PERSONAL MARKETING PLAN PROGRAM

May 17, 2010

BBJ NOTABLE AND QUOTABLE

“What is my next step?”

“What am I going to do next week?”

“How do I differentiate myself?”

“I need an overall game plan for my job search.”

BBJ PERSONAL MARKETING PLAN

From generic template to individual

application• Unemployed/

employedFlexibl

e

You “plan the work and work the plan”

• Activity with purpose

Task-specifi

c

BBJ PERSONAL MARKETING PLAN

We are all marketers

Determination of target market and needs

Applying the “Marketing Mix”• Define competitive advantage

(“benefit”)

Marketing strategy

Yourself as product• Positioning

Apply Promotional tools• Social networking• Social marketing• Direct marketing• BBJ Services

BBJ PERSONAL MARKETING (SALES)PLAN

We are all “Salespeople!”

Sell a product/service – US!

Proactive Effort…

Verbal Expression…

Followup!

BBJ PERSONAL MARKETING PLAN

Career Management

Toolbox and Job Search Tools

Corporate Business

Plan tailored to

your individual

needs

• Roadmap• Concerted effort• Strategy and tactics• Outline/template• Linear progression• Goals and benchmarks

BBJ PERSONAL MARKETING PLANFour Step Process

Module I: You Are The Product

Learn the Product You Are Selling – YOU• Self Assessment• Value Statement/Competitive Advantage/ Benefits

• Self Branding - Learn what you have to offer

Defining Your Skill

Set

Create Your

Marketing Message –

Your Objective Statement

Creating Value by

SWOT Analysis

BBJ PERSONAL MARKETING PLANFour Step Process

Module II: Develop Your Communication Strategy

Develop Your

Elevator Speech

Preparing For The interview Process

Create Your

Positioning

Statement

BBJ PERSONAL MARKETING PLANFour Step Process

Step III: Your Marketing Strategy

Define Your Target Market

Survey your Professional Industry and Environment

Target Market Research

Target Organizations

Establish Your Initial Target List & Key Contacts

Promotional Tools

Networking Contacts

Social Media

Video Resumes

BBJ PERSONAL MARKETING PLANFour Step Process

Step IV: Selling the Product “You”

Interviewing Process

Target Resume and Cover Letters

Evaluate Your Marketing Campaign

BBJ PERSONAL MARKETING PLANMETHODOLOGY

Each Module is the theme

at each Monday meeting

Topic tied in with

weekly theme

Supported with

PowerPoint, articles, and handouts –

weekly activities, and plan outline

Steps are presented

on a “revolving

” basis

E.g. Series 1, 2, etc.

Outline and PowerPoints

loaded on BBJ website

and LinkedIn

Slideshare

Traditional BBJ

“Greenbook” to be updated

and put in planning format

Recommended reading

list – selected topics

BBJ PERSONAL MARKETING PLAN

Career Management• Strategic• Long term• Career

fulfillment• Employed &

unemployed• Alternate

Career• Permanent

Job Search• Tactical• Short term• Secure

position• Unemployed• Career

Transition• Temporary

Planning: The Bridge connecting Job Search and Career Management

BBJ PERSONAL MARKETING PLAN

Questions???