Nokia History• Started in the year of 1865• Founded by- Fredrik Idestam, Leo Mechelin• Eduard Polón• Headquarters located in Espoo, Uusimaa, Finland• Total amount of asset-€44.90 billion (2016)• Total number of Emlpoyees-101,787 (2016)

Vision of NokiaTo expand the human possibilities of the connected world

Mission of NokiaNokia helps people to fulfil this need and we help people feel close to what matters to them. We focus on providing consumers with very Recent technology that is joy to use and beautiful.

Timeline of NokiaIdestam

Named his company NOKIA ab.

Nokia AB Added

electricity Generation

to its business

activities in 1902

Three companies

jointly owned in 1922,officially

merged in 1907

The launch of NMT

service(Nordiac mobile

telephony).The service was the

world’s first international

celluar Network.

Nokia made its FIRST DIGITAL TELEPHONE

SWITCHNOKIA-DX200.

Nokia introduced its first portable

phone,the MOBIRA

TALKMAN PORTABLE

PHONE

Nokia launched its First digital handheld GSM

phone,THE NOKIA 1011

First 3G Phone. Nokia

launched its 3G phone,

THE NOKIA 6650

NOKIA announced partnership with

MICROSOFT

18751902

196719841981

1982 19922002

2011

Market Share of Nokia

Market share held by Nokia smartphones 2007-2013• This statistic shows the

global smartphone market share held by Nokia each quarter from 2007 to 2013. In the third quarter of 2007, Nokia's market share was 48.7 percent. By the third quarter of 2012 the company's market share had slipped to just 3.5 percent.

USP OF NOKIA :• Nokia's USP is their simplicity, reliability, and overall quality

• The main Unique Selling Proposition of Nokia is that its phones are user friendly

• Each Nokia Mobile Phone is marketed with a definite USP

• Nokia offer more in terms of application and appeal

• Nokia one of the main USP is OVI services

• OVI services includes : Ovi Contacts(sync)

Ovi Music Ovi Store Ovi Maps Ovi Mail Ovi Suite• USP of NOKIA : N series : Multimedia smart phones

E series : A Nokia branded business phone C series : Variety -encompasses low to high end phones

X series : Very Attractive Looks Music phones

Internal And External Environment :

• Internal and External Environment of any organisation can be explained through SWOT analysis

• Internal Environment : Strengths Weakness

• Externa Environment : Opportunity Threat

Internal Environment :Strengths : The biggest strength of the company is their brand name Nokia’s products are easy to use and are usually coupled with a variety of handy accessories Products offered by the company are available in all price ranges The phones provided by Nokia have a much higher re-sale value compared to other mobile brands

Weakness : Their main focus on saturated market segment The company is often criticized for poor after sales services Took a long time to enter the highly productive and booming smartphone market Nokia rely on windows OS compared to iOS and android features are limited

External Environment :

Opportunities : Huge loyal customer base Huge presence in developing countries

Threats :Strong competition from other smartphone companies will make it hard for Nokia to

maintain and expand their market share Low-cost threats by China mobile companies and others can cause big problems Rapidly changing Industry

Where did they go wrong?

• Core competence• External liabilities

• Overestimated the brand• Cultural and change management issues

Olli-Pekka KallasvuoStephen Elop

Inspirational Value/Take Away

• Failure isn’t often instant phenomenon it’s the last stage of a process that begins with the first mistake.

• Complacency slowly but surely kills.• Don’t rely 100% on company’s brilliant past.

NOKIA IS BACK

Nokia 3310The icon is back

this time thankfully, it’s Android..

Thank you