Brief 6 One Day Brief

7/31/2019 Brief 6 One Day Brief

http://slidepdf.com/reader/full/brief-6-one-day-brief 1/7

SAI UENNATORNWARANGGOON OUGD303 S-UENNATORN0912.BLOGSPOT.COM BRIEF 6 : 1 DAY BRIEFS

NAME MODULE CODE BLOG ADDRESS BRIEF TITLE BOARD NUMBER

BRIEF DESCRIPTION WHAT THEY WANTED

The logo must include the letter BCFA, The full name of the association

‘The British Contract Furnishing Association’ may

need to be included on occasions, The term The BCFA can be

considered , The colour of the logo does not need to be blue.

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This was a pitch for a live brief to design a new logo for a BCFA (British

Contract Furnishing Association).

THE S0LUTION

I decided to send them 2 different designs with 2 different possible

colour ways. I wanted to create something that is simple and

typographic. Something that is quite clean cut and modern but still is

quote commercially viable.





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Opacity 50%

C 39 M 100 Y 22 K 29

Possible Colour Palette

Opacity 70%

C 91 M 93 Y 3 K 0.1

Opacity 100%

C 71 M 47 Y 0 K 47

Type

Helvetica Bold

Helvetica Regular

Helvetica Light

Brand Guidelines


They were uncertain themselves of what they wanted. But there was

a general theme which they wanted in the logo. Firstly, they didn’t

want to come across as clinical but as something that is friendly and

approachable. It should represent the importance of the relationship

To create a brand identity for The St. Matins G.P in Chapel Town. The

G.P is moving into a new building and currently they do not have a

branding. This was a collaborative pitch with Robyn Russell where we

worked together on the rst pitch but unfortunately did not win.

between doctor and patient. The logo should signify a sense of

community within Chapel Town.

THE SOLUTION

Robyn and I worked separately at rst to come up with a few ideas and

then both tweaked both of our designs together. We came up with a

brand guidelines with the chosen typeface of Helvetica and also the

colour ways as shown





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BRIEF DESCRIPTION

A poster competition to design a typographic poster using the saying ‘

It’s not what you win its how you conquer it’





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BBQ CATERING SERVICES

B B Q C A T ERING SE R V I C E S



BBQ CATERING SERVICES BBQ CATERING SERVICES

FRESH QUALITY PRODUCE READY TO BBQ

STRAIGHT TO YOUR DOOR.

You no longer have to spend half youday scouring the

supermarket, and the other half chopping and slicing,

we do that for you.

Bringing you an array of salads and side dishes to

accompany beautifully marinated meats and fish.

CALL US ON +44 (0) 7774330618


I showed them my website and they said that my style of work seems

like what is most appropriate to what they want. Something that is

quite ‘vintage’ looking and bold.

A pitch for a live brief, which I won to create an identity for a new

catering BBQ service called ‘CHOP’. The original brief was to create a

logo and a yer for the client. However, the brief is now extended and I

have recently been asked to also design their stationary.

THE SOLUTION

I sent the client a few different ideas as shown on the left of the board

and then they provided me with feedback of their favourite logo which

is the one in the middle of the board. The yer needed no tweaking

apart from the colour ways which is still undecided.





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BRIEF DESCRIPTION

A pitch for a live brief to create an identity and poster for the Young

Film Makers Festival. This was originally just a 1 day brief but got

extended into my main brief and was actually altered into a black and

white lm festival ( 16 Frames)

WHAT THEY WANTED

There wasn’t anything specic that the client wanted so the design

concept, direction, tone of voice and etc were pretty much up to the

designers.

THE SOLUTION





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‘An attack on all forms of authority

and a celebration of the free spirit’

Guardian

ONE F L E W

O V E R T H E C U C K O O’ S NE S T

B y K en

K e s e y

‘A roar of protest against

middlebrow society’s Rules and theRulers who enforce them’

TimeTyrannical Nurse Ratched rules her ward

in an Oregon State mental hospital with

a strict and unbending routine,

unopposed by her patients, who remain

cowed by mind-numbing medication

and the threat of electric shock therapy.

But her regime is disrupted by the arrival

of McMurphy – the swaggering,

fun-loving trickster with a devilish grin

who resolves to oppose her rules on

behalf of his fellow inmates. His struggle

is seen through the eyes of Chief

Bromden, a seemingly mute half-Indian

patient who understands McMurphy’s

heroic attempt to do battle with the

powers that keep them imprisoned. Ken

Kesey’s extraordinary first novel is an

exuberant, ribald and devastatinglyhonest portrayal of the boundaries

between sanity and madness.

ISBN 978-0-141-04942-7

9 7 8 01 4 1 0 4 94 2 7

Coverdesign U.K.: £00.00

CAN.: $00.00U.S.: $00.00

PENGUIN Fiction

NEW B FORMAT.indd 1 22/09/2011 14:41

ONE FLEW OVER THE CUCKOO’S NEST

by Ken Kesey

ONE FLEW

OVER

A CUCKOO’S

NEST

ONE FLEW

OVER

A CUCKOO’S

NEST

By Ken Kesey


“We are looking for a striking cover design that is well executed, has an

imaginative concept and clearly places the book for its market. While

all elements of the jacket need to work together as a cohesive whole,

remember that the front cover must be effective on its own and be

A book cover design competition for Penguin. The brief is to create a

new book cover for ‘One Flew Over the Cuckoo’s Nest’ by Ken Kesey.

eye-catching within a crowded bookshop setting. It also needs to be

able to work on screen for digital retailers such as Amazon.“

THE SOLUTION

The choice for a clear shadow type was inspired by the fact that the

book is narrated but ‘the chief’, one of the characters in it who is also a

patient suffering from paranoia and hallucinations. In the book he is an

over 6 foot tall native American man who, physically stands out from

the crowd but in reality he tries to stay invisible most of the time and

just observes the events which happen in the hospital, like a y on a

wall, hence the hard-to-see type. the boxed window also represents the

feeling of entrapment but yet one can see just a little bit of the outside.





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100% NATURAL TEA

1 0 0 % N A T U R A L J U I C E

100% natural juice

ATO L LO


“WELLNESS is the key word in new consumers requests. And wellness

is what Sterilgarda wants to offer them with its new products: a wide

range of healthy beverages and fruit drinks. Wellness becomes a

philosophy of life, that sees the welfare of the people at the center of

To create a new brand identity for the Sterilgarda new line of product.

Sterilgarda is an old and very successful milk brand but they are

looking to extend their ranges to natural & healthy drinks such as juices

and tea.

attention. Wellness is a healthy life; a healthy way of living that starts

from the food intake.

THE SOLUTION

Simple and bold typographic logo. The colour palettes aim to represent

the refreshing fruit that goes into the juice.

Documents

Brief 6 One Day Brief