Published by the Green Bay Area Chamber of Commerce for Chamber members

B A Y B U S I N E S S J O U R N A L

Apri l/ May 2010VOL 18 #2

GREEN BAY’S SUPERIOR BUSINESS MAGAZINE FOR MORE THAN A DECADE

SuStainability SpillS OutdOOrS

EnErgy EfficiEnciES fOr

yOur buSinESS

Earth and EarningS can cO-ExiSt

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2 | BBJ FEBRUARY/MARCH 10

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FEATURES

10 Earth and Earnings Can Co-Exist As we celebrate the 40th anniversary of Earth Day, how are local businesses incorporating earth-friendly practices into their everyday lives?

14 sustainability spills outdoors What sustainable landscaping can do aesthetically and environmentally

16 EnErgy EffiCiEnCiEs for your businEss Practical ways to reduce, re-use and recycle

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05 businEss spotlight

06 tECh WatCh

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Copyright© 2008 Green Bay Area Chamber of Commerce

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VISIT THE GREEN BAY AREA CHAMBER OF COMMERCE AT:

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Contents.Volume 18, #2 | April/May 2010

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VIEW POINTTEXT paul Jadin

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in 2008 the Chamber had been working with several com-panies who were in the process of expanding, considering acquisitions or relocating within brown County. in each case the question of “when” still had to be answered because the “if” had pretty well been determined.

That changed drastically as the September economic collapse hit. For these companies and many more which were similarly situated, any drastic change to their business model had to be put on hold until there was greater certainty in the economy.

That these companies and their CEOs behaved rationally during a time of crisis is hardly newswor-thy. Everyone has had to rethink their budgets, investments and long-term plans as we get a better idea of what the new “norm” is.

Yet, at a time when we’re still waiting for the new norm to surface, we continue to face “once-in-a-generation” type proposals from our federal and state officials that would be difficult to swallow in times of comfort much less times of stress.

I’m referring of course to the paradigm-shifting legislation emanating from Washington and Madison on health care and energy. President Obama determined early on that health care reform was an issue on which he was willing to stake his legacy. One can certainly ap-plaud the courage and tenacity with which he and his democratic colleagues sold their plan. Unfortunately, one would also have to question the wisdom.

Imagine if all of Obama’s immense political capital had been invested over the past 14 months in creating a sound economy and getting people back to work rather than creating even more financial uncertainty by imposing a partisan reform plan on us that will alter a sixth of our economy. The likeli-hood of enlisting republican support for economic initiatives would have been far greater and, if successful, he would have had even more politi-cal capital to invest in his signature issue. Instead, the economy is slowly recovering in spite of the federal government and even after its March 21

passage in the House, this legis-lation will continue to preoccupy legislators and the administration.

Not to be outdone, there are state officials who believe Wis-consin needs to lead the way on energy legislation. There may in-deed be elements of the “Clean

Jobs Energy Bill” that have merit (e.g., nuclear), but not now. In this case we should be waiting not just for the recession to end but for a decision out of Washington on global warming so that we do no harm through duplication or contradiction. However, just as with health care reform, there are legacy issues at play here along with recognition that after November, these proposals may be impossible to implement.

Apparently, a 25 percent renewable portfolio standard, with the $15 billion price tag that comes with creating 400 megawatts of renewable generation, is a higher priority than a nearly $3 billion budget deficit or trying to retain and grow the businesses in this state that can put people back to work.

Both of these efforts are like picking out new carpeting while watch-ing your roof continue to leak. They’d be a lot easier to debate in a healthier climate.

nOtnOw

Yet, at a time when we’re still waiting for the new norm to surface, we continue to face “once-in-a-generation” type proposals from our federal and state officials that would be difficult to swallow in times of comfort much less times of stress.

you have heard the buzzwords for many years and have prob-ably participated in a seminar, read a book or article regarding “lean” and related topics (five s, six sigma, Kaizen, Kanban, Continuous improvement, etc.). you may have even participated in a lean-based program where you work. the simplest way to explain lean is to ask yourself whether your customer would be willing to pay you for the activity. is it value-added? anything other than value-added activities should be eliminated.

These concepts give you serious points to consider for your business. But are you really committed to beginning your Lean journey so that it will be a lasting success? Too many times we have seen attempts at a Lean initiative, only to have it fall by the wayside with management and employees becoming jaded in the process. How will your company avoid the pitfalls?

My experiences to this point are different than yours. Many concepts seem simple, but getting people to implement them can be complicated. No in-dividual processes information or learns in the same manner. This is key to being successful with a Lean initiative—flexibility in how you make it work for your organization. You want to begin your Lean journey in such a way that your organization will understand and embrace the concepts included under the Lean umbrella. Below are some key points that have helped me.

direction: Gain a better understanding of where you want to go with Lean. Equate this to going on a trip without a destination. You can do a lot of traveling but never get where you want to go. This step requires educa-tion. Put aside your prior biases and be open to learning about new ideas and concepts. Think about what this means for your organization and how you can make it happen. This may involve a lot of reading, including lis-tening to books on CD. Other great resources are seminars, classes and discussion with others you respect who have gone down this path. Begin by “getting your house in order,” which is part of Five S and the foundation of the Lean process.

Commitment: Now that you have decided where you want to go, here comes the hard part—commitment to make it happen. This is not com-plicated or tricky, but it is where most of us fail. We simply lack the commitment to sustain what we start. Think about what you are willing to do to ensure you do not fail on this journey. This is both a personal commitment you make as a leader in your organization and the team commitment needed from the entire leadership team. This is the “plow

horse” versus the “show horse” concept as Jim Collins referenced in his book Good to Great. You have to be willing to do all of the little things needed to make Lean a reality. This is how you can “win back” the em-ployees who may have seen similar attempts fail in the past. Do not go down this path unless you are willing to do the hard work and heavy lifting needed to make this a reality.

resources: After deciding on your direction and committing to making it happen, decide what resources are needed to be successful. For some this may involve a consultant or some outside resource. For others, set-ting internal check points in the process can help with staying on track. Perhaps it’s a mix of the two. The important point is that whether you use a consultant or not, your team must “own” the process — the outside re-source cannot do this for you. Whichever way you go, make sure you allow the time needed by your own in-house resources to be able to participate in the event plus cover their normal duties.

involvement: Getting your employees involved in the process is critical to its success. Share ownership of the processes with individuals from different areas. Allow people to stretch their wings and do things they have not tried before. Allow them the freedom to fail without punishment—instead reward them for showing the courage to try. Educate the teams involved and keep all employees informed of what the company is trying to do. Winning over the employees is many times the hardest thing to do, but staying the course is the key. The best way to move the doubters to your camp is to involve them where you can and prove to them you are not going to stop. This is where the “plow horse” concept comes in.

Lean is a great way for your business to eliminate the waste and improve the flow in your processes to remain competitive. It can be used in any business, service or manufacturing, and provide amazing benefits. Embrace your Lean journey as you head down the path to increased efficiency and profitability. As they say, “it’s the journey, not the destination.”

BUSINESS SPOTLIGHTTEXT Craig Johnson, CEO, HC MILLER COMPANY

HC Miller is a 100% employee-owned company that has been delivering innovative products and services for more than 120 years. The company provides organizational products such as index tabs, binders and filing solutions to the healthcare, government, dental and legal markets through a network of over 350 dealers and distributors. You can reach Craig Johnson at 920.465.3030.

LEAn it’S thE jOurnEy, nOt thE dEStinatiOn

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You may not have heard of RFID yet, but you will.

In fact, you may have used it already, perhaps without realizing it. Whether that is a good thing depends pretty much on to whom you’re listening.

RFID is Radio Frequency Identification Technology. It’s been around for more than 20 years, used primarily as an electronic asset tag by manu-facturers, shippers and fleet managers. The object to be tracked has a tiny chip that transmits its location via radio waves. McCarran Interna-tional Airport near Las Vegas employs RFID to track luggage.

McCarran’s usage is an example of the increasing “mainstream” pres-ence of RFID as the technology moves off America’s loading docks and into closer proximity to growing numbers of consumers. Some states are embedding RFIDs in driver’s licenses, but for today’s discussion, we will confine ourselves to three uses:

• Passports• Passportcards• Creditcards

rfid rationaleBorder crossings and purchase transactions can be sped up; human error reduced and counterfeiting cards made considerably more

challenging. Those are the main arguments favoring RFID chips that border agents and checkout personnel can read, in the case of passport cards, from 30 feet away. Opponents contend personally identifiable information can be stolen during these transactions – or even while we stroll through the airport.

Passport cards are the ones Brown County residents are least likely to have. These resulted from the U.S. Western Hemisphere Travel Initiative. They are issued solely to U.S. citizens, to be used only to return home from Canada, Mexico, the Caribbean and Bermuda at land border cross-ings or sea ports-of-entry (not accepted at airports). About the size of a credit card – as opposed to the larger booklet-style passport most of us have – the passport card is aimed at citizens who frequently cross the border.

passport cardsIt’s supposed to work like this: You and three friends drive up to the bor-der crossing. As you approach the checkpoint, your four passport cards are read by the government’s scanner. They might be read from 20-30 feet away, because these cards have vicinity RFID technology, meaning the chips can be read at a fair distance. However, none of your per-sonally identifiable information is transmitted. Only a control number is sent. That number is associated with your actual information, stored on a secure government computer. The system reads your control number, uses it to pull up your actual information and the border agent knows

TECH WATCHTEXT al pahl

rfid technological golden child or security hazard?

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pretty much everything she needs to, before you actually get to her. This speeds up the process for everyone. However, the feds reportedly are having trouble reading these chips at distance.

That is just fine with opponents, who worry evildoers could lurk nearby and capture your information, despite government claims there is no personal identifying information on the RFID chip; your information is only in the secure government computer system. Nevertheless, Homeland Security provides a protective sleeve that prevents the card from being read sur-reptitiously when not in use. The department also says securing the actual crossing prevents thieves from loitering with scanners.

regular passportsIf you’ve received a conventional booklet-style passport since 2006, it should have an RFID chip embedded in the back cover, a proximity chip. The government says it can be read only at distances of three to six inches. Unlike the passport card, your personal information IS stored on the RFID chip, but reading it, the feds say, is a two-step process.

The border officer swipes the passport’s data page through a special reader to read the two lines of printed characters on the bottom of it. This provides a key that’s unique to the passport – and changes with every reading – which allows the process to proceed. The officer then holds your passport over another reader, which accesses information on your RFID chip, only because the first process worked.

Embedded in the RFID chip on your passport is all your information, plus an electronic version of your photo. The officer looks at you in person, sees your printed photo in your passport AND sees the same photo on her computer.

Thus, it is difficult to steal someone’s passport and use it as a whole. But that’s not opponents’ main concern; they worry evildoers will “skim” your personal information, possibly by simply walking past you with the right scanner. Several demonstrations (some on YouTube) have shown effective readers can be slapped together for under $200.

Another bone of contention is whether – and/or how effectively – RFID transmissions are encrypted. The government says it has woven anti-skimming material into the actual passport that renders the RFID unreadable unless your passport is actually open. Many vendors also sell protective sleeves.

Credit cardsCredit card issuers seem eager to dispense with the delay (gasp!) of drawing your magnetic card through a swiper; instead many new contactless cards broadcast your information to a reader. In one test, a Massachusetts team was able to snag card number, expiration and issue dates and cardholder name without touching the card, by using a $150 RFID reader. Missing from the data stream were the printed

verification numbers on the card, but many merchants don’t require them. Possible result: Thieves run up a bill without the victim’s knowledge.

Card issuers are said to be strengthening the encryption protocols used during transactions – even as some researchers have reported some transactions occur without any encryption. Some issuers have already removed the cardholder’s name from the data broadcast and many have moved to using chips that send a unique, one-time code for each trans-action; codes that do not match the number printed on the card.

It seems a bit of a stretch to conjecture thieves could walk through a mall with a reader and accurately pick up much RFID information since most people would have more than one credit card, each chirping its own string of unique data, crashing into each other electronically and muddying the waters.

None of the research for this piece reported instances of RFID skim-ming occurring outside testing and research. Any time you remove any card from your wallet, you’re showing your information to anyone within eyeshot, and much of conventional skimming occurs when customers lose their cards or hand them over in restaurants or stores. In the back room, waiters or cashiers can swipe your card through their own read-ers, as well as the store’s.

This article should concern you enough to read more about whether sufficient safeguards are built in. If you don’t want to spring for a special wallet, consider aluminum foil. Research indicates three layers wrapped around your passport totally isolates it.

Embedded in the RFID chip on your passport is all your information, plus an electronic version of your photo. The officer looks at you in person, sees your printed photo in your passport AND sees the same photo on her computer.

Today’s young professionals are your company’s future. It’s likely one of these young professionals will be running your company 20 years from now. That’s why Current, the young professionals program of the Green Bay Area Chamber of Commerce, was developed.

Current’s mission is to attract, engage, develop and retain young profes-sionals for Greater Green Bay.

“We believe our mission will help benefit the Green Bay area, and we couldn’t do it without the help and support of local businesses,” says Peter Weiss of Nicolet National Bank and Current’s steering committee chair.

Brian Johnson was hired by the Green Bay Area Chamber of Commerce in fall 2006 as Current’s program manager and has helped to develop the program. While Johnson oversees the program’s operations and financials, many local young professionals volunteer their time to serve on one (or more) of Current’s planning commit-tees. “It’s the volunteers who have been the impetus behind ensuring Current programming meets the needs of our area young professionals, the employers they serve and the com-munity service programs that seek to engage them,” he says.

Current has approximately 50 corporate members and 625 individual members, but that number continues to grow. “We believe this program provides an important quality of life en-hancement to Greater Green Bay,” says Paul Jadin, president, Green Bay Area Chamber of Commerce.

And quality of life certainly is important to today’s young professionals.

According to a study chartered by Current and conducted by Next Generation Consulting in 2008, Green Bay area young professionals value workplace flexibility that allows them to meet the needs of their professional and personal lives, as well as working in an environment in which people act with integrity and respect. While Green Bay area employers fared slightly above the national average, survey data showed there was an area of opportunity for Current to work with local employers to

enhance working relationships with their young staff while driving company objectives.

“As a community, Greater Green Bay scored very well,” says Johnson. “This makes our objective of attracting and retaining talent easier compared to communities deficient in these respective areas.”

Specifically, Johnson notes the area’s cost of living, vitality and short commute times. “When it comes to young talent, community means everything. We’re finding Greater Green Bay offers what young talent is looking for. We’re not saying this is what they want. They’re telling us this is what they want; and we have it, which positions us well for long-term growth.”

The Green Bay Area Chamber isn’t the only one buying into Current’s mission. Wisconsin Public Service, a new corporate member joining

CuRRENT iS thE futurECURRENT

YOUNG PROFESSIONALSNETWORK

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Members of Current hit the ice to take a stab at curling at the Green Bay Curling Club on Feb. 28, followed by networking and dinner at The Bar.

taMara roZMarynoWsKi TEXT subMittEd PHOTOGRAPHY

BBJ APRIL/MAY 10 | 9

in 2009, is already seeing the benefits. “Our employees are becoming more engaged in the community, strength-ening relationships with fellow young professionals and taking advantage of the professional development opportu-nities available through Current,” says Karmen Lemke, manager – community relations and contributions.

Current offers a mix of personal and professional programming aimed at developing today’s young professionals. The mix of events in-cludes monthly main events, group activities, educational seminars and an annual recognition luncheon.

Monthly main eventsFrom cultural experiences to themed entertainment, Current’s monthly main events balance the need for social networking with professional development to meet members’ need for personal growth and development.

group activitiesGroup activities is new this year. Current identified eight group themes based on feedback from their membership through which members with a common interest can engage in group activities. These are in-tended to provide the flexibility to offer activities that don’t hold broad membership appeal, but do draw smaller groups that want to experi-ence group themes such as arts & entertainment, make a difference, Read to Lead and sustainability.

Educational seminarsCurrent organizes educational semi-nars on topics focused on the unique challenges faced by young profession-als. Seminar topics range from effective workplace communication to network-ing and project management. All provide cost-effective, local opportunities for em-ployers to engage their young staff.

annual recognition programEach year Current hosts a leader’s lun-cheon event that highlights Current’s progress over the past year and in-cludes the presentation of their annual young professional awards. Award nominations are solicited prior to the event and presented to recipients in four areas: Young Professional of the Year, Young Entrepreneur of the Year, Spirit of Current and Next Generation Best Place to Work.

Molly Vandervest, marketing & events manager for Downtown Green Bay, Inc. and Olde Main Street, Inc., is Current’s reigning young professional of the year and Current steering committee chair for 2006-2008. “Being a member of Current has provided me access to an incredibly talented pool of individuals that bring so much energy to the table,” she says. “Current has drawn so much attention to the impact young professionals are making in our community. Ther awards program is one such way to highlight these positive achievements from individuals and local employers.”

In 2009, Current also invited local leaders to the event, providing an inti-mate learning opportunity by seating them at tables with members.

“The event promoted a cross-generational learning perspective,” says Weiss. “Not only did our members receive the benefit of learning from those who are significantly more advanced in their careers, but the local leaders had an opportunity to learn from young professionals who help promote local company and community priorities. The event was well received by mem-bers and leaders alike.”

Current’s programming is also just what corporate members are look-ing for. “Current provides our employees, especially those who have recently moved to this area, the occasion to network, socialize and feel more connected to Green Bay, which helps us retain this talent pool,” says Kate Lombardi, human resources director/legal counsel, Nicolet National Bank. “Current programs also help our employees with their professional development.”

if you’re not already a member, Current offers several flexible options for joining their mission to attract, retain, develop and retain young professionals for Greater Green Bay. Individual memberships are available for only $50/year. Corporate memberships provide unlimited individual mem-berships for your staff and many favorable marketing opportuni-ties. Rates are based on the size of your business making this an affordable option for any sized business including nonprofits. To find out more or to complete a membership application, visit Current online at greenbaycurrent.org.

Molly Vandervest

Attendees at Leaderfest '09, a day-long young professional event, scan the table for their nametags at the event hosted by Current and held at Lambeau Field.

Karmen Lemke

10 | BBJ APRIL/MAY 10

COVER STORY

Green is the watchword today. The message is clear – wasteful prac-tices are becoming a thing of the past, and for businesses that means looking at ways to foster sustainability. It’s no easy task but a number of local businesses are at the forefront of marrying innovative tech-niques with an eye on the environment.

a long-standing seat at the recycling tableAt least one local business’s environmentally conscious practices predate Gaylord Nelson’s 1970 Earth Day. KI has been using recycled con-tent in its furniture manufacturing process since the introduction of its first product in 1941. KI’s product line has grown to include furniture solutions not limited to desks, tables, educational furniture, files, site furnishings and seating. During World War II, KI faced the challenge of procuring raw materials for the production of their metal folding chairs during a time when most available resources were earmarked for the war effort. Norman Nance, vice president of architecture, design and environmental issues, is the individual at the forefront of KI’s massive present-day sustainability effort.

“What I’ve seen is a significant change and increase in recycled content,” he says. “If you go back to the ‘40s we were primarily a manufacturer of metal folding chairs, and we were getting our hands on anything and

everything we could to produce chairs. But the recycled content has changed significantly since then.”

Much of the change has to do with the drop in the cost of recycling. Ten to 15 years ago, raw steel with a high percentage of recycled content cost a premium. Today, it’s pretty commonplace. “We’ve seen a significant increase in recycled content whether it’s aluminum, steel or polymer materials. Our goal is to reduce the amount of virgin materials used,” says Nance.

To help environmentally conscious customers find out how environmen-tally “neutral” furniture is, KI has pioneered the industry practice of using Environmental Data Sheets by product. “The data sheets tell the architect or designer what some of the third-party environmental certifications are that this product meets,” says Nance.

Certifications like Leaders in Energy and Environmental Design – a build-ing rating system – are becoming increasingly important for architects and builders wishing to meet United States Green Building Council (UWGBC) standards. To help interested parties meet the demand for “green” workplace environments, USGBC created the LEED rating sys-tem to provide third-party verification that a product or building is built using environmentally sound methods.

According to Nance, “A rating system for buildings has become more common in the last five years. So what we are trying to do is put together

MiChaEl tElZroW TEXT subMittEd PHOTOGRAPHY

THe serIes OF eArTH-FOCused ArTICles TO FOllOW Are IN HONOr OF THe 40TH ANNIversAry OF eArTH dAy ON APrIl 22. eArTH dAy 2010 CAN Be A TurNINg POINT TO AdvANCe ClIMATe POlICy, eNergy eFFICIeNCy, reNeWABle eNergy ANd greeN jOBs. Here, We'll sHOWCAse WAys BusINesses Are INCOrPOrATINg MOre eArTH-FrIeNdly PrACTICes INTO THeIr everydAy lIves, As Well As resOurCes ANd IdeAs FOr yOur BusINess. FOr AN OvervIeW OF COre Issues, sCHeduled eveNTs ANd AreAs ON WHICH TO TAKe ACTION, vIsIT eArTHdAy.Org.

BBJ APRIL/MAY 10 | 11

the tools to help you make those kinds of decisions. We find that if you have two products with essentially the same basic feature, function and price point, people will tend to migrate toward the one that has the envi-ronmental story.”

KI’s Environmental Data sheets provide a complete breakdown of environ-mental contributions including the percentage of pre- and post-consumer recycled material and indoor air quality ratings for each product. “As we look at furniture, there are several areas that are top-of-mind for ar-chitects. One is recycled content and the other is construction waste management. It used to be that all leftovers just went into a landfill. For us, we have a tremendous amount of packaging that goes with a chair.”

Amazon requires 95 percent of all packaging material sent to them be recycled at the job site in Seattle. “The good news for us was that we were able to meet those criteria without any change,” he says.

KI’s environmental initiatives were born of a formalized stewardship policy developed within the last 10 years. The goal has been go reduce, re-use and recycle. The result: a company-wide cultural shift that rewards conservation and innovation. Whether it’s introducing an incentive-based carpooling program, using regional materials, or looking at ways to reduce packaging, KI has firmly embraced a system of sustainability.

an atypical utility minimizes environmental impactAmerican Transmission Company (ATC) began life on Jan. 1, 2001 as the nation’s first multi-state transmission utility. Its singular mission is to develop transmission systems to move electric power from generation point to locations in need. It’s not a business one might associate with a keen environmental focus, but ATC has been employing environmentally sensitive practices since its inception.

ATC marries a robust recycling program both on the job site and in the workplace through the use of high efficiency lighting, green cleaning products and a workforce program that encourages stewardship. The company has contributed more than $1 million to the ATC Environmental Stewardship Fund. In 2008, 40 percent of its contribution went to habitat protection and restoration.

With an annual construc-tion program in excess of $350 million, you might expect ATC to leave a major impact on the en-vironment. But thanks to an in-house environmen-tal project management team, ATC often leaves a construction site in better condition than it found it.

Michelle Stokes, senior environmental project manager for ATC, is charged with carrying out environmental respon-sibilities. Whether it’s an issue of land owner con-cern or of a regulatory nature, Stokes, a biologist with a master’s degree in environmental science, is the point person.

“Environmental is brought in on day one,” explains Stokes. That entails as-sessing the environmen-tal issues so ATC can take those into account – be them archeological issues, endangered species, wetlands, waterways. “All of that is put into an environmental access plan.”

That plan is a GIS mapping book that identifies the environmental issues and how ATC is going to address them. That tool is constantly updated, providing the team with the latest project information.

“You can do so much with GIS right now that it becomes our “bible” in the field for our contractors. We show them exactly where they can and can’t go and where we have special issues they have to take into account to protect the environment,” she says. Typical environmental issues include wetlands preservation. To help lessen the impact of working in existing transmission areas situated in wetlands, ATC will typically work in the win-ter when the ground is frozen and employ ice roads that minimize damage and provide a stable surface for equipment well into the spring thaw.

ATC’s concern extends beyond the physical environment to include wild-life concerns. “We do some pretty creative things with ospreys and eagles,” says Stokes. ATC will relocate osprey nests during construction and work with the state wildlife biologist. “We know when to take the nest down, where it needs to go so the bird will come back and re-nest there. It’s routine now. It’s been very successful.”

Environmental preparation for a new site can take years. “We look at everything from bears to butterflies,” says Stokes. “You need an entire year to do that, and then you have consultation time with the regulatory agencies, and then we might take another year to do species-specific surveys if it’s required.”

A complicated substation site process can easily take three years. In the end it can pay off in the form of partnerships with other organizations dedicated to conservation. In 2008, ATC worked with the Ruffed Grouse

Staff from all functional areas within ATC pose in front of their completed rain barrels.

The barrels were constructed as part of ATC’s Earth Day events.

Constructed using ecologically sound materials and

processes, KI's Genius architectural walls are designed

for sustainability.

| BBJ APRIL/MAY 1012

Society to restore a section of land in Vilas County, Wis. The newly plant-ed native grasses and clover provide now provide forage for grouse and other native species.

On a corporate level, ATC has a group of volunteers working on a sustain-ability initiative that includes increased focus energy efficient equipment while ensuring vendors have similar practices in place. In fact, 90 percent of the company’s vendors have environmental initiatives in place.

ATC is recognized as a Green Tier Company, a recognition by the Wiscon-sin Department of Natural Resources. “We are the first utility accepted into the Green Tier program,” says Stokes. “It’s ingrained in our company; every office has what we call a green team. In this office we have been highly successful. We’ve built rain barrels and bird houses and this year we are going to build and maintain raised garden beds. We are constantly busy.”

ATC’s commitment to the environment may be atypical for a utility company, but it is a part of the corporate culture. “We realize what we do has impact and so we do what we can to offset that,” says Jackie Olson, ATC spokesperson. It’s a philosophy that has fostered highly successful environmental partnerships with regulators, stakeholders and employees.

recycling for rehabilitation NEW Curative Rehabilitation has been providing rehabilitative, work train-ing and support services to families and individuals since 1948. Its unique business model combines a respected rehabilitation center with highly successful manufacturing division called ProSolutions that employs more than 300 associates. ProSolutions provides professional contract manu-facturing and packaging solutions in more than 120,000 square feet of space adjacent to the rehabilitation center. It’s a unique operation that supports the mission of NEW Curative by providing meaningful employ-ment opportunities for clients while providing a significant revenue stream for the center.

In addition, ProSolutions has embraced a philosophy of helping customers reduce their carbon footprint while increasing revenue for the customer and manufacturer. It begins with a taking a bold approach to reduce the manufacturing waste stream. It’s here that ProSolutions shines.

“It’s more about creating a recycling philosophy, and with nearly 15 years providing the operational support at the Brown County material recycling facility, we were well prepared. It gave us a background and a little more understanding of the recycling markets. We saw pos-sibilities in our own operation that we hadn’t seen before,” says Eric Gerarden, general manager.

They formulated a strategic plan that looked at how a comprehensive re-cycling program could benefit two ways, reducing the landfill impact and creating a market differentiator for ProSolutions’ services. ProSolutions went from being simply a contract manufacturer to a business that also provides cost- effective recycling options for its clients.

They began by recycling the company’s plastics, then moved on to metals, scrap items, wood, paper, corrugated and office waste. “The immediate impact was a reduction of compactor pulls from 3.3 monthly to one pull per month. So what we are doing is taking 96 tons annually out of our waste stream and landfills. That’s saving us about $13,000

per year,” says Gerarden.

Encouraged by their success, ProSolutions looked at ways to help clients handle their waste streams. ProSolutions discovered many of its vendors and customers had small quantities each, but were sending those materials to landfills because recycling wasn’t a viable option. Sensing an opportunity, Gerarden’s team stepped up and offered ProSolutions clients the opportunity to collaborate in a recycling program that helped reduce landfill waste, eliminate disposal costs and increase revenue. “If you are a customer of ours we’ll take your take your recyclables off your hands. We’ll put them into our recycling stream; that’s less expense for you and we can generate funds for the agency and jobs for people with disabilities,” he says.

Up-front costs of renovating the factory environment have not deterred Gerarden from moving forward. Working with WPS and Wisconsin Focus on Energy, the ProSolutions team adopted light-ing systems designed to cut energy consumption and cost over time. “We’ve incorporated some changes in our factory lighting to include energy efficient lighting. We’ve instituted zone lighting that only comes on when necessary. There was a cost but the benefit is definitely there on the energy consumption.”

In fact, ProSolutions recouped the installation cost in just eight months. Not content to rest on their environmental laurels, Pro-

Solutions recently converted its in-house factory fleet to earth-friendly forklifts. The result has been a reduction in oil changes and the elimination of transmission fluid changes.

driving a balanced philosophySchneider National celebrates its 75th anniversary this year and for Steve Matheys, executive vice president & chief administration officer; it offers an opportunity to talk about the balanced sustainability that drives the Schneider National vision.

“That balanced philosophy involves serving your customer, taking care of your associates and making sure you are doing the right thing within the communities you serve,” explains Matheys.

Eric Gerarden, general manager at ProSolutions, stands in front of plastics run

through a compactor. Plastics were the first item the company recycled, then moving

on to metals, scrap items, wood, paper, corrugated and office waste.

BBJ APRIL/MAY 10 | 13

Schneider National embraces the concept of the triple bottom line – environmental, economic and social sustainability. The environmental is self-defining, the social sustainabil-ity centers around taking care of the associate base and providing charitable foundation contribu-tions to the community, and the economic is a must as well. “If the company is not hardy and profitable and strong, it won’t be there to help in any sustainabil-ity initiatives. These things have to be done in balance, and when you do that you’ve really hit a home run,” he says.

Schneider National’s environmen-tal orientation has its roots in the late 1970s. In 1978, the com-pany pioneered a program that put driver incentives in place that were based upon miles per gallon achievement. It fostered a more conscientious approach among drivers, who at the time were bat-tling the Carter administration oil crisis. The march toward greater fuel conservation, however, did not end in the 1970s. Schneider Na-tional continued to move forward and became one of the pioneers in transportation sustainability initiatives.

Key to Schneider National’s success as the most energy-efficient fleet is identifying efficient strategies and partnering with customers to implement them. For example, it might mean taking a close look at the customer’s hours of availability and changing shipping patterns to enhance service and profitability. “If we can work with a customer to change a shipping pattern, then that can cut out empty miles,” says Matheys. The result is the elimination of miles when the truck is travel-ing down the highway carrying nothing but air, as well as a reduction in fuel consumption and emissions. The additional economic benefit is clear. “It’s highly likely that we can offer our customer a value, because if we are not running empty somewhere, we can be more competitive in pricing. They can win, we can win and the environment wins.”

In 2008, Schneider National reduced the speed of its fleet from 63 to 60 miles per hour. The net result for a company that drives 5.5 million miles per day was an annual savings of four million gallons of fuel. The reduc-tion of speed might have negatively impacted driver hours but Schneider National worked to ensure maximum efficiency. “That change really had no negative impact on our drivers, but had a huge environmental impact,” says Matheys.

Technology plays an increasing role in Schneider National’s three-legged sustainability model, and Schneider has emerged as an industry leader in developing ways to drive waste out of the transportation equa-tion. Moving to in-cab, engine-off heaters is one such development that has helped reduce emissions. Prior to the adoption of non-fuel heaters, truck cabs were typically kept warm by running the engine. Engine-off heaters work by storing heat from the engine while it’s running and making that energy available on demand for heating purposes. Now

Schneider National employs engine-off heating mechanisms in all its trucks, producing a significant fuel savings and reduction in emissions. Schneider engineers are now working on new technologies that will provide engine-off cooling capabilities.

Schneider National environmental bona fides were recognized by the En-vironmental Protection Agency: the company's an inaugural member of the EPA’s SmartWay transport partners program and has been recognized for the past four years with its award of excellence. The EPA SmartWay program measures sustainability company-wide from office space to truck cab for transportation companies.

While fleet sustainability offers the greatest bang for the buck from an environmental standpoint, Schneider has not ignored efforts inside its cor-porate walls. The company has moved to more energy-efficient lighting and high-efficiency HVAC systems, and the very design of the corporate building contributes to sustainability. According to Matheys, “The building, by design, leverages the temperatures of the people in the building as part of a heat source. It has the ability to detect temperatures and turn systems off and on relative to building activity.”

Schneider National’s commitment to sustainability is a cultural trait that will continue to form its corporate future. “It’s about creating a company that’s built to last, while treating the environment appropriately and remaining a pioneer and leader because we are expected to be sustainable, and we intend to be around for the next 75 years,” adds Matheys.

A Schneider truck cruises down a scenic highway in Georgia. The company is committed to keeping the roads it

travels on as scenic and green as possible. By utilizing low-rolling resistance tires, synthetic and low-friction lubri-

cants, aerodynamic tractor design, and idle-reduction equipment, Schneider saved 46.8 million gallons of diesel

fuel and lowered its emissions of carbon dioxide and nitrogen oxide by 10,000 tons and 3,332 tons, respectively.

14 | BBJ APRIL/MAY 10

Beauty and bottom-line friendliness happily co-exist in many businesses’ gardens and landscaping.

Arguably the right thing to, the goal of sustainable landscaping is simply to use fewer resources and to avoid products that have a negative impact on the environment. Successful sustainable landscape techniques merge aesthetically pleasing, environmentally sound and cost-effective design.

“The concept of sustainable landscape isn’t new although what is new is how businesses use it to appeal to customers, to save mon-ey and do beneficial ‘green’ things,” says Chuck Stangel, landscape architect, Vande Hey Company in Little Chute.

Landscape designers like Vande Hey Company explore businesses’ function and cost expectations in creating sustainable design plans. The climate, typography and drainage of the site dictate the layout requirements and plant selection that will exist with little human input.

Stangel suggests the lure of sustainable landscaping is the benefit realized on the triple bottom line – the impact it has on the environment, quality of life and business eco-nomics. “If something has a positive impact on all three of those areas then it is considered to have a positive sus-tainable attribute,” he says.

“For businesses it is all about ‘know’ maintenance,” says Susan Garot, exec-utive director at Green Bay Botanical Garden. “Before you plant and before you design your plant-scaping you need to know your soil conditions.”

Sustainable landscapers focus on understanding the soils on the site and select plant materials that are appropriate for the soil, those that require little or no additional water. Appropriate plant selection allows the land-scape to thrive. Sustainable landscaping doesn’t have a particular style – although it has gotten an undeserved bad rap for being “too natural,” which isn’t the case, says Stangel.

JEnnifEr hogEland TEXT subMittEd PHOTOGRAPHY

Shrub roses at the Green Bay Botanical Garden have been hybridized

to require fewer chemical inputs and pruning yet still look beautiful.

BBJ APRIL/MAY 10 | 15

Plants that haven’t adapted to the local climate require more input than well-suited selections; plants suited to the environment – whether native or ex-otic – have a better chance of surviving Wisconsin’s weather conditions. “If busi-nesses want to save money, landscape design plan should not include supple-mental irrigation,” says Stangel. The maintenance program should minimize fertilization needs and on-site care re-quirements. He adds, “If the right design work is done up-front, then it reduces the amount of input needed afterwards.”

incorporate changes each seasonWhile few businesses have the ambition or funds to tackle a complete landscape makeover, Garot recommends incorporat-ing a few sustainable landscape features each year. “It becomes more affordable and creates a more pleasing look,” she says.

Stangel shares an example for a business considering a sustainable landscape transformation. It begins by changing a portion of the turf around the building to native or prairie-style grass. On the remaining lawn apply an organic fertilizer rather than traditional synthetic variet-ies. “These two simple solutions reduce the amount of fuel consumed by lawn mowers and minimize the air pollution caused by the mower. The longer prairie-style grass also creates a more natural habitat, which is good for insects, birds and butterflies. Changing the fertilizer will have a long-term benefit to the soil,” says Stangel. “Most sustain-able practices have more than one positive impact on the environment and that is very important.”

nEW Zoo’s sustainable program serves as inspirationThe NEW Zoo in Green Bay had aspirations for its facility to become more environmentally friendly while still remaining cost-conscious. The zoo was in the process of developing a sustainable master plan when it called on Vande Hey Company to address specific landscape fea-tures. That entailed determining where to plant grass (and where not), recommended plants, landscape maintenance and chemicals to use/avoid.

The Vande Hey Company set guidelines for the NEW Zoo to follow; the sustainable principles were in place when the zoo set out to build the new Mayan Food Court in the center of its grounds. Stangel says, “Now, because we were making turf and plant material choices and managing storm water, we were able to comply with the outline of sustainable de-sign we had previously written.”

botanical garden embraces xeriscape landscapingBuilt in the ‘90s, the Green Bay Botanical Garden was designed before the world became interested in sustainable, green living. While the grounds consisted primarily of formal gardens the Garden has since changed to a more natural means of maintaining those gardens. “Our emphasis has switched to include more sustainable practices,” says Garot. “As we

bring on new gardens, our goal is to plant native plants that naturally thrive in this climate.”

Mark Konlock, director of horticulture at Green Bay Botanical Garden, says the Botanical Garden uses xeriscape landscaping – selecting plants native to Wisconsin that don’t require more than the region’s natural rain-fall. “One of the things we are trying to do is limit our water use by the plantings we put in the ground,” says Konlock. “The best option is to pick a plant that once it gets established it doesn’t require hardly any water or maintenance. This fits the selection of native and prairie-type plants.”

One sustainable practice employed involved switching the garden’s rose fer-tilization program to an organic product. Hybrid shrub and landscape roses are now chosen over the high maintenance varieties. These roses are more resistant to insects and therefore require less application of pesticides.

To further enhance the beauty of its landscape, the garden selects pe-rennials from other climates and plants them as annuals in the spring. Garot explains this is a labor-intensive process but garden lovers ap-preciate the effort.

While seemingly an overwhelming task for most businesses, Green Bay Botanical Gardens offers adult education programs geared to any landscape desires. Business managers may benefit from sustainable maintenance demonstrations and are invited to use the staff as a re-source for horticulture or landscaping questions.

Plants native to the area and selections of drought

tolerant plants require minimal to no fertilizer and

water after the first year of establishment.

| BBJ APRIL/MAY 1016

Sustainable resource management, through recycling, reusing and reducing waste, is no longer just a personal decision but a necessary business prac-tice. With a growing waste stream and a finite resource base, businesses are challenged to improve their recycling infrastructure and incorporate sustain-ability into their business model. Local legislation now demands it. While navigating the disposal requirements can be overwhelming, fellow business owners and community programs make recycling and re-using materials easier than ever before.

recycling resources for computers and office equipmentComputers are typically deemed obsolete within three to five years. “Everyone is looking for the newest, best thing,” says Laura Spreeman, CEO of Resource Solutions Corp. in Appleton (Recyclethatstuff.com). “Computers and other office equipment contain materials that are re-usable or recyclable. It’s very important to recycle these devices because proper disposal not only saves the environment, but also saves precious resources.”

Resource Solutions Corp. recycles monitors, CPUs, keyboards, printers, cell phones, office fixtures and more. An environmental recycling fee is charged to handle, de-manufacture and separate electronic components. Scrap metals – like copper, aluminum and brass – are viewed as valuable so payment is offered.

Until recently only 18 percent of the Wisconsin population had been re-cycling their computers. A law set to take effect later this year will ban

electronics from entering the landfills. “It is a positive thing to keep them out of the landfill. They don’t naturally biodegrade so they need to be recycled,” says Spreeman.

While recycler experts effectively de-mantle computers, recycling pieces for future use, some business owners want reassurance the data is wiped clean. Eric Haas, owner of A.R.M.S. of De Pere, recommends having the hard drive destructed for an added level of security.

Employee-issued cell phones is another piece of equipment that requires recycling. Businesses may qualify to use the Brown County Household Hazardous Waste Materials Recycling Facility; call 920.492.4964 for eli-gibility requirements. Large businesses will be directed to other hazardous waste facilities. “If cell phones come through Brown County’s electronic recycling program they will be looked at for potential reuse or de-man-ufactured for recycling,” says Wes Damro, recycling manager for Brown County. “There is also an opportunity to talk to your cell phone provider and see what they can do for you.”

While recycling and hazardous waste centers readily accept comput-ers and electronics they are less likely to take office furniture. Damro recommends selling the furniture in an employee sale or at resale shop. Or consider donation opportunities – Goodwill, Salvation Army or St. Vincent de Paul. He adds, “I always tell people when you are buying new stuff, talk to the manufacturer or retailer to see what they can do to help you out.”

options to recycle office materialsThere is a misconception that recycling is an added, unnecessary business expense. Damro explains business recycling requirements

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are the same as residential recycling; both are pushed by state legislation to divert materials from landfills.

One Source Recycling Services of Wisconsin, LLC offers recycling consulting services, works with local haulers and handles commercial single-source recycling. Business paper waste is handled by a waste hauler and eventually returns to a paper mill for re-use.

A.R.M.S. offers certified document destruction and also ensures shred-ded paper reaches the local waste paper processor.

The Brown County Hazardous Waste facility recycles toner cartridges but many retailers also have opportunities to refill or recycle them for a credit. Office supply stores often accept the cartridges and schools have an inkjet recycling drop-off programs. “I’d check with whomever is selling them to you and see if they will give a credit for what you are returning,” says Damro. “It is a pretty common recycled item. While there isn’t one major program doing it there are opportunities everywhere.”

before recycling, consider re-usingRe-using materials is a growing phenomenon. Consumers and busi-ness owners are able to divert unwanted building materials from landfills to a public retail home improvement store, ReStore.

Recognized as a charitable contribution, ReStore accepts donations of new and used cabinets, flooring, fixtures and more. The materials are resold to the public; the revenue supports the construction of Habitat for Humanity homes in Brown County. “It really fits into the mission of Habitat,” says Bill Seleen, director of ReStore in Green Bay.

In less than two years the Green Bay facility diverted approximately 125 tons of materials from the landfill. Their Habitat for Humanity partner recently dedicated their 50th house, the second-most ener-gy-efficient Energy Star home in Wisconsin last year.

how does green bay measure up?The city of Green Bay will implement various projects in 2010 to en-hance recycling efforts and reduce energy consumption. “We’ve always been very creative in finding alternative uses for the products we collect whether it is recyclables or turning our yard waste into compost,” says Derek Lord, economic development director for city of Green Bay. “We are constantly looking for new ways to improve the environment and efficiencies in the city. If we can do that while improving our bottom line it is a win-win for everyone.”

Recycling is a growing industry and a huge priority for the city, not just from an economic development perspective but also from a sus-tainability and quality of life perspective. The city has seen a number of businesses open that are focused on recycling and turning waste streams into marketable products. “There are a lot of good business-es and good things happening in the city. We aren’t alone,” says Lord. One new business is Greenwood Fuels in Green Bay.

Greenwood Fuels invested more than $20 million in equipment that can take waste from paper manufacturers and convert it into energy pellets that are sold back to the paper mills to create the energy need-ed to support their operations. “It is a unique and sustainable process in that they are taking the waste created by the paper industry, converting it to a renewable energy source and selling it back to the same com-pany that created the waste, making their operations more efficient and therefore more competitive,” says Lord.

Energy-efficiency captures attentionUnlike many business expenses. energy costs are a controlled cost. Local utilities and companies offer opportunities for businesses to reduce their energy use and improve their bottom line.

Lighting, HVAC systems and equipment are the first objects considered for utility savings. “We are extremely proactive in trying to understand our customer’s usage, working with them to develop an energy man-agement plan,” says Sue Perz, account executive for Wisconsin Public Service. Formal energy teams get key stakeholders and employees involved in company sustainable initiatives.

The utility develops an individualized plan based on the efficiencies a business hopes to accomplish. “We have tools to work with businesses to help them be successful in reducing their overall energy use,” she says.

Wisconsin Public Service and Focus on Energy have teamed up to offer programs and financial incentives for Wisconsin Public Service customers.

Focus on Energy offers a wide variety of assistance – providing technical expertise and industry knowledge as well as training and education op-portunities. They offer services at no cost to qualifying customers; Focus on Energy helps business owners assess their energy use and identify areas in which they could reduce their energy consumption. Since 2001, Focus on Energy has helped Wisconsin businesses save more than $172 million in annual energy costs.

“On top of that we also provide financial assistance to help business off-set the cost of implementing energy management projects,” says Amanda Wollin, marketing manager for business programs for Focus on Energy. Participant guidelines and the qualified equipment vary depending on the technology and type of project.

Innovative Cost Solutions is a small business in Green Bay that strives to improve a company’s energy-efficiency. “We come in and look at the entire facility as a whole. We have technologies we can put into a building that will apply to all the different loads of a building,” says Paul Nygaard, owner.

Load categories include lighting, air conditioning, refrigeration, equipment load and resistive loads. Nygaard investigates building inefficiencies and engineers a system to eliminate those inefficiencies while dropping the company’s energy consumption.

The initial evaluation is free; a walk-thru of a building is done at no charge. Nygaard just requires copies of electric and gas bills to give an estimate. His installed energy-efficient systems save companies eight to 27 per-cent off their electric and gas bills. The payback is typically between two and four years.

Beyond improving the energy efficiencies within a facility, businesses can support clean sources of energy through NatureWise, an energy program sponsored by Wisconsin Public Service. The NatureWise Renewable En-ergy Program supports the generation of electricity from a blend of wind and biomass. This cleanly produced green electricity is then added to the power grid of communities in the Wisconsin Public Service area. Program participants make a difference for the environment by reducing their reli-ance on coal and natural gas.

| BBJ APRIL/MAY 1018

If you think the Green Bay area’s four colleges and universities don’t take energy conservation and sustainability seriously, look no fur-ther than Lew Pullen, manager of mechanical systems at St. Norbert College in De Pere.

The day the solar panels were installed atop the roof of the new Miriam B. & James J. Mulva Library, Pullen was there watching -- as well as hugging the panels. The library was dedicated Aug. 30, 2009, and stands as St. Norbert College’s biggest advance in energy conservation to date.

St. Norbert College, as well as the University of Wisconsin-Green Bay, are among 674 colleges and universities whose presidents have signed the American College and University “Presidents’ Climate Commitment.” Presidents who signed the commitment pledge to eliminate their cam-puses’ net greenhouse gas emissions in a reasonable period of time as determined by each institution. Both were charter signatories in 2007.

At two other college campuses in the Green Bay area energy conserva-tion and sustainability is a top priority as well. The new Bellin College has a clear advantage when it comes to energy conservation. The college dedi-cated its campus in September 2009 in time with its 100th anniversary.

And at Northeast Wisconsin Technical College, “The college has done some wonderful things to reduce our energy use and move toward a more sustainable path,” says Amy Kox, sustainable programs manager.

Carbon neutralSt. Norbert College’s goal is to be a carbon neutral campus by the year 2025, says Pullen. Because of support he says he gets from the college’s

administration, he’s having a ball working on projects that strive to achieve that goal. His personal tagline on all his St. Norbert College e-mails says it all: “Get Serious About Green.”

The Presidents’ Climate Commitment is very specific. It asks that a cam-pus committee or task force be set up to create and implement a climate action plan to reduce greenhouse gas emissions, as well as make peri-odic progress reports. After planning sessions in October 2006 among a group of college and university presidents and their representatives at the Association for the Advancement for Sustainability in Higher Education conference at Arizona State University, 12 presidents agreed to become founding members of the Presidents’ Climate Commitment. In early De-cember 2006, these presidents sent a letter to nearly 400 of their peers inviting them to join the initiative.

St. Norbert College is committed to three tangible actions for the Presi-dents’ Climate Commitment:

1) participation in RecycleMania, 2) a purchasing policy for Energy Star appliances and products 3) and making sure that 15 percent of the energy St. Norbert College

purchases is from renewable sources.

St. Norbert College, founded in 1898, is the oldest college in the Green Bay area. “The older buildings on campus present a huge challenge,” says Pullen. His work runs the gamut from dealing with buildings still using steam for heat to the latest in technology in the library and new dormitory. Yet, even with the two new buildings, St. Norbert College is using less heat and electricity than it was three years ago. “It’s a definite trend to be proud of,” he says.

nanCy barthEl TEXT subMittEd PHOTOGRAPHY

BBJ APRIL/MAY 10 | 19

Faucets, showerheads and water softeners have been changed to more efficient designs. Watering habits have also changed on the campus grounds. Trays are no longer used in the dining hall, encouraging diners to use just one plate at a time. Bulk napkins means diners tear off only what they need.

And though the new science building is probably five to six years away, Pullen is already looking toward things it may include, such as a small wind farm, solar opportunities and perhaps a green roof where students and staff could enjoy a park-like setting.

student involvementStudent involvement drives sustainability efforts at St. Norbert Col-lege. The Environmental Club on campus is playing a significant role in RecycleMania, a friendly competition and benchmarking tool for college and university recycling programs that promotes waste reduction activities. This annual worldwide endeavor (see recyclemania.org) concluded March 27 with more than 600 col-leges and universities participating across the United States (in-cluding UW-Green Bay), Canada and as far away as Qatar. That equated to over five million students and 1.3 million staff and fac-ulty who participated.

In place since 2001, the 10-week RecycleMania is a project of the College and University Recycling Council, which provides net-working opportunities and technical resources to its membership of professional recycling and solid waste managers.

Think of a college campus like a small city and you can better under-stand the goals of RecycleMania.

Over a 10-week period, schools report recycling and trash data and are then ranked according to who collects the largest amount of recyclables per capita, the largest amount of total recyclables, the least amount of trash per capita and who has the highest recycling rate. With each week’s reports and rankings, participating schools watch how their results fluctuate against other schools and use this to rally their campus communities to reduce and recycle more. Final results for the 2010 com-petition come out in April 2010.

Jordan Mayer is president of the Environmental Club at St. Norbert Col-lege as well as an intern in the Peace and Justice Center on campus. It was his role to report the weight of recyclables during RecycleMania which, he says, “Is a good time for us to evaluate our current way of doing things and how we could improve on those practices.” This is the

second year St. Norbert College has participated. The club is holding events on campus to draw attention to recycling’s impact, such as creating a stack of 80 disposed water bottles with facts about water bottle usage in America. They’re also planning to set up other informational displays to teach students about choices they can make to help make St. Norbert more sustainable

Sustainability, he admits, may not be the first thing students’ think about these days, but, he notes, “It is definitely growing. Students are starting to make the connection of the choices they make and the effect those choices have on the environment.”

And with Earth Week starting April 18, the Environmental Club will be busy, says Mayer. “The Environmental Club is also looking

forward to Earth Week because we have events planned for every day. These include a tree planting on campus sponsored by the Peace and Justice Center, a guest speaker on climate change, and finally getting out into the De Pere community to help pick up trash and remove invasive species of plants in local De Pere parks.

recycled cooking oilsAnd as the warm weather approaches St. Norbert College expects to re-place 50 percent of its diesel fuel used in grounds-keeping activities with waste cooking oils.

Supplementing their diesel lawn equipment by using waste cooking oil is also one of the sustainable endeavors happening at the NWTC as well, says Kox. At NWTC coursework is reflective of the growing need for sustainability in business and industry. “NWTC is teaching students how biodiesel can be made from waste oil and a number of other feed-stock like switchgrass, soybean, corn and canola,” says Kox.

NWTC students use a titration test to check the quality of vegetable oil being

used to make biodiesel fuel.

Lew Pullen, manager of mechanical systems at St. Norbert College, next to

the solar panels installed atop the new Miriam B. and James J. Mulva Library.

| BBJ APRIL/MAY 1020

She looks at what’s happening on campus as “a whole college approach. It’s not a class you take. It’s a change in the way you think,” she says.

“The college has done some wonderful things to reduce our energy use and move toward a more sustainable path,” says Kox. “NWTC’s energy management team includes facilities, ITT, learning, Wisconsin Public Ser-vice and Focus on Energy representation. We have reduced the energy use on our campuses this year by 14 percent with implementation of computer shutdowns, energy management system upgrades and effi-ciency projects.”

NWTC will mark its 100th anniversary in 2013, and in December 2008 the college put out the report “Future 2013,” which speaks to the ever-evolving role of NWTC in Northeastern Wisconsin. Sustainability, says Kox, really stands on three legs at NWTC: the environment, the economy and society, “All three things need to be equal or the stool will fall over,” she says.

Kox called the 14 percent energy use reduction “huge,” but says the college isn’t stopping there. Among the goals listed in the Future 2013 report is reducing the college’s carbon footprint by 25 percent. “The whole college has gotten involved in making sure lights are off, doors are kept shut and we are making the best use of our resources,” she says.

You’ll also find no Styrofoam cups here, and if bring a re-usable mug to the cafeteria, you’ll receive a discount. There are also health and wellness activities on campus and Phi Beta Kappa does a campus cleanup. Kox recalled how they displayed the discarded cigarette butts they collected. “That was a real eye opener for people,” she says.

What is also eye opening are the growing number of courses being of-fered in the field of sustainability. “We have developed two new associate degrees that will be open for enrollment this fall, Energy Management Technology and Solar Energy Technology. We are also offering certifi-cates in solar, biofuels and sustainable design,” says Kox. And students are helping the community itself improve its sustainability by offering student-conducted energy site assessments.

green innovationsOn the eve of the first Earth Day in 1970, UW-Green Bay was just weeks away from its first commencement but already drawing national attention. In a story in Newsweek magazine that year the university was labeled “Ecology U.”

The environment has been front and center here for four decades and in 2008 the university’s Environmental Management and Business Institute (EMBI) was founded as a very public way for UW-Green Bay to carry on that tradition. EMBI’s mission is to connect science, policy and business to focus on environmental issues facing the region.

Its annual conference timed with Earth Day is an important part of that endeavor. Community and business leaders are invited to “Green Innovations 2010” April 22-23 which will offer programming that speaks to how energy conservation and sustainability will not only make a difference to the environment, but also reap dividends to the bottom line success of business.

EMBI is co-directed by John Stoll, Ph.D., professor of public and environ-mental affairs, and John Katers, Ph.D., associate professor of natural and applied sciences. Stoll is a graduate of UW-Green Bay.

Katers says EMBI is excited to be partnering with NWTC to bring David Wann to the community on Earth Day, Thursday, April 22. Wann is co-author of the best-selling book “Affluenza” which also became a PBS series as well as author of the book “Simple Prosperity.” He will give two presentations that day, at 11:30 a.m. at the NWTC cafeteria and at 7 p.m. at UW-Green Bay in the University Union Phoenix Room. His topic will be “The New Normal: Finding Real Wealth in a Sus-tainable Lifestyle.” Wann worked for more than a decade as a policy analyst for the U.S Environmental Protection Agency. In the book “Af-fluenza” he raises questions about America’s overload of debt, stress and waste, resulting from pursuit of more at any cost. These events are free and open to the public.

Other speakers scheduled for Green Innovations 2010 are Matthew Frank, the secretary of the Wisconsin Department of Natural Resources; H. Jef-frey Rafn, president of NWTC; and Douglas McLaughlin, a UW-Green Bay graduate who is a principal research scientist with the National Council for Air and Stream Improvement.a win for businessEMBI is a “win-win” for the university and Wisconsin business, says Stoll. And so is a variety of sustainability and environmental research being done at UW-Green Bay. That includes a $48,000 research grant being

The atrium of UW-Green Bay’s primary classroom building, Mary Ann Cofrin Hall,

is a popular study lounge for students. Among the building’s many green fea-

tures is the floor-to-ceiling photovoltaic window array. The windows overlooking

an interior courtyard allow only some sunlight to pass through, harnessing the

rest to generate electricity. MAC Hall was a solar-demonstration project when it

opened in fall 2001.

BBJ APRIL/MAY 10 | 21

used to study the efficiency, net energy and carbon footprint of pelletized fuel sources. Wisconsin companies are among those converting waste — wood, farm animal manure, municipal solid waste and other materials — into small, hard pellets for energy usage.

And with a $165,000 grant from Focus on Energy, researchers at UW-Green Bay are evaluating the economic and environmental benefits of converting marginal agricultural acreage into biomass-yielding grasslands for electricity and heat generation.

Students in the graduate level capstone course taught by Kevin Ferman-ich, an associate professor of geoscience and environmental science and an original founder of EMBI, have assisted in master planning for the university. The university also published a detailed account of its carbon footprint in December 2008.

UW-Green Bay’s greenest spot is Mary Ann Cofrin Hall. Opened in 2001, the university’s largest classroom building was a first-in-the-nation demonstration site for “vision glass” technology installed in the Winter Garden atrium. The photovoltaic there filters sunlight to gener-ate electricity. Additional green features include a photovoltaic metal roof, extensive daylighting, sustainable flooring (rubber, bamboo, cork and linoleum) and a rainwater recycling system for the courtyard pond and plantings.

best in the uW systemUW-Green Bay’s sustainability efforts achieved a 26 percent reduction in energy usage from 2005 to 2008. “We now have a pretty good inventory of where our greenhouse gasses are coming from,” says Fermanich, who is also chairperson of the university’s Sustainability Committee.The university was number one by far in reduction of energy usage dur-ing that time period. UW-Whitewater came in second at 17 percent, with the UW System as a whole reducing net energy usage by 5.3 percent. The detailed summary was published in November 2009 in a publication

entitled “UW Energy Conservation Efforts, Practices and Strategy.”

Students on a daily basis are directly impacted by the many campus sus-tainability efforts. That includes a partnership between UW-Green Bay and Green Bay Metro to provide free rides anywhere, anytime, on city bus-es to those who show a valid campus identification card. The deal (funded in part by student fees and campus contributions) is the result of work by UW-Green Bay students to promote increased use of public transit.

bellin: green from the beginningThe area’s newest campus, Bellin College, had the opportunity to think green right from the beginning. Located at 3201 Eaton Rd. in the Vil-lage of Bellevue and dedicated Sept. 10, 2009, the grand swoop in the architecture atop the atrium speaks to energy efficiency. The campus was built for $14 million, and though it is not LEED certified because of the additional cost it would have entailed, building practices followed those guidelines, says Matt Rentmeester, vice president of development and public relations. LEED is an acronym for Leadership in Energy and De-sign which is led by the U .S. Green Building Council.

At 73,000 square feet, “We wanted to have it as efficient as possible,” says Rentmeester. Bellin College has committed to reducing its carbon footprint at the new campus by using Focus on Energy technology. By participating in the Whole Building Track Project implemented by Focus on Energy, Bellin College plans to reduce its energy bill by 20 to 30 per-cent. Focus on Energy and WPS presented the college with $28,002 in December 2009 to accomplish that goal. Bellin Health system has also been very helpful in guiding the college toward energy efficiency prac-tices, he says.

Everyone pitches in here. For example, students and faculty have re-usable Bellin College mugs for beverages. “They usually have a mug of some sort attached to their backpack,” says Rentmeester of students.

Daylighting is an integral part of lighting. A highly reflective roof material aids in the HVAC of the structure. There is also radiant heat in the flooring on first floor. Double-sided printing is the norm as are sensors that turn lights off when no one is in the room. “It’s amazing how little things like that save your bottom line,” says Rentmeester.

Kox of NWTC agrees and suggests that any type of business can use the area’s campuses as examples when it comes to saving energy and becoming more sustainable.

Fermanich says it in part comes down to changing mind-sets. New buildings come with the opportu-nity to build energy efficiency into them. But as for the older structures so many people in the commu-nity work within, how did UW-Green Bay do it?

“We just tightened our controls on energy use,” he says. “It moves us in the right direction.”

Here, a Bellin College student studies while a re-usable mug stands by for a

coffee break. Many students and faculty members tote around re-usable Bellin

College mugs on campus.

SPOTLIGHT ON THE ARTSTEXT KatiE stilp PHOTOGRAPHY subMittEd

Silver. Platinum. Diamonds. Gold. Gemstones. Basic elements on their own. But they can be combined in an unlimited number of ways to cre-ate custom jewelry as individual as the person wearing it.

Custom jewelry is making a comeback as people look for ways to express their personality, celebrate a special occasion or just make someone feel special. Brian Rouse of Bay Area Diamond Company says custom jewelry is something many jewelers have gotten away from in recent years. “Fifty years ago all the jewelers did it. Somewhere in between the craft got lost and everybody just wanted to buy product, mark it up and sell it. That’s not a jewelry store. At least I don’t think it is,” he says.

Both Bay Area Diamond Company and The Gift Itself have a strong following of customers who want to express their personality in more than their clothes and artwork, taking their individuality as far as their rings, bracelets, necklaces and more. And the process all begins with an idea.

art from scratchOftentimes, customers come into The Gift Itself with an idea or event they want to mark with jewelry, Michelle Zjala Winter, co-owner of The Gift Itself, says. Customers also come in with old stones or stones they want incorporated into the jewelry piece. From there, they talk with the cus-tomer to get specifics and to brainstorm ideas. “Sometimes I have to stop myself because in talking with people we just get lots and lots of ideas so it’s real easy for me to design several pieces for them,” she says.

Zjala Winter typically creates four to 10 different drawing options for the customer to choose from. “They can look at those and say, ‘I like this about

this one and that about this one’ so we can move things around and change them up,” she says.

The Gift Itself incorporates children in the process through Draw-Lery, through which children’s artwork is turned into jewelry. Zjala Winter came up with Draw-Lery after turning her then three-year-old nephew’s drawings into jewelry he could give as gifts to his mother. “I love doing the Draw-Lery,”

Zjala Winter says. “[The kids are] just so jazzed that it meant that much.”

Bay Area Diamond Company works with outside vendors to create computer-aided designs to transform a jewelry design in a customer’s head onto paper. This ensures the design is on target be-fore a wax casting is made. “It’s is a really nice way to get an idea of the proportion, where everything is going to sit and where the stones are set,” says Jill Rouse, co-owner.

At The Gift Itself there are two ways to make the designs come to life—wax and casting, and fab-ricated jewelry. With wax and casting, a piece of wax is carved based on a drawing of the design. “The customer approves that wax and we cast

CustoM JEWElry

22 | BBJ APRIL/MAY 10

transforMingMEtals and stonEs into WEarablE art

With wax and casting, a piece of wax is carved

based on a drawing of the design (left) to provide

the blueprint for the final work of art (right).

These rings reflect the intricate detail available in custom jewelry.

it by putting it in a casting machine,” Zjala Winter says. “We melt metal and it’s forced into the mold we’ve made.”

For fabricated jewelry, flat-sheet and components bought from jewelry suppliers are sautered to create a unique piece.

Bay Area Diamond Company also works with wax and casting, using different-sized files to hand carve the wax. “Sometimes you can heat up a stone—normally you can’t—and then you melt the wax with the stone and build the carving around it,” Brian Rouse says. “The wax is very fragile and while you’re working on it, it may break. Then you start over because there’s no duplicate. Once you get to the point where it’s nearly finished you’ve probably put in 10 to 15 hours on the wax. If you break it, it’s kind of a tragedy.”

During the process, a flex shaft, which Zjala Winter says looks similar to a dentist’s drill, is used to drill holes into metal and to add scratches, brushes or other finishes. Buffing machines and burrs are used for texturing. Other tools include an oxy-acetylene torch, files of differing sizes, a centrifugal casting machine and a burn-out oven.

Zjala Winter and the Rouses agree the time in-vested in a piece depends on the type of piece created. “It can be a couple of hours or days, depending on how intricate the piece is,” Zjala Winter says.

The customer is also heavily involved in the process, reviewing designs and the wax as well. “We have a casting machine in the front of the store with a jeweler’s bench in the front window and another casting machine in the back so the people can see what we actually do,” said Zjala Winter.

finding the perfect materialsPieces may entail the use of diamonds, gem-stones, gold or platinum. The Rouses purchase diamonds from Antwerp, Belgium twice a year, working directly with diamond cutters to hand-pick diamonds of differing cuts, sizes, shapes, colors and clarities. They obtain their gem-stones from select gemstone cutters who are famous for their imaginative cut, big, awesome stones. “You can’t look at these and not go, ‘Wow!’” says Jill Rouse. And jewelry shows are a source of other, less-costly gemstones.

The Gift Itself attends gem shows and works closely with a few gem dealers to hand pick

their selection. “We pick and choose what we want and call them with spe-cific requests from customers,” said Zjala Winter.

Almost 100 percent of metals used by The Gift Itself are recycled. “We work with companies that take in old pieces and refine them and turn them into the basic materials we need,” Zjala Winter says.

Pricing is as individual as the pieces created – The Gift Itself has created sterling silver bands for $100 up to more intricate pieces at $14,000. The Rouses say it’s the choice of materials and labor in-volved that establish the price. “It’s generally around 20 percent more than buying something out of the case, but there’s never going to be two like it.”

Brian Rouse adds, “The piece that you get is phenomenal. People are really leaning towards the one-of-a-kind pieces. No one wants a Chinese made, stamped-out ring that five other people are going to have.”

Custom work is an opportunity to create something that reflects who the person is, says Zjala Winter. “It’s very much about the person and the occasion and it has a story,” she adds. “It’s deeper than just buy-ing a piece.”

BBJ APRIL/MAY 10 | 23

Helping Business Grow!

Member FDIC

At Baylake Bank, we are making loans and reinvesting in the local economy while providing business owners with a community bank partner that delivers local decisions.

Our team of business bankers is here to provide advice to you – we can help you with managing working capital, attracting and retaining key employees, and positioning your balance sheet for growth.

In Green Bay and the surrounding area contact us at Baylake CityCenter (920) 430-9800.

We’re developing long-term relationships by reinvestingin our local economy.

www.baylake.com I 1-800-580-4440

Business Banking TeamFrom top left: Lindsay Tafelski, Rick Hearden, Denee Mott, Paul Northway, Dave Englebert. Seated from left: Travis LeRoy, Keith Appleton, Jamie Alberts.

“I love doing the Draw-Lery. [The kids are] just so jazzed that it meant that much.” -Michelle Zjala Winter, Co-owner, The Gift Itself

Draw-lery at The Gift Itself transforms children's artwork into jewelry.

CHAMBER NEWSgo to www.titletown.org for thE latEst updatEs in ChaMbEr nEWs and EVEnts

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The following presented at the "What's Up Downtown?" March Business & Breakfast: Bryan Boettcher, Quick Signs & Military Avenue Business Association; Ken Pabich, City of De Pere; Christopher Naumann, On Broadway, Inc.; Jeff Mirkes, Downtown Green Bay Inc. & Olde Main Inc.; and TDS Metrocom representives Scott DeGroot, Pam Boldig and Todd Hebbring (TDS sponsored the event).

Jim Nickel, Shelly Nackers and CJ Lampkin of Brown County Public Safety Communications celebrate Jim’s honor as one of the BBJ’s 20 + 10 People You Should Know event on Feb. 11.

(From left) Ambassadors Marcia Thompson, Carol Lagerquist and Dave Racine celebrate Dermatology Associates of Wisconsin S.C.’s ribbon cutting with staff members Cathy Lacenski, Frances Ballo, MD, Heather Filz and Jenny Konen, as well as ambassadors Rick Rodriguez, Karen Smith & Margo Liebergen.

From Left to Right: Ambassador Dave Racine, Ambassador Margo Liebergen, and Fox Communities Credit Union representatives Lisa Hedtke , Nancy Krahn, Greg Hilbert (president), Kendra Honrath, Michele Stumpf, Al Timmerman (board member) and Ambassadors Karen Smith, Ambassador David Stauffacher and Ambassador Sue May celebrate Fox Communities Credit Union's remodel and ribbon cutting at its Ashland Avenue location.

Bonnie Nussbaum, Harbor Community Psychological Associates, and Darlene Albers, Fox Communities Credit Union, take a moment for a picture after Nussbaum presented “Soar Like an Eagle Even If You Are Surrounded by Turkeys” at the Business and Breakfast on March 18.

Gary Debyl and Jason Geurts, Wisconsin Department of Transportation, pose with Lisa Magnin of HVS Advertising-Marketing (center) at the Business Expo on March 3. More than 1,100 people attended the expo and its 175+ booths.

24 | BBJ APRIL/MAY 10

The brains behind the beauty. Smart furniture that serves our customers, our community, and our environment, beautifully.

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At KI, we don’t just make furniture. We help you choose the right furniture. That means furnishing you with knowledge based on years of research and experience to select the perfect blend of style, function, and support. In fact, we’re committed to making the whole world a more comfortable place, from right here in Wisconsin. You can f ind the beauty and knowledge at ki.com

59259_KI_BrainsLocalAd_BBJ_0224.indd 1 2/26/10 5:00 PM

Connect with us: bakertilly.com

We’ve changed (sort of).

For more than 75 years, you’ve known us as Virchow Krause, one of the country’s strongest accounting and advisory firms. We have simply changed our name, cementing our commitment to Baker Tilly International—the world’s 8th largest network of accounting firms—further enhancing our ability to help clients around the globe.

Today is a great day.And tomorrow will be even better.

© 2010 Baker Tilly Virchow Krause, LLP An independent member of Baker Tilly InternationalBaker Tilly refers to Baker Tilly Virchow Krause, LLP, an independently owned and managed member of Baker Tilly International.

join us in celebrating the nominees and recipients of the business recognition awards: * green award* cornerstone award* Entrepreneurial growth award* growth award* Special accomplishment award* business person of the year award rEgiStratiOn and OthEr dEtailS availablE at titlEtOwn.Org.

Sailing Toward Success

BUSINESSRECOGNITIONLUNCHEON2 0 1 0

June 9, 2010

Green Bay Area Chamber of CommerceP.O. Box 1660 300 N. Broadway, Ste. 3AGreen Bay, W

I 54305-1660

Arise HeAltHcAre

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