OFFLINE

- Someone calls because of

your sign

- Their sister said they HAD

to call you because your are

the best agent ever

ONLINE

- VERY DIFFERENT

- Registers on website

- Have to verify that they are

legit

Get Lead

Validate Lead

Contact Lead

Convert Lead

Work Lead

DON’T DO

Talk about yourself too much Identify yourself

Don’t give them your sales volume,

designations, etc.

Let them know you received their request

Don’t try to sell them on your integrity or

honesty

THEN start asking questions

- When do you plan on moving?

- Have you spoken with a lender?

- Do you need to sell your current home first?

Don’t push too* much to get the appointment Ask permission to send them email alerts with

new listings

WHY? They just want to learn more about the

property they inquired about

Let them know you are available to answer any

questions

Ask them how they like to be contacted

86% of leads feel that

response time is extremely

important when deciding on

their real estate agent

96% of internet home buyers

expect a real estate agent to

contact them within 4 hours

of their online inquiry

The 1st real estate agent to

respond to a lead increases

conversion 238%

67% of leads go unanswered

entirely – shows them you

are timely and attentive