Berlin 2009

Eva Emenlauer-Blömers2nd Brussels Workshop on the Future of the European Cohesion Policy, 12 November 2009

Berlin Initiative „Projekt Zukunft“and its actual programme „Creative Coaching Center“ KCC

PROJEKT ZUKUNFT

www.projektzukunft.berlin.de

• Since 1997 – cofinanced by EFRD

• Main objective: enabling and supporting the structural change from industrial society to information society in Berlin

• Best example for the tremendous success of EFRD for the ICT, media and creative industries

1997: 2006: 65,000 employees 190,000 7,500 enterprises 24,500

turnover 21 Billion ۥ 2006: ICT and CI = 16 % of Berlin`s GDP

• About 3 million € EFRD effected at least 300 million € investments of other subsidy programmes (ProFIT etc) and private investments

Industries of Cluster Communication,Media, Creative Industries

IT

Creative IndustriesDesign, Fashion,Performing ArtsArts Market, Architecture, Cultural Heritige

Music, Film & TV,PublishingAdvertising/PR

Media

Software/Multimedia/Internet/TKMarket Research

IT-Technology,Hardware-services,ICT-Services

www.projektzukunft.berlin.de

Creative Coaching Center (KCC)From Ideas to Success!

Subsidized coaching for start-ups and established enterprises of the creative industries in Berlin

KCC

Berlin

Cofinanced by the European Union (EFRD)

TCC Ltd

TCC

Project

KCC

Project

Technology Coaching Center Ltd

Investment Bank Berlin (IBB)

2 coaching days

free of charge

Coaching

subsidizedsubsidizedCoaching

Services

KCC

Prerequisites for subsidized coaching

No legal claim to subsidy

FördervoraussetzungenBasic understanding of trade and

commerce

Coach: Knowledge of market and competition

Head office in Berlin

Economic capacity andhigh potential for growth

Compliance of criteria for small and medium enterprises („de-minimis“)

Enterprises of the creative industries

Concrete USP

FoundingPeriod

Period of growth

Possible issues of coaching:

Individual Coaching in all phases of business

Financing

Quick and unbureaucratic way to subsidized coaching

Open inquiry/ application

Check:creterias of

subsidy

Joint choice of a coach

First meeting Presentation of first results by

the coach

about 3 days of processingabout 3 days of processing

2 days of free

charged coaching

@@

Laying high claims to coaches

University studies in economics and creative industries orcomparable qualification

Commercial-creative Know-how

At least 3 years leading position in a medium or big sized enterprise

Vocational experience and industries Know-how

3 years of self employed coaching esp. for start ups and creative industries

Experiences as a coach

Free consultants KCC Coachpool

KCC creteria

Investments

Payment

Further

conditions

Start ups*

1./2. day 3.-8. day 9.-14. day after 15. day

free of chargePer day315 €

Per day440 €

Per day565 €

free of chargeper day170 €

Per day295 €

Per day420 €

Controlling and evaluation

* up to 3 years after founding

Participants:

charges:

appointment:

Issues:

Subsidized Further Qualification Services of TCC Ltd

Seminars & Workshops

Founding / organisation form of enterprise

Sales / Market

Funds / Financing

Leading / Team / Soft Skills

Seminars for Women

Subsidized costsPer day90 €

•Start ups

•Business People

•Leading persons

•Employees of all industries

www.tcc-berlin.de

Percentage of industries since march 2008

Statistics of KCC 2008/2009

Industries  

    Design /Industriedesign 13

Fashion 30

Music / Entertainment 13

Film / Radio and TV 17

Arts / Culture 9 Multimedia /Software/ Games 10

PR / Advertising 9

Publishing 15

Architecture 2

   Total 118

       

 

Numberof inquiries / applications

Number of coaching projects

Appointed coaching days

       2008 128 44 198,00       2009* (until 31.10.09) 127 74 346,00     

Total 255 118 544,00

118 Enterprises with about 700 employees and a turnover of about 28 Mio €346 coaching days correspond to subsidies of 296 T€ (50 % EFRD = 148 T€ )

Funding: 525,000 € EFRD (for 3 years 2008-2010)525,000 € IBB (375,000 €) + Land Berlin + counselees (150,000 €)

International Delphi Study 2030

www.projektzukunft.berlin.de

Actual international Study about the future of ICT and Media (by Münchner Kreis, Telekom, u.a., BMWi)

1,000 national and international experts answered 144 theses about the future and future ability of ICT and media

One important result:

The challenge of the future is: open innovation and

This is possible only by parallel supporting thecohesion and regional development

Contact

www.projektzukunft.berlin.de

Eva Emenlauer-Blömers

Senate Department of Economics, Technology andWomen`s IssuesDivision Communication, Media, Creative IndustriesLandesinitiative Projekt ZukunftMartin-Luther-Straße 10510825 Berlin

fon: +49 30 9013 -7404fax: +49 30 9013 -7478mailto:projektzukunft@senwtf.berlin.de