Behind the Screen

Nokia's succes story inan industry of navel-gazing executives

and crazy frogs

Ari Hakkarainen

Klaava

Contents1. Nokias Secret Code 62. Jorma Ollilas Bet on Mobile Phones 253. A Crisis That Shaped Nokias Strategy 394. Inventing the Ultimate Network Computer 545. Beeping Birth of a BillionDollar Business 786. Wireless Internet Filled with Unwanted Bits 987. Survival of the Smartest 1198. Battle for the Soul of the Mobile Phone 1489. Theres No Business like Game Business 16710. Whos the Customer Carrier or Consumer? 18211. The Most Trusted Brand is a Desirable Employer 20412. Nokia Networks Was Positioned for Success with GSM

Technology 22213. Marketing Mobile Phones in Remote Villages 25114. The Greenest Electronics Company 26715. Its About Real People and Real Places 285Sources 309About the Author 322

1 Nokias Secret Code

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4 Inventing the Ultimate NetworkComputer

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Behind the Screen 27The Making of a Smartphone

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Silent Electronic Revolution at the Parliament

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After 9/11, Blackberry Conquered Capitol Hill

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Sample

Sources

Chapter 1

Chapter 2

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Chapter 3

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Chapter 4

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Chapter 6

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Chapter 7

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Chapter 8

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Chapter 9

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Chapter 10

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Chapter 11

Chapter 12

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Chapter 13

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Chapter 14

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Chapter 15

About the Author

Photo: Juhani Anjala

Klaava