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SEO Strategy for 2013
2012: Year of the Panguin
CONTENTEngagement
FreshnessRelevancy
LINKSLow QualityAnchor Text
Social
Stay Relevant to Your Site
Results Focusing on Relevancy & Intent
Get Chunky With The Long Tail
Source: http://www.seomoz.org/blog/illustrating-the-long-tail
Stop Keyword Stuffing
Avoid repetition in page titles as well
Remove Low Quality Content
Stop Watching Daily Rankings
It is more important to focus on overall keyword trends, movement, and reaction to Google updates than daily
rankings.
Stop Building Low Quality Links
Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice
10
SEO Strategies for 2013
Content Optimization
Technical SEOMobile
Local Search
Become Strategically Integrated
The New Ways to Measure SEO
Improve your CTR Curve
Source: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates
Search Queries & Impressions
Create Content for Consumers, Not Google
Understand Content MarketingTarg
et Audience(Personas
)
Online
Behavior(Interest)
Content
Developme
nt(Messaging
)
Content
Placement(Platforms)
Produce All Kinds of Content
Source: http://www.seomoz.org/
Shotgun vs. Rifle
Source: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/
Write Content for Influencers
Use These Social Media Platforms
Evaluate the Current Link Profile
Set Up & Optimize Local Listings
Choose a Mobile Design Strategy
Make your Site Crazy Fast
Use Schema To Stand Out
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