism visits to this tropical island are
increasing again as both international and local tourists
are re-discovering the charms of Lombok. With this new
interest comes the development of a number of boutique
resorts on the island providing quality accommodation,
food and drinks in near proximity to relatively unspoiled
countryside.
The Indonesian government is actively promoting both
Tourist development started in the
mid-1980s, when Lombok attracted
attention as an 'unspoiled' alternative to
Bali. Initially, low budget bungalows
proliferated at places like the Gili islands
and Kuta, Lombok on the South Coast.
Lombok and neighboring Sumbawa as
Indonesia's number two tourism
destination after Bali. The President of
Indonesia, Susilo Bambang Yudhoyono,
the Ministry of Cultural and Tourism and
the regional Governor have made public
statements supporting the development
of Lombok as a tourism destination and
setting a goal of 1 million visitors
annually by the year 2012 for the
combined destination of Lombok and
Sumbawa.
This has seen infrastructure
improvements to the island including
road upgrades and the construction of
a much delayed new International
airport in the islands south.
The island's natural beauty and the customary hospitality of its residents make it an obvious tourist destination
E MAGZ
46 E MAGAZINEAPRIL 2012 42
Minty green is a breeze of fresh air in your wardrobe and combines well with staples like black, gray and white as well as with other pastel choices. Wear all solid basics or combine them with patterned pieces • Zerlyna Merilla
Mint Green Suede Pumps,Giuseppe Zanotti
Mint Green Handbag, CHLOE
Mint Green Nail Lacquer, O.P.I
Mint Green Dress,Dorothy Perkins
Mint Green Heart Patterned Short,
Forever 21
Mint Green Watch,ASOS Watch
Mint Green Blazer,A.L.C Clothing
Mint Green Cut Out Neck Dress,TOPSHOP
mint green
E MAGZ
E MAGZ MODEL’S LIFE
34 E MAGAZINEAPRIL 2012 35
The Council of Fashion Designers of the America
honored Kate Moss, who often appears nude in photo
graphs, for her fashion sense. During the early 1990s,
Moss fueled the craze for wai�sh models, showing off
her exceptionally slim frame in controversial ads for
Calvin Klein fragrances. In recent years, though, Moss,
31, became a mother and has become well known for
setting trends in her classically eclectic British style.
Among the items Moss popularized are the now
ubiquitous Ugg Australia boots and the much coveted
Balenciaga handbag. She’s modeled for many of the
top fashion houses, including Chanel and Burberry.
David Bowie was to present Moss with her style icon
award Monday night at a black-tie gala at Manhattan’s
public library.
• KATE MOSS STYLE
Moss ushered in the heroin chic look in 1993 ( which
prompted much speculation over her weight ) with a
highly publicised campaign for Calvin Klein. Her charm
in photographs also drew criticism from then-President
of the United States Bill Clinton, who spoke out against
the growing heroin chic trend.
She has garnered many awards for her style, including
the Council of Fashion Designers of America's fashion
in�uence award and a place on the Vanity Fair magz
international best-dressed list. In the early part of the
21st century, she was, together with actress Sienna
Miller, one of the main proponents of boho-chic. She
appears on the cover of Vanity Fair's September 2006
style issue. In recent years, she has popularised denim
cutoff shorts, Ugg boots, ballet �ats, Vivienne West
wood Pirate Boots, skinny jeans, waistcoat, Alexander
McQueen's skull scarf, the Louis Vuitton's Sprouse
Leopard Cashmere Scarf, and the Balenciaga bags.
• CAMPAIGNS
Moss has had campaigns with major Italian, French,
American, and British designers including Gucci, Dolce
& Gabbana, Calvin Klein, Chanel, Rimmel, and Bulgari.
She has been featured in fashion spreads in most
major fashion magazines including UK, US, and French
Vogue magazines, Another Man, Vanity Fair, the Face,
and W. Moss has appeared on the cover of British
Vogue 30 times.
In addition to dozens of other international Vogue magz
covers, and has been featured on the cool cover of 17
issues of W mag, including one issue with nine different
covers that featured the model. W magz even names
Moss its muse ( September 2003 issue ). She has work
with the most well-known photographers in the fashion
industry, such as Mario Testino, Juergen Teller, and
Peter Lind Bergh, and won the prestigious Vogue /
CFDA award from the Fashion Designers of America in
July 2005 as Fashion Inspiration.
STUNNING Kate Moss for Liu Jo Spring 2012 Ad.
E MAGZ
74
E MAGZE MAGZE MAGZE MAGZ FASHION MAKE UP
48 E MAGAZINEAPRIL 2012
For Spring / Summer 2012 the fresh face look introduced in the fall will return. The warmer season brings warm, luminous faces with just a hint of color. There will be bright, vibrant colors with pastel shades. Babydoll nude look is a trend! • Zerlyna Merilla
Chantecaille's Cheek Shades,Rp. 276.000,-. What better way to achieve this season's pretty, �ushed cheeks?
Bobbi Brown Shimmer Brick,Rp. 360.000,-. Metallic lids wereseen at shows from Fendi to Ashish,this award-winning Shimmer Brickcreate the rose-gold eyes and instantly make you look better.
Elizabeth Arden Eight Hour Cream,Rp. 252.000,-. Pat McGrath used it on the cheekbones at Lanvin and on the eyelids at Prada - and she's one of many. Once you start using it you'll wonder how you coped without it.
Dolce & Gabbana Eye Mascara,Rp. 264.000,-. Fabulously �uttery lashes were one of the key trends for spring/summer 2012, D&G Mascara for the kind of feminine, volumised lashes we all want.
CHANEL Vitalumiére Aqua,Rp. 372.000,- compact foundation for a lightweight, sheer �nish look.
NARS’ Pure Matte Lipstick in Madere Rp. 222.000,- A good nude lip was a major feature of spring / summer 2012's minimalist look
Dolce & Gabbana Eye ShadowRp. 252.000,- for a smokeyeye look that makes your eyeslook stunning.
TOPSHOP Heart of Gold Nail Polish Rp. 72.000,- use thisfantastically shimmery polish as a base, top it with a pattern and you’re good to go.
E MAGZ SUMMER DESTINATION
42
E MAGZ FASHION RUNWAY
52 E MAGAZINEAPRIL 2012 42
ince 2008 the Fashion Week
is held at the Paci�c Place
shopping mall in the South
Jakarta and organized as a great
collaboration between the Municipal
Government of Jakarta, major stake
holders of the fashion industry and
The Femina group. All the shows are
invites-only, targeted to socialites,
celebrities, buyers, local and foreign
media and all who love fashion.
The JFW is organized by event
management company, the Azura
Activation, part of the publishing
company Femina Group, which since
its founding in 1971 has been active
in promoting the Indonesian fashion
industry through various editorial
initiatives as well as events.
In Jakarta Fashion Week 2012,
Indonesia’s most
leading designers
such as Tex Savario,
Sebastian Gunawan,
Biyan, and Danny S.
S
on Friday in the Fashion Tent at the Paci�c Place Mall. It marked the end of the
annual, week-long event, showcasing the latest collections of 180 Indonesian
and international designers in 50 shows.
Jakarta Fashion Week /JFW celebrated the country’s up-and-coming amazing
fashion designers, featured celebrities, socialites and fashionistas and linked
international buyers with designers, offering �edgling labels the chance to �nd
retailers for their products.
On Friday, JFW 2012 presented the highly anticipated Dewi Fashion Knights.
Themed “Celebrating Women,” more than 600
attendees saw amazing special collections
from �ve top names in Indonesian fashion that
have made headlines in local scene in 2011.
New York-based Indonesian August Soesastro
presented his latest collection titled “Restu
Bumi” (“Blessings of the Earth”). The items in
the collection were made of pineapple and
water hyacinth �bers. “I’m environmentalist,”
said Auguste. “I only use natural �bers as
they’re biodegradable. What springs forth from the Earth will return to the
Earth.” Auguste illustrated his craftsmanship in his haute couture collection,
show casing jackets with seamless sleeves that highlighted the perfect
physical contours of the models — well-tailored pants also accentuated their
limbs and added a strong sense of con�dence in their gaits.
Sally Koeswanto’s collection “Love, Passion and Lust” invited longing stares
from the ladies in the audience. The line was inspired by the legend of the
Fenghuang ( Phoenix ), which symbolizes femininity in Chinese mythology. It
featured 10 pieces of evening wear that brought out a strong and sexy aura
Jakarta Fashion Week is held annually and aimed to provide directions to theIndonesian fashion industry as well as a vehicle to demonstrate its wealth intalents and creativity.
as well as a vehicle to demonstrate its wealth intalents and creativity.
2cm 0.5cm
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 27
2cm 0.5cm
28 CINDY // GRAPHIC DESIGNER // PORTOFOLIO
ILLUSTRATIONSMix media on paper
These are some illustrations that I made
using mix media such as drawing pen,
watercolors, pencil colors, poster colors,
pastels, etc.
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 29 29
30 CINDY // GRAPHIC DESIGNER // PORTOFOLIO
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 31
PACKAGING DESIGNHand drawing & Illustrator
These are some works on packaging design for my study’s
project. The picture below are the design for “Scoops” ice
cream’s packaging design for teenagers, available in two
�avours; “Very Berry & Cream” and “Chocolate Cookies &
Cream”. The next picture will show “Ultra Milk” packaging
design for kids, in two �avours, full cream and chocolate.
32 CINDY // GRAPHIC DESIGNER // PORTOFOLIO
Diproduksi Oleh / Produced by: PT Ultrajaya Milk Industry Tbk.PO BOX 1230, Bandung 40012, IndonesiaBPOM RI MD 414110150022Isi bersih: 1000 ml (33.8 �.oz)
FROM FRESH
MILK
CONTAINS 11 VITAMINS
AND 6 MINERALS
PHOSPO R , C A L C I U M
VIT A , D , B 1 , B 2 , B 6 , B12
DARI SUSU
SEGAR
MENGANDUNG 11 VITAM
IN
DAN 6 MINERAL
FOSFO R , K A L I U M
VIT A , D , B 1 , B 2 , B 6 , B12
SUSU ULTRA adalah susu sapi yang dipersiapkan menggunakan teknologi
UHT dan dikemas secara aseptik.
Kualitasnya tetap terjaga selama kemasan masih tertutup meskipun tidak
disimpan dalam lemari es.
Dengan kemasan multilapis kedap cahaya dan udara yang paling melindungi susu dari pengaruh suhu dan sinar matahari yang dapat
menurunkan kualitas susunya.
Disarankan minum SUSU UHT kaya kalsium sekurang-kurangnya 2 gelas (500ml) setiap hari untuk melengkapi kebutuhan keluarga akan 11 vitamin dan 6 mineral. Susu UHT cocok untuk anak
usia diatas 1 tahun.
Komposisi :Susu Sapi Segar
Ingredients :Fresh Milk
KOCOK DAHULU SEBELUM DIBUKASHAKE BEFORE OPENING
SETELAH DIBUKA SEGERA TUTUP RAPAT DAN SIMPAN DI KULKAS
DENGAN SUHU DIBAWAH 4C.BAIK DIKONSUMSI DALAM 4 HARI
Layanan Konsumen(toll free / bebas pulsa) :
0-800-11-ULTRA (8 5 8 7 2)[email protected]
Diproduksi Oleh / Produced by: PT Ultrajaya Milk Industry Tbk.PO BOX 1230, Bandung 40012, IndonesiaBPOM RI MD 414110150022Netto: 1000 ml (33.8 �.oz)
INFORMASI NILAI GIZI(NUTRITION FACTS)
Takaran Saji 250 mlServing Size 250 ml / 8.45 �.ozJumlah Sajian per Kemasan : 4Servings per Container : 4
JUMLAH PER SAJIAN (AMOUNT PER SERVING)Energi Total 190 kkal Energi dari Lemak 45 kkalTotal Energy 190 kcal Energy from Fat 45 kcal
%AKG / %DV*
Lemak Total (Total Fat) 5g 8% Lemak Jenuh (Sat. Fat) 3g 17% Kolesterol (Cholesterol) 10mg 3%Protein 8g 13%Karbohidrat Total 28g 9%(Total Carbohydrate) Gula (Sugar) 0%Natrium (Sodium) 55mg 2%Kalium (Potassium) 400mg 9%
Vitamin A 25%Vitamin C 10%Vitamin D3 30%Vitamin E 10%Vitamin K 6%Vitamin B1 25%Vitamin B2 25%Vitamin B3 15%Vitamin B5 10%Vitamin B6 20%Vitamin B12 25%Kalsium (Calsium) 30%Zat Besi (Iron) 4%Zink (Zinc) 8%Magnesium 15%Fosfor (Phosphor) 35%Selenium 10%
* Persen AKG berdasarkan kebutuhan energi 2000 kkal. Kebutuhan energi anda mungkin lebih tinggi atau rendah.* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
Mengandung Biotin 6.8mcg, Inositol 12.8mg, Kolin 46mg,Klorida 220mg dan Tembaga 8.7mcg per sajian.Contain Biotin 6.8mcg, Inositol 12.8mg, Choline 46mg, Chloride 220mg, and Cuprum 8.7mcg per serving.
Best Before / Product Code :
Baik Digunakan Sebelum / Kode Produksi :
Isinya terjaminselama kemasantidak bocor dantidak kembung
CINDY // GRAPHIC DESIGNER // PORTOFOLIO 33
Diproduksi Oleh / Produced by: PT Ultrajaya Milk Industry Tbk.PO BOX 1230, Bandung 40012, IndonesiaBPOM RI MD 414110150022Isi bersih: 1000 ml (33.8 �.oz)
SUSU ULTRA adalah susu sapi yang dipersiapkan menggunakan teknologi
UHT dan dikemas secara aseptik.
Kualitasnya tetap terjaga selama kemasan masih tertutup meskipun tidak
disimpan dalam lemari es.
Dengan kemasan multilapis kedap cahaya dan udara yang paling melindungi susu dari pengaruh suhu dan sinar matahari yang dapat
menurunkan kualitas susunya.
Disarankan minum SUSU UHT kaya kalsium sekurang-kurangnya 2 gelas (500ml) setiap hari untuk melengkapi kebutuhan keluarga akan 12 vitamin dan 6 mineral. Susu UHT cocok untuk anak
usia diatas 1 tahun.
Komposisi :Susu Sapi Segar
Ingredients :Fresh Milk
KOCOK DAHULU SEBELUM DIBUKASHAKE BEFORE OPENING
SETELAH DIBUKA SEGERA TUTUP RAPAT DAN SIMPAN DI KULKAS
DENGAN SUHU DIBAWAH 4C.BAIK DIKONSUMSI DALAM 4 HARI
Layanan Konsumen(toll free / bebas pulsa) :
0-800-11-ULTRA (8 5 8 7 2)[email protected]
FROM FRESH
MILK
CONTAINS 12 VITAMINS
AND 6 MINERALS
PHOSPO R , C A L C I U M
VIT A , D , B 1 , B 2 , B 6 , B12
DARI SUSU
SEGAR
MENGANDUNG 12 VITAM
IN
DAN 6 MINERAL
FOSFO R , K A L I U M
VIT A , D , B 1 , B 2 , B 6 , B12
INFORMASI NILAI GIZI(NUTRITION FACTS)
Takaran Saji 250 mlServing Size 250 ml / 8.45 �.ozJumlah Sajian per Kemasan : 4Servings per Container : 4
JUMLAH PER SAJIAN (AMOUNT PER SERVING)Energi Total 150 kkal Energi dari Lemak 70 kkalTotal Energy 150 kcal Energy from Fat 70 kcal
%AKG / %DV*
Lemak Total (Total Fat) 3g 5% Lemak Jenuh (Sat. Fat) 2g 10% Kolesterol (Cholesterol) 10mg 3%Protein 8g 16%Karbohidrat Total 13g 4%(Total Carbohydrate) Sugar 0%Natrium (Sodium) 140mg 6%Kalium (Potassium) 440mg 13%
Vitamin A 25%Vitamin C 15%Vitamin D3 50%Vitamin E 20%Vitamin K 8%Vitamin B1 25%Vitamin B2 25%Vitamin B3 15%Vitamin B6 20%Vitamin B12 30%Folic Acid 6%Kalsium (Calsium) 45%Zat Besi (Iron) 2%Iodium (Iodine) 6%Zink (Zinc) 10%Magnesium 15%Fosfor (Phosphor) 30%Selenium 10%
* Persen AKG berdasarkan kebutuhan energi 2000 kkal. Kebutuhan energi anda mungkin lebih tinggi atau rendah.* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
Mengandung Vitamin B5 720mcg, Biotin 6.5mcg, Inositol 19mg, Kolin 48mg, Klorida 265mg, dan Tembaga 8.5mcg per sajian.Contain Vitamin B5 720mcg, Biotin 6.5mcg, Inositol 19mg, Choline 48mg, Chloride 265mg, and Cuprum 8.5mcg per serving.
Best Before / Product Code :
Baik Digunakan Sebelum / Kode Produksi :
Isinya terjaminselama kemasantidak bocor dantidak kembung
Diproduksi Oleh / Produced by: PT Ultrajaya Milk Industry Tbk.PO BOX 1230, Bandung 40012, IndonesiaBPOM RI MD 414110150022Netto: 1000 ml (33.8 �.oz)
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