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#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved. Maximising your brand on LinkedIn Alex Charraudeau – Media Solutions LinkedIn The Recruitment Agency Expo 26 th February 2014

Maximising Your Brand on LinkedIn

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Page 1: Maximising Your Brand on LinkedIn

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

Maximising your brand on LinkedInAlex Charraudeau – Media Solutions LinkedIn

The Recruitment Agency Expo

26th February 2014

Page 2: Maximising Your Brand on LinkedIn

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

Alex Charraudeau

Ex-recruiter 6 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, email

marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn

LinkedIn

@alexCharraudeau

Google+

Page 3: Maximising Your Brand on LinkedIn

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

Agenda

1. Recruiting in 2014

2. Social Recruiting

3. Build

4. Engage

5. Recruit

Page 4: Maximising Your Brand on LinkedIn

Times are changing

Page 5: Maximising Your Brand on LinkedIn

The best recruiters act like marketers…

5

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6

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The means by which messages get from one individual to another.

An idea, practice, or object that is perceived as new by an individual or

other unit of adoption.

Rate of adoption is the relative speed with which an innovation is

adopted by members of a social system.

Page 9: Maximising Your Brand on LinkedIn

Victory has made you weak.

Oh, you think darkness is your ally.

But you merely adopted the dark; I was born in it, moulded by it.

I didn't see the light until I was already a man, by then it was nothing

to me but blinding!

Page 10: Maximising Your Brand on LinkedIn

Build Recruit

1 3

Build your brand,

your platform

and talent pools

Pick up leads,

make placement

and hire staff

Page 11: Maximising Your Brand on LinkedIn

Build Engage Recruit

1 2 3

Build your brand,

your platform

and talent pools

Demonstrate why

they should do

business with you

Pick up leads,

make placement

and hire staff

Page 12: Maximising Your Brand on LinkedIn

EffectiveEfficient

Page 13: Maximising Your Brand on LinkedIn

Build1 Why do you exist? How are you different? What is your unique selling proposition? How do you communicate what your consultants

do? What are your values?

A brand is simply an organization, or product or service with personality

Page 14: Maximising Your Brand on LinkedIn

Build1 Build the foundations. Position your brand across employees and your

company. Rich media gets 100% more engagement.

Page 15: Maximising Your Brand on LinkedIn

Build1

Build landing pages.

Build conversion points.

Make it uniform and unified.

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Engage2

99% of advertising doesn’t sell much of anything

What is your message? Who needs to see your message? How will they see it? What is your objective? What are your consultants going to do?

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Engage2

Over 2 billion updates are seen weekly across LinkedIn.

88% of members would follow a company.

Followers are 2.5x more likely to recommend your business.

78% of company followers are more likely to respond to an InMail.

Page 18: Maximising Your Brand on LinkedIn
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Your followers, fans, members, connections will see your content.

They may spread this further through social amplification if the content is relevant and engaging.

To reach a wider audience, or to push your message out at scale quickly consider advertising.

Organic

Earned

Paid

Engage2

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3 Recruit

Are you demonstrably helping the organisation achieve its strategic

objectives?

How are you picking up leads? How are you attracting candidates? How are you making placements?

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3 Recruit

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3 Recruit

1 2 3

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0.16

0.3

0.16

0.5

Engaged with

Your Brand No Engagement

with Your Brand

Engaged with

Your Brand No Engagement

with Your Brand

3 Recruit

Page 25: Maximising Your Brand on LinkedIn

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

Review – 5 tips for a social recruiting

1. Build your brand

2. Build your foundations

3. Engage with your audience

4. Convert clients, candidates and internal hires - Recruit

5. Analyse, review, improve

Page 26: Maximising Your Brand on LinkedIn

#STAFFING©2013 LinkedIn Corporation. All Rights Reserved.

Thank You

LinkedIn

@alexCharraudeau

Google+