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Canadian Business Media Kit
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Media Kit 2016
As Canada’s only diversified media property dedicated to business strategy, management tactics and innovation, Canadian Business connects savvy marketers with today’s most dynamic
executives and entrepreneurs. Across platforms from print and digital media to proprietary research and events —and including its sister brand, PROFIT— Canadian Business creates ideal environments for reaching today’s most dynamic business decision-makers. How? By sharing insights and making
introductions that spark success — and putting marketers at the heart of the conversation.
Overview
CONNECT WITH SUCCESS
4 January 2015
IN 2015, IT’S TIME TO PUT THE BOYS’ CLUB ON NOTICE
This month, Canadian Business, alongside our sibling publications and broadcasting outlets at Rogers Media, launched Project 97 , a year-long discussion about sexual assault, abuse and harassment. We were motivated by the high-profi le assault cases in 2014, which include the allegations against former CBC host Jian Ghomeshi and comedian Bill Cosby. The initiative derives its name from the 97% of sexual assaults committed against women that are never recorded by police. It’s a percentage we’d like to do our part to help reduce.
Beyond the Ghomeshi case, 2014 also saw claims of workplace harassment at Ameri-can Apparel and Tinder, as well as Zillow, a $4.5-billion real estate listings company where an employee alleges she was regu-larly propositioned and received lewd pho-tos from her supervisor. While reasonably sound statistics exist to refl ect the problem of sexual violence as a whole, there are scant numbers when it comes to its prevalence in the offi ce. Too often, we’ve been forced to rely on decades-old estimates when dis-cussing a very current problem.
But a recent Angus Reid survey off ers dis-concerting insight into the modern offi ce. With an online survey of 1,504 Canadian adults, the pollster found 28% of all work-ers—and 43% of all women—had been vic-tims of workplace sexual harassment. More-over, 20% of women had experienced unwanted contact in the offi ce. Four out of fi ve victims said they never reported the problem to their employers.
The poll also illuminates diff ering views on what constitutes harassment, with men having a far higher threshold than women. For instance, 34% of men thought it OK to refer to a co-worker’s clothing as “sexy,” compared to 21% of women. There were age variances too: 44% of men over the age of 55 said it was fi ne to give a co-worker a shoulder rub. Only 27% of women under the age of 35 shared that opinion.
It’s tempting to interpret these results as confi rmation that some harassment is an act of misunderstanding. Men—particularly older ones—simply don’t know what makes their female colleagues uncomfortable. But that’s just an easy excuse. As Beth Quinn, a Montana State University professor, wrote, this harassment should be viewed as “acts of ignoring” rather than “states of igno-rance.” Quinn conducted a study of “girl watching” at the offi ce, and found that men claimed that staring at their co-workers was harmless. Yet, when pressed, they con-ceded they would be unable to defend the practice if confronted and wouldn’t appre-ciate it if placed in the women’s position. “If men simply ‘don’t get it’...then they should not be able to see this harm when envisioning themselves as women,” Quinn notes. These guys often know exactly what they’re doing— but no one is calling them out on it. That’s a culture problem.
The dispiriting fact is that a single work-place seminar is unlikely to change attitudes ( one researcher even found men ogling the female actors in an anti-harassment video). What does help is a multi-faceted anti-harass-ment policy. Companies need a suite of active measures, like educational programs, and passive ones, such as a clear and repeated articulation of corporate policies. Male lead-ers especially need to challenge their co-workers to change. If 2015 is going to be better than 2014, the boys can’t be boys anymore. They need to be men.
JAMES COWAN
EDITOR’S LETTER
Phot
ogra
ph b
y C
hris
toph
er W
ahl
E-mail: [email protected]: @jamescowan
PUBLISHER Ian PortsmouthEDITOR-IN-CHIEF James Cowan
CANADIAN BUSINESS (ISSN 0008-3100), established 1928, is published 14 times per year (monthly, with two additional issues) by Rogers Publishing Limited (www.rogerspublishing.ca), a division of Rogers Media Inc., 1 Mount Pleasant Rd., Toronto, Ont. M4Y 2Y5. Montreal office: 1200 McGill College Ave., Bureau 800, Montreal, Que. H3B 4G7. Vol. 88, No. 1, Whole No. 1,236. Publications Mail Agreement No. 40070230. We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. Our environmental policy is available at www.rogerspublishing.ca. Canadian Business is a member of Magazines Canada, the Alliance for Audited Media and the Print Measurement Bureau, and is indexed by the Canadian Business & Current Affairs database. Contents © 2015 by Rogers Publishing Limited, and may not be reprinted without permission. Canadian Business receives unsolicited materials (including letters to the editor, press releases, promotional items and images) from time to time. Canadian Business, its affiliates and assignees may use, reproduce, publish, republish, distribute, store and archive such submissions, in whole or in part, in any form or medium whatsoever, without compensation of any sort. This statement does not apply to materials/pitches submitted by freelancers in accordance with known industry practices. ANNUAL SUBSCRIPTION PRICE: Canada, Basic Service, $39.95, plus tax; Signature Service, $34.95, plus tax. U.S., $68.95. Foreign, $118.95. Single copy, $7.99, plus postage and handling. MAIL PREFERENCES: From time to time, other organizations may ask Canadian Business if they may send information about a product or service to some subscribers, by mail or email. If you do not wish to receive these messages, contact us in any of the ways listed above.
HOW TO REACH USLetters to the editor
[email protected] Mount Pleasant Rd., 11th Floor, Toronto, Ont. M4Y 2Y5
(Please provide full name, address and daytime phone number. Letters may be edited for length and clarity.)
Subscriber [email protected]
1-800-465-0700 416-596-2510 (fax)
www.canadianbusiness.com/servicePermissions
416-764-1851Advertising
416-764-1224
EDITORIALDEPUTY EDITOR
David Fielding EXECUTIVE EDITOR
Carol TollerMANAGING EDITORS
Mark Brown(Reports and Rankings)
Michael McCullough (Western Bureau)
Graham F. Scott (Digital)EDITOR-AT-LARGE
Joanna PachnerSENIOR EDITOR
Deborah AartsSENIOR WRITER
Joe CastaldoCOPY EDITORS
Jen Cutts Lisa Fielding
REPORTERKristene Quan
DIGITAL REPORTERMurad Hemmadi
SALESCATEGORY DIRECTOR:
NEWS, BUSINESS & SPORTSDaria Lennon
ADMINISTRATIONADMINISTRATIVE
ASSISTANT Rebecca Torres
DESIGNART DIRECTORJohn MontgomeryDIRECTOR OF PHOTOGRAPHYRonit NovakDEPUTY ART DIRECTORTaryn DufaultDESIGNERSLeeAndra CianciChris WhiteCONTRIBUTING DESIGNERSStephanie FirkaScott Gibbs ASSISTING PHOTO EDITORSLee McVittieShelbie Vermette-GrantChristie VuongPRODUCTION PRODUCTION EDITORMark OcampoDIGITAL COLOUR SPECIALISTSGerrit de JongeRichard ReddittPRODUCTION MANAGERNatalie ChyrskyROGERS PUBLISHING LTD.SENIOR VICE-PRESIDENT Steve MaichVICE-PRESIDENT OF CONTENT Derek DeCloetSENIOR DIRECTOR OFBUSINESS PUBLISHING Garth Thomas
03_ED NOTE +MASTHEAD [Print].indd 4 2014-12-05 7:11 PM
4 January 2015
IN 2015, IT’S TIME TO PUT THE BOYS’ CLUB ON NOTICE
This month, Canadian Business, alongside our sibling publications and broadcasting outlets at Rogers Media, launched Project 97 , a year-long discussion about sexual assault, abuse and harassment. We were motivated by the high-profi le assault cases in 2014, which include the allegations against former CBC host Jian Ghomeshi and comedian Bill Cosby. The initiative derives its name from the 97% of sexual assaults committed against women that are never recorded by police. It’s a percentage we’d like to do our part to help reduce.
Beyond the Ghomeshi case, 2014 also saw claims of workplace harassment at Ameri-can Apparel and Tinder, as well as Zillow, a $4.5-billion real estate listings company where an employee alleges she was regu-larly propositioned and received lewd pho-tos from her supervisor. While reasonably sound statistics exist to refl ect the problem of sexual violence as a whole, there are scant numbers when it comes to its prevalence in the offi ce. Too often, we’ve been forced to rely on decades-old estimates when dis-cussing a very current problem.
But a recent Angus Reid survey off ers dis-concerting insight into the modern offi ce. With an online survey of 1,504 Canadian adults, the pollster found 28% of all work-ers—and 43% of all women—had been vic-tims of workplace sexual harassment. More-over, 20% of women had experienced unwanted contact in the offi ce. Four out of fi ve victims said they never reported the problem to their employers.
The poll also illuminates diff ering views on what constitutes harassment, with men having a far higher threshold than women. For instance, 34% of men thought it OK to refer to a co-worker’s clothing as “sexy,” compared to 21% of women. There were age variances too: 44% of men over the age of 55 said it was fi ne to give a co-worker a shoulder rub. Only 27% of women under the age of 35 shared that opinion.
It’s tempting to interpret these results as confi rmation that some harassment is an act of misunderstanding. Men—particularly older ones—simply don’t know what makes their female colleagues uncomfortable. But that’s just an easy excuse. As Beth Quinn, a Montana State University professor, wrote, this harassment should be viewed as “acts of ignoring” rather than “states of igno-rance.” Quinn conducted a study of “girl watching” at the offi ce, and found that men claimed that staring at their co-workers was harmless. Yet, when pressed, they con-ceded they would be unable to defend the practice if confronted and wouldn’t appre-ciate it if placed in the women’s position. “If men simply ‘don’t get it’...then they should not be able to see this harm when envisioning themselves as women,” Quinn notes. These guys often know exactly what they’re doing— but no one is calling them out on it. That’s a culture problem.
The dispiriting fact is that a single work-place seminar is unlikely to change attitudes ( one researcher even found men ogling the female actors in an anti-harassment video). What does help is a multi-faceted anti-harass-ment policy. Companies need a suite of active measures, like educational programs, and passive ones, such as a clear and repeated articulation of corporate policies. Male lead-ers especially need to challenge their co-workers to change. If 2015 is going to be better than 2014, the boys can’t be boys anymore. They need to be men.
JAMES COWAN
EDITOR’S LETTER
Phot
ogra
ph b
y C
hris
toph
er W
ahl
E-mail: [email protected]: @jamescowan
PUBLISHER Ian PortsmouthEDITOR-IN-CHIEF James Cowan
CANADIAN BUSINESS (ISSN 0008-3100), established 1928, is published 14 times per year (monthly, with two additional issues) by Rogers Publishing Limited (www.rogerspublishing.ca), a division of Rogers Media Inc., 1 Mount Pleasant Rd., Toronto, Ont. M4Y 2Y5. Montreal office: 1200 McGill College Ave., Bureau 800, Montreal, Que. H3B 4G7. Vol. 88, No. 1, Whole No. 1,236. Publications Mail Agreement No. 40070230. We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. Our environmental policy is available at www.rogerspublishing.ca. Canadian Business is a member of Magazines Canada, the Alliance for Audited Media and the Print Measurement Bureau, and is indexed by the Canadian Business & Current Affairs database. Contents © 2015 by Rogers Publishing Limited, and may not be reprinted without permission. Canadian Business receives unsolicited materials (including letters to the editor, press releases, promotional items and images) from time to time. Canadian Business, its affiliates and assignees may use, reproduce, publish, republish, distribute, store and archive such submissions, in whole or in part, in any form or medium whatsoever, without compensation of any sort. This statement does not apply to materials/pitches submitted by freelancers in accordance with known industry practices. ANNUAL SUBSCRIPTION PRICE: Canada, Basic Service, $39.95, plus tax; Signature Service, $34.95, plus tax. U.S., $68.95. Foreign, $118.95. Single copy, $7.99, plus postage and handling. MAIL PREFERENCES: From time to time, other organizations may ask Canadian Business if they may send information about a product or service to some subscribers, by mail or email. If you do not wish to receive these messages, contact us in any of the ways listed above.
HOW TO REACH USLetters to the editor
[email protected] Mount Pleasant Rd., 11th Floor, Toronto, Ont. M4Y 2Y5
(Please provide full name, address and daytime phone number. Letters may be edited for length and clarity.)
Subscriber [email protected]
1-800-465-0700 416-596-2510 (fax)
www.canadianbusiness.com/servicePermissions
416-764-1851Advertising
416-764-1224
EDITORIALDEPUTY EDITOR
David Fielding EXECUTIVE EDITOR
Carol TollerMANAGING EDITORS
Mark Brown(Reports and Rankings)
Michael McCullough (Western Bureau)
Graham F. Scott (Digital)EDITOR-AT-LARGE
Joanna PachnerSENIOR EDITOR
Deborah AartsSENIOR WRITER
Joe CastaldoCOPY EDITORS
Jen Cutts Lisa Fielding
REPORTERKristene Quan
DIGITAL REPORTERMurad Hemmadi
SALESCATEGORY DIRECTOR:
NEWS, BUSINESS & SPORTSDaria Lennon
ADMINISTRATIONADMINISTRATIVE
ASSISTANT Rebecca Torres
DESIGNART DIRECTORJohn MontgomeryDIRECTOR OF PHOTOGRAPHYRonit NovakDEPUTY ART DIRECTORTaryn DufaultDESIGNERSLeeAndra CianciChris WhiteCONTRIBUTING DESIGNERSStephanie FirkaScott Gibbs ASSISTING PHOTO EDITORSLee McVittieShelbie Vermette-GrantChristie VuongPRODUCTION PRODUCTION EDITORMark OcampoDIGITAL COLOUR SPECIALISTSGerrit de JongeRichard ReddittPRODUCTION MANAGERNatalie ChyrskyROGERS PUBLISHING LTD.SENIOR VICE-PRESIDENT Steve MaichVICE-PRESIDENT OF CONTENT Derek DeCloetSENIOR DIRECTOR OFBUSINESS PUBLISHING Garth Thomas
03_ED NOTE +MASTHEAD [Print].indd 4 2014-12-05 7:11 PM
*Source: Vividata Fall 2015, based on Total Brand Footprint
From the Editor
1,006,000TOTAL READERSHIP*
CANADA’S #1 PAID-CIRCULATION BUSINESS MAGAZINE Canadian Business is the country’s media brand dedicated to fueling the success of entrepreneurs and executives. We believe good advice is a precious commodity, so every issue contains an unparalleled mix of in-depth reporting, practical tips and expert commentary. We think innovative ideas come from unexpected places, so we bring together insights and ideas from across different sectors that will help business leaders find future success while offering the pragmatic pointers that will get them through today. Most of all, we believe that leadership matters. So every part of Canadian Business—our print magazine, our tablet editions, our newsletters and our website—strives to ensure that the country’s business elite has the knowledge and insight that they need for their companies to thrive.
— James Cowan, Editor-in-Chief
IN EVERY ISSUEMGMTIt’s pronounced management. And it’s the most important job of executives and entrepreneurs. This section in Canadian Business empowers CEOs and other business leaders to achieve their ultimate potential. How? By celebrating and analyzing the successes of men and women we admire, and exploring the leadership tools and tactics they use to stay ahead.
PROFITEntrepreneurial thinkers want to know what’s coming next—and where to find opportunity now. PROFIT explores the most influential business trends, points the way to hot new markets and explains cutting-edge management thinking. It’s essential reading for small business owners, corporate CEOs and anyone else who owns the bottom line.
INVEST“Capital ideas for your portfolio.” This section offers the same incisive investing advice that readers expect from Canadian Business, with an increased emphasis on the needs of C-suite investors. From dealing with stock options to the strategies of the top money managers, we give executives the advice they need to invest wisely.
THE CB INTERVIEWIn each issue, Canadian Business offers an intimate conversation with one of the best minds in business. We focus on the leadership strategies and philosophies of Canada’s top executives and business thinkers, offering concrete insights into how they approach decision-making, management and innovation.
COLUMNISTSIn each issue, award-winning author and advertising legend Bruce Philp offers his incisive view on the world of branding while Kevin Carmichael delves into the broader economic and political issues shaping business today. Joining these esteemed writers is Deborah Aarts, who offers a no-nonsense view on entrepreneurship and innovation.
FEATURESCanadian Business continues to deliver in-depth features offering unprecedented access and insight into the tactics and operations of the biggest companies, plus cutting edge ideas from the biggest entrepreneurs. From Hootsuite to HBC, we dig deep to reveal what causes some businesses to succeed and others to falter. Our unwavering commitment: to provide Canada’s corner offices with instructive journalism that helps companies grow and thrive.
Special Interest Publications
MBA GuideUltimate MBA Guide: The most extensive guide to executive education in Canada, with extended school profiles
Investor GuideInvestor Guide 2017: Everything investors need to know to profit in the year ahead — including which stocks to buy right now
Listings for every business
school in Canada
THE ULTIMATE
GUIDE 2016
THE TOP 10 RANKED
PAGE 31
Find the program that’s right for you
ROGERS SPECIALS$9.99
The best stocks to buy right nowPAGE 53
SPECIAL EDITION
Build a perfect portfolio with the ultimate market handbook
Big Gains: The stock that’s up by 637% P.56Pro Picks: Advice from top fund managers P.37Discount Brokers: We rank the best for you
P.120International Outlook: South Korea is the country to watch P.29
INCLUDING
★★★★★66%Total Return on Our Five-Star Stocks Since 2013
www.canadianbusiness.com
$12.99 ROGERS SPECIALSDISPLAY UNTIL FEB. 28, 2016
Cover Date Key editorial packages / Special features
FEBRUARY • The Opportunity Guide
MARCH • The Design Issue
APRIL• Canada’s 25 Most Innovative Companies• Small Business Quarterly
MAY • Top 50 Jobs Report
JUNE• PROFIT/Chatelaine W100• Best Places to Do Business
SUMMER• Investor 500• Small Business Quarterly
AUGUST • The How-To Issue
OCTOBER• The PROFIT 500• Small Business Quarterly
FALL• MBA Guide• Canada’s Favourite Brands
NOVEMBER• Change Agents: Canada's Top Young Businesspeople• Small Business Quarterly
DECEMBER • The Top 100 Employers in Canada
WINTER 2016/2017 • RICH 100
JANUARY 2017 • What We Learned This Year
Editorial Calendar
CanadianBusiness.com is the destination of busy executives who need actionable information, fast. It offers stories from CB’s award-winning editorial team, breaking business news, video Q&As with top executives, sortable rankings such as the Investor 500, and numerous blogs and columns you won’t find in any other medium. All this business intelligence and more is easy to access anywhere executives go, thanks to the mobile-friendly responsive design of CanadianBusiness.com.
INTELLIGENCE ANYWHERE
AVERAGE MONTHLYPAGE VIEWS
637,000 239,000ENEWSLETTER SUBSCRIBERS
25,000+Source: comScore Segment Metrix/Key Measures Aug/14-Jul/15 12mth avg, CanadianBusiness.com.
CanadianBusiness.com
AVERAGE MONTHLYUNIQUE VISITORS
CB SPECIAL EDITIONS
Listings for every business
school in Canada
THE ULTIMATE
GUIDE 2016
THE TOP 10 RANKED
PAGE 31
Find the program that’s right for you
ROGERS SPECIALS$9.99
The best stocks to buy right nowPAGE 53
SPECIAL EDITION
Build a perfect portfolio with the ultimate
market handbook
Big Gains: The stock that’s up by 637% P.56
Pro Picks: Advice from top fund managers P.37
Discount Brokers: We rank the best for you
P.120
International Outlook: South Korea is the
country to watch P.29
INCLUDING
★★★★★66%Total Return on Our Five-Star Stocks Since 2013
www.canadianbusiness.com
$12.99 ROGERS SPECIALSDISPLAY UNTIL FEB. 28, 2016
Specials
ULTIMATE MBA GUIDE 2016Available October 2016, the Ultimate MBA Guide provides a one-of-a-kind forum for advertisers trying to reach MBA prospects and business-education stakeholders. Distributed on newsstands across Canada, in Next Issue and internationally via the CB app for iPad and Android tablets, this digest-sized guide reaches a global audience of highly motivated and ambitious MBA prospects. | DIGEST SIZE: The digest-sized format allows for quick and easy reference, featuring data and tools to facilitate cross-referencing various program options. | TABLET EDITION: Reach MBA candidates WORLDWIDE with our enhanced edition for iPad and Android tablets that will be available for download (including ads with live links and capability for video and rich media).
INVESTOR GUIDE 2017Canadian Business presents its fifth annual Investor’s Guide, featuring the best stocks to buy now, from Canada and around the world. Complete with in-depth company profiles, expert advice and winning personal finance strategies, this essential resource for motivated investors will be available on newsstands starting November 2016, with extended newsstand presence. [Digital Tablet/Next Issue sponsorship is available.] The Investor’s Guide offers timely, authoritative advice on what to expect on the markets over the year ahead, the experts’ picks of best companies to buy as well as new and innovative ideas for creating personal wealth and growth. Best of all, it features detailed statistical analysis of Canada’s largest 500 stocks by market capitalization and ranks them by value and momentum criteria. Last year’s five-star rated stocks collectively beat the S&P/TSX composite by a wide margin, notching a 66% return since 2013.
Special markets demand special attention — which explains the popularity of CB’s Special Editions. In 2016, we'll publish new versions of our annual Investor and MBA guides on newsstands across Canada and CB’s digital platforms, including Next Issue.
Would your business like to
• Create conversation among key stakeholders?• Attain or solidify its thought leadership?• Drive better business decisions based on real data
and unbiased analysis?
THEN MEET CB INSIGHTS.
Designed for marketers with more complex communications challenges, CB Insights leverages the reach, brand awareness, credibility and journalistic excellence of Canadian Business to help business marketers develop and deploy smarter communications programs for positive business outcomes.
CB Insights sits at the intersection of traditional advertising, PR and content marketing. It takes an informed, credible and nuanced approach to such complex marketing challenges as:
• the launch of groundbreaking products/services• differentiation in mature industries• working in a controversial industry• image repair and rehabilitation• generating awareness or altering public perception of
important issues
CB Insights projects can access the full suite of services offered by Canadian Business, such as polling, research analysis, directed- and custom-content creation, events and advertising to focus public attention on what matters most to the marketer.
INTRODUCING:
CB Insights
THE BEST WAYS TO WIN MORE CUSTOMERS
WITH DIGITAL TOOLS
PRESENTED IN PARTNERSHIP WITH
THE IMPORTANCE OF SUCCESSION PLANNING
WHEN JOHN SIMPSON’S FATHER, JACK Simpson, died at 64, he left a per-fect tax plan for his estate, but no plan for who should lead CANA Construction Ltd. Initially a chief engineer, the elder Simpson had successfully bought out the Calgary-based company’s founders, but hadn’t designated his own succes-sor. His son John had been employed at the company for most of his life, starting out with a shovel and work-ing his way up to vice-president. But there were other contenders and no obvious plan for selecting one.
“It ended up being me,” says the younger Simpson, who had a dispute with his sister over the fate of the business. Simpson decided he wanted to protect his own two children, who are now in their 30s, from such uncertainty. Twelve years ago, Simpson started working on a contingency plan in case of his untimely death, a management strategy that’s updated annually to reflect who’s in senior management, where his children are in their skills and ambitions, and the status of his own eventual retirement. “I thought that rather than giving this dirty job to someone by surprise, it would be best planned out,” he laughs. His daughter, who had pre-viously pursued a career in land-scaping and worked as a ski instruc-tor, now runs the development side of the business, while his son, who studied communications, would
FOR FAMILY
BUSINESSES
W E A LT H G E N E R AT I O N S :
CB INSIGHTS_Succession Planning [Print].indd 1 14-09-15 3:08 PM
PROFIT is Canada’s first media brand dedicated to entrepreneurs. Launched in 1982, PROFIT is best known for its annual ranking of Canada’s Fastest-Growing Companies: the PROFIT 500.
Across several platforms, PROFIT continues to champion entrepreneurship as a way of life and support the information needs of those action-oriented innovators who take the road less travelled.
IN PRINT: PROFIT is the opening section of every issue of Canadian Business, kickstarting the reader with a jolt of entrepreneurial energy. In PROFIT, you’ll find the stories of bold game-changers who are shaking up the world of business, analysis of trends and innovations that are breeding business opportunity, and how-to advice that aids productivity and expansion. It’s great reading for anyone who owns the bottom line, from independent business operators to forward-thinking executives — and the perfect editorial environment for reaching inspired businesspeople.
ON THE WEB: PROFITguide.com is the online arm of the PROFIT franchise, specializing in integrated sponsorship programs that help marketers engage one of Canada’s most elusive and hard-to-reach segments. Tailored to the owners and senior executives of small and mid-sized businesses, PROFITguide.com delivers management advice that fuels growth and profitability and gives opportunity-seekers the ideas they need to leapfrog the competition.
IN EMAIL: Published continuously since 1997, the PROFIT Report is Canada’s daily newsletter for entrepreneurs and SME executives—and the companies that want to reach them. Reaching 22,000 subscribers, the PROFIT Report connects
busy executives to the latest stories from PROFIT; meanwhile, PROFIT’s opt-in list reaches 29,000 email addresses for direct-marketing campaigns.
LIVE EVENTS AND SPONSORSHIPS: Count on PROFIT to introduce you to the country’s most successful entrepreneurs and other qualified business owners. In 2016, PROFIT will host numerous events, such as the PROFIT 500 CEO Summit for the CEOs of Canada’s Fastest-Growing Companies (October). PROFIT also leverages its connections and credibility to produce custom events, from private gatherings of a dozen high-growth entrepreneurs to conferences attended by hundreds of small business owners.
FOR THE ENTREPRENEUR IN EVERYONE
Canada’s first brand for small business and entrepreneurs
GET INTIMATE WITH SUCCESSMarketers can also leverage the credibility and contacts of Canadian Business to populate custom events run by our in-house event management experts.
Special benefits available to Canadian Business event sponsors can include:
• Speaking opportunities
• Product sampling
• Tradeshow displays
• Award sponsorship and presentation
• Opt-in attendee databases
• Private networking sessions
PROFIT 500 CEO SUMMIT
The invitation only CEO Summit draws the leaders of Canada’s Fastest-Growing Companies to Toronto for a business-changing day of learning, networking and celebration. Unlike other business conferences, the PROFIT 500 CEO Summit puts marketers face-to-face with hundreds of chief decision makers from the most vibrant businesses in the country.
Timing: October
Events and Awards
Canadian Business Events provide unmatched opportunities to connect directly with Canada’s most accomplished executives and entrepreneurs. Our proprietary events unite award-winning CEOs for learning, networking and peer-to-peer mentoring. In this unique forum, event sponsors can efficiently deliver key messages, establish thought leaderships and spark relationships with hard-to-reach business leaders.
Cover Date Impact Date Space Close Material Close
FEBRUARY January 21 January 07 January 12
MARCH February 18 February 04 February 09
APRIL March 17 March 03 March 08
MAY April 21 April 07 April 12
JUNE May 19 May 05 May 10
SUMMER June 16 June 02 June 07
AUGUST July 14 June 30 July 05
OCTOBER September 15 September 01 September 06
FALL September 29 September 15 September 20
NOVEMBER October 20 October 06 October 11
DECEMBER November 10 October 27 November 01
WINTER 2016-2017 December 01 November 17 November 22
JANUARY 2017 December 15 December 01 December 06
Dates subject to change
2016 PUBLISHING CALENDAR2016 RATES CARD (GROSS)
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IBC $24,953 $24,213 $23,483 $22,759 $22,087 $21,441 $20,795
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Width Height Width Height Width Height
Full Page 7.875" x 10.75" 7.75" x 10.25" 8.125" x 11"
Double Page Spread 15.75" x 10.75" 15.25" x 10.25" 16" x 11"
1/2 Double Page Spread (bleed) 15.75" x 5.375" 15.25" x 4.875" 16" x 5.625"
1/2 Double Page Spread (non-bleed) 15.25" x 4.875" 14.75" x 4.355" n/a
2/3 Page Vertical (bleed) 5.125" x 10.75" 4.625" x 10.25" 5.375" x 11"
2/3 Page Vertical (non-bleed) 4.625" x 10.25" 4.125" x 9.75" n/a
1/2 Page Horizontal (bleed) 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625"
1/2 Page Horizontal (non-bleed) 7.375" x 4.875" 6.875" x 4.375" n/a
1/3 Page Square (bleed) 4.875" x 5.375" 4.375" x 4.875" 5.125" x 5.625"
1/3 Page Square (non-bleed) 4.375" x 4.875" 3.875" x 4.375" n/a
1/3 Page Vertical (bleed) 2.75" x 10.75" 2.25" x 10.25" 3" x 11"
1/3 Page Vertical (non-bleed) 2.25" x 10.25" 1.75" x 9.75” n/a
Banner Bleed 7.875" x 2" 7.375" x 1.5" 8.125" x 2.25"
ADDITIonAL FrACTIonAL ADS
1/2 Page Vertical (bleed) 3.875” x 10.75” 3.375” x 10.25” 4.125" x 11"
1/2 Page Vertical (non-bleed) 3.375” x 10.25” 2.875” x 9.75” n/a
1/4 Page Vertical (bleed) 2” x 10.75” 2.25” x 10.25” 2.25" x 11"
1/4 Page Vertical (non-bleed) 1.5” x 10.25” 1” x 9.75” n/a
ADVERTISING SPECIFICATIONS
Magazine
NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25" (6mm) from outside trim edges and include 0.125" (3mm) gutter allowance for saddle-stitched spreads or 0.25" (6mm) gutter allowance for perfect bound spreads. Publisher is NOT responsible for the lineup of type or images running through the gutter on spreads or on single pages adjacent to inserts. Running type or images through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation.
DIGITAL MAGAZINE MEDIA RATESOur digital editions offer a rich experience where readers enjoy more features and more content. Enhance your static ad with interactive features that capture the imagination and attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers. Speak to your Account Representative for more information and pricing.
Digital
RATE CARD – Digital Editions (Net)
* Rates subject to change
Q3 Avg. Issue Download
Digital only Contextual Placement
Cover Load Interstitial
Canadian Business 9,460 $1,915 $2,089 $3,481
Chatelaine 27,891 $3,221 $3,514 $5,857
Châtelaine (FR) 10,234 $1,160 $1,265 $2,108
FlaRe 8,852 $1,762 $1,923 $3,204
HellO! Canada 16,596 $2,191 $2,390 $3,983
l'actualité 12,610 $2,053 $2,240 $3,733
lOUlOU 14,254 $2,838 $3,096 $5,160
lOUlOU (FR) 3,383 $599 $654 $1,089
Maclean's 21,959 $3,237 $3,531 $5,885
MoneySense 23,147 $3,004 $3,278 $5,463
Sportsnet 5,481 $1,085 $1,184 $1,973
Today's Parent 7,331 $1,347 $1,469 $2,449
ADDITIONALMedia costs for enhanced ads to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal).
Creative Adaptation (customize digital edition ad using client assets i.e. video): $750.
Note: Rates subject to change based on Avg. Download numbers (updated quarterly).
Canadian Business, Chatelaine, Châtelaine (FR), FLARE, HELLO! Canada, L'actualité, LOULOU, LOULOU (FR), Maclean’s, MoneySense, Sportsnet and Today’s Parent are trademarks of or used under license by Rogers Media Inc. or an affiliate. ©2016
DIGITAL MAGAZINE AD SPECS
Digital
THE BASICS• All apps operate on Adobe Digital Publishing Suite (DPS),
viewer version 27
• Full-page tablet ad size is 768px by 1024px, without any interactive elements within 40px top and bottom
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering is possible. Please include preference, in the delivery package as plain text instructions (as a TXT file)
• Optimal Image and Asset Settings
- Images: PDF or PNG with resolution no lower than 108ppi
- Text: PDF with interactive states as vector, minimum recommended point size is 12pt
- Video: MP4 format with .h264 encoding, 8-10MB per minute of video
2-page print spread can convert to...
2 pages vertical scrolling or...
2 pages locked to horizontal swipe
Multi-page print insert can convert to multi-pages vertical scrolling or multi-pages locked to horizontal swipe
OR
Red zone is reserved for folio navigation and will overide any
interactive elements:
40px top and bottom
GRAPHICS AND TExT• For ads with dynamic/interactive elements, material must
be provided as a full InDesign package (all fonts/links included), and compatible with Adobe InDesign 6.0
• Multi-state objects (ex: image galleries, hotspots) and embedded video/audio clips may be included (see https://digitalpublishing.acrobat.com/welcome.html for info)
• If these elements are not built into the layout using DPS tools, please include all necessary resources in the delivery package with plain text instructions (as a TXT file)
• PDFs may be provided only for fully static ads
• All graphics should be left as vector and not rasterized, wherever possible; assets may be left at printready resolution and in their respective colour settings
• Please consider text legibility on tablet; body text should be larger than print (9pt in print should translate to approx. 15-20pt on tablet, depending on font)
• Please refer to Optimal Image and Asset Settings
URLS, ANALYTICS• URLs/links to web may be embedded in the layout
using DPS tools (see DPS tools site http://helpx.adobe.com/digitalpublishing-suite/help/installing-digitalpublishing-tools.html for info)
• If URLs/links are not embedded using DPS tools, please include full URLs and embedding/placement instructions in the delivery package in plain text (as a TXT file)
• Third-party tracking/tracking pixels is not supported at this time
HTML ADS• HTML-coded ads may also be provided, up to
full-page size
• Please conform to latest iOS standards
• If an HTML environment negates the user’s ability to navigate away from the page or access the navigation bar, then alternative navigation must be incorporated in the page layout (via a 40px space at the bottom of the page)
• Please include a static full-page image of any HTML ad to be used as a thumbnail in issue navigation
• An HTML ad should also be delivered as a full InDesign package, with the HTML content placed in the layout using DPS tools (see adobe.com/ca/products/digitalpublishing-suite-pro.html for info)
• If the HTML content cannot be placed in a layout, please include all HTML files and resources, as well as an InDesign layout sized to full-page with the required static full-page image, in the delivery package
• Please note that HTML ads are only available on iOS devices
ORIENTATIONS
ASSET DELIVERY• Tablet material deadlines match
material close/deadline for the corresponding print issue
• All assets should be submitted as a ZIP file via AdDirect: https://addirect.sendmyad.com
• Additional instructions should be included in the delivery package as a TXT file, but may also be emailed to: [email protected]
Emily Doukogiannis Brand Sales Operations E [email protected]
Brandon Kirk National Advertising Sales E [email protected]
nathalie Forget Montreal Advertising Director E [email protected]
natalie Chyrsky Production Manager E [email protected]
Head Office rogers Media Inc. One Mount Pleasant Road, 7th floor Toronto, Ontario M4Y 2Y5 T 416 764-2000 F 416 764-3934
Montréal Office rogers Media Inc. 1200, avenue McGill College, bureau 800 Montréal (Québec) H3B 4G7 T 514 845-5141 F 514 843-2183
Western Canada Office rogers Media Inc. 180 West 2nd Avenue Vancouver, British Columbia V5Y 3T9 T 604-872-6372
CONTACT US
Media Kit 2016
ROGERS MEDIA INC. Standard sales terms and conditions:
http://www.rogersmedia.com/standard-sales-terms-and-conditions/
©2016 Rogers Media
