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Designed for the Circular Economy
iameco
Green Week 2014
Circular economy – saving
resources, creating jobs
Did you know?
The average lifespan of computers in
developed countries has dropped from six
years in 1997 to just two years in 2005.
183 million computers were sold worldwide
in 2004 - 11.6 percent more than in 2003.
By 2010, there will be 716 million new
computers in use, there will be 178 million
new computer users in China, 80 million new
users in India.
Green Computers?
Dream of environmentally aware IT developers
Several have developed models they describe as “Green”
Secured the various eco-labels
But are any really Ecological?
E.g. Siemens Nixdorf PCD-4L (1993)
E.g. First Apple Computer
Wholly Irish owned SME, established in 1991
Computer sales and repair centre
Designers and manufacturers of eco-friendly
computers
Based in Rathfarnham, Dublin employing 22
staff.
ISO14001 and ISO9001 accredited.
Have been developing eco-friendly computers since 1991
Who is MicroPro?
MicroPro XPC (1999)
Supported by Enterprise Ireland’s Environmentally Superior Products Programme (ESP)
Extension of operational life of hardware via upgradable chassis with modular interface design
Developing the assembly potential of the design to increase recycling and reuse
Improving energy efficiency of conventional models
iameco v1 (2003) Module in recycled
aluminium and wood veneer
Screen, mouse and
keyboard in wood
Upgradable chassis
Designed for reuse
Modular internal port design
Designed to EU Eco-Label
standards
Supported by the EC’s LIFE +
Environment Programme and
the Irish EPA’s Cleaner Greener
Production Programme
iameco v3 (2010)
Supported by Irish EPA’s Cleaner Greener Production Programme.
75% reduction in CO2 emission
75% reduction in fresh water use
98% of materials recyclable (by
weight)
Hazardous and no-recyclable
materials eliminated
Life extension to 10 years (x3)
Awarded EU Eco-Label in 2010
iameco D4R Laptop
Supported by ZeroWIN (Zero Waste Industrial Networks) Project (EC - FP7 Programme)
- 30% - 75%
- 75%
ZeroWIN Project Targets
GHG reduction impact - 61%
Reduce waste by reuse and
recycling impact - 62% and 89%
Water reduction impact - 55%
iameco industrial network
Service Agency Network
Industry partners in different regions
able to carry out repair, up-grading,
take-back and remanufacture,
Recycling and Reuse companies are
natural Partners
Need to be in place before sales can
take off.
Marketing
Marketing by ourselves?
Marketing with Partners ?
With Retailers
From other Countries?
Reduce waste by
Using low-carbon
materials
Using reused materials
and components
Design is easy to
repair, upgrade and
disassemble
Making more reusable
Guaranteeing a
longer life (10 years)
Source: S. Hickey1, at alTOWARDS ZERO WASTE IN INDUSTRIAL
NETWORKS: A CASE STUDY OF THE D4R LAPTOP
Eco-design principles:
ZeroWIN Report on Barriers to Market
Barriers Solutions
Developing a unique Brand
Affordable pricing of product
Making manufacture viable
Identification of target markets
Identification of marketing tools and instruments
Providing the cradle to cradle service
Continuing eco-design improvements
A marketing study
A “bottom line” expression
of demand
A high profile marketing
campaign
Setting up a trans-national
service network starting
with key markets
Continuing R&D into cradle
to cradle
eco-design
Product
Advantages
Promotion
Key
Target
Groups
Key Actors
for an
optimal
outreach
Further design improvements?
More R&D
Improved design
Keeping up with state-of-the-art
Life Cycle Assessment results
Improved Manufacturing
• Wooden parts – new and
reused - who can supply?
• Metal – new and recycled -
who can supply?
• Components -new and reused – who can supply?
LCA for eco-design?
To date, LCA studies have
been contracted to external
experts, and covered by
national or EU Grant funding.
Parameters in LCA software
tools: Weight based
(weighting of all components
needed? Is weight a suitable
indicator?), or technical
parameters, which are not
known to an SME (silicon
area of a chip?)
MicroPro are partners in LCA to Go:
Tools suitable for in-house use
Technical parameters: HDD
capacity, CPU type, PSU wattage… directly linked to
environmental data
Customised coverage of
MicroPro’s business strategy (assessing reuse, lifetime
extension conveniently)
LCA to go tool for electronics
Exem
pla
ry d
ata
on
ly
LCA to go tool for electronics
Exem
pla
ry d
ata
on
ly
Product:
Design lifetim e:
Product Carbon Footprint:
lifetim e 3 years
no repair
no reuse
3,9 g / h
12 kg/year
2,0 kg saved -30%
5,0 g saved -50%
Environm ental Data Sheet
CO 2-eq. savings per hour usage
com pared to a conventional product
CO 2-eq. savings per year com pared
to a conventional product
M akeM eEcoPC
10 years
427,9 kg CO 2eq
Benchm ark Scenario
Product Carbon Footprint
Given the long product lifetim e the com puter is used very efficiently.
Com pared w ith a benchm ark product, w hich features an average
lifetim e typical for such products today, the greenhouse gas em issions
per hour usage is m uch low er.
Resource savings
Through the use of less resource-intensive com ponents, design for recycling, and our product strategy targeting at a long product
lifetim e, follow ing m etals are saved am ong others throughout the product life com pared to a conventional product:
im pacts per hour usage and com pared to a conventional product
The em issions of greenhouse gases over the w hole product life cycle is one indicator to verify, how "green" a product is. W ith our
business m odel and product design approach w e intend to m inim ise the footprint of our products.
The production of electronics parts and com ponents is very energy
intensive and thus also contributes significantly to greenhouse gas
em issions. Identifying the com ponents w ith the highest carbon footprint
in production guides us in our design decisions and our refurbishm ent
strategy.
Despite the selection of energy efficient com ponents for
our products, the use phase is still m ost dom inant in
term s of greenhouse gas em issions, actually due to the
long lifetim e. Pow er consum ption in the various m odes
contributes to global w arm ing. Adapt your use patterns to
Total Life Cycle
Copper
Cobalt
-100 0 100 200 300 400 500
Manufacturing (raw m aterials and product ion)
Repair / Replacem en t over l i fet ime (new spare parts usage)
Use
Material Recycling
Component Reuse
To tals
65,0
19,0
359,3
-11,3
-4,1
427,9
MakeMeEcoPC
kg CO2-eq.kg CO2-eq. / lifetime
0,0 5,0 10,0 15,0 20,0
MakeMeEcoPC
Benchmark
14,0
17,8
g CO2-eq. / h
Housing
12%
Display
19%
Printed
Circuit Board
Assemblies
1%Memory
12%Processor
3%
Storage
39%
Power
Supply
5%
Battery
0%
others
9%
Carbon Footprint - Production
Power off
0,1%
Power sleep
0,4%
Power long
idle
27,8%
Power short
idle
71,7%
Carbon Footprint - Use
Current & proposed R&D
- SME Eco-Innovation – (deadline
June 2014)
- Waste Programme (Go Circular
Project ) (deadline June 2014)
- Factories of the
- Future Programme
- (deadline October
- 2014)
