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8/3/2019 Business Environment(2009)
http://slidepdf.com/reader/full/business-environment2009 1/3
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Total PrintedPages: CDCJ 3J~
M.B.A.(Sem.l) (Main/Back) Exarrynation, February - 2009
(M-107)Business Environment '.Time: 3 Hours] [Total Marks: 70
[Min. Passing Marks: 28
The question Paper is divided in two Sections.. . . -
Section A contains 6 questions out of which the candidate is .
required to attempt any 4 questions. Section B contains short- .
case study / application based one question which is compulsory.
All questions are carrying equal marks..s'.
Use of following supporting materiat is permi.ttedduring examination.
(Mentioned in form No.205)- .
1. Nil MI.
SECTION -1\
. 1./ ~efine '.Socio-cultural ?nvironm~nt of business. Disc~ss theV mteraction between SOClo-cultural elements- and the busmess..
4+10
2.". ~It is dipicult to 1p~e a categpri~~~; st~tement .whether IndianM~,agers are discharging their .'soci~ responsibility". Commenton'thiS"statement.'" , ,
14
\. ..' ." . .
. '~\:~~ .: ~iscuss the recent trends in Foreign Direct Investment iI;1India..~ . M
(
~ "Theoretically mixed. economy is better but practically it isunsuitable". Discuss. .:: . ,
.. 14
8/3/2019 Business Environment(2009)
http://slidepdf.com/reader/full/business-environment2009 2/3
~Od et~cs promotes g06~business". ExplaiJ;!tJ'is statement and.- gIve Its Importance In busIness ethIcs. ,
, ,; '. 10+4
6 /What is liberalisation ? DiSC~SSthe Impact of liberalisation ~~d
y~rivatisation on Indian economy. ,
4+10
~
SECTION - B
7 Case Study:
Basmati is an aromatic rice grown in, india and Pakistan. In
September 1997,Rice,Tec. a small food technology company based
, _in~exas (U.S~)fas~anted a pa~~~tbr-ihe V.S. Patent office~ '
call an aromatic rice variety developed in UB.A. Basmati. India"~ - , --,--'
,challenged the case, arguing that..-Basmati is a unique aromatic.. ,: . " , ' ~
rice grown in Northern India and not, a. name Rice Tec. coul~,r- 'i "',.
claim. In fact only inventions can be patent~. Consequently, the~ ~
U.S. Pate~t office accepted Indi~'s basic po~ition ap.d Rice Tec.. ' or
had to drop 15of the 20 claims that it had made. of the remaining
Claims Rice Tec. managed to evolve three new varieties of rice for
which it got a patent from,united states Patent and ,Trademarks
office,(USPTO) as In?ia had not objec~edto these. The ruling has. "
not handed over Rlce Tec. the Basmati Brand. Rather it provides
it a Patent for superior three strains of Basmati developed by
, L't~ossbr,ee~ga Paki:g~~iBas~~ti with~s~;midwa'rf ~erican;",l"" - ',-- '... i" 'fH' , L',:' ',',;>-,' ", ,
, ", . vanety.' , , , ' ,
Accor~g;' to the WTO agreement, geographical indicati9ns
; \ like BasJ;Ilatican be legally protected and their misqse can be thus\, " " . .. .
."~:~\~reVented. The 'unfortunate thing is that ;Govemme~t ~f India has'
, not taken timely steps for protecting our geographi<;al indication
and bio-diversity. ,Altbough a geographical indication of GoodsBill~ '
was introduced in Indian Parliament in 1999" even at the end of
8/3/2019 Business Environment(2009)
http://slidepdf.com/reader/full/business-environment2009 3/3
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Questions:
'1) Can any of the following be patented?
(a) Turmeric
,
(b) Neem
(c) Name Basmaii
Substantiate your answer.
(2) Evaluate the role played by ,the Government of India. in
preventing tbe misuse of name of Basmati.
(3) Was seeking pat~nt by Rice Tee. ethical? Substantiate.
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