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Brussels Airport:
Partner in the cool chain process
Brussels, April 19th 2012
2
• Introduction Brussels Airport
• Strategy of Brussels Airport towards cargo
• Why pharma ?
• Our role in the logistical process and what can we do…
Presentation
3
Brussels Airport: 50°54’08” N, 04°29’09” E
4
Area Facts
• Catchment area of almost 20 million people
• Belgium: 11.1 million population
• Cross border 8.1 million
• Belgium has one of the highest population densities in the world, cf
– Greater London 14 mio
– Paris / Ile de France 11 mio
– Ruhr area Germany 11 mio
– Randstad Holland 7 mio
• Infrastructure
– one of the world’s highest density road networks
– one of the world’s most dense railway networks
60 min90 min
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Brussels is centrally located in Europe’s main economical area with excellent road connections to the rest of Europe.
Catchment Area
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With a trucking time of max 8h from Brussels, more than 66% of the air cargo market in Europe is within easy reach.
(As per Seabury data)
Catchment Area
BRU Direct
Catchment
Area66%
Austria2%
Denmark2%Faroe
Islands0%
Finland1%
Greece1%
Greenland0%
Iceland0%
Irish Republic
1%Italy11%
Norway3%
Portugal1%
Spain6%
Sweden3% Switzerland
3%
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Aeronautical charges
8
0
100
200
300
400
500
600
700
800
900
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 FC
2012
Carg
o t
on
nes (
00
0)
Passenger a/c Full freighter Integrator
- More then 50% of flown cargo is on Full Freighter Aircraft- Loss in volumes is mainly due to move majority operation DHL combined with economical crisis in 2008/9
Sabena bankruptcy & 9/11
Move DHL to LeipzigBankruptcy Cargo B
Brussels Airport and Brucargo
Cargo volumes
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Saudi Arabian 229%
Singapore A.25%
Asiana16%
Korean14%
EVA6%
Cathay Pacific
5%
Royal Jordanian2%
RAM2%
TNT1%
Other0%
Brussels Airport and Brucargo
Largest full freighter operators
- Full freighter aircraft transport majority of flown cargo- Trucked volumes are considerable (35%) huge potential !!
2011 figures
100% = 736,500 ton
100% = 218,517 ton
Integrators16%
Pax Aircraft19%
Cargo Aircaft30%
Trucked cargo35%
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• Introduction Brussels Airport
• Strategy of Brussels Airport towards cargo
• Why pharma ?
• Our role in the logistical process and what can we do…
Presentation
11
• Brucargo was created in 1980: First dedicated cargo area in Europe
All stakeholders in one area together
As a dedicated cargo airport in the Brussels Airport
• Brucargo 2005 - 2010: Still one of the only single cargo areas in
Europe
All stakeholders grouped but...
... need for expansion and update
• Brucargo as of 2011: New cargo strategy by our Board and senior
management
Dedicated business unit and new approach
towards cargo
Above market growth
Yearly nominated Air Cargo Excellence Award (ACW)
Brucargo Masterplan 2011 - 2016
Future of Brucargo
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Cargo Business Unit further strengthened
Resources:
direct reporting to Head of Cargo iso matrix structure
new staff: dedicated operations manager / marketing manager airlines / key account manager forwarders and other stakeholders / real estate manager for Brucargo
make a difference on customer focus
Reporting direct to Director Aviation Development
More focus on cargo via dedication
Head of Cargo
Marketing Manager
Operations Manager
Key Account Manager
Real Estate Manager
Brucargo Masterplan 2011 - 2016
Future of Brucargo
13
Cargo Business Unit further strengthened
Financially:
increased operational budget
more than € 20 million own investments for 2012
More resources to implement cargo strategy and focus on priorities
Increase branding and awareness on the market
Brucargo Masterplan 2011 - 2016
Future of Brucargo
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New warehouses online / offline / administrative building
New handling facility direct ramp connected: 40,000 sqm
New warehouse for forwarders in Brucargo West: 2 buildings totalling 35,000 sqm
New buildings in central Brucargo: 15,000 sqm
Update administrative building to today’s standards
3 additional parking stands – Apron East
Implementation of Brucargo Secured Gateway
Brucargo Masterplan 2011 - 2016
Future of Brucargo
15
Our mission:
Regain market share
Connecting Brussels with all major gateways in the world: open direct full cargo routes to missing links and major gateways (South America / South Africa / China / ... )
Reduce feeding to other airports and fly more cargo directly
Yearly listed in the Air Cargo World Excellence Awards
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast cargo volumes BRU
Our aim is to connect Brussels with all major gateways in the world by direct flights so we can offer the
world to our market and customers.
Brucargo Masterplan 2011 - 2016
Future of Brucargo
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What we as an airport should do:
Make sure that all stakeholders can do their job better tomorrow
Make sure that all stakeholders can do more work tomorrow
Make sure that all stakeholders see a long term future at Brucargo
How can we do this:
Be a facilitator at the airport
Bring parties together to do business
Customer intimicy: your problems are and should be our problems
Get some USP: what are we known for in the market ?
For who do we do this (or who are our customers ?):
For all our cargo customers and stakeholders
Airlines are important for an airport, but are only a part of the logistical process
More focus and attention to those generating cargo: shippers (commodities) and forwarders (individual companies)
Brucargo Masterplan 2011 - 2016
Our role at Brucargo
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Partnerships to create excellence in service and focus on our strengths
Brucargo Masterplan 2011 - 2016
Future of Brucargo
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Our USP to the market:
1) Customer Intimicy
We are there for our customers and thanks to our customers
We do what is needed for our customers
We see Brucargo as part of the logistical process and not as part of the airport
2) Pharmaceuticals
Controlled processes at Brucargo as far as cool chain is concerned
Necessary infrastructure for all types of cargo by all players
Certification and auditing
Brucargo Masterplan 2011 - 2016
Future of Brucargo
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• Introduction Brussels Airport
• Strategy of Brussels Airport towards cargo
• Why pharma ?
• Our role in the logistical process and what can we do…
Presentation
20
• Cargo growth in 2011 in Europe
2011 Cargo Volumes
-4%
-2%
0%
2%
4%
6%
8%
10%
Export Import
Europe
21
• Cargo growth in 2011 in Europe and Belgium
2011 Cargo Volumes
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
Export Import
Europe
Belgium
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• Export and import commodity Europe
2011 Cargo Volumes
3%
0%
5%
10%
15%
20%
25%
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• Pharma in Belgium
2011 Cargo Volumes
Cargo volumes Europe Belgium %
Total 10.366.498 531.556 5%
Pharma 312.314 34.075 11%
% 3% 6%
3% of total cargo is pharmain Europe. For Belgium this is 6%
Belgium is good for 5% of all air cargo in Europe and for 11% of all pharma by air in Europe
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• Pharma growth in 2011 in Europe
2011 Pharma Volumes
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Export Import
Europe
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• Pharma growth in 2011 in Europe
2011 Pharma Volumes
0%
10%
20%
30%
40%
50%
60%
70%
80%
Export Import
Europe
Belgium
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Why pharma:
- Twice as important in Belgium as rest of Europe
- Spectacular growth figures in Belgium last year, much better than European average
- Commodity with above average growth expected in next years
- Given as an important factor by our full cargo airlines to operate to Brussels
- Better yields for our stakeholders
- USP that allows us to position ourselves on the market
- Although only 6% of total market, same procedures and facilities can be used for all cool chain products (13% in Europe)
Why pharma ?
3%
0%
5%
10%
15%
20%
25%
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• Introduction Brussels Airport
• Strategy of Brussels Airport towards cargo
• Why pharma ?
• Our role in the logistical process and what can we do…
Presentation
28
Our aim:
We want to be recognized by the industry as the pharma gateway in Western Europe.
This means:
- All our stakeholders have to be recognized accordingly
- We need to be able to guarantee the processes at the airport by every individual player as well as between players
- We need to have the necessary infrastructure in place
- We want to be in the frontline when it comes to new initiatives and technology to be implemented or tested
As an airport, we try to facilitate and push were necessary. We will support our stakeholders when making investments, on promotion and marketing. In case of conflicting situations, it will be our role to intermediate between different parties.
Our pharma projects
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2 important initiatives were started:
1) Discuss with IATA on how to become a strategic partner
- Be closely involved on regulation and development
- Discuss on auditing and certification process for cool chain
- Get BRU in the forefront when the auditing starts
2) Study of GPRS tracking in air freight
- Study for the first time of the hole chain, not with focus on were it went wrong but how we can solve issues
- Find bottle necks in the process
- Investigate were updated infrastructure is needed
- Set up procedures between the different parties so necessary action is taken at all time and known by all in the chain
Our pharma projects
30
Our pharma projects
1) Certification
- Everybody in the industry is auditing: shipper, agent, airline, ... time consuming and very expensive
- Based on needs of industry and all stakeholders, can we facilitate to come to a centralised auditing system and procedure. One neutral and independent audit and certificate accepted by all to show cool chain capabilities.
1 certificate
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Our pharma projects
2) GPRS in air cargo
- 18 month study done by VIL
- Involvemend of all airport players involved in the chain
- Test different kinds of equipment, but more important to detect bottle necks, improve infrastructure, set up procedures (how to do things and who to react when in case things go wrong).
Offering all shippers a relax mood when their cargo flies via Brussels Airport
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Thank you !
The Cargo Business Unit at Brussels Airport is
ready to assist you with any further
questions or support.
For more information, please contact:
Steven Polmans
Head of Cargo
Phone: +32 2 753 41 63
Mobile: +32 492 74 64 37
www.brucargo.be / www.brusselsairport.be
