Best SEO Strategies for 2016

SEO strategy is a vital part of today’s marketing and few brands, if any, would dare

to attempt online success without it. Yet SEO is an ever-changing and evolving

process, so smart businesses would be wise to stay atop of the latest developments

and methods.

After all, one of the biggest benefits to SEO is that it drives the intended audience to

your website, thanks to search queries and keyword optimisation. This offers a higher

conversion rate than billboards, printed adverts and other mediums that blindly

market themselves outwards. Now, around half way into the year, is a great

opportunity for companies to look at their existing strategies and consider what the

most important SEO tactics methods for 2016 are.

Don’t Underestimate Content

Since the early days of SEO, content has always been king. It is arguably more

important now than it ever has been. Search engine rankings no longer just care about

having the right keywords. Smarter algorithms are checking to see if the content you

are offering – whether its internal or external to your actual website – is useful to a

user’s given search query. After all, this is the point of a search engine, so companies

should be working with this, not against it.

Make this year the year you establish yourself as an expert. It’s better to have a

smaller range of content if its more informative. Create detailed guides, thought-

provoking articles and content people actually want to read. It’s better to have 10 of

these than 100 irrelevant blog posts with back-links strewn throughout. Google only

rewards the best.

Article Source:

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