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Author: Sali Allister ([email protected])
Date: 09/12/2010
COASTALGoogle Analytics Report
September 2010 – December 2010 08/09/2010 – 08/12/2010
Summary
In the period covered by this report, the website received 1,318 visits. Visitor numbers have increased steadily since the site’s launch and particularly the last quarter.
The site is performing extremely well in terms of user engagement. Visitors are looking a large number of pages per visit (on average, 7.08) and spending long periods of time on the site (on average, 4:53). The site bounce rate is also very good, at 24.89% which is an improvement on the last quarter.
After the homepage, the most visited section of the site is the Support section, in particular the pages for Swansea.
DashboardObservations
Traffic to the COASTAL website has increased in this quarter, compared with the last quarter (8th June – 8th September).
In total, there were 1,318 visits to the site over the last 3 months. This is compared with 862 in the previous quarter.
Visitor engagement is very high with visitors looking at 7.08 pages per visit on average, and spending approximately 4:53 minutes on the site. These figures are down slightly compared to the last quarter, however they are still very good.
The bounce rate is at 24.80%, which is extremely good (we generally consider anything greater than 50% to be high). This means that visitors are staying on the site once they arrive. This is an improvement on the last quarter.
Nearly 46% of visits are from people who haven’t been to the site before.
September 8, 2010 – December 8, 2010
Traffic Sources Overview Visitors Overview
Site Usage
Visits: The number of distinct visits to the site.
Page Views: The number of pages that have been viewed on the site.
Pages/Visit: The average number of pages that each visitor looks at.
Avg. Time on Site: The average length of time a visitor stays on the site.
% New Visits: The percentage of visitors that are accessing the site for the first time.
Bounce Rate: The percentage of single-page visits (or visits where the visitor leaves from their entrance page). A high bounce rate (greater than 50%) perhaps indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site. You can minimize bounce rates by tailoring landing pages to the keywords people use to find them.
Visitor Trending
These graphs shows visitor trending in a little more detail. On average, traffic has been consistent over the last period , with particular spikes on the following weeks; Sept 19th – Sept 25th (138 visits) and October 31st to November 6th (125 visits) Overall the site has been averaging around 94 visits per week.
We will look at the spikes in traffic in more detail on the next two slides.
Traffic peak – week of 19th September
On the week of 19th of September, there was an increase in traffic (139 visits), with Thursday 23rd September seeing the most traffic with 35 visits.
On this slide you can see:•The traffic levels in more detail (above)•The top 10 most-visited pages on the site during that week (to the left) – top was the homepage, then the support page.•The way in which users accessed the website during that week. 52.17% of visitors came to the site by following a link on another website.
Traffic peak – week of 31st October
On the week of the 31st October there was another spike in traffic (125 visits), with Wednesday November 3rd seeing 32 visits.
On this slide you can see:
•The traffic levels in more detail (above)•The top 10 most-visited pages on the site during that week (to the left) – top was the homepage and then the Swansea support page.•The way in which users accessed the website during that week. 57.60% of visitors came to the site using a search engine (41.60% used Google) using the search term ‘coastal project’.
This slide shows the figures for each type of traffic to the site – direct, referral, and search. The numbers here are for the period of 8th September to 8th December 2010. Below each statistic on the right is the average for that statistic across the whole site.
The majority of the site’s traffic (just over 44%), is coming from Search Engines. All of the traffic sources are performing well in terms of visitor engagement, with visitors spending over 4:15 on the site on average (up to 5:16 for search engines), and looking at over 5.29 pages per visit (up to 8.16 for search engines). Bounce rates are also very good, with a maximum average bounce rate of 33.78% for direct traffic (well below 50% - our threshold for ‘high’). All of these figures are really positive.
Traffic Sources
Referring Sites
Direct Traffic
Search Engines
September 8, 2010 – December 8, 2010
Referring SitesThis shows the top 10 sites through which people visit coastalproject.co.uk. The majority of referred traffic comes from swansea.gov.uk, at 100 visits. The top 5 results, which account for all of the significant referral traffic all perform well, with high time on site and high number of pages per visit.
Search Keywords (used on search engines, e.g. Google)
This shows the search keywords that visitors enter into search engines to find coastalproject.co.uk Search keywords usually serve as a good way of getting some insight into what visitors want to find on a particular website
As with the other traffic types, search is performing very well.
The vast majority of the searches here are very generic, although a few centre on particular places – Swansea, Neath, Pembrokeshire and Carmarthenshire.
The traffic for the top two search queries (coastal project and coastal.project.co.uk), which account for the vast majority of search traffic, perform extremely well – 9 and 10 pages per visit and 5:25 and 8:39 for time spent on the site
Top Content
The most viewed page on the site is by far the home page (which is to be expected), with 1,470 pageviews.
After the home page, the support section gets the most visits: 457 visits to the main support page, 424 to the Swansea page, and 354 to the Neath Port Talbot page.
The About section also started performing well in the last quarter. The listings can be a good indicator of which sections are most popular with users, and therefore need to be well signposted across the site.
Entrance Paths - Homepage
This report shows which pages most visitors went to from the homepage. Which pages did they click through to from the homepage? Which are the most popular?
The most-visited is the Support section, with 21.02% of visitors heading there after the homepage. 10.93% go from the home page to the Swansea support page.
Top Landing Pages
This report shows the top pages on which users enter the site.
The vast majority of people enter the website on the homepage. The bounce rates of most of these landing pages are good, although a couple of pages have high bounce rates. In particular, the Contact Us and main Support page. Its expected on the Contact Us page as people will be looking or specific information. It is regarded that anything over a 50% bounce rate is an area for concern.
