CHAPTER-1INTRODUCTION

CHAPTER-1

INTRODUCTION

1.1INTRODUTION TO CUSTOMER SATISFACTION

Customer satisfaction one of the main objective of any organization. Every organization tries to know the customer satisfaction about their products. So a study on customer satisfaction helps the organization as well as me to gain a vast knowledge over the world tastes and preferences of customer.

Where the buyer is satisfied after purchase depends on the offers performance in relation to the buyer’s expectations. In general satisfaction is a person’s feeling of a pleasure or disappointment resulting from comparing a product perceived performance in a relation to his or her expectation.

As this definition makes clear, satisfaction is a function of perceived performance and expectations. If the performance and expectations. If the performance falls short of expectations the customer is dissatisfied. If the performance matches the expectation, the customer is highly satisfied or delighted.

Many companies are aiming for the high satisfaction because customers who are just satisfied still find it easy to switch when better offer comes along. Those who are highly satisfied are much less ready to switch. High satisfaction or delighted creates an emotional bond with the brand. Not just a relational performance. The result is high customer loyalty.

If marketers raise expectations to high, the buyer is likely to be disappointed. For example. Holiday inn ran a campaign a few years ago called ‘no surprises’ yet hotel guests still encountered a host of problems, and holiday. Inn had to withdraw the campaign. However, if the company sets expectations too low, it.

1.2ASSURING CUSTOMER SATISFACTION:

“Those who enter to buy, support me. Those who came to flatter, please me. Those who complain, teach me how i may please others so that more will come.

Only those who hurt me are displeased but do not complain. They refuse me permission to correct my errors and thus improve my service.”-Marshall Field.

The attitude of the profession is summed up in this statement. It establishes the customer as the person to whom you are responsible. Customers support you; therefore, they deserve VIP treatment.

1.3 KEEPING YOUR CUSTOMER HAPPY

Since your first concern is customer satisfaction you should be aware of some emotional stumbling blocks in your path: perception, user’s error and buyer’s remorse.

Selective perception is the process in which a person sees only selected details from the entire picture. This attention to detail is sometimes petty. For example, a customer may have a new copying machine that works like a charm, but he is irritated by the sound of the motor. He focuses only on what is wrong rather than what is right.

This occurs because buyers expect their purchases to be perfect. Regardless of the purchase price,

They figure that for what they spent, they deserve perfection. When you encounter someone who practices selective perception, evaluate the situation to determine if the complaint is reasonable or exaggerated.

If it is exaggerated, try to resolve the problem by pointing out benefits and features that compensate. Put the negative detail in a different perspective for your client so that it because one small part of the total picture.

1.4 HANDLING CUSTOMER COMPLAINTS

Whether your customer’s complaint is legitimate or not, follow it up with a service call. Whenever possible do it personally instead of sending someone from the customer service deportment. It provides the personal service that your customer appreciates and it may obviate need for a technician or serviceman to call. As an alternative, both of you can go together to handle customer complaints.

Don’t procrastinate making the call.

Often the problem is not as serious as it sound. Some customer “read the riot act” when they call about a complaint. A delay in responding will only irritate your client more.

Admit mistakes and apologize.

Just because you made the sale does not mean you can became defensive about your company, product or service. Even the most reputable companies make mistake and have problem with their products. You may want to restart the customer’s complaint to show that you are listening and have an understanding of the problem.

Actively listen to your customer complaint

Talking will make him feel less anxious it. Let your customer “vent” his feeling before you react to the situation. Be sympathetic and encourage the customer to “below up.” Afterword, he’ll feel better; this means he’ll be a better frame of mind.

1.5 MAINTAINING CUSTOMER SATISFACTION

The philosophy behind maintaining your customer is simple; now that you have them, maintain them. When you consider the amount of time and money invested in them, you cannot afford to lose them. This investment goes beyond your personal expenditures. It also includes your firm’s advertising and marketing costs to reach that particular market segment. Your customer, therefore, should be treated as if the life of your business depended on them which it does!

1.6 WAYS TO KEEP YOUR CUSTOMER SATISFIED

1. Show them that you think of them.

Send them helpful newspaper clipping or articles, cartoon related to their business and “here’s an idea I thought you’d enjoy” notes. Send your clients Christmas/New year’s cards, birthday cards, and thank you notes.

2. Drop by to show them new products and brochures and offer additional Services.

Always make an appointment before making your call! Respect your clients’ time as you do your own.

3. Offer a sample gifts to enhance the use of your product.

See how they are utilizing your product or service and suggest other ways that they can benefits from it. They may not be realizing its full potential.

4. Offer ‘customer discounts” on new products or services to encourage additional business.

5. When new employees are hired. Offer to train them free of charge in the use of your product.

6. Repay or compensate them for last time or money caused by problem encountered with your product.If you pinch pennies, you customer may do the same

7. be personal.

Record details about your client’s life and enter these in your file. It’s so much nicer to say to someone, “how is Bob?” rather than “How’s your husband?”

8. Tell the truth.

Lies have a way of coming back to haunt you.

9. Accept returns without batting an eyelash.

In the long run. They are much less expensive than finding a new customer.

10. be ethical.

Keep all your information about the account confidential.

11. be certain that your company follows through on its commitment.

The bottom line in maintaining your clients is service and more service. Be there for your customer and they’ll want to stick with you. If you meet their needs, they’ll think twice before switching to another company, even if they’ve voiced some serious concerns. “Make new clients, but keep the old. One is silver and the other gold.” develop the ‘gold” you have and the silver may take care of itself.

1.7 CUSTOMER SATISFACTION MEASRMENT:

Surveys and in-depth interviews with industry leaders revealed general agreement that the market is in a tumultuous state, with pricing very soft for all but the most catastrophic coverge.

As revenue thins, expense concerns rise. Leaders cite inefficiecies in tecnology and product delivery both within and across firms. Coupled with this internal change, customer demands and expectation for value and service continue to evolve.

The senior manager expressed genuine concern for customer-perceived quqlity and value, as well as the need to better understand and measure it.

CHAPTER-2

REVIEW OF LITERATURE&DESIGN OF

THE STUDY

CHAPTER-2REVIEW OF LITERATURE &DESIGN OF THE

STUDY

2.1 INTRODUCTION:

Customer satisfaction is one if the main objectives of any organization. Every organization tries to know the customer satisfaction about their products.

So a study on customer satisfaction helps the organization as well as me to gain a vast knowledge over the real world tastes and preferences of customer.

Whether the buyer is satisfied defends on the offers performances in relation to the buyer’s expectations. In general satisfaction is a product perceived performance in pleasure or disappoint results from comparing a product perceived performance in a buyer expectation.

As this defined makes clear, satisfaction is a faction of perceived performance and expectations. If the performance falls short of expectations, the customer is dissatisfied. F the performance matches the expectations, the customer is satisfied. If the performance exceeds expectations, the customer is highly satisfied or delighted.

2.2 REVIEW OF LITERATURE:

This chapter will summarize current literature on customer satisfied,

Explore theories related to customer satisfaction, and discuss the importance of being aware of customer’s current satisfied levels. Throughout this discussion the previously stated definitions of customer satisfaction will be applied.

2.3 STATEMENT OF THE PROBLEM

Now –a-day’s silk industry is facing so much competition in the market. The

Market is flooded with Indian and multinational company and all the products of the companies are having good quality. So we do not have clear idea, what customer want about the various Karnataka silk products. We are not aware of the attitude of the consumer towards the various silk industries and particularly towards Karnataka silk products (K.H.D.C.L) and we also are unaware about how customer are getting satisfied from (K.H.D.C.L).

2.4 SCOPE OF THE STUDY

Earlier when more number of Government and public sectors market was in place for Karnataka silk products. In the changed scenario, company has to compete with many private players for market retention and expansion.

2.5 NEED FOR STUDY

Take any company today, everybody is focusing on customer retention, customer loyalty, long term customer relationship and most spoken is customer satisfaction. As they say the advertisement is a satisfied customer. To know the customer satisfaction towards Karnataka silk products is the need for the study.

2.6 OBJECTIVE OF THE STUDY

To identify factors of customer satisfaction towards Karnataka silk & its other products

To know the customer expectation towards the Karnataka silk products.

To know the level of customer satisfaction. To identify the methodology to increase the satisfaction level among

the customers. To identify the problems which are contributing towards

dissatisfaction of the customers

2.7 METHODOLOGY

As the study is aimed to know about the customer satisfaction towards

“KARNATAKA SILK SAREE” the consumers are main force of the study.

The survey been conducted to collect the information from the consumers.

DEVELOPING RESEARCH PLAN

The research plan was completed within the given time period. Hence, it was effective. It yielded the intended results in a comprehensive manner.

Research project DescriptiveData source Primary Data, Secondary Data-WebsiteMagazines, etc.

Research approach sample survey Method, interview

Research instruments Questionnaire

Sample plan Sampling unit-Customer of Bangalore citySample size-300

2.8 LIMITATION OF STUDY

The sample size is small compare to the population. The finding may not be accurate due to limited time frame. The study is limited on Bangalore city only. Customers outside Bangalore

are not taken into account. There is a perception research people may have option bias.

2.9 ANALYSIS OF DATA

Pie chart, bar chart Percentage analysis

CHAPTER-3PROFILE OF THE SILK INDUSTRY

The Karnataka Handloom Development Corporation was established in 1975 with the objective of providing support to weavers. Today KHDC has 13000 handlooms under its wing. KHDC works ceaselessly to encourage and support hundreds of thousands of weavers. Revive ancient designs and weaves and integrate them into today's lifestyle.

The Karnataka Handloom Development Corporation was established in 1975 with the objective of providing support to weavers. Today KHDC has 13000 handlooms under its wing. KHDC works ceaselessly to encourage and support hundreds of thousands of weavers. Revive ancient designs and weaves and integrate them into today's lifestyle

MISSION:

The prosperity of the We aver and the prosperity of the corporation.

It’s our aim to improve the economic and social status of the weaver by achieving and maintaining quality at all levels of production which will then ensure the well being of the corporation.

Providing employment to the handlooms we avers outside co-operative sector round the year which includes supply of raw materials, technical guidance, training facilities and marketing support. Implementing welfare schemes sponsored by Government of Karnataka and Government of India for the benefit of weaver.Repositioning the Company from 'Market Follower' to 'Market Leader'

PRODUCT PROCESS:

Different varieties of fabrics produced by weavers of The Karnataka Handloom Development Corporation throughout Karnataka is collected at warehouses at Peenya and it is processed at "PRIYADARSHINI TEXTILE PROCESS HOUSE" situated at Peenya 2nd stage about 15 km from Bangalore. The Process House is established in the year 1980 having post loom processing capacity of 5-6 lakhs metres of different varieties of cloth. Government of Karnataka's prestigious VidyaVikas Scheme and Janatha Saree Dhothi Scheme required fabrics are being processed in the same Process House. This Process House is possessing G.M.P

certificate issued by Drugs Controller, Govt. of Karnataka to process and supply Bandage Cloth required for all Government Medical Hospitals.

The Process House is having a fully automatic flatbed screen printing machine, silk sarees table printing and Computer Aided Designing to produce attractive designs on Sarees, Dress Materials and Furnishings which are being sold at our retail sales outlets "PRIYADARSHINI HANDLOOMS" Showrooms throughout Karnataka and all metro cities. Also the process house is having a modernized silk yarn dyeing plant having production capacity of 2500 kgs of silk yarn per month with computer colour matching. The process house is shortly acquiring I.S.O.9001-2008 certificate.

Bleaching dyeing silk dyeing

Designing Printing ( silk) printing (cotton)

Centering warehouse

EXPORT PROMOTION:

The Karnataka Handloom Development Corporation established in 1975 with the objective of providing support to weavers, it today has 13000 handlooms under its wing. KHDC has played a leading role in the renaissance of Indian Handlooms, Priyadarshini International, Export Division of KHDC, has been set up exclusively to cater to the requirement of the Global buyer. From raw-material procurement to marketing, KHDC helps traditional weavers pursue their vocation fruitfully. Though it has in-house pre and post loom processing facilities it helps them maintain the highest quality standards and time schedules, something the way for the creation of an exquisite range of silk, cotton,

linen and synthetic fabrics. And through its network of over 55 outlets countrywide it brings the masterpieces of the weaver''s art to the customer. ''Priyadarshini'' the brand under which KHDC markets the hand woven fabrics is today synonymous with handlooms of exceptional quality and beauty, not in India alone but in the global market as well as a result of the seamless blending of an ancient heritage with contemporary fashion trends.

WHY K.H.D.C.L :

In touch with style, Worldwide: Monitors global fashion trends and issue guidelines on pantone shades that are popular.

Quality: Pure cotton yarn and silks used as raw material. Eco-friendly: Uses only AZO free chemicals and vegetable dyes. Socially responsible: Ensures no child labour is involved at any stage of its

operation.

DISCLAIMER:

All data in this website is correct at the time of publication No responsibility will be taken by Karnataka Handloom Development

Corporation or its suppliers, agencies and service providers for any omissions or errors

All brands and logos are registered trademarks and are subject to copyright. All rights reserved

No part of this publication may be reproduced, stored in a retrieval system or be transmitted in any form by any means, electronic or otherwise without prior written permission by the publisher, Karnataka Handloom Development Corporation.

GANDABERUNDA SILK SAREES:

Integrating the glorius tradition of hand weaving from karnataka. thissaree has the imaginary double headed GandaBerundaBirdon the pallu as well as in the corner of the pallu and body. This is the insignia of the erstwhile Mysore rulers, hand woven with sensitive craftsmanship into dazling designs. the original GandaBerundasaree is said to have been woven in the 18th century for the Royal family of Maharaja of Mysore. AUTHORISED USER These sarees are produced at Molkalmururoduction center.

3D Silk Sarees: 

This saree design is hand woven by three different warp &weft(length & width) colours with beautiful craftsmanship with attractive butta designs. eachbutta designs are hand woven with minimum floats and soft finish with wrinkle free. These sarees are produced at Kolegal Production center. ISO 9001-2008 CERTIFIED COMPANY PriyaalarshiniHandlocams.

Brocade Silk Sarees:

 

oked silk sarees that are available in magnificent colors, coordinated well with an array of bright and amazing borders and pallu.

Coin Silk Sarees :

Coin Saree This coin silk saree design is imitation of gold coin, coin designs are placed throughout the body of the saree to bring the look of the gold coin. The temple border designs run at the two side of the saree and attractive multi colourpallu design with soft finish.soft finish.

Tissue Silk Sarees:

Tissue Sareezari and silk yarn are woven together in the warp to create a wavy effect. The colour in both the warp & weft is mixed equally, resulting in different colour combinations in the border and pallu. These sarees are produced at Molkalmuru Production center.

Kalanjali Silk Sarees: 

Our fashionable range includes high quality silk sarees that have always been in vogue. Available in different patterns and colors, these silk sarees exhibit perfection and finesse of our craftsmen. We are preparing this silk sarees by using pure silver and gold zarikasab and embroidered thread also. Our company manufactures sarees in a gamut of designs that are appealing and splendid. The range of our Fancy printed sarees is made using a variety of fabrics. These include cotton, crepe, georgette, chiffon and other suitable materials. Our personnel pay utmost attention to details like styling, weaving and stitching resulting in a flawless collection.

FancyPrinted Silk Sarees - Design 1

Fancy Printed Silk Sarees - Design 2

Discharge printed Silk Sarees: 

Delicate and attractive images print on pure yarn dyed hand woven silk fabric with eco friendlycolours, soft finish & wrinkle free. the printing technique is different from other prints because the designs on both the sides of the fabric look alike. This sarees have rich traditional look, and easy maintenance.

Discharge Printed Silk Sarees - Design 1

Discharge Printed Silk Sarees - Design 2

Botic Printed Silk Saree: 

We are offering an enticing range of botic printed silk sarees that are sure to enhance the beauty and feminity of the wearer. Available in wide assortment of rich colors, these silk sarees are highly popular amongst the fashion conscious clients.

Botic Printed Silk Sarees - Design 1

Silk Home Furnishing 

Silk Quilts 

. Handcrafted

Bring exceptional luxury to your bed. This silky textural quilt is a wonderful mélange of rich jacquard weaves. Made of polyester/rayon & backed with same fabric in stripe design lending a hint of texture. Filled with pure cotton for just the right warmth as nights may require. Handcrafted exceptional luxury to your bed. This silky textural quilt is a wonderful mélange of rich jacquard weaves. Made of polyester/rayon & backed

    

    

Silk Curtains: 

Created by expert design professionals. The wide range of cotton bed sheets come in combinations of pastel colors & designs. Made with 2/20s X 2/20s & 2/40g x2/40g quality cotton yarn woven by expert weavers at GadagBetgeri & Bhagyanagar.

Silk Home Furnishing :

These luxurious fabrics a different pastel tone find variety of use from making dresses to the home decor items.

Soham Shirts 

Cotton Shirt:

 percent Our range of formal cotton shirts is available in various colors, sizes and lengths from 100 percent cotton fabric to give a decent look and comfort level to the wearer. Available in plain, stripes, prints, checks and other patterns, these formal half sleeve shirts are designed to suit every need of our clients. In addition to this, these formal shirts can be manufactured as per the requirements of the clients.. Fabric to give a decent look and comfort level to the wearer. Available in plain,

Silk Shirts: 

Silk Shirts offered by us are manufactured keeping in mind the latest designs and color matching. Available in a plethora of colors and exclusive designs, these shirts are extremely comfortable, finely stitched and tailored as per the designs and specifications of our esteemed clients.

Polyster Shirt:

fashionable and quality range of Polyester Shirt that cater to different apparel industry. Available in different color combinations, these are available in all standard sizes at industry leading prices.

We off We offer highly fashionable and quality range of Polyester Shirt that cater to different apparel industry. Available in different color combinations, these are

available in all standard sizes at industry leading prices.Following are some of its unique features:

Checks Shirts:

Rang Range of Checked Shirts available with us is available in different colors, designs and patterns. Customized as per the specifications of our clients, these are known for competitive price and skin friendly fabric.

Stripe Shirts :

Our range of striped shirts is highly comfortable to wear and are offered at the best industry's prices. The entire collection has received a strong response from the

customers of all over the world for their unique style and design patterns. These striped shirts bring a unique touch to the wearers.

Pride Shirts: 

Response Our range of pride shirts is highly comfortable to wear and are offered at the best industry's prices. The entire collection has received a strong response from the customers of all over the world for their unique style and design patterns. These pride shirts bring a unique touch to the wearers. 

unique style and design patterns. These pride shirts bring a unique touch to the wearers. 

Item Code : PS - 101 Item Code : PS - 102

Ite103 Item Code : PS – 104

Export Products 

Cotton Bed Linen:

The bed linens we manufacture are made of plain 100% cotton percale and 50/50 blended options. Further, we also use latest trends in designing the same with 100% cotton jacquard in stripes, dots, dobby box, uneven stripes and others.ens we manufacture.

Cotton Table Linen:

We provide a range of cotton table linen that is available in contemporary designs and patterns. Extremely durable and easy to maintain, these cotton table linen are available at industry leading prices. In addition, these cotton table linen can also be customized as per the designs provided by the client. 

Silk Bed Linen in:

Silk Cushion Covers:

These silk cushion covers are very ethnic and are in great demand across the globe. Our range of silk cushion covers are available in variety of styles and prints, our range of silk cushion covers are manufactured using qualitative fabric and ensures material strength and color fastness

Silk Shade Card:

 .lk cushion c

These double shade silk sarees are handmade viewed and full of zari works. we are used pure quality zari and silks from government society. This saris look double shade pink color reflects from side by side during lights.

overs are very ethnic and are in great demand across the globe. Our range 100% cotton percale and 50/50 blended.

AREA OF OPERATION:

GLOBAL FAVOURITES FOR THEIR NATURAL GOODNESS:

K.H.D.C.L has a long tradition of maintaining the highest quality standards. Right from the selection of raw materials to processing and packaging of the end product. The reason why its products are much in demand globally & are exported

regularly to UAE, Bahrain, Kuwait, Quatar , south East Asian countries as well as North America & South America. The silk, of course, is much sought after by the leading Home Furnishing of world . all the Silk Bed Linen made from silk and wall socket .The document close the document had me out show auctions what can I do and as exit an silk

OWNERSHIP PATTERN:

“WHOLLY OWNED BY GOVERNMENT OF KARNATAKA”

STRUCTURE OF ORAGANISATION:

A.BASIS OF DEPARTMENT:

K.H.D.C.L is a manufacturing concern of moderately large sze. It facilitates effective utilization of manpower and resource and it is a simple, economical and reasonable organization pattern.

B.LEVELS OF ORAGANISATION:

TOP LEVEL consisting of BOD’s and M.D SECOND LEVEL consisting of Directors of finance and Special officers. THRID LEVEL consisting of senior managers, deputy managers and

officers. FORTH LEVEL consisting of clerks, Assistants and Attendees.

CHAPTER-4

RESULTS, ANALYSIS &DISCUSSIONS

CHAPTER-4

RESULTS, ANALYSIS & DISCUSSIONSThe data collected was subjected to techniques like validating, editing, and passed into tabulation using tally bar method. Analysis’ was carried out through statistical tools which were done based on marketing concept and inference was drawn. For this purpose a survey of consumer of Mysore Slk saree was conducted. So consumers were selected from different occupation, age group, sex and community of Bangalore.

TABLE: 1

The above table shows that 41% of respondents are 15-25 age, 30%of respondents 26-35age, 22%are 36-45age, 7%are above 45age.

age Graph shows the different

Age No. of respondents percentage

15-25 123 41%

26-35 90 30%

36-45 66 22%

Above 46 21 7%

Total 300 100%

no of respondents

15-2526-3536-45above 46

INTERPRETATION

From the above analysis we can see that majority of respondents are 15-25 age, just 30%,22%&7% were in the age group of 26 to 35,36to 45 and above 46 respectively.

TABLE: 2 TABLE SHOWS THE QUALFCATON OF RESPONDENTS

Qualification No of respondents

percentage

Post graduates 123 41%

graduates 84 28%

Under graduates 60 20%

others 33 11%

Total 300 100%

Analysis:

This question was asked to understand the qualification of the consumer (respondents).

Graph: 2 graph shows the qualification of the respondents

41%

28%

20%

11%

percentages

post graduatesgraduatesunder graduatesothers

Analysis:

The interpretation was 41% of the total respondents contacted were post graduates. 28%of them were graduates. 20%of them were under graduates & just 11%were others.

Table: 3 table showing the occupation of the respondents

occupation No. of respondents percentage

Student 57 19%

Service 162 54%

Business 120 40%

Others 21 7%

Total 300 100%

Analysis

The question was related to the occupation of the consumers (respondents).

Graph:3 graph showing the occupation of the respondents

19%

54%

40%

7%

percentage

studentservcebusnessothers

INTERPRETATION

54% Of them were service, 40%being the business, 19% of them were students, and 7% being from others respectively.

TABLE NO. 5

INVESTIGATION & HANDLING OF COMPLAINTS BY

EMPLOYEES

Analysis

The above figures project that 85% of the respondents felt that the investigation and handling of complaints by employees is immediately, and 15% of the respondents have told that the complaints on the employees is not taken immediately

PARAMETERS NO. OF RESPONDENTS %

Yes 85 85

No 15 15

TOTAL 100 100

INVESTIGATION & HANDLEING OF COMPLAINTS BY EMPLOYEES

YES

NO

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

85%

15%

Percentage

Analysis

From the above analysis it is inferred that majority of the customers felt that

the complaints on the employees is taken immediately.

TABLE NO: 6

BEHAVIOUR OF OUR STAFF

PARAMETERSNO. OF

RESPONDENTS%

Excellent 14 14

Good 73 73

Average 13 13

Below Average 0 0

TOTAL 100 100

The above figures project that 14% of the respondents felt that the

employee behavior was Excellent, 73% of the respondents felt that the employee

behavior were good, 13% of the respondents felt that the employee behavior were

Average, and none of them felt there behavior was Below Average.

BEHAVIOUR OF OUR STAFF

14%

73%

13%

PercentageExcellent Good Average Below Average

Analysis

From the above analysis it is inferred that majority of the customers felt that

the employee behavior was good and some of the customers felt that the employee

behavior was good and Average.

TABLE NO: 7

ABOUT THE QUALITY OF SERVICES OF SILK SAREE

It is clear from the above figures that 35% of the respondents have told that

the quality is excellent, 16% of the respondents have told goods, 32% of the

services are about average and the remaining 17% respondents have told the

service of the SILK SAREE is below average.

QUALITYNO. OF

RESPONDENTS%

Excellent 35 35

Good 16 16

Average 32 32

Below average 17 17

TOTAL 100 100

ABOUT THE QUALITY OF SERVICES OF SILK SAREE

Excellent

Good

Average

below average

0 5 10 15 20 25 30 35

35

16

32

17

Percentage

Percentage

Qua

lity

Analysis

From the above analysis shows that majority of the customers have

suggested that the service is Excellent and the next is average category.

TABLE NO. 8

PROMOTIONAL TOOLS THAT CREATED AWARENESS

It is inferred from the above table that 21% of the respondents came to know

about “SLIK SAREE” through Newspaper, 32% of the respondents came to know

about the store through Friends, 18% of them came to know through the On road

fleets and the remaining 29% came to know by Booking counters.

PROMOTIONAL

TOOLSNO. OF RESPONDENTS %

Newspaper 21 21

Friends 32 32

Fleets 18 18

Booking Counters 29 29

TOTAL 100 100

PROMOTIONAL TOOLS THAT CREATED AWARENESS

ABOUT SLIK SAREE

ANALYSIS

From the above analysis, it is inferred that majority of the customers came to know

about SLIK SAREE” through Friends and while some of the customers came to

know through Newspapers.

TABLE NO. 9

SERVICES OF SILK SAREE

Analysis

The above table shows that 42% of the respondents like selling, 25% of the

respondents like on line booking, 15% of the respondents like Courier and 18% of

the respondents like Warehouse.

SERVICES OF SILK SAREE

SERVICESNO. OF

RESPONDENTS%

Selling 42 42

On line booking 25 25

Courier 15 15

Warehouse 18 18

TOTAL 100 100

selling on line booking Courier Warehouse0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

42%

25%

15%18%

Column2

Interpretation

From the above analysis it is inferred that majority of the customers “SILK

SAREE” Travelling Service and next Transport Service.

TABLE NO. 10

COMFORTNESS OF OUR SAREES

PARAMETERSNO. OF

RESPONDENTS%

Excellent 25 25

Good 35 35

Average 30 30

Below Average 10 10

TOTAL 100 100

The above figures project that 25% of the respondents felt that the ambience

of our store was excellent, 35% of the respondents felt that the ambience of our

store was good, 30% of the respondents felt that the ambience of store was average

and 10% of the respondents felt that the ambience of store was below average.

COMFORT NESS OF OUR SAREE

25%

35%

30% 10%

PercentageExcellent Good Average Below Average

Analysis

From the above analysis it is inferred that majority of the customers felt that

the comfort ness of the sarees are good. Only few of the respondents felt that the

comfort ness of the sarees was average.

CHAPTER-5

SUMMARY OF FNDNG, CONCLUSION &

SUGGESTON

CHAPTER-5

SUMMARY OF FNDNG, CONCLUSON &SUGGESTONS

FINDING:

1. It was found that most of the people are aware of the product and only

very few know about the manufacture of the Karnataka handlooms

development.

2. It was found that most of the customer of Karnataka handlooms

development are using it regularly.

3. It was found that most of the people are aware of the Karnataka

handlooms development of corporation limited which comes n

different sizes and shape.

4. it was found of most of the people are satisfied with Karnataka

handlooms development silk sarees and they quality n the k.h.d.c.l.

5. it was found of most of the people sad that packing materials is

looking good and attractive.

6. It was found that most of the people said that they don’t need change

in the packing design.

7. It was found of that only a very few knows about the TFM of the

product.

8. It was found that most of the people are getting the information

through press and electronic media.

9. It was fund that most of them saw pop products.

10. It was found that most of the people said they are motivated by the

qualty of the product.

SUGGESTONS

1. The company needs to open its government retail outlets to have a greater

market.

2. It may be some people don’t compromise with the ingredients, as a reason

the company must try to introduce different kinds of sarees and shirts to

attract this inches segment.

3. Some people felt that the packing of the product wasn’t that attractive. So

the packing needs to be improved. Mean while this doesn’t apply to the large

family packs of six.

4. The prices needs to be reduced, this may help the company to gain a large

market offices.

5. Middle class &lower middle class be tailgated excessively.

6. The company should make the products available everywhere, in every

corner the city.

7. The company should also come up with innovations n the products.

8. The company needs to rethink upon its advertising strategies.

9. Better marketing should be applied.

10.The use of well-know celebrities as the brand ambassador will definitely

help the cause of goods publicity.

CONCLUSIONS

As every one of us know that the customer is the axis for the business cycle.

product can be existed with out the existence of the customer. Likewise slk saree

also has an customers which makes the company renowned name in Karnataka

handlooms development of corporation limited .

From the field survey it has come to know that the slk saree market in

Bangalore is vast and competitive market. slk saree is having good market has

competition with other slk saree companies. Here customers are also aware of the

services want to get maximum satisfaction from this service for which they are

spending their valuable money of the saree.

As I have taken the topic customers satisfaction to know the perception of

the customers about the Silk saree. I had good relationship with the company

officials. I hope this study shall be helpful in my career to achieve the real time

market survey.