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Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

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A brand book delineating a proposed Woody Allen film festival and its components.

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Page 1: Beleaguered and in Love: A Woody Allen Film Festival

Lizzie Tonkin 1

Beleaguered and in Love:A Woody Allen Film Festival

Page 2: Beleaguered and in Love: A Woody Allen Film Festival

Lizzie Tonkin 2Mood Board

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Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

Beleaguered and in Love: A Woody Allen Film Festival

Type Samples

Page 4: Beleaguered and in Love: A Woody Allen Film Festival

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A W

OODY ALLEN FILM FESTIVA

L

BEL

EA

GUERED AND IN LOVE

B E

I N L O V E

R E D

A N D

E L E A G U

A Woody Allen Film Festival

BeleagueredandinLoveA Woody Allen Film Festival

Logo Process

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and inLoveA Woody Allen Film Festival

andinLove

Logo

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Filosofia ABCDEFGHIJKLMNIOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*

Berthold Akzidenz GroteskABCDEFGHIJKLMNOPQRTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*

Prestige EliteABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghujklmnopqrstuvwxyz1234567890 !@#$%̂ &*

System Components

Neurotic babbling. Internal monologue and debate. Inner voice that questions future actions, which are components of the film festival.

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and inLoveand in and inLA Woody Allen Film Festival

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A Woody Allen Film Festival

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and inLA Woody Allen Film Festivalove

Summer 2013Carl Schurz Park

GIF Ad

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and inLoveA Woody Allen Film Festival

I hear there’s a Woody Allen film festival coming in the summer. I should probably go. I don’t know...should I go? Shouldn’t I go? Oh I, I, I just don’t know. It’s one of those outdoor movie screenings. It’ll definitely be buggy. Oh, and it’s in Charles Schurz Park up on 86th and East End, right on the East River. Oh, it’ll be just horrible. Misquitos every-where. I can only imagine the size of the bites I’d get. And the movies, oh God. Just hor-rible. And I’d have to sit on the ground? Or bring my own chair? What, like I have patio furniture lying around my apartment? Maybe I should just go, get it over with. I could use a nice ride on the four train. Oh, who am I kidding?

June 15--------------Manhattan (1979)starring Woody Allen, Diane Keaton, Mariel Hemingway

June 22--------------Hannah and Her Sisters (1986)starring Mia Farrow, Diane West, Michael Caine

June 29-----------------Crimes and Misdemeanorsstarring Woody Allen, Martin Landau, Bill Bernstein

July 6-----------------Husbands and Wives (1992)starring Woody Allen, Mia Farrow, Sydney Pollack

July 13-----------------Everyone Says I Love You (1996)starring Woody Allen, Goldie Hawn, Julia Roberts

July 20-----------------Small Time Crooks (2000)starring Woody Allen, Tracey Ullman, Hugh Grant

July 27-----------------Match Point (2005)starring Scarlett Johansson, Jonathan Rhys Meyers, Emily Mortimer

August 3-----------------Vicky Christina Barcelona (2008)starring Rebecca Hall, Scarlett Johansson, Javier Bardem

June 1-----------------Bananas (1971)starring Woody Allen, Louise Lasser, Carlos Montalban

June 8--------------Annie Hall (1977)starring Woody Allen, Diane Keaton, Tony Roberts

Carl Schurz Park 86th & East EndSaturday nights at 8:00, beginning June 1, 2013

Postcard

Page 9: Beleaguered and in Love: A Woody Allen Film Festival

Lizzie Tonkin 9Concessions

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and inLoveA Woody Allen Film Festival

Additional Merchandise

All viewers will receive Woody Glasses in order to properly view the films through a cynical and neurotic lens. Just like 3D movies need 3D glasses, so, too, do these films require special eyewear for viewing.

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Lizzie Tonkin 11Site

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andinLoveA Woody Allen Film Festival

Screen

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andinLoveA Woody Allen Film Festival

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in

LoveA

Woo

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Fil

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esti

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andinLoveA Woody Allen Film Festival

June 15--------------Manhattan (1979)starring Woody Allen, Diane Keaton, Mariel Hemingway

June 22--------------Hannah and Her Sisters (1986)starring Mia Farrow, Diane West, Michael Caine

June 29----------------Crimes and Misdemeanorsstarring Woody Allen, Martin Landau, Bill Bernstein

July 6----------------Husbands and Wives (1992)starring Woody Allen, Mia Farrow, Sydney Pollack

July 13----------------Everyone Says I Love You (1996)starring Woody Allen, Goldie Hawn, Julia Roberts

July 20----------------Small Time Crooks (2000)starring Woody Allen, Tracey Ullman, Hugh Grant

July 27----------------Match Point (2005)starring Scarlett Johansson, Jonathan Rhys Meyers, Emily Mortimer

August 3----------------Vicky Christina Barcelona (2008)starring Rebecca Hall,

June 1----------------Bananas (1971)starring Woody Allen, Louise Lasser, Carlos Montalban

June 8--------------Annie Hall (1977)starring Woody Allen, Diane Keaton, Tony Roberts

Carl Schurz Park 86th & East EndSaturday nights at 8:00, beginning June 1, 2013

andinLoveA Woody Allen Film Festival

I hear there’s a Woody Allen film festival coming in the summer. I should probably go. I don’t know...should I go? Shouldn’t I go? Oh I, I, I just don’t know. It’s one of those outdoor movie screenings. It’ll definitely be buggy. Oh, and it’s in Charles Schurz Park up on 86th and East End, right on the East River. Oh, it’ll be just horrible. Misquitos everywhere. I can only imagine the size of the bites I’d get. And the movies, oh God. Just horrible. And I’d have to sit on the ground? Or bring my own chair? What, like I have patio furniture lying around my apartment? Maybe I should just go, get it over with. I could use a nice ride on the four train. Oh, who am I kidding?

Signage

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andinLoveA Woody Allen Film Festival

Concessions

Restrooms

Seating

I guess some popcorn would be nice.

What is with my bladder? I should really go see a urologist.

Can I sit down already? My feet are killing me.

andinLoveA Woody Allen Film Festival

Signage