Zee TV partnered with Orienta Cine Advertising to launch their new brand identity with a strong and impactful branding campaign. Orienta Cine Advertising was appointed as mall/multiplex branding partner for the entire campaign.

CASE STUDY : Branding of ZEE New logo

BRAND BACKGROUNDIndia’s leading entertainment network revamped itself, with a commencement of its new brand identity. Zee, one of the leading player in Entertainment channels, was rooted in 1992 where it held the gravitas about believes of common man. With the course of time, it regulated itself with a splendid thrust and brought a new wave in Television Industry with shows like Pavitra Rishta, Dance India Dance, Jhansi ki Rani and many more. After 18 years, Zee has unveiled a new face of with a change in logo, packaging and positioning.

CLIENT OBJECTIVEZee TV entrusted M/S. ORIENTA CIENT ADVERTISING a charge to formulate their new brand identity with a powerful branding campaign.

EXECUTIONPremium Malls and Multiplexes were located to activate the branding campaign of Zee’s new logo and its premieres two new shows, Shobha somnath ki and Mrs. Kaushik ki Paanch bahuein. Branding was activated at 93 sites over 21 cities PAN India.

DURATIONThe campaign started in the last week of 19 June 2011 and prolonged till 3rd July 2011.

CITIES COVEREDMumbai, Pune, Aurangabad, Amaravati , Delhi/NCR, Indore, Surat, Nashik, Baroda,Ahemedabad, Bhopal, Lucknow, Varanasi, Ludhiana, Kanpur, Chandigarh, Kolkata, Jaipur, Agra, Bareily, Meerut.

BRANDING SOURCESThe campaign was sourced via-Arch gate branding, Cut-out Standee , Backlit standee, Lift branding and Hoarding.

ROLE OF ORIENTAAllocation of the best sites, Printing and fabrication of Branding material and Monitoring/Reporting of whole campaign to the client.

The campaign was activated at 93 sites of Malls/Multiplexover 21 cities PAN INDIA.

Backlit standee

Arch Gate Branding

Lift Branding

Hoardings

Standees

Outcome:The brandings were well fabricated and sites were well placed. The campaign activated many eyeballs , delivering the new face of Zee in an appealing and effective manner. Overall the campaign proved to be a success and the client was very much satisfied with the high attention generated by the campaign.

Thank You

By Orienta Cine Advertising

CASE STUDIES