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McAllister and Co
www.mcallisterandco.co.uk
Social Media – Social Marketing
Master the art, create and build relationships
Maureen McAllisterMcAllister and Co
McAllister and Co 2012
McAllister and Co
www.mcallisterandco.co.uk
SOCIAL MEDIA – the strategy
Social media – simple, free and quick tool
Reach the right audience (mass and/or niche) Keep your audience up to date Build relationships Send out a message with a call to action Direct traffic to your website (and other portals) Maintain your profile – highlight your expertise Start and maintain a conversation
McAllister and Co 2012
McAllister and Co
www.mcallisterandco.co.uk
SOCIAL MEDIA – the strategy
BUT it is not a standalone tool – needs to be part of an overall strategy.
AND the most important part of social media is …
…. being sociable!
McAllister and Co 2012
McAllister and Co
www.mcallisterandco.co.uk
Social media – choices, choices, choices
Twitter Blogs Facebook Linkedin
Plus, plus, plus Google+, YouTube, Flickr, Foursquare, Pinterest, Twylah, slideshare … the list is endless and growing
You need to know who you are targeting, what you want to say to them, how you want to say it, and where they will see and hear you.
McAllister and Co 2012
McAllister and Co
www.mcallisterandco.co.uk
Have a plan, and consider how sociable are you?
Where does this fit with your current work? Have a plan – don’t bite off more than you can chew!
What do you want to say?Clear messages, fully prepared – to give and receive.
Who do you want to say it to?Which channels do your customers use?
When are you going to say it?Sending your message when people want to, and can, read them.
McAllister and Co 2012
McAllister and Co
www.mcallisterandco.co.uk
Have a plan, and consider how sociable are you?
Where can you say it?How many can you manage and where are your consumers likely to be?
How often should you do it?Be regular, but not all at once – time your messages, have breathing space between your updates, blogs and discussions.
What do you want customers to do once they have heard you?
Make sure you have a clear call to action. Be prepared to target them directly and to respond to them directly – good or bad.
McAllister and Co 2012
McAllister and Co
www.mcallisterandco.co.uk
Have a plan, and consider how sociable are you?
Make your customers your championsThe importance of social media word of mouth.
Be visible, be relevant and stay on messageMake sure you are part of the place, time and conversation.
How long can you keep going?Don’t start out on the social media/marketing route if you can’t sustain it!
McAllister and Co 2012
McAllister and Co
www.mcallisterandco.co.uk
Be sociable, be engaging
What is interesting about what you do? And what you offer?
Don’t just sell it – BE it!
Tell your story, engage others and be interested in other people’s stories.
If you wouldn’t do it in the real world, don’t do it virtually!
©http://theoatmeal.com/
McAllister and Co 2012
McAllister and Co
www.mcallisterandco.co.uk
Be sociable, not desperate!
©http://theoatmeal.com/
McAllister and Co 2012
McAllister and Co
www.mcallisterandco.co.uk
Be sociable, seriously sociable
It’s not a personal facebook page and it’s not a personal group on Linkedin
Don’t spam it – think about what you’d want to read and try to keep your rants to yourself
Share your expertise – your presentations and papers Set up a group – based on your expertise or interest – invite
others and start debates Share media clips, images and topics relevant to your
business
You’re not just sociable, you’re an expert
McAllister and Co 2012
McAllister and Co
www.mcallisterandco.co.uk McAllister and Co 2012
The professional and social stage and your impact
Think about how big your professional stage is on Linkedin: Give the performance of your life.
How big is the twitterverse? Make sure your nugget of information is interesting enough to make an impact.
How many other facebook pages are you competing with? Make sure yours is engaging and engaged with – what’s not to like?
McAllister and Co
www.mcallisterandco.co.uk McAllister and Co 2012
Make sure you can manage it ….
You need to be able to control it, don’t let it control you!
McAllister and Co
www.mcallisterandco.co.uk McAllister and Co 2012
…. and don’t bite off more than you can chew ….
….. as Cavog the caveman says‘I tried that with a mammoth burger once, and won’t be caught out again’
Don’t start what you can’t finish
McAllister and Co
www.mcallisterandco.co.uk
Social Media – Social Marketing
For more information about McAllister and Co, please
Follow on twitter @mcallisterandco Read the blog www.mcallisterandco.wordpress.com Like us on facebook www.facebook.com/mcallisterandco
Company profile on Linkedin:http://www.linkedin.com/company/mcallister-and-co
McAllister and Co 2012
