OFFLINE
- Someone calls because of
your sign
- Their sister said they HAD
to call you because your are
the best agent ever
ONLINE
- VERY DIFFERENT
- Registers on website
- Have to verify that they are
legit
Get Lead
Validate Lead
Contact Lead
Convert Lead
Work Lead
DON’T DO
Talk about yourself too much Identify yourself
Don’t give them your sales volume,
designations, etc.
Let them know you received their request
Don’t try to sell them on your integrity or
honesty
THEN start asking questions
- When do you plan on moving?
- Have you spoken with a lender?
- Do you need to sell your current home first?
Don’t push too* much to get the appointment Ask permission to send them email alerts with
new listings
WHY? They just want to learn more about the
property they inquired about
Let them know you are available to answer any
questions
Ask them how they like to be contacted
86% of leads feel that
response time is extremely
important when deciding on
their real estate agent
96% of internet home buyers
expect a real estate agent to
contact them within 4 hours
of their online inquiry
The 1st real estate agent to
respond to a lead increases
conversion 238%
67% of leads go unanswered
entirely – shows them you
are timely and attentive