Extended Practice Submission 22/06/15 Brief Six: Something More / Leeds City Council James Keefe: //23 Something More are a new branding company based in Leeds that specialise in creating and bringing brands to life. The target audience are locals living in Leeds that are looking for activities to do with the family. To create a brand for a specific theme (The Council) Brand Guidelines // Poster series Context: Target Audience: Brief: Deliverables:
Extended Practice Submission 22/06/15Brief Six: Something More /
Leeds City Council James Keefe:
//23
Something More are a new branding company based in Leeds that
specialise in creating and bringing brands to life.
The target audience are locals living in Leeds that are looking
for activities to do with the family.
To create a brand for a specific theme (The Council)
Brand Guidelines // Poster series
Context:
Target Audience:
Brief:
Deliverables:
Extended Practice Submission 22/06/15Brief Six: Something More /
Leeds City Council James Keefe:Reference Imagery
//24
Research: I looked into what services the council provide and I
was surprised at the vast amount of areas that they cover. This
lead me to narrow down my research to the attractions that the
council provide. I decided to focus my brand on the museums and
galleries within Leeds. Leading on from this I started to look at
vector illustration and icons.
Concept: I came up with the brand GO2 which is a sub division of
the council that aims to promote the nine attractions in Leeds. The
design aims to use modern illustrations to make the attractions
more appealing to adults and engage children to create interest in
the venues.
Extended Practice Submission 22/06/15Brief Six: Something More /
Leeds City Council James Keefe:Brand Guidelines
Extended Practice Submission 22/06/15Brief Six: Something More /
Leeds City Council James Keefe: Extended Practice Submission
22/06/15Brief Six: Something More / Leeds City Council James
Keefe:
//26
Poster Series
Deliverables: Each poster follows the poster guidelines for a
consistent layout throughout. The nine attractions have a unique
illustration relative to the specific gallery or museum. The
designs aim to create an association with the audience and the
attraction through the visualisation of iconic references to the
place.
Extended Practice Submission 22/06/15Brief Six: Something More /
Leeds City Council James Keefe: Extended Practice Submission
22/06/15Brief Six: Something More / Leeds City Council James
Keefe:
//27
Context
Location: The designs are to be used on a large scale and placed
in areas around the city where the target audience will see them.
For example, bus stops, train stations, shopping centres...
