CEO GUIDE TO MOBILE WORLD CONGRESS€¦ · you REALIZE innovation faster through more efﬁcient business processes — supported by modular and conﬁgurable OSS/BSS. Designed for

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CEO GUIDE TOMOBILE WORLD CONGRESS

SUPPLEMENT

FEBRUARY / MARCH 2013

TALKINGHEADSSAP Telco chief saysCSPs must thinkbeyond telco rootsto capture M2Mopportunity

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KEYNOTE SPEAKERSC-level experts convergeon Barcelona

EXHIBITORSHOWCASEWho's showingwhat

CONGRESSPREVIEWNew venue,new horizons

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New ways of delighting customers lead to new revenues. But all too often, too much complexity or a closing window of opportunity puts the brakes on a great idea before it can get to market. Ericsson helps you REALIZE innovation faster through more efficient business processes — supported by modular and configurable OSS/BSS. Designed for speed in a fast-changing world, full of new business potential.

C3 Welcome to Barcelona

& Supplement Contents

C4 MWC 2013 preview

C5 TALKING HEADS,Jens Amail, senior vice presidentof SAP Telco

C10 MWC EXHIBITOR

SHOWCASE

C3CEO GUIDE SUPPLEMENT VANILLAPLUS FEB/MAR 2013

CEO GUIDE

CONTENTS

Bigger,bolder,better!

What I’m interest in, though, isn’t the practicalities, it’s what the speakersand exhibitors will be talking about, demonstrating and hinting at. It’s clearthat OSS/BSS is in the midst of a resurgent wave of interest. Most of ushave seen the cycle before but it’s always exciting to report on an industryin rapid transformation.

The last three months have seen a wave of M&A activity as companies re-arrange their assets to meet the demands of CSPs more effectively. Giventhe investment challenges that CSPs face as they roll-out LTE and considerhow LTE-Advanced might be deployed, OSS/BSS as the enabler of newbusiness models and the creator of operational efficiencies is now moreimportant than ever.

Billions of Euros are at stake, wrong decisions will be costly so the platformthe Congress provides to learn from others will be even more importantthis year.

I’ll certainly be trying to avoid making the wrong decisions – like potatoomelette in a white roll for lunch – although I fear, even at the new venue,some things will remain the same.

Enjoy this Guide and the show!

George Malim

Supplement Cover:

C O M M E N T

A new, larger location for this year’s MobileWorld Congress is set to mean shorter queuesand greater space to accommodate anexpected 70,000 visitors. Although transportissues are expected and the new site will lead tosome bewilderment among seasoned show go-ers, the event had outgrown its old location atthe Fira Palace.

George Malim,Editor:VanillaPlus

SAP for Telecommunications helpscommunications service providers to gobeyond Telco to deliver new services for thedigital economy. Real-time solutions from SAPhelp CSPs make the world run better today -by providing them with world class enterpriseapplications, mobility solutions, real-timedatabase technology, powerful analyticscapabilities, and cloud offerings. SAP's longstanding experience in co-innovating withover 200,000 customers in 24 industries,combined with a powerful M2M platform,provides CSPs with a strong partner to deliverM2M services. To learn more, please visitwww.sap.com/m2m.

The 2013 GSMA Mobile World Congress, which will be held on 25-28 February 2013 atFira Gran Via in Barcelona, Spain. Under the theme of The New Mobile Horizon, MobileWorld Congress will showcase the mobile industry’s leading companies, technologies,solutions and services across the exhibition. Here, VanillaPlus provides a guide to the event

At a new venue, this year’s Mobile Congress willbe hosted across 80,000 square metres ofexhibition and hospitality space, attendees canvisit pavilions focusing on various elements of themobile ecosystem, such as embedded mobiledevices, green technology, mobile cloud, mobilehealth and NFC and mobile money. The exhibitionwill also include country pavilions withcompanies from Austria, Belgium, Canada,Catalonia, China, Denmark, Egypt, Estonia,Finland, France, Germany, Ireland, Israel, Japan,Lithuania, Norway, Romania, South Korea, Spain,Sweden, Taiwan, Turkey and the United Kingdom.

“Mobile World Congress 2013 is shaping up to bethe largest and most exciting edition ever,” saidMichael O’Hara, chief marketing officer of GSMA,the event’s organisers. “The breadth of exhibition,educational programmes, meetings, events andnetworking opportunities coming up in Februaryis unsurpassed, underscoring again why MobileWorld Congress is the industry’s must-attendevent. We continue to add to this outstandingagenda and we look forward to welcoming morethan 70,000 attendees from across the ever-expanding mobile ecosystem to Barcelona.”

Keynote speakers for

Mobile World CongressDuring the four days of Mobile World Congress,the 2013 conference programme will highlight theimpact of mobile on individuals and businesses –in developed and developing markets – across arange of industries. As always, the conferenceprogramme will challenge and educate attendees,providing essential insights on the latesttechnological developments, market opportunities,next-generation services, and devices which areshaping mobile communications.

Thought leaders and industry experts from themost influential companies within the expandingmobile value chain will be participating in morethan 40 conference sessions at Mobile WorldCongress. These will include thought-provokingkeynote presentations to interactive panelsessions, all addressing the most pressing topicsin mobile.

CEOs from the mobile industry’sleading companies will be deliveringkeynote presentations in the MobileWorld Congress conference

Expand your mobile horizons,it’s Congress time

CEO GUIDE SUPPLEMENT VANILLAPLUS FEB/MAR 2013C4

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T A L K I N G H E A D S

Jens Amail is senior vice president andgeneral manager for Services Industries atSAP. Here, he tells VanillaPlus how he viewsthe M2M opportunity for CSPs. Theopportunities are massive, but to make themost of them, CSPs must think way beyondtheir telco roots and select the right partnersto bring compelling propositions to enterprisesand ultimately consumers

VanillaPlus: CSPs are all actively looking atthe M2M space as a market that they canhave a direct impact on. In your opinion,what are the key business drivers for M2Mand how should CSPs position themselves?

Jens Amail: We have seen a tremendousmobile handset growth over the years, and todaythere are as many mobile handsets out there asthere are people on earth, around seven billion.In addition to that we also have some two billionconnected M2M devices, sensors and machines.And looking ahead, we will see an exponentialgrowth in this area, dramatically expanding theaddressable market for CSPs. Now our cars,home appliances and consumer electronics willcome with connectivity built-in. We will seedevices connecting in a multitude of industriessuch as oil and gas, retail, energy, public sectorand banking – creating a hyper-connected world.

The first M2M business driver I see is makingexisting business processes more efficient. Takethe Hamburg Port Authority as an example.Europe’s second largest container port wanted tooptimise the flow of goods and traffic. With verylimited road and space capacity in and out of theport, they had to find creative ways to supportfurther growth. Deutsche Telekom partnered withSAP to enable Hamburg’s Smart Port Logisticsproject which outfitted trucks with tabletsconnected to a central system in order to keeptrack of available parking spaces, trafficconditions and transport orders – all in real-time.

The second driver is the capability of M2M topower innovation and the creation of newservices. This has the potential to enabletransformational business models, createsubstantial incremental value for enterprises and

a closer relationship with the consumer,improving the customer experience. We seemany historically product-centric companiestransforming into service-oriented companies.This is a dramatic shift for many industries.

Let’s look at a typical product-centric industry likeautomotive, and the direction it is taking withconnected cars. Here we look at new creativeservices, with the car interacting both with thedriver and external entities. The car, basicallyacting as the driver’s personal assistant, willprovide advanced driving analytics and guidanceon driving conditions. When recognising thedriver the car will connect him or her to apersonal cloud, displaying for example the latestemails and social network updates. Users arebeing able to locate their car and remotelyactivate car systems such as the climate control.In addition, we also have the M2M enabledcommunication between the car and externalmachines providing incremental value, forexample traffic light control, scheduling forappointment parking as well as services andoffers based on contextual user profile information.

General Motors as an example is creating what isessentially an iTunes app store for cars, an opendevelopment platform for apps enabling a wholenew way to interact with their customers. This in-vehicle app store will include infotainment andapp assistance to drive more safely or in a morefuel efficient manner, possibly decreasing thecosts of vehicle ownership.

The possibilities to develop a stronger customerengagement model are very real and exciting tobusinesses. By introducing innovative servicesand expanding their value chain with partners,companies are now able to not only get a closer

CSPs must thinkbeyond their telcoroots to capturethe M2M opportunity


�

We have seen a

tremendous mobile

handset growth

over the years, and

today there are as

many mobile

handsets out there

as there are people

on earth, around

seven billion

and more valuable relation with their existing customer base butalso to extend and address additional and different customerssegments than in the past.

Drivers and trends like these provide significant growthopportunities for operators, both through increased networktraffic and incremental value added services. And here the CSPshave significant opportunities to leverage their assets to go waybeyond telco.

VP: What do you mean with this, how do you see CSPstapping into this incremental growth, beyond thetraditional connectivity?

JA: Telcos have a long-standing track record of beingsuccessful service-oriented companies so they are not

only going to power the M2M revolution from apure network and connectivity perspective,

but they can also provide significantincremental value in other areas to thesehistorically product-focused industries.

CPSs have already started to provideindustrialised tools to enterprisecompanies simplifying their adoptionof M2M. Today, we see successfultelcos looking to evolve their offering,based on standard and scalableplatforms complemented bysolutions for specific verticalindustries. They are formingalliances and partnerships withother vendors and serviceproviders, to ensure globalfootprint, to unlock deep verticalvalue in different industries, andto facilitate the go-to-market.

By providing complete end-to-end solutions, CSPs arebecoming highly valuablepartners for enterprisecompanies within differentindustries that are looking totransform their businesses withM2M.

As holistic B2B service providers,telcos will be moving away from

traditional business models. Thefounder of the cosmetics company

Revlon once famously said: “In thefactory, we make cosmetics. In the

drugstore, we sell hope.” And it could notbe more true for M2M, where it is all about

enabling, pricing and selling the industryspecific value.

VP: What types of core competencies canCSPs make use of to become the driver ofthe M2M industry?

CPSs havealready started

to provideindustrialised

tools toenterprisecompanies

simplifying theiradoption of M2M


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T A L K I N G H E A D S

JA: The reason why telcos will be the bigwinners in the M2M explosion is because theycan fully exploit many of their core capabilitiesand assets. They have the experience with large-scale service delivery and, when you considerthat the service they are delivering is up andrunning 99.99% of the time – the kind ofavailability that mission critical M2M scenarioswill require - no one does this better than a CSP.Big data analytics, mass volume billing for microservices, and advanced management of largescale customer business data systems areadditional telco strengths.

In addition, network connectivity and the globalreach of telcos will absolutely be required forsuccessful M2M scenarios. Global industries willhave devices that must be connected in all partsof the world. Businesses in these industries willrely on a partner that has the operationalexpertise and a network to deliver a highlyreliable cloud platform.

Finally, CSPs have built a strong arsenal ofpartners in terms of content, apps, specialisedsolutions and services and integration, as well asmodule and terminal vendors. Thosepartnerships are now being complemented tosupport further vertical solutions, to quicklyrollout and scale up end-to-end services for M2M.

VP: Where are the immediate opportunities?

JA: I believe that there are opportunities foralmost every industry to adopt some form ofM2M scenario. CSPs would best be served bylooking at the industries where they have thestrongest footprint, allowing them to build upontheir current strengths.

Regulation might force uptake in some sectors,such as in energy and automotive. For example,eCall in Europe, for automatic emergency callingin case of a car crash; the Contran resolution inBrazil, requiring all vehicles to be fitted with ananti-theft tracking device with the intention toreduce car thefts and lower car insurance rates;and in the UK the government’s Committee onClimate is requiring smart meters to be installedin each residence by 2020 to support the overallgoal to reduce the UK’s greenhouse gasemissions. That’s approximately 50 million newmeters.

That said, some of the early adopter industrieswill probably be transportation, automotive,public sector, utilities and consumer products.SAP has worked with leading companies in eachof these verticals to develop proof of concepts.One example being smart vending machines thatcommunicate with the delivery trucks in order toensure that the product is always fresh and

available to consumers when they want it, and toimprove the efficiency of the distribution process.

Or take a look at Smart City projects that usesensors on all public transportation inconjunction with traffic controls to ensureefficient travel, and alerts to your car’s controlsystem in case of bad weather. Cars outfittedwith sensors can communicate with parkingspots to allow them to find the closest, availableplace to park. Sensors able to monitor vital signsof high-risk patients will direct emergencyservices to arrive before a cardiac event occurs,and smart metering sensors will reduce cityenergy cost and waste. These are just a few ofthe scenarios in some industries that I expect willlead the change in the M2M space.

VP: What are successful partner strategiesfor CSPs?

JA: CSPs will partner smartly in order to go tomarket in a timely fashion, deliver industryspecific solutions and focus on their own corecompetencies to drive a successful M2Mbusiness. It will take the power of three tosuccessfully go to market – meaning that telcosneed to partner with both a networkmanagement provider as well as an M2Msoftware platform provider.

VP: What do those partners offer?

JA: Network management is the layer that dealswith the connectivity management and OSS/BSSintegration and connects directly to the networksthemselves.

The M2M software platform would for exampleinclude the app enablement framework, the datamanagement portion and device management.This layer needs to work seamlessly with theenterprise backbone. This is where SAP can helpCSPs by delivering a complete software platformfor rolling out M2M services. SAP brings acomplete suite of analytics, cloud, real-timeprocessing, and mobility solutions. This iscomplemented by a scalable event agnosticcharging and billing solution for B2B andadvanced partnership management, plus ourindustry specific solutions and expertise withintwenty-four different verticals.

Telcos should look for partners in the softwareindustry with a successful track record in thoseverticals they want to go after with M2Mservices. The market has tremendous potentialand many of the CSPs that I’ve spoken withexpect over 5% of their revenue to come fromM2M services in the short-term. Selecting theright partners will be a critical success factor forsustainable and profitable growth beyond telco.


CSPs have built astrong arsenal ofpartners in termsof content, apps,specialisedsolutions andservices,integration, aswell as moduleand terminalvendors

E V E N T P R E V I E W


programme. Confirmed keynote speakers forMobile World Congress 2013 include;

Kaoru Kato, president and CEO, NTT DoCoMoVittorio Colao, chief executive, Vodafone GroupRené Obermann, CEO, Deutsche TelekomFranco Bernabè, chairman, GSMA and chairmanand CEO, Telecom Italia GroupSuk-Chae Lee, CEO, KT CorpGary Kovacs, CEO, MozillaSusan Whiting, vice chair, NielsenStephen Elop, president and CEO, Nokia

In addition to insightful keynote sessions, the2013 conference will also include focused tracksessions exploring a range of topics such asapplications, business strategy, cloud computing,connected living, developing markets, devices,mobile consumer marketing, mobile health,mobile money, next-generation technologies,NFC, OSS/BSS and social media, among othersubjects. For more information, visithttp://www.mobileworldcongress.com/conference

mPowered Brands This year’s Congress will again host themPowered Brands Programme, which isdesigned to develop marketers’ and enterpriseleaders’ mobile knowledge and to fast-track their

use of mobile for marketing and consumerengagement. The mobile marketing andadvertising programme comprises threeelements: the mPowered Brands Zone,mPowered Brands Theatres and mPoweredBrands Mobile Ambassadors. The GSMAannounced that Nielsen has signed on as anmPowered Brands Supporting Sponsor and willbe leading an mPowered Brands Theatre session.

The GSMA also announced that, due to highdemand, it is expanding the mPowered BrandsZone on the exhibition floor; current exhibitingcompanies include Adfonic, AOL/AdTech,mAdvertise, Millennial Media, Telmap and Velti,among others.

As part of the mPowered Brands MobileAmbassador Programme, Shelly Palmer, theprolific author and American TV personality whospeaks on a wide range of topics relating to thechallenges of digital disruption, is bringing hisDigital Leadership Series to Mobile WorldCongress. Shelly Palmer will conduct bespoketours during the event for business leaders whoseek to rapidly get up to speed on mobileindustry trends and opportunities to build anactionable roadmap for their business

Getting round the new siteFira Gran Via is comprised of eight exhibition halls under a single roof. The layout begins with Hall1, located at the South Entrance, and continues to Hall 8 and the North Entrance. In the heart ofFira Gran Via lies Congress Square, which is set to be a great meeting and gathering point.

Halls 1 to 7 are single-level spaces but thanks to a dual-level walkway connecting the halls,complete with moving sidewalks, escalators and elevators, there’s plenty of space for 70,000attendees to move along quickly.

The only multi-level hall is Hall 8, which will host App Planet, mPowered Brands, our MinisterialProgramme, Exhibition space (Hall 8.1), and theatre events such as our Forum Series, AppDeveloper Conferences (ADCs), mPowered Brands Theatres and Partner Events (Hall 8.0).

Halls 1, 2 and 3 contain Hospitality Suite and Meeting Room space. Halls 3, 5, 6, 7, 8.1, andCongress Square will contain Exhibition stands. Hall 4 will hold our Conference programme.

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the latest news, reviews and insights in the world of M2M

M2Mnow.bizProfit from a world of connected devices


EXHIBITOR SHOWCASE

AmdocsStand 3B74, Hall 3For more than 30 years, Amdocs has ensuredservice providers’ success and embraced theirbiggest challenges. To win in the connectedworld, service providers rely on Amdocs tosimplify the customer experience, harness thedata explosion, stay ahead with new servicesand improve operational efficiency. The globalcompany uniquely combines a market-leadingBSS, OSS and network control productportfolio with value-driven professionalservices and managed services operations.With revenue of $3.2 billion in fiscal 2012,Amdocs and its 20,000 employees servecustomers in more than 60 countries.www.amdocs.com

Ascot InternationalStand 5H54, Hall 5Hybrid power technologies and energy powerstorage are theportfolio of innovation in highenergy efficiency product designed by Ascot’sHybrid division over the last 20 years. Morethan 34 countries in Asia, the Middle East andAfrica are successfully powered with low opex,low emission and respecting the environment.We offer a complete range of hybrid solutionsfor indoor and outdoor telecoms sites tosatisfy all needs; the DCHPU Hybrid PowerUnit is a complete solution with DC generatorsable to work in combination with solar, wind orany DC/AC source of power available.Contact details: Dr Michele Greca, CEOand VP, ASCOT Tel:+39 0933 901192www.ascotinternational.com

AstelliaStand C60, Hall 6Astellia, a leading provider of probe-basedmonitoring solutions for the optimization ofmobile network QoS and QoE, will showcaseNova 4G, its new generation of monitoringsolutions, at the upcoming Mobile WorldCongress in Barcelona. In the world of 4Gmonitoring, Nova is taking a quantum leap,with its leading edge technology designed toimprove mobile operators’ businessperformance, optimize end-to-end data servicequality and enhance user experience. Nova isalready deployed at several European andNorth American Tier 1 operators to monitor,analyze and visualize their LTE networkperformance in real-time. Special Nova 4G demonstrations on iPadduring the MWC at stand C60, Hall 6Contact : Esther Duval, communicationmanager Mobile : +33 6 84 99 31 06email : [email protected]

ComptelStand 6C30, Hall 6Since 1986, Comptel has helped more than 290service providers across 86 countries meetover one billion subscribers’ communicationsand infotainment needs. Comptel’s solutionsare built on an Event – Analysis – Actionstrategic framework that leverages thecompany’s strengths in collecting andanalysing Big Data and turning intelligenceinto opportunities in real time. Comptel’sservice fulfillment, mediation, charging andpolicy control, and predictive social analyticsproducts with implementation andprofessional services enable service providersto automate customer interactions and otherbusiness decisions, to create revenue, reducecosts and lessen churn. Comptel has a globalteam of over 600 professionals, and net saleswere EUR 77 million in 2011.Contact details: Ulla Koivukoski, SVPmarketing and communications,email: [email protected]

CSG International Stand 5C108, Hall 5CSG International is a market-leading businesssupport solutions and services companyserving the majority of the top 100 globalcommunications service providers, includingleaders in fixed, mobile and next-generationnetworks such as AT&T, Comcast, DISHNetwork, France Telecom, MasterCard, Orange,T-Mobile, Telefonica, Time Warner Cable,Vodafone, Vivo and Verizon. With over 25 yearsof experience and expertise in voice, video,data and content services, CSG Internationaloffers a broad portfolio of licensed andSoftware-as-a-Service (SaaS)-based productsand solutions that help clients compete moreeffectively, improve business operations anddeliver a more impactful customer experienceacross a variety of touch points.Contact details: Heidi Halliday, email:[email protected],Tel:+44 1483 745825 www.csgi.com

CTI GroupStand 7H107, Hall 7CTI Group is an international provider ofebilling and analytics, call recording and callmanagement solutions. Our carrier-gradeportfolio supports the growing VoIP, mobileand converged telephony markets with robust,feature-rich applications that provide costsavings opportunities as well as revenuegenerating enhancements. Our products alsohelp organisations achieve regulatory and

mandatory compliance. With over 20 years ofexperience in providing in-depth telecombilling analysis, call recording and callaccounting applications for legacy, VoIP andmobile telephony, we support more than13,000 installations in 45 countries worldwide.We’re dedicated to providing user-friendly,versatile applications, which is evidencedthrough the partnerships we have forged withleading service providers, resellers andenterprises. Through our integration into virtualworkforce management and cost allocationarenas, we have received numerous industryrecommendations and awards. We’re givingaway an iPad at the event– visit us and take the2 minute survey for your chance to win.Contact details: Emma Dunleavy email:[email protected] www.ctigroup.com

EricssonEricsson is the world'sleading provider ofcommunications technologyand services. We are enabling the NetworkedSociety with efficient real-time solutions thatallow us all to study, work and live our livesmore freely, in sustainable societies around theworld. Our offering comprises services,software and infrastructure within Informationand Communications Technology for telecomoperators and other industries. Today morethan 40 percent of the world's mobile trafficgoes through Ericsson networks and we supportcustomers' networks servicing more than 2.5billion subscribers. Ericsson has over 280charging and billing installations serving morethan 2 billion users, more than 300 commercialactivation installations serving more than 1billion users, and more than 130 commercialdevice management installations serving morethan 800 million users. We operate in 180countries and employ more than 100,000people. Founded in 1876, Ericsson isheadquartered in Stockholm, Sweden. www.ericsson.com/oss-bss

InfoVistaStand 7E70, Hall 7The mobile operator battleground has shiftedfrom gaining new subscribers to retainingthem through superior customer experience.Simultaneously, the data demand explosionhas introduced the need to contain networkcosts better than ever before. While newtechnologies such as IP/Ethernet backhaul, LTEand HetNet tackle the capacity problem, theyalso introduce a level of operational andengineering complexities that can only beaddressed with innovative planning andoptimization solutions. The acquisition ofMentum by InfoVista brings together anextensive radio and IP expertise to help mobileoperators handle the complexity of their multi-technology and multi-vendor radio, transportand packet networks. Contact details: [email protected]


OpenCloudStand 5i114, Hall 5OPENCLOUD TO LAUNCH OPEN,EXTENDABLE TELECOM SERVICES FOR VOLTETelecoms software innovator OpenCloudrecently announced the forthcoming launch ofRhino Sentinel Voice over LTE (VoLTE), the nextaddition to OpenCloud’s successful Sentinelsuite of telecom service-layer solutions.OpenCloud originally launched the RhinoSentinel suite 12-months ago to facilitate therapid and cost-effective deployment anddifferentiation of telecom services for existinglegacy and IP networks. Rhino Sentinel VoLTEextends these benefits to network operatorspreparing to launch VoLTE services. JonathanBell, OpenCloud’s VP Product Marketing said:“Call control services and service continuityare the base functions delivered by RhinoSentinel VoLTE, and they follow the 3PGGstandards. However, if all you do is follow thestandards then all you get is commodityservices. To win and retain market shareagainst your competitors requires more.OpenCloud enables the independent, competitiveservice differentiation that operators need togo beyond the ‘plain vanilla’ standards.”Contact details: Tel: +44 (0)223 395 611email: [email protected]

OpenetStand 2A48, Hall 2Since the introduction of mobile data servicesin 1998, Openet has helped service providerscapitalise on opportunities and overcomechallenges. With competitive pressureaccelerating, today's service providers rely onOpenet software to evolve business modelsaround networking smartphones, M2M devicesand third party services. Openet’s portfoliocombines policy and charging control withdevice and third party interaction to enableinnovative charging models, to control operatingcost and to personalise services. More than 80of the world’s largest service providers in 28countries use Openet’s high performancesoftware. Contact details: Stephen O’RiordanTel: +353 87 699 6515 www.openet.com

Orga Systems Stand 5E110, Hall 5For 20+ years, Orga Systems’ portfolio of realtime products and consulting services has beendesigned for living in a connected world. Scalablearchitecture, outstanding performance, lowestrating latency and consequent customer-centricity ensure reliable access to any kind ofcross vertical NG services for 500+M subscribersin Africa, Americas, Asia and Europe. Worldwide40+ telecommunications providers, energysuppliers, car manufacturers, automotive andlogistics companies rely on Orga Systems andachieve reduced opex, real time-to-market, short -termed ROI as well as beneficial access to newvalue chains and profitable M2M revenue streams.www.orga-systems.com

Redknee Stand 5E40, Hall 5Redknee is a leading global provider ofinnovative communication software products,solutions and services. Redknee's award-winning solutions enable operators to monetisethe value of each subscriber transaction whilepersonalising the subscriber experience tomeet mainstream, niche and individual marketsegment requirements. Redknee's revenuegenerating solutions provide advancedconverged billing, rating, charging and policyfor voice, messaging and new generation dataservices to over 90 network operators in over50 countries. Established in 1999, RedkneeSolutions is the parent of the wholly-ownedoperating subsidiary Redknee Inc. and itsvarious subsidiaries. Contact details: [email protected] www.redknee.com

TekelecStand 6E21, Hall 6Tekelec’s intelligent mobile broadbandsolutions enable service providers to manageand monetize mobile data in LTE, IMS and 3Gnetworks. We are the architects of the NewDiameter Network, a portfolio of session,policy and subscriber data managementproducts that lay the foundation to evolve tosoftware-defined ThinkingNetworks. We helpoperators become digital lifestyle providers byimplementing innovative, personalisedservices and scaling networks efficiently. Morethan 300 service providers use our market-leading solutions to deliver cloud, machine-to-machine and personalised services toconsumers and enterprises.Our Diameter Signaling Router managesDiameter signaling growth through centralisedcore routing, load balancing and congestioncontrol. Integrated policy and subscriber datamanagement allows operators to increaserevenues with mobile advertisers, over-the-topapplications and device providers, whileaccelerating cloud and machine-to-machineservice growth. Our policy solutions extendpolicy management to devices, OTTapplications and analytics to align subscribers’lifestyles with new tailored services. www.tekelec.com

TektronixCommunicationsStand 6E95, Hall 6Tektronix Communications is a global leader inservice provider assurance and intelligence.Our solutions provide communication serviceproviders and equipment manufacturersaround the world an unparalleled suite of toolsto monitor, assure and analyse services and

network performance from core to access,database to device, for fixed, mobile andconverged multi-service networks. Thiscomprehensive set of solutions and servicessupport a range of architectures andapplications such as LTE, HSPA, 3G, IMS,mobile broadband, VoIP and triple play. Today, Tektronix Communications solutions areused to assure and monitor more than 30 percentof the world’s network traffic for both mobile andfixed operators. Tektronix Communications isheadquartered in Plano, Texas.www.tekcomms.com

TEOCOExecutive Meeting Room,Hall 1 C4TEOCO is the leading provider of assuranceand analytics solutions to communicationservice providers worldwide. TEOCO’s productportfolio includes: Customer Analytics –Combine profitability, quality of experience,and behavioral data to better understand,target and engage the subscriber base. MarginAssurance – Manage costs and revenues tounderstand the profitability of everytransaction. Service Assurance – Resolvefaults, maximise performance and utilisationand improve customer experience. Networkoptimisation – Optimise radio access networksto reduce costs while improving coverage,capacity, and quality of the network.Contact details: Jonjie Sena [email protected] www.teoco.com

WeDo TechnologiesWeDo Technologies has recently announcedthe latest major release of its proven softwaresuit, RAID. RAID 7.0 is a huge breakthrough forWeDo Technologies’ team and customers.RAID 7.0 will provide CSPs with best in classsoftware to address the ever increasingbusiness assurance complexities associatedwith LTE, machine to machine or mobilemoney. RAID 7,0 addresses these, along withmany other challenges that CSPs face on adaily basis, helping to improve their bottomline and optimise their business. WeDo Technologies works with some of theworld’s leading blue chip companies from theretail, energy and finance industries, as well asmore than 140 telecommunications operatorsfrom more than 80 countries. WeDo Technologies will be showcasing its newbusiness assurance suite in hall 7, stand #B94at the Mobile World Congress in Barcelona andwould be glad to show you its latest tool forautomated audit and revenue leakage controlfor the telecom industry.Contact details: email:[email protected]

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CEO GUIDE TO MOBILE WORLD CONGRESS€¦ · you REALIZE innovation faster through more efﬁcient business processes — supported by modular and conﬁgurable OSS/BSS. Designed for