Budge Classroom Presentation

8/10/2019 Budge Classroom Presentation

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Sitting is the disease of our time

-James A. LevinObesity Speciali


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Design Brief


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Physical Activity?

WHO defines physical activity as any bodilymovement produced by skeletal muscles thatrequires energy expenditure including activitiesundertaken while working, playing, carrying outhousehold chores, travelling, and engaging inrecreational pursuits.

The term physical activity should not be confusedwith exercise, which is a subcategory of physicalactivity that is planned, structured, repetitive,and aims to improve or maintain one or morecomponents of physical fitness. Both, moderateand vigorous intensity physical activity brings healthbenefits.

The intensity of different forms of physical activity

varies between people.


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Physical Inactivity?


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The 4th highest risk factor

for deaths worldwide!

WHO Member States have

agreed to reduce physicalinactivity by 10% by 2025.

Causes 3.2 million deaths

every year

Takes almost as many lives

as smoking does.

1/3 adults is not as active

as he should be.

Physical Inactivity?


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Physical Inactivity

is a risk factor for:


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Objective


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WHO Guidelines

Global Recommendations onPhysical Activity for Health


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Target Audience

#1 Stationary Adults (18-55 years)


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Target Audience

#2 Inactive Kids(5-12 years)


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User Personas

Bruce Simpson Margaret Thatcher


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Strategy

#1 Adults


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Strategy

#2 Kids


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Aligning with the WHO


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Media?

#2 Kids#1 Adults


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The Logo


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The Logo


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The Logo


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The Logo


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Solution 1.1

#1 Adults

USERNAME


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Inactivity can kill youWould you like to be more active?

Sign Up!Its Free

USERNAME

PASSWORD

Mazhar94


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Physical Inactivity

Risk factor for:Cardiovascular disease

DiabetesBreast & Colon Cancer

ObesityDepression

HypertensionOsteoporosis

Our bodies werebuilt to move.

With machinesdoing most of our

work for us, we havebecome very

physically inactive.This makes us

susceptible to awide range ofdisorders. 3.2

MILLION

DEATHSevery year!

Physical Inactivity causes

4thDEATHS

risk factor forhighest

worldwide.

1/3ADULTSis notas active ashe should be.

*The above are WHO statistics


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Its easy to Budge!

1. Visit www.budge.com

2. Once you Sign Up/Log In,you will be redirected to yourpersonal solution page.

3. Now, follow the Day-to-DayBudge& Intense Budgeprogrammes.

Day-to-Day Budge:

This programme provides you with

quick tips or activities that keep you

healthy within your workspace-

through the day!

Intense Budge:

This programme helps you get the

required amounts of moderateto

intense physical activity per week.


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Connect with us:

@budgeofficial

#timetobudge

www.facebook.com/budge [email protected]

Go to Sign Up!


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Solution 1.2

#1 Adults


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2:00pm

I T S T IME TO

Walk to the watercooler on your floor,and drink 2 glasses

of water.


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11:30am

I T S T I M E TO

Perform wrist, armand shoulder

stretches as shownwww.budge.com/stretchpack


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Solution 2

#1 Adults

Your chair is


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Your chair is

Cardio-Vascular diseaseDiabetesBreast & Colon CancerObesityDepression/HypertensionStrokeOsteoporosis

LETHAL

Physical Inactivity is a risk factor for:

Its harmful to spend hours sitting.We would like to help you be more active!

Join the initiativeagainst Physical Inactivity

www.budge.com

We were designed to be


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We were designed to be


MOBILE


Its harmful to spend hours stationary.We would like to help you be more active!

Join the initiativeagainst Physical Inactivitywww.budge.com

A pill to cure


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A pill to cure


DEPRESSION?


Give up on anti-depressants.Exercise will keep you happy!

Join the initiativeagainst Physical Inactivitywww.budge.com


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Solution

#2 Kids


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Documents

Budge Classroom Presentation