AUDIENCE STATISTICS ARE ABC AUDITED

media2020

packmagazine Published monthly and distributed directly by post to a circulation of 10,000 prime self-builders and agents, all ACORN profiled to deliver a quality audience

website Regularly updated with the latest industry news and views, reaching 7,000+ unique users

digital marketing Monthly email newsletter, Twitter content and bepoke solus email newsletters targetting self-builders and homemakers

research services Assisting advertisers in better understanding the selfbuild market

reprint services Reprints of featured content in a format to suit advertisers’ needs

NO ABC. NO GUARANTEE

Please note this document is subject to change. Last revised 09/07/2020 AUDIENCE STATISTICS ARE ABC AUDITED

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CONTENTS 2

3magazine

4features

6rate card & ad spec

7testimonials

8website

9digital marketing

10sponsored email

11&12research services

13reprint services

14the team

Selfbuilder & Homemaker is an ABC-audited magazine published bi-monthly and sent straight to the doorsteps of 10,000 self-builders plus architects actively working on a self-build project within the UK.

Image: Solarlux - see page 37 of the July/August 2017 issue for more information

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MAGAZINE 3

MAGAZINE

The self-build market is an aspirational one, with many media titles targeted towards those people who are merely dreaming about building their own house. Unlike some newsstand magazines, Selfbuilder & Homemaker has a focused readership of genuine self-builders, renovators and agents, reaching only the people who already own their land or property, have planning permission and are ready to start work.

Our readership is filtered further through the use of ACORN profiling, which groups neighbourhoods into six categories by analysing population behaviour and social factors. Selfbuilder & Homemaker is mailed only to projects within affluent, rising and comfortable neighbourhoods, meaning advertisers can rest assured that they’re communicating with people who have genuine purchasing potential in areas where the demand for products is high.

This circulation is independently verified by ABC certification, which provides assurance that a magazine’s declared audience is accurate, so you don’t have to take a publisher’s word for it. Selfbuilder & Homemaker’s ABC audit gives you the assurance our readership is exactly what we say it is.

The magazine itself features a vibrant colour scheme which distinguishes each of the product sections to help self-builders and agents find what they’re looking for. Organised to tie in with the chronological progress

of readers’ projects, these sections provide an ideal platform for advertisers in each of those sectors.

A variety of regular features offer inspiration and practical advice. Five in-depth case studies feature in every issue, with each telling a unique self-build or renovation story from the owners’ perspectives. Ask the Expert sees professionals in a particular field answer readers’ questions, while Home Styling provides tips and techniques on how to create specific interior looks. Secrets of Success offers a brief overview of a project, honing in on a particular element that contributed to the project’s success. Alongside these regular features, advisory product articles provide information on every aspect of a build in a simple and easy-to-digest manner.

As well as the printed magazine, a digital issue is created and emailed to subscribers. The online edition also features links from every advertiser’s insertion straight to their website so it’s even easier for readers to access and contact the companies and products they’re interested in.

The brand has something to offer every self-builder, whether they’re looking for advice on what build method to use, guidance on specific products or simply inspiration on final finishes. The mix of content in Selfbuilder & Homemaker allied to its strong circulation means now is an exciting time to be involved with the magazine.

CASE STUDIESEntire self-build and renovation stories from start to finish

ASK THE EXPERTReaders’ questions answered by professionals in the

industry

HOME STYLINGTips and advice on how to achieve a specific interior look

INTERIOR INSPIRATION A showcase focused on a particular room or product

PRODUCT NEWS AND FEATURES, INDUSTRY NEWS, CLASSIFIED & DIRECTORY

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jul/aug 2017

selfbuilder+homemaker

A seamless transition

Using bi-folding doors to create harmonious indoor-outdoor living

Planning | FinanCE | DEsign | ConstruCtion | ProDuCts | intEriors

ALL YOU NEED IN ONE PLACEWhy the National Self Build & Renovation Centre is a must-visit for budding self-builders

Losing theplot The Berrymans’ self-build journey was anything but smooth

Click to download the latest ABC certificateClick to visit the magazine archive

Selfbuilder & Homemaker is distributed on a monthly basis to 10,000 ACORN profiled active self-builders and agents, featuring a range of content from in-depth case studies to the latest product information.

IN EVERY ISSUE

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4 FEATURES

FEATURES LIST 2020/2021NOVEMBER 2020AD RECALL SURVEY ISSUE

BUILDING ENVELOPEBricks & Lintels

INTERIORSStairs & Balustrades

STRUCTURAL COMPONENTSOffsite Construction

BUILDING ENVELOPERoofing & Cladding

ASK THE EXPERT TBC

HOME STYLINGCotswold Windows

JANUARY 2021BUILDING ENVELOPEGlass & Glazing

INTERIORSBathrooms & Kitchens

HEATING, VENTILATION & SERVICESFires, Fireplaces & Flues

BUILDING ENVELOPEDoors & Windows

INTERIOR INSPIRATIONTBC

ASK THE EXPERTDecorative Lighting

MARCH 2021BUILDING ENVELOPE Glass & GlazingInsulationRainwater Products

INTERIORSBathrooms & Kitchens

LANDSCAPING & EXTERNAL FINISHESDriveways

FINANCE & INSURANCE

ASK THE EXPERT Offsite Timber Buildings

MAY 2021BUILDING ENVELOPEBricks & LintelsBalconies

HEATING, VENTILATION & SERVICESHeat Recovery & Ventilation

LANDSCAPING & EXTERNAL FINISHESExternal Paints & StainsPool, Spas & Decking

STRUCTURAL COMPONENTSSIPs

INTERIOR INSPIRATION Bathrooms

BOUND-IN SUPPLEMENT Doors & Windows

ASK THE EXPERT SuDS/Flood Protection

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FEATURES 5

FEATURES LIST 2021/2022JULY 2021BUILDING ENVELOPEGlass & Glazing

INTERIORSStairs & Balustrades

STRUCTURAL COMPONENTSOff-Site & Modular Construction (Inc. Kit Homes)

BUILDING ENVELOPERoofing & Cladding

INTERIOR INSPIRATIONBedrooms

ASK THE EXPERTWater-saving Bathroom Products

SEPT 2021BUILDING ENVELOPE Doors & Windows

HEATING, VENTILATION & SERVICESCentral Heating Systems (inc. Boilers & Radiators)

LANDSCAPING & EXTERNAL FINISHESPaving

FINANCE & INSURANCE

ASK THE EXPERT Energy-efficient Heating/Heat Pumps

INTERIOR INSPIRATION Fires, Fireplaces & Flues

NOVEMBER 2021BUILDING ENVELOPEBricks & Lintels

INTERIORSStairs & Balustrades

STRUCTURAL COMPONENTSOffsite Construction

BUILDING ENVELOPERoofing & Cladding

ASK THE EXPERT TBC

HOME STYLINGCotswold Windows

JANUARY 2022BUILDING ENVELOPEGlass & Glazing

INTERIORSBathrooms & Kitchens

HEATING, VENTILATION & SERVICESFires, Fireplaces & Flues

BUILDING ENVELOPEDoors & Windows

INTERIOR INSPIRATIONTBC

ASK THE EXPERTDecorative Lighting

Please note this document is subject to change. Last revised 09/07/2020 AUDIENCE STATISTICS ARE ABC AUDITED

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6 RATE CARD & AD SPECIFICATION

RATE CARD & AD SPECIFICATION

DOUBLE PAGE SPREAD (DPS)Type Area: W400 x H277mmTrim Size: W420 x H297mmBleed Size: W426 x H303mmRate Card: £3,595

FULL PAGE (FP)Type Area: W190 x H277mmTrim Size: W210 x H297mmBleed Size: W216 x H303mmRate Card: £1,995Cover Position: £2,250

SUPPLEMENT FRONT COVER (SFC)Type Area: W190 x H215mmTrim Size: W210 x H235mmBleed Size: W216 x H241mmRate Card: £2,250

HALF PAGE DOUBLE SPREAD (HPDS)Type Area: W400 x H129mmTrim Size: W420 x H149mmBleed Size: W426 x H155mmRate Card: £1,995

HALF PAGE (HP) W185 x H129mmRate Card: £1,195

HALF PAGE VERTICAL (HPV) W88 x H262mmRate Card: £1,195

QUARTER PAGE (QP) W90 x H129mmRate Card: £695

QUARTER PAGE HORIZONTAL (QPH) W185 x H62mmRate Card: £695

CLASSIFIED & DIRECTORYCLASSIFIEDSingle insertion £22 per SCCAnnual (12) insertions £16 per SCC

SCC = single column centimetre

DIRECTORYAnnual (12) insertions £240

BASIC REQUIREMENTSAll display adverts should be supplied as:

CMYK, 300DPI .PDF *CMYK, 300DPI .JPGCMYK, 300DPI .EPS *CMYK, 300DPI .TIF

Please ensure all spot colours and images are converted to CMYK.

* These files must be supplied with all fonts embedded into the document or sent with the file.

ADVERT DESIGN SERVICEA design service is offered for display advertising. Please supply:

CMYK, 300DPI .JPG, .TIF or .EPS imagesText and contact details in .DOC or .RTF format.

Please note that we are unable to retrieve images from any company website unless they are of high-resolution.

Please note this document is subject to change. Last revised 09/07/2020 AUDIENCE STATISTICS ARE ABC AUDITED

NO ABC. NO GUARANTEE

TESTIMONIALS 7

TESTIMONIALS“From our clients’ perspective, it is essential that they are seen to be credible, and that means appearing in publications that are credible and trusted by their readers. Quality is the bottom line and Selfbuilder & Homemaker is certainly of the highest quality in terms of content and layout. From an agency point of view we are always keen to promote clients in the highest value publications as that reflects the quality of our own work. But equally it is important that we enjoy working with editorial teams and feel that all parties benefit. Again Selfbuilder & Homemaker excels and the team at Geometry both enjoys working with, and respects the editorial team.”

Linda Todd - PR DirectorGeometry PR

“What every self-builder needs is good, practical advice, reliable product information and inspirational case studies, and they will find it all between the pages of Selfbuilder & Homemaker. With up to the minute news on the website and great social media support, it offers the ideal platform for our clients to showcase their products and expertise.”

Cathy Barlow - Managing DirectorSmith Goodfellow PR

“We have been advertising with Selfbuilder & Homemaker for some years and have seen good responses to our exposure both from advertising and editorial content. We look forward to working with netMAGmedia over the coming year.”

Vanessa Law - PR & Marketing ConsultantKloeber UK Ltd

“Over the last three years working closely with Selfbuilder & Homemaker I have seen massive improvements in how the magazine is presented and the content featured. Selfbuilder & Homemaker allows us to perfectly show case new products into new target demographics away from our traditional customer base. I don’t think it’s a coincidence that our generated leads has increased in line with the changes made to the magazine. Selfbuilder & Homemaker is already pencilled into our marketing plans for next year.”

Russell Shipton - Marketing ManagerESG Group

“What Selfbuilder & Homemaker helps us do is to reach an audience that other publications cannot. The fact that the readership are all actively involved in a project takes the guess-work of timing out of the equation and helps us to communicate with the audience at the point that they are starting to make firm decisions about their build.”

David Clarke - Marketing ManagerIDSystems

Please note this document is subject to change. Last revised 09/07/2020 AUDIENCE STATISTICS ARE ABC AUDITED

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8 WEBSITE

WEBSITEsbhonline.co.uk is designed for self-builders and industry professionals involved in the domestic construction market. Visitors can access product information, case studies, industry news, and much, much more.

ADVERTISING RATESLEADERBOARD (W728 X H90 PIXELS) Home page only £750/one month tenancy

BUTTONS (W213 X H100 PIXELS)Sidebar on all site pages, one ad per slot

Position B (up to 3 slots) £350/one month tenancyPosition C (up to 8 slots) £250/one month tenancy

HEADER (W468 X H60 PIXELS) Position D £1250/one month tenancy

ONLINE ARTICLES Articles are published to sbhonline.co.uk and stay on the site for a minimum of one year, unless the advertiser requests otherwise. Twitter promotion is included with every paid article.

Single article £90Quarterly (4) articles £320Bi-monthly (6) articles £420Monthly (12) articles £720Slider article £500

STATISTICSYearly unique users 10,600Average monthly page views 1,638Average monthly sessions 1,140

AWith thousands of unique visitors the Selfbuilder & Homemaker website sbhonline.co.uk has seen significant developments over the years to become a source of regularly updated industry news, views and product information. With new articles being published daily, sbhonline.co.uk provides the perfect companion to the magazine, enabling users to access content from their computers, tablets or mobiles.

Display advertising opportunities are available on the home page and across all site pages within the sidebar. These leaderboard and button spaces can help companies stand out from their competition with eye catching imagery and calls to action, bolstering brand awareness within the site’s targeted audience.

Editorial advertising opportunities are also available through the publishing of articles. All companies that contribute articles are given a company profile within the companies directory: this can then become a hub for a company’s news, comment pieces and other information.

B

C

D

Source: Google Analytics 24/11/2018 - 24/11/2019

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TWITTERWith a continually updated stream of tweets going out daily, the SBH Twitter profile @SelfbuilderHome reaches an ever-growing community of self-builders and other industry professionals seeking to find out about the latest industry news and make new connections.

NEWSLETTERSBH provides a series of monthly email newsletters to an audience of self-builders and homemakers.

Published monthly, the SBH Newsletter offers the latest news and promotions for the self-building community. Banners, buttons and editorial panels are available.

RATE CARDBanner Advert: £350Button Advert: £200Editorial Panel: £165Series deals are available on request

ADVERT SPECIFICATIONBanner Advert: 540px x 100pxButton Advert: 267px x 100px

DIGITAL MARKETING 9

DIGITAL MARKETINGAs the digital age has grown to encompass b2b marketing as well as consumer, so have the opportunities offered by Selfbuilder & Homemaker for advertisers to promote their brand and message to a continually growing, engaged audience. Opportunities are available via the monthly SBH newsletter, bespoke solus newsletters and Twitter.

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10 SPONSORED EMAIL

SPONSORED EMAIL

COPY FORMATPlease provide copy as:• Text document (.doc, .ttf, .rtf, .txt)• Image (.jpg, .png, .eps, .tif)

RATE CARDSingle Solus: £850Quarterly (4) Solus Package: £3,200Bi-Monthly (6) Solus Package: £4,500Monthly (12) Solus Package: £8,400

EXAMPLES• Kingspan Timber Solutions• Calor• Schueco

Make your brand stand out to selfbuilders and architects actively working on a self-build project within the UK via sponsored email.

Click to view example in full view online

COPY SPECIFICATIONAll sponsored emails must fit within the Selfbuilder & Homemaker sponsored email template.

REQUIREMENTS• Subject line

Maximum 10 words• Headline and link

Maximum 10 words• Intro and link

Maximum 30 words• Main image and link

W540 x H300 pixels• Body text and links

Maximum 350 words• Company logo with link• Company contact details

e.g tel, email, website, postal address

OPTIONAL• Additional images plus links/captions

Maximum three additional images• Social media links• A video may be included instead of the main image

Please provide the URL, not the file

Please note this document is subject to change. Last revised 09/07/2020 AUDIENCE STATISTICS ARE ABC AUDITED

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RESEARCH SERVICES 11

RESEARCH SERVICES

Based on the views of a minimum 100 UK based professionals completing an online self-completion questionnaire, Brand Tracker has been developed to better understand the perceptions of major players in the market. Selfbuilder & Homemaker has access to key decision makers across the UK’s selfbuilding market which gives us the ability to reach and research their opinions on your behalf to help you: • Establish awareness and usage of your brand in the industry and how this

compares to competitors• Understand the value that selfbuilders associate with your brand • Determine the most valued attributes of your product

WITH A STRONG UNDERSTANDING OF YOUR BRAND PERCEPTION YOU CAN:• Ensure a more effective strategy against competitors • Better serve your existing customers and pinpoint untapped market share• Effectively target your marketing communications

BRAND TRACKER REVEALS:• The awareness of suppliers: top of mind and from a prompted list• The level of usage of each supplier• The names of the suppliers professionals prefer• The suppliers purchasers would consider using and those they would never

consider using• Attitudes towards brand loyalty and purchasing behaviour

CRUCIALLY, HOWEVER, BRAND TRACKER ALSO SHOWS:• What lies behind these preferences• What factors matter most to selfbuilders when they are choosing supplier• The extent to which selfbuilders think these must-have factors apply

to each supplier• Each Brand Tracker report will investigate one product type e.g. renewable heating, roofing

etc.

THE BRAND TRACKER REPORTEach year, an individual Brand Tracker report will be produced. These reports will be available online (via a unique login for your team) and include up-to-date industry research results on your brand and competitor brands. You will be able to:• Filter reports via any number of concurrent variables• Filter cross tables via multiple variables• Filter reports via any section(s) of cross tables • Easily create and download a variety of graphs and charts to illustrate

research results to stakeholders • Access opt-in leads from UK Based selfbuilders willing to be contacted

INVESTMENT£5,000 + VAT per supplier (Syndicated) £10,000 + VAT (exclusive)

Brand positioning, competitor awareness and detailed knowledge of market perception and preferences are vital for success. Drawing on more than 20 years of industry experience, in partnership with established research agency, Edge Insight, Selfbuilder & Homemaker is pleased to offer two new research services, Brand Tracker and Hot Topic, to assist advertisers in better understanding the selfbuilding market.

BRAND TRACKER

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12 RESEARCH SERVICES

RESEARCH SERVICES

Hot Topic research gives you the opportunity to become sole sponsor of a piece of expert research conducted around a ‘hot topic’: a pertinent issue of the moment within the selfbuilding industry. The findings from the research will provide editorial content for a feature in a future issue of Selfbuilder & Homemaker magazine.

HOW WILL SBH ‘HOT TOPIC’ RESEARCH BENEFIT YOUR BRAND? • Editorial feature on results branded ‘in association with’ your brand, including logo • Links from online coverage to drive traffic to full results hosted on your website • Your comments included in the feature article • PDF of coverage and full results, example • Opportunity to ask additional questions pertinent to your business with the results exclusive

to you • Opt-in leads from UK Based selfbuilders willing to be contacted

IN ADDITION, THIS OPPORTUNITY WILL ALLOW YOU TO:• Generate awareness and drive consideration with industry decision makers• Position your company as experts and thought leaders and be seen as the ‘go to people’

when selfbuilders need to partner a supplier in your field• Work and engage with our editorial team and allow us to multiply your message across our

50,000+ touch-points

INVESTMENT£6,000 + VAT

From changes to Building Regulations to Brexit and growing demand for affordable housing, the selfbuilding community needs to keep abreast of an almost constant stream of key topics. By sponsoring Hot Topic research, brands can position themselves as thought-leaders, listening and responding to the market; collaborating with the Selfbuilder & Homemaker editorial team to create engaging and insightful content, published within the magazine and online.

BRAND TRACKER

Head-quartered in London, Edge Insight has rapidly grown to provide scalable research solutions to media owners and their display client brands worldwide. With a global client base that include Sky, Barclaycard, Eon, Nespresso and Medite, we are best placed to support and deliver on your research requirements.

Edge Insight team has over 60 years combined research experience and all are members of the Market Research Society, which means we work to the highest professional standards and abide by the MRS Code of Conduct.

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REPRINT SERVICESIf you’ve been featured in the magazine – whether you supplied aproduct feature or were involved in a project we’ve covered – we canoffer reprints in a variety of formats to suit your needs, providing youwith a unique piece of material to show potential customers.

1. TWO PAGE LEAFLETKeep it simple with a two page leaflet showcasing your product feature. If the piece ran in the magazine at 1.5 pages,our studio can redesign the feature to fit 2 pages.

2. FOUR PAGE BROCHUREAn alternative to the 2 page leaflet is a folding 4 page brochure, comprising the issue’s front cover, your feature on theinside and finishing with a blank page with your contact details.

3. EIGHT PAGE BROCHUREIf we covered a project you were involved in the 8 page brochure is a great wayto showcase it, whether you were the project architect or supplied one of theproducts.

OTHER OPTIONSIf you have something in mind that isn’t displayed here simply contact a member of the team with the details of what you’d like we can look into the various options and prices available.

FURTHER INFORMATIONAll options will be printed on 170gsm silk paper. Prices vary depending on theoption chosen and the number of copies to be printed.

FOR MORE INFORMATION CONTACT THE TEAM ON

01435 863500 OR EMAIL INFO@NETMAGMEDIA.CO.UK

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SBH Reprint Services_Layout 1 19/07/2019 11:48 Page 1

REPRINT SERVICES 13

Please note this document is subject to change. Last revised 09/07/2020 AUDIENCE STATISTICS ARE ABC AUDITED

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14 THE TEAM

THE TEAMFor general enquiries contact the office on 01435 863500 or email info@netmagmedia.co.uk

PUBLISHERANTHONY PARKERT: 01435 515033M: 07818 445120E: aparker@netmagmedia.co.uk

ACCOUNT MANAGERSSHEEHAN EDMONDST: 01435 515030M: 07551 544125E: sedmonds@netmagmedia.co.uk

PAUL FIELDT: 01435 515027M: 07796 807027E: pfield@netmagmedia.co.uk

SALES EXECUTIVESNATHAN HUNTT: 01435 515017E: nhunt@netmagmedia.co.uk

STEVE SMITHT: 01435 515026E: ssmith@netmagmedia.co.uk

PR EXECUTIVESSUZANNE EASTERT: 01435 515020E: seaster@netmagmedia.co.uk

KIM FRIENDT: 01435 515029E: kfriend@netmagmedia.co.uk

EDITORJAMES PARKERT: 01435 515013E: jparker@netmagmedia.co.uk

ASSISTANT EDITORROSEANNE FIELDT: 01435 515018E: rfield@netmagmedia.co.uk

EDITORIAL ASSISTANTSHELLEY COLLYERT: 01435 515019E: scollyer@netmagmedia.co.uk

Image: Stone Federation - see page 45 of the July/August 2017 issue for more information