Case StudyNew Musical

Express

NME Magazine...

I have chosen to do one of my case studies on NME Magazine as I believe that the magazine I want to produce, will aim for a similar style and target audience. By looking at this magazine I can see what are already the conventions of rock/alternative magazines.

NME Magazine...

The magazine largely focuses on rock/alternative music, but does sometimes cover other genres and aims at a teenage audience of all genres.

The magazine is published on a weekly basis by IPC Media.

The magazine is edited by Mike Williams as of May 2012.

The magazine was first published on the 7th March 1952 and has been published on a weekly basis since then.

NME Magazine...

Currently NME is sold for £2.20 and can be bought in most newsagents, supermarkets and music shops.

NME Magazine... Buzz word to try and entice the reader to buy the magazine.

Main image denoting the cover star clenching his fists in the direct mode of address. Also overlapping the masthead

Main cover lines, to tell the reader about the issue information.

Masthead is clear and stands out against the background.

Secondary images showing what else is features besides the main article.

A bottom bar used to give the reader some last minute information to decide if they want to buy it.

The colour scheme is a basic White, Blue and Red, which all stand out against each other making it easier to read.

The layout is clear and simple which makes everything simpler to read.

Going of this cover you would say that they aim their magazine at teenagers of all sexes that enjoy rock music.

Buzz words, designed to persuade the reader to read more.

NME Magazine... Title positioned at the top centre of the page. This also denotes the date of publication

The page numbers of the articles which is split into separate categories so it is easier for the reader to distguinsh between separate genres of articles.

Puff advertising a subscription to the magazine.

Main image showing the cover band playing and a short description of the article underneath the image.

A band index so it easy for the reader to locate bands that they like in the magazine.

The layout of the contents is simple and makes it easy to read for the reader.

The magazine has a simple colour scheme which is red white and black which is simple and connects with the target audience of the magazine.

NME Magazine...

The colour scheme is a very basic black and white with hints of red which appears to adhere to their target audience

Cover star is featured on the right hand side in the article and is pictured in the direct mode of address.

A quote pulled from the magazine, which is done to try and persuade the reader into reading more of the story. It is arranged in block capitals and looks young and trendy, which adheres to the target audience.

The layout is simple as it all writing on one side and then a large image on the other side. This makes it easy for the reader to understand and read.

The main article is split into 4 separate columns making it easy for the reader to follow where they are in the text.

Smaller text that is giving a last minute description of the article in a brief format.

Within the magazine there are various things that work well in the context of the magazine. For example, the particular house style of the magazine is instantly recognizable because of the bold colour scheme which is something I would like to replicate. Also the way in which they position images on the pages compliments the eye and is easily replicable. These are two particular aspects of NME that I would like to take influence from.

NME Magazine...