Accomplishing Superior Performance

BUS INESS AND CORPORATE DEVELOPMENT STRATEGIES

CERTIF IC ATE PROGRAM

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The University of St.Gallen, Switzerland, is ranked amongst the top 10 European business schools by the Financial Times and offers the Nr. 1 global Master in Management. In rankings released by the German Handelsblatt, St.Gallen holds the top position in German speaking Europe in the area of ma-nagement research.

The Vienna University of Economics and Business (WU) is Europe's largest business university. It belongs to only 1% of all schools holding a triple-crown accreditation from AACSB, AMBA, and EQUIS.With an alumni network in more than 85 nations, the WU Executive Academy offers a truely international studying environment.

© WU (Rainer Wicke)

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WELCOME TO V IENNA,WELCOME TO ST.GALLEN

Two of the world’s top business universities, the WU Executive Academy of the Vienna University of Econo-mics and Business, and the University of St.Gallen have joined forces to offer a compact and high-class executive development program on strategies for business and corporate development within an international busi-ness environment.

Boost your professional experience with our pooled expertise. Enjoy our trend-setting educational approach combining scientific rigor, practical relevance, and methodological innovation.

Professor Björn AmbosProfessor of Strategic Management, University of St.Gallen

Professor Phillip C. NellProfessor of International Management, Vienna University of Economics and Business

Academic Directors of the Certificate Program on Business and Corporate Development Strategies

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IS THIS PROGRAM SUITABLE FOR YOU?

ARE THESE QUESTIONS RELE-VANT TO YOU, AND DO THEY CORRESPOND TO YOUR PROFESS IONAL AMBITIONS AND OBJECTIVES ?

IF SO, THIS PROGR AM ON STR ATEGIES FOR BUS INESS AND CORPOR ATE DEVEL-OPMENT I S E X ACTLY THE R IGHT EXECUTIVE EDU- CATION COURSE FOR YOU.

YOUR BENEFITS You will learn how to handle strategic issues in a professional and confident manner, be it as a supplier of ideas, an involved party, or somebody working on the implementation of strategic decisions. Under market and competitive condi- tions that are both dynamic and complex, this is a skill that is decisive for the long-term success of companies. Your Certificate from the University of St.Gallen and the WU Executive Academy will provide you with internationally recognized proof of your successful participation in this first-class executive education program.

You will enjoy an innovative mix of e-learning, in-class modules, business simulation, transfer, and conference participation, allowing you to complete a qualification program that is as efficient as it is effective. Within the framework of the program, you will work on a real-case capstone strategy project. Here, you will receive support from the experts from both schools. The intensive cooperation with the faculty and the other course participants, and the exclusive access to the global strategy community will see you become part of a network, which will be beneficial beyond the program.

Are you responsible for the performance and the development of products, businesses, regions, or corporate strategy units and thus involved in ensuring the long-term success of your company? Would you like to work professionally on strategic tasks within a staff unit or as an independent consultant? Does your daily work require you to be familiar with topics like business model innovation, competitive advantage, growth, corporate synergies, and strategy implementation, or will your next career step neces- sitate these skills?

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YOU ARE IN GOOD COMPANY HERE

ALLIANZ GROUP Deputy Director

AUSTRIAN

FEDERAL FORESTS Head of International Relations

BAYER PHARMA

Senior Manager Corporate

Commercial Cooperation

B. BRAUN MEDICAL International Market Director

BOEHRINGER INGELHEIM

PHARMA Head of Occupational Safety

COMDIRECT BANK Senior Business Development Manager

COMMERZBANK

INTERNATIONAL Project Manager

CREDIT SUISSE Director Private Banking Front Services

DPD SWITZERLAND Manager Strategic Projects

FERRERO GROUP Director Ferrero Germany

FREUDENBERG NEW

TECHNOLOGIES

Director New Business Development Projects

HARLEY-DAVIDSON

Country Manager Switzerland

POSTFINANCE Director Strategic Leadership and Organizational Development

ROCHE DIAGNOSTICS Head of ICT

SIA ABRASIVES INDUSTRIES

Chief Marketing Officer

SWISSCOM Strategy Manager Residential

UBS

Transformation Manager

WANDER

Head of Sales & Export

The Business and Corporate Development Strategies program not only provides you with the latest information on the relevant concepts, methods, and instruments. It also allows you to establish valuable contacts with numerous other success ful strategy aficionados. A selection of graduates from the strategy certificate can be found below:

ALUMNI NETWORK

Those who complete the management seminars of the University of St.Gallen and the WU Executive Academy and obtain the certificate are well connected. Social media and regular events offer the chance to exchange ideas and infor mation, and to provide updates on new research contributions.

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The annual conference of the Strategic Management Society will be attended as part of this program. In 2016 it takes place in Berlin.

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HIGHLIGHTS OF THE PROGRAM

B LE NDE D LE ARNINGI N D I V I D UA L PR E PA R AT IO N W ITH E - LE A R N I NG A N D E -T U TO R I NG

During a preparatory phase, you will add to your knowledge of strategy initiation, strategic ana- lysis, business strategies, innovative business models, value creation, and change manage-ment by completing six four-hour web-based training courses (WBTs). Here, you will receive support on all questions regarding content through individual e-tutoring and are already in contact with the other course participants via the discussion forum. The courses are di dac- tically stunning, visually rich, and inter- active. Try out the demo version on our program website (www.strategy-certifi cate.ch).

C AP STON E STR ATEGY PROJECTA PPLY YO U R ACQ U I R E D K N OW LE DG E D I R EC TLY

The acquisition of new knowledge is an impor-tant aspect of the executive education program, but ultimately it is applying this knowledge in practice that counts. The real-case capstone strategy project with coaching from the experts of both schools is therefore an integral part of this certificate program.

STR ATEGIC MANAGEMENT SOCIETYV I S IT TH E B E S T I N TH E F I E LD

With 3000 members from more than 80 coun-tries, the Chicago-based Strategic Management Society (SMS) is the world’s largest specialist organization in the area of strategy. It combines research and practice and provides a platform for the presentation of the latest findings from the sector at its annual conferences. Exclusive participation at one of these conferences is part of this program.

E-LEARNING

E-TUTORING

CAPSTONE STRATEGY PROJECT

IN-CLASS MODULES, BUSINESS SIMULATION, SMS CONFERENCE

THE IDEAL MIX OF METHODS FOR SUSTAINABLE LEARNING SUCCESS

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PROGRAM OVERVIEW

Closing date for application March 31, 2016If you are interested in the program, please apply at your earliest convenience

Start of the program April 1, 2016– Capstone project allocation– Mandatory e-learning and e-tutoring– Preparation for the business simulation

Start of first in-class module May 23, 2016

Duration Eleven days of in-class sessions across three modules over a period of about six months, plus approximately 36 hours of preparatory e-learning and e-tutoring, plus approximately 40 hours work on the capstone project.

Seminar locations St.Gallen, Vienna, Berlin

Price EUR 14 200Included lunch and break refreshmentsExcluded travel, accommodation, and other subsistence costs

Certification Certificate in Business and Corporate Development Strategies of the University of St.Gallen and the WU Executive Academy

ECTS credits 10

Accreditation Compatible with the “Diploma of Advanced Studies (DAS) in General Management” and the Certified Strategy Professional Qualification

MODULE OVERVIEW DATE/LOC ATION

MODULE 1Strategy Formation and Implementation & Business Simulation

May 23 – 27, 2016

Einstein Congress Center, St.Gallen, Switzerland

MODULE 2Corporate Strategy & Strategy Communication

July 4 – 6, 2016

Vienna University of Economics and Business, Vienna, Austria

MODULE 3Capstone Project Presentation & Attendance at the Annual Conference of the Strategic Management Society

September 18 – 20, 2016

Berlin, Germany

FACTS AND F IGURES

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“I very often benefit from what I learned when performing my day-to-day work. The investment was worthwhile.”Christian Sorg, Investment Manager, BWK Institutional Investors

“The excellent composi-tion of the course partici-pants allows for a high- quality exchange of ideas and experiences.”

Hubert Rizzi, Head Auditor, Swiss Association for Quality and Management Systems (SQS)

“Compact, comprehensive, and career- enhancing.”Dr. Ralph Zürcher, Managing Director, Z WAY to excellence

“Inspired by the executive education course, I have successfully implemented a concept at our company. This was met with great enthusiasm within the group and was recognized with an award.”Tobias Clemens, Manager Strategic Projects, DPD Switzerland

“The solid framework gained during the course helped me understand the levers and mechanics around strategic intiatives.”

Fatma Amour, Transformation Manager, UBS

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KNOWLEDGE TRANSFER AT THE H IGHEST LEVEL

As part of this Business and Corporate Development Strategies pro-gram, you will benefit from our combined expertise in the area of strategic management thanks to a distinguished team of lecturers comprising strategy experts and professionals from the worlds of science and practice. This en sures that the learning content reflects the latest international developments in this area. Become a bit more acquainted with the lecturers profiled here, who are representative of the entire program faculty.

1 TOM I L A AMAN E NHaving occupied various academic and mana- gerial positions at Aalto University in Finland, Professor Tomi Laamanen, who has doctorates in finance and strategy, was appointed Professor for Strategic Management at the University of St.Gallen in 2011. The findings from his research projects have been published in leading inter-national journals, for which he also serves as a reviewer and editor. In addition, he is a mem- ber of the Board of Directors at a number of companies and also works as a strategy consultant.

2 PH I LL I P C . N E LLPhillip C. Nell is a Professor of International Management at Vienna University of Economics and Business. He is also affiliated with the Department of Strategic Management and Glo- balization at Copenhagen Business School. Besides Copenhagen and Vienna, he has taught at ESADE Business School in Spain, Università di Padova, Universität Linz, and at VSE in Prague. Before joining academia, he gained considerable industry experience as a con- sultant with Roland Berger Strategy Consultants.

3 B JÖRN AM BOSPrior to assuming the Chair of Strategic Manage- ment at the University of St.Gallen, Professor Björn Ambos worked at the universities and business schools in Edinburgh, Hamburg, Milan, Florida, and Vienna. He gathered practical experience in performing management roles in Vietnam, Italy, Paris, and New York. He is the coeditor of leading international journals and author of influential publications, with his latest book being entitled Global Strategic Manage-ment.

4 BODO B . SCH LEGE LM ILCHAs Founder and Chair of the Institute of Inter- national Marketing Management at the Vienna University of Economics and Business, Professor Bodo B. Schlegelmilch has taught executive edu- cation programs on six continents. He received Distinguished Fellowship of the Academy of Marketing Science and a Fellowship of the Char- tered Institute of Marketing. He served as Editor-in-Chief of the Journal of International Marketing, and worked for global Corpora- tions such as Deutsche Bank and Procter & Gamble.

ADVICE AND REGISTRATION

University of St.GallenInstitute of ManagementDufourstrasse 40a 9000 St.Gallen, Switzerland

ANDREA WIRZPROGRAM MANAGER

+41 71 224 23 26 andrea.wirz@unisg.ch

www.business-and-corporate-development.com

Vienna University of Economics and BusinessWU Executive AcademyWelthandelsplatz 1, Building EA1020 Vienna, Austria

INES S IMONEN, B APROGRAM MANAGER

+43 1 31336 4838 ines.simonen@wu.ac.at

www.executiveacademy.at/en