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Author: Sali Allister ([email protected])
Date: 10/01/2012
COASTALGoogle Analytics Report
September 2011– December 201108/09/2011 – 08/12/11
Summary
In the period covered by this report (September 8th – December 8th 2011) the website received 1,836 visits. Visitor numbers have increased by 10.6% in this quarter.
The site is performing extremely well in terms of user engagement. Visitors are looking at a large number of pages per visit (on average, 4.22) and spending long periods of time on the site (on average, 3:15) although this is lower than the last quarter they remain good figures.
The site bounce rate is also very good, at 33.55%, which although is higher than the last quarter is still not a high bounce rate figure.
After the homepage, the most visited section of the site is the About section.
DashboardObservations
Traffic to the COASTAL website has increased this quarter, compared with the last quarter.
In total, there were 1,836 visits to the site over the last 3 months. This is compared with 1,660 in the previous quarter.
Visitor engagement has decreased slightly this quarter with visitors looking at 4.22 pages per visit on average, and spending approximately 3:15 minutes on the site.
The bounce rate is at 33.55%, which is slightly higher than the last quarter.(We generally consider anything greater than 50% to be high). This means that visitors are staying on the site once they arrive.
66% of visits are from people who haven’t been to the site before.
September 8, 2011 – December 8, 2011
Traffic Sources Overview Visitors Overview
Site Usage
Visits: The number of distinct visits to the site.
Page Views: The number of pages that have been viewed on the site.
Pages/Visit: The average number of pages that each visitor looks at.
Avg. Time on Site: The average length of time a visitor stays on the site.
% New Visits: The percentage of visitors that are accessing the site for the first time.
Bounce Rate: The percentage of single-page visits (or visits where the visitor leaves from their entrance page). A high bounce rate (greater than 50%) perhaps indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site. You can minimize bounce rates by tailoring landing pages to the keywords people use to find them.
Visitor Trending
These graphs shows visitor trending in a little more detail. On average, traffic has been consistent over the last period , with particular spikes on the following weeks; Sept 11th – Sept 17th (182 visits) and Set 18th – Sept 24th (168 visits) Overall the site has been averaging around 131 visits per week.
We will look at the spikes in traffic in more detail on the next two slides.
Traffic peak – week of 11th September 2011
On the week of the 11th September , there was a spike in traffic (182 visits) Wednesday 14th September saw the most traffic with 41 visits.
On this slide you can see:•The traffic levels in more detail (above)•The top 10 most-visited pages on the site during that week (to the left) – top was the homepage, then the About page .•The way in which users accessed the website during that week, 68% of visitors came to the site through search engines.
Traffic peak – week of the 18th September 2011
On the week of the 18th September 2011 there was another spike in traffic (168 visits), with Wednesday 21st September seeing 43 visits.
On this slide you can see:
•The traffic levels in more detail (above)•The top 10 most-visited pages on the site during that week (to the left) – top was the homepage and then the About page.•The way in which users accessed the website during that week. 68% of visitors came to the site using a search engine (59.26% used Google) using the search term ‘coastal project’.
This slide shows the figures for each type of traffic to the site – direct, referral, and search. The numbers here are for the period of the 8th September, 2011 to the 8th December, 2011 Below each statistic on the right is the average for that statistic across the whole site.
The majority of the site’s traffic (just over 68%), is coming from Search Engines. All of the traffic sources are performing well in terms of visitor engagement, with visitors spending over 3:15 on the site on average, and looking at over 4.22 pages per visit. Bounce rates are also very good, with a maximum bounce rate of 35% for search engines (well below 50% - our threshold for ‘high’). All of these figures are really positive.
Traffic Sources
Referring Sites
Direct Traffic
Search Engines
September 8th 2011 to December 8th 2011
Referring SitesThis shows the top 10 sites through which people visit coastalproject.co.uk. The majority of referred traffic comes from http://swansea.gov.uk/, at 49 visits. The top 5 results, which account for all of the significant referral traffic all perform well, with high time on site and high number of pages per visit.
Search Keywords (used on search engines, e.g. Google)
This shows the search keywords that visitors enter into search engines to find coastalproject.co.uk Search keywords usually serve as a good way of getting some insight into what visitors want to find on a particular website
The vast majority of the searches here are very generic, although a few centre on particular places – Swansea drugs project, Neath, Gorseinon, Swansea and Carmarthenshire Projects.
The traffic for the top search query (coastal project), accounts for the vast majority of search traffic, with over 4 pages per visit and 4:00 for the time spent on the site.
Top Content
The most viewed page on the site is by far the home page (which is to be expected), with 1,314 page views.
After the home page, the About section gets the most visits: 545 visits.
The Support- Carmarthenshire section performed well. The listings can be a good indicator of which sections are most popular with users, and therefore need to be well signposted across the site.
Entrance Paths - Homepage
This report shows which pages most visitors went to from the homepage. Which pages did they click through to from the homepage? Which are the most popular?
The most-visited is the Support section, with 16.53% of visitors heading there after the homepage. 12.52% go from the home page to the About section .
Top Landing Pages
This report shows the top pages on which users enter the site.
The vast majority of people enter the website on the homepage. The bounce rates of most of these landing pages are good, i.e. under 50%, although a couple of pages have high bounce rates. In particular, the ‘FAQ’s page with a 65.2% bounce rate, as this is a page with detail specific information it is presumed that people find what they are looking for then leave the page.
Another page with a high bounce rate is the ‘Contact page’ . Again this is expected because people will be looking for specific information.
