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Case Study 1 - The D4R Laptop
by
José Ospina. Project Manager,
MicroPro Computers Ltd.
ZeroWIN - Towards Zero Waste in Industrial Networks
End goals:
30% reduction of GHG emission
70% minimum reuse of waste
75% reduction in fresh water use
How?
The development of a D4R prototype and testing its market applicability/barriers
The development of an industrial networks to demonstrate benefits and optimisation potential which can be achieved through focused cooperation
Goals
Waste prevention strategies:
(1) Design for minimised production waste,
(2) Design for lifetime extension/reuse,
(3) Design for repair and upgradability
(4) Design for refurbishment,
(5) Design for disassembly (DfD) and Design for collection Source: S. Hickey1, at alTOWARDS ZERO WASTE IN INDUSTRIAL NETWORKS: A CASE STUDY OF THE D4R LAPTOP
Strategy Potential
Impact1
Use of by-product LCD panels from industrial network 20%
Use of by-product processor from industrial network 7%
Sourcing wood for chassis from industrial network and
replacement of metals
5%
Use of by-product mainboard (unpopulated) from industrial
network
4%
Use of by-product RAM modules from industrial network 3%
Use of by-product other components (hard disk drive, DVD drive,
battery) from industrial network
4%
Total reduction (including further minor measures) 55%
Measures implemented to reach the water reduction target of 75%
1 Potential impact as percentage of the greenhouse warming potential of the baseline
Source: BOKU D 7.2 - Report on assessments of pilot cases: Mid-term Assessment
Strategy Potential reuse /
recycling rate1
Sourcing wood for chassis from industrial network 69%1/91%
Use of by-product LCD panels from industrial network 50%1/85%
Sourcing packaging from industrial network 0%/95%
Use of by-product motherboard (incl. CPU and RAM)
from industrial network
56%1/87%
Use of other by-product from industrial network (e.g.
DVD drive, hard disk drive, cabling)
62%1/88%
Total product including spare parts and packaging 62% / 89%
Measures used to reach the Recycling/Reuse Target
1 Related to the potential amount of waste in the baseline scenario; upstream waste generation
outside the industrial network is not taken into account
Source: BOKU- D7.2 - Report on assessments of pilot cases: Mid-term Assessment
www.habitact.eu
Strategy Potential
Impact1
Sourcing wood for chassis from industrial network and
replacement of metals
21%
Use of by-product LCD panels from industrial network 13%
Use of by-product processor from industrial network 8%
Use of by-product mainboard from industrial network 3%
Use of by-product RAM modules from industrial network 2%
Use of by-product other components (hard disk drive, DVD
drive, battery) from industrial network
4%
Total reduction (including further minor measures) 61%
1 Potential impact as percentage of the greenhouse warming potential of the
baseline
Measures used to reach the GHG target of 30%
Source: BOKU D 7.2 - Report on assessments of pilot cases: Mid-term Assessment
D4R industrial network
Source: D6B.1 MicroPro, GAIA, AUO - The D4R LAPTOP, INDUSTRIAL NETWORK, MARKET BARRIERS TO COMMERCIALISATION
Barriers to Market
Barriers
Developing a Brand
Pricing of product
Making manufacture viable
Identification of target markets
Identification of marketing tools and instruments
Providing the cradle to cradle service
Continuing eco-design improvements
Solutions
A marketing study
A “bottom line” expression of demand
A high profile marketing campaign
Setting up a trans-national service network starting with key markets
Continuing R&D into cradle to cradle eco-design
Conclusion- Greening the Computer
SMEs can secure market advantage through eco-innovation and help the environment, but
a new paradigm is needed, that includes
- Imaginative and focused Eco-design
- A “cradle to cradle” and life-cycle approach,
- A product /service strategy, and
- Industrial symbiosis at the level of manufacture, use and end-of-life.
On the basis of this multiple environmental, economic and social benefits are possible!
ZeroWIN - Towards Zero Waste in Industrial Networks
Thank you for your attention!