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SEO strategy is a vital part of today’s marketing and few brands, if any, would dare to attempt online success without it.
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Best SEO Strategies for 2016
SEO strategy is a vital part of today’s marketing and few brands, if any, would dare
to attempt online success without it. Yet SEO is an ever-changing and evolving
process, so smart businesses would be wise to stay atop of the latest developments
and methods.
After all, one of the biggest benefits to SEO is that it drives the intended audience to
your website, thanks to search queries and keyword optimisation. This offers a higher
conversion rate than billboards, printed adverts and other mediums that blindly
market themselves outwards. Now, around half way into the year, is a great
opportunity for companies to look at their existing strategies and consider what the
most important SEO tactics methods for 2016 are.
Don’t Underestimate Content
Since the early days of SEO, content has always been king. It is arguably more
important now than it ever has been. Search engine rankings no longer just care about
having the right keywords. Smarter algorithms are checking to see if the content you
are offering – whether its internal or external to your actual website – is useful to a
user’s given search query. After all, this is the point of a search engine, so companies
should be working with this, not against it.
Make this year the year you establish yourself as an expert. It’s better to have a
smaller range of content if its more informative. Create detailed guides, thought-
provoking articles and content people actually want to read. It’s better to have 10 of
these than 100 irrelevant blog posts with back-links strewn throughout. Google only
rewards the best.
Article Source:
https://medium.com/@lowcostseo/best-seo-strategies-for-2016-
7c6ff42af4ae#.9kte643ti
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