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Creating Timely & Engaging Social Content
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellLos Angeles
December 5, 2012socialmedia.org/blogwell
Creating Timely & Engaging Social Content@McDonaldsCorp@SostiR
it’s all about context ...It’s about the right story.
En(f)=(Cn + Ctx) x TEngagement is a function of content, context and timeliness
{Content}
Cn Genuine, compelling, fun & unexpected fact based content.
Content that:
Cn Drives Brand2
1 Drives Business
{Content}
Cn Drives Business
{Content}
Cn Drives Brand
{Context} Defining the appropriate entry door to a single piece of content that delivers users that are more likely to interact with it.
Ctx
Make educated decisions about content creation and strategy2
1Respond to rumors & Issues management
PASSPORT
The Adventures of Mayor McCheese Entry Doors: Twitter, Pinterest
The Adventures of Mayor McCheese Entry Doors: Twitter, Pinterest
{Timeliness}
TBe organic agile and relevant in the way we create social video content.
The Challenge Content that transcends geographies, cultures & celebrates the spirit of the Olympics & the McDonald’s brand.
Video production timeline
ConceptBudget
Video ProfileCastingMusic
GraphicsScripts
EquipmentFilm
Graphics Sound
Voice-oversTranslations
EditingProofing
Legal Post
Concept Pre-Production Production Post-Production
{Reviews}
ConceptBudget
Video ProfileMusic
CastingGraphicsScripts
EquipmentFilm
Graphics Sound
Voice-oversTranslations
EditingProofing
Legal Post
Concept Pre-Production Production Post-Production
The Story Elements 1. Interesting visuals2. Music3. Fun light storyline
ConceptBudget
Video ProfileMusic
Casting GraphicsScripts
EquipmentFilm
Graphics Sound
Voice-oversTranslations
EditingProofing
Legal Post
Concept Pre-Production Production Post-Production
The Casting Process1. Picture2. Age3. Country of Origin4. Position in the Olympic Restaurants
Natalie Casper Chris
Risa BillyMatheus
{Timeliness}
Tin 2.5 weeks YouTube Vignettes 5Film
Video production timeline in London
Day 1
Video production timeline in London
Day 1
Video production timeline in London
Day 1
Video production timeline in London
Day 1
ConceptBudget
Video ProfileCastingMusic
GraphicsScripts
EquipmentFilm
Graphics Sound
Voice-oversTranslations
EditingProofing
Legal Post
Concept Pre-Production Production Post-Production
{Reviews}
Partner with LegalImage RightsMusic RightsTreatments & ScriptsStakeholder Reviews
EquipmentFilm
Graphics Sound
Voice-oversTranslations
EditingProofing
Legal Post
Concept Pre-Production Production Post-Production
Editorial Calendar Guiding the process not creating a robotic brand personality
0
22.5
45
67.5
90
week 4 week 2 Games Time Post- Games
Olympic Content Everyday Content
Stick to the ScriptDefine a process, educate everyone one the team, practice & communicate, communicate, communicate!
80+Countries
40+Countries
40+Countries
85+Countries
Sosti Lizzie Lindsey
Steve Becca Jori Melissa
Build The Right Team
Thank You @SostiR@McDonaldsCorp
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellLos Angeles
December 5, 2012socialmedia.org/blogwell
