SHARE OF MOBILE TRANSACTIONS FOR COMMITED APP MERCHANTS
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APPS ANIMATION http://www.istockphoto.com/photo/ebay-application-on-apple-ipad-air-41072084?st=e6e5e78 Retailers who have prioritized their mobile app as a key revenue driver see significant share of transactions via their app. For these retailers, a pps generate 47% of all mobile revenue. Apps are significant for last-minute travel bookings. 42% of mobile transactions come through apps for committed app businesses.
APPS ANIMATION http://www.istockphoto.com/photo/ebay-application-on-apple-ipad-air-41072084?st=e6e5e78 Retailers who have prioritized their mobile app as a key revenue driver see significant share of transactions via their app. For these retailers, a pps generate 47% of all mobile revenue. Apps are significant for last-minute travel bookings. 42% of mobile transactions come through apps for committed app businesses.
* Definition: Retailers that have over 25% of eCommerce transactions on mobile. Of those mobile transactions, more than 10% are from mobile apps,
MOBILE RETAIL CONVERSION RATES FOR COMMITTED APP MERCHANTS*
Travel
Mobile Web App Desktop
1.7x
1.6x
Because Apps perform better
Source: Criteo State of Mobile Commerce Q3 2015
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Retail: http://www.shutterstock.com/pic-92894512/stock-photo-closeup-of-female-shopper-with-trolley-at-supermarket.html?src=e4vNqY2t4gLzlbK6lDKN-g-1-3 Travel: http://www.shutterstock.com/pic.mhtml?id=149326025&src=id A committed app retailer is a retailer that sees over 25% of eCommerce transactions on mobile. Of those mobile transactions, more than 10% are from mobile app and the rest from mobile browser. Apps convert at a higher rate. Partly, this indicates that the user experience of apps is better than desktop and browser. It also reflects the fact that apps are used by more loyal customers leading to higher conversion rates. In retail, consumers using the app convert at a rate three times higher than that of the mobile browser. With travel, the conversion rate for apps is almost two times that of mobile browser.
http://www.istockphoto.com/photo/electronic-device-consumerism-50172834?st=ef396fc FB allows you to do the Cross device Google – Twitter Great- combine all of that – on top of all of this
http://www.istockphoto.com/photo/electronic-device-consumerism-50172834?st=ef396fc FB allows you to do the Cross device Google – Twitter Great- combine all of that – on top of all of this
Hard to make predictions. 10 years ago, best selling smartphone, best selling camera, best gps (http://gpstracklog.com/2005/11/garmin_etrex_le.html) Booking had 20.000 hotels Michael Jackson was still alive
http://www.istockphoto.com/photo/girl-shopping-at-luxury-mall-41262088?st=7c14a4b Across the globe, smartphone has a higher share of mobile transactions than tablet. Japan and South Korea see over 40% of eCommerce transactions from smartphones. Tablets are still a bit bigger than phones in the UK, Germany, France, Netherlands and Russia. But globally smartphone growth is much higher than tablet. There is an increase in share of mobile sales for all markets except for South Korea (explanation below) The drop in mobile sales for SK is a market reality, where the top 3 advertisers, together representing almost half of the market, see a significant drop in their share of mobile sales. UK red
Hard to make predictions. 10 years ago, best selling smartphone, best selling camera, best gps (http://gpstracklog.com/2005/11/garmin_etrex_le.html) Booking had 20.000 hotels Michael Jackson was still alive
Hard to make predictions. 10 years ago, best selling smartphone, best selling camera, best gps (http://gpstracklog.com/2005/11/garmin_etrex_le.html) Booking had 20.000 hotels Michael Jackson was still alive
Hard to make predictions. 10 years ago, best selling smartphone, best selling camera, best gps (http://gpstracklog.com/2005/11/garmin_etrex_le.html) Booking had 20.000 hotels Michael Jackson was still alive
Advertising = Relevant and Timely Conversation vision
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I don’t want to call it advertising but I would call it content that could help customers further make their decisions. All the way through to re-targeting if a customer has conducted a search, isn’t quite ready to buy or needs to get further research or insight. We’ll reach back out, updating them about either changes in pricing or availability in a particular market, or just to remind them that Priceline is engaged in this process and we can help them out with their search through e-mail marketing and offering them both innovations and inspirations to get them to plan their next trip with us. So we view the broad-based marketing mix as really part of the conversion process rather than something that we use to somehow compensate or offset or fill in the gaps. We really just think that’s part of the process.
The wealth of information available on the internet, the ubiquity of mobile and extent of social networks have increased tenfold the power of consumes In this context, Customer knowledge has become imperative. Yet this knowledge of the customer today is still a challenge for many companies: silos organizations (sales, marketing, after-sales service ...),
