COLINW.BAILEYCollegeAddress: [email protected]:214S.MainStreet (248)921-5773 17581LaurelCreekCt.Oxford,OH45056 Northville,MI48168
EDUCATION
MiamiUniversity|Oxford,OH Graduating:May2017BachelorofScienceinBusiness|FarmerSchoolofBusiness
IESAbroad|Barcelona,SpainInternationalBusiness–Spring2016Major:Marketing MajorGPA:3.67Minor:BusinessAnalytics CumulativeGPA:3.33
WORKRELATEDEXPERIENCE
DISHNetwork|Englewood,COProgrammingInternship June2016–August2016
• Focusedanalysisof50,000+customersandpackagesleadingtoprogrammingenhancementsfortargetmarkets.• LedmarginanalysisforBundlingCampaignwithresultingplanthatledtoincremental$4millioninprofit.• DevelopedandpresentedcohesivebusinessforecastplantoDISHExecutiveBoardanddepartment.
ProofManagement|FarmingtonHills,MI MarketingInternship June2015–August2015
• Managedmultipleproductbrandlaunchcampaignswithindifferentretailstoresrepresentingrevenueof$105,000.• Analyzedmarketandshopperbehaviortodeterminemosteffectiveapproachtoreachcustomersforsalesgrowth.• Developedandfacilitatedmarketingstrategytrainingfornewhiregrouptoincludecontent,teaching,andskillpractice.
MiamiAdvertisingWeek|Chicago,ILCaseCompetition&BusinessImmersionTour August2015
• Selectedaspartof24-studentgroupbyFarmerSchoolLeadershiptoparticipateinweeklongbusinessimmersionevent.• Engagedinworkshops/networkingeventshostedbyseveraltopcorporationsincludingLeoBurnett,Google,andTwitter.• EarnedTopGroupAwardforrebrandingcampaignforFortune250clientaspartofworkforFoote,Cone,andBelding.
CURRICULUMANDCAMPUSEXPERIENCE
SalesCompetition–FarmerSchoolofBusiness|Oxford,OHSalesTeamLeader August2016–December2016
• Ledteamof4throughorchestratingstrictgoalsanddeadlinesforsemesterproject.• EstablishedrelationshipwithSVPofMarketingforBUNNCo.togaininsightsonproducts,salestechniques,andopportunity
forcompanygrowth.• LedmocksalescallwithMiamiUniversitythatincludedneedsassessment,presentation,strategicplan,andnegotiations.
Achievedhighestrecognitionduringevaluation.
AlphaKappaPsi–ProfessionalBusinessFraternity|Oxford,OH Member September2014–Present
• Organizedandexecutedamasssocialmediamarketingcampaigntoadvertisephilanthropicevent,aswellastheorganizationasawholeresultingin$5000raisedforcharterschoolinCincinnati.
• ElectedtotheRecruitment/Selectionteamtaskedwithnarrowing111applicantsto17newpledges.
PhiKappaPsi–SocialFraternity|Oxford,OH RecruitmentChairandPhilanthropyChair August2014–May2015
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