COLIN W. BAILEY College Address: [email protected] Permanent Address: 214 S. Main Street (248) 921-5773 17581 Laurel Creek Ct. Oxford, OH 45056 Northville, MI 48168 EDUCATION Miami University | Oxford, OH Graduating: May 2017 Bachelor of Science in Business | Farmer School of Business IES Abroad | Barcelona, Spain International Business – Spring 2016 Major: Marketing Major GPA: 3.67 Minor: Business Analytics Cumulative GPA: 3.33 WORK RELATED EXPERIENCE DISH Network | Englewood, CO Programming Internship June 2016 – August 2016 • Focused analysis of 50,000+ customers and packages leading to programming enhancements for target markets. • Led margin analysis for Bundling Campaign with resulting plan that led to incremental $4 million in profit. • Developed and presented cohesive business forecast plan to DISH Executive Board and department. Proof Management | Farmington Hills, MI Marketing Internship June 2015 – August 2015 • Managed multiple product brand launch campaigns within different retail stores representing revenue of $105,000. • Analyzed market and shopper behavior to determine most effective approach to reach customers for sales growth. • Developed and facilitated marketing strategy training for new hire group to include content, teaching, and skill practice. Miami Advertising Week | Chicago, IL Case Competition & Business Immersion Tour August 2015 • Selected as part of 24-student group by Farmer School Leadership to participate in weeklong business immersion event. • Engaged in workshops/networking events hosted by several top corporations including Leo Burnett, Google, and Twitter. • Earned Top Group Award for rebranding campaign for Fortune 250 client as part of work for Foote, Cone, and Belding. CURRICULUM AND CAMPUS EXPERIENCE Sales Competition – Farmer School of Business | Oxford, OH Sales Team Leader August 2016 – December 2016 • Led team of 4 through orchestrating strict goals and deadlines for semester project. • Established relationship with SVP of Marketing for BUNN Co. to gain insights on products, sales techniques, and opportunity for company growth. • Led mock sales call with Miami University that included needs assessment, presentation, strategic plan, and negotiations. Achieved highest recognition during evaluation. Alpha Kappa Psi – Professional Business Fraternity | Oxford, OH Member September 2014 – Present • Organized and executed a mass social media marketing campaign to advertise philanthropic event, as well as the organization as a whole resulting in $5000 raised for charter school in Cincinnati. • Elected to the Recruitment/Selection team tasked with narrowing 111 applicants to 17 new pledges. Phi Kappa Psi – Social Fraternity | Oxford, OH Recruitment Chair and Philanthropy Chair August 2014 – May 2015

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COLINW.BAILEYCollegeAddress: [email protected]:214S.MainStreet (248)921-5773 17581LaurelCreekCt.Oxford,OH45056 Northville,MI48168

EDUCATION

MiamiUniversity|Oxford,OH Graduating:May2017BachelorofScienceinBusiness|FarmerSchoolofBusiness

IESAbroad|Barcelona,SpainInternationalBusiness–Spring2016Major:Marketing MajorGPA:3.67Minor:BusinessAnalytics CumulativeGPA:3.33

WORKRELATEDEXPERIENCE

DISHNetwork|Englewood,COProgrammingInternship June2016–August2016

• Focusedanalysisof50,000+customersandpackagesleadingtoprogrammingenhancementsfortargetmarkets.• LedmarginanalysisforBundlingCampaignwithresultingplanthatledtoincremental$4millioninprofit.• DevelopedandpresentedcohesivebusinessforecastplantoDISHExecutiveBoardanddepartment.

ProofManagement|FarmingtonHills,MI MarketingInternship June2015–August2015

• Managedmultipleproductbrandlaunchcampaignswithindifferentretailstoresrepresentingrevenueof$105,000.• Analyzedmarketandshopperbehaviortodeterminemosteffectiveapproachtoreachcustomersforsalesgrowth.• Developedandfacilitatedmarketingstrategytrainingfornewhiregrouptoincludecontent,teaching,andskillpractice.

MiamiAdvertisingWeek|Chicago,ILCaseCompetition&BusinessImmersionTour August2015

• Selectedaspartof24-studentgroupbyFarmerSchoolLeadershiptoparticipateinweeklongbusinessimmersionevent.• Engagedinworkshops/networkingeventshostedbyseveraltopcorporationsincludingLeoBurnett,Google,andTwitter.• EarnedTopGroupAwardforrebrandingcampaignforFortune250clientaspartofworkforFoote,Cone,andBelding.

CURRICULUMANDCAMPUSEXPERIENCE

SalesCompetition–FarmerSchoolofBusiness|Oxford,OHSalesTeamLeader August2016–December2016

• Ledteamof4throughorchestratingstrictgoalsanddeadlinesforsemesterproject.• EstablishedrelationshipwithSVPofMarketingforBUNNCo.togaininsightsonproducts,salestechniques,andopportunity

forcompanygrowth.• LedmocksalescallwithMiamiUniversitythatincludedneedsassessment,presentation,strategicplan,andnegotiations.

Achievedhighestrecognitionduringevaluation.

AlphaKappaPsi–ProfessionalBusinessFraternity|Oxford,OH Member September2014–Present

• Organizedandexecutedamasssocialmediamarketingcampaigntoadvertisephilanthropicevent,aswellastheorganizationasawholeresultingin$5000raisedforcharterschoolinCincinnati.

• ElectedtotheRecruitment/Selectionteamtaskedwithnarrowing111applicantsto17newpledges.

PhiKappaPsi–SocialFraternity|Oxford,OH RecruitmentChairandPhilanthropyChair August2014–May2015