BCG & GE MatrixSYBMS

Group Members

NAMESKajol DaveAditi DesaiNidhi DesaiBhoomi DhakanNeha DhebeChirag DodiyaShrujal Doshi

BCG Matrix - FoundationDeveloped by Bruce Henderson of BCG Group in 1970sMainly used for Multi-product companiesConsist of 4 cells Most renowned business portfolio analysis tool

BCG Matrix Quadrants of the MatrixStars All time high demand

Cash CowsRevenue Generation

Question MarksNew in the market

DogsNo Demand/ Outdated

BCG Matrix McDonaldsFounded by: Richard and Maurice McDonald

Year: May 15, 1940

Industry: Fast food Restaurant

Operating in 119 countries and serving 68 Million Customers Daily.

BCG Matrix McDonalds in the MatrixHIGHWEAKLOWMARKET SHAREMEDIUMMEDIUMSTRONG

QUESTION MARK

Masala GrillRatings: 3/5Cost: 45 RSSTAR

McAloo TikkiRatings: 4.5/5Cost: 26RS

DOGS

Mc Spicy ChickenRatings: 3/5Cost:75 RSCASH COWS

Mc FlurryRatings: 3/5Cost:67 RS

GE Matrix

GE Matrix - FoundationDeveloped by Mckinsey in 1970Also Popular as Directional Policy MatrixConsists of 9 cell matrixSame as BCG Matrix Just Better

Zones of GE Matrix

GE Matrix - GoogleFounded by: Larry Page & Sergey Brin

Founded in: Sept4,1998; Menlo Park, California

Industry: Internet Services

Operating Worldwide

GE Matrix Google in the MatrixGreen Zone Search engine- Primary Google Product70% of Market ShareSimilar Items: AdWords, Apps & YouTube. Ratings: 5/5

GE Matrix Google in the MatrixYellow Zone Chromecast- New Product in the MarketInnovative product sold at affordable price Cost: $35 in USA

Ratings: 4/5 According to Wall Street Journal and Current Users

GE Matrix Google in the MatrixRed Zone Google Books- Highly Competitive MarketCompeting against Amazon, which was primary developed for book store.Similar items: Google TV & Groups

Ratings: 3/5

Comparison BCG vs. GE

BCG MatrixGE Matrix4 cells9 cellsRelative Market Share and Industry growth rateBusiness Strength and Industry AttractivenessSingle measure to assess growth and market shareMultiple measures to assess business strength and industry attractivenessTypes of classification i.e. High and LowClassification i.e. high/medium/low and strong/average/weakHas many limitationsSame as BCG Just Better

Conclusion

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