AUDIENCE STATISTICS ARE ABC AUDITED FOR ...AUDIENCE STATISTICS ARE ABC AUDITED FOR MAGAZINE, NEWSLETTER & TWITTER Please note this document is subject to change. Last revised 25/02/2020

AUDIENCE STATISTICS ARE ABC AUDITED FOR MAGAZINE,

NEWSLETTER & TWITTER

media2020

packmagazine Published monthly and distributed to an ABC certified circulation of 12,500

website Regularly updated with the latest industry news and views,

reaching 35,000+ unique users (June 2017 – June 2018)

digital marketing Fortnightly email newsletter, Twitter content and bepoke solus email

newsletters targetting housebuilders and developers

research services Assisting advertisers in better understanding the housebuilding market

http://www.netmagmedia.co.uk/hbd-abc

http://www.netmagmedia.co.uk/adf-abc-brand-report





Please note this document is subject to change. Last revised 30/03/2020

CONTENTS 2

3magazine

4 & 5features lists

6rate card & ad spec

7testimonials

8website

9digital marketing

10sponsored email

11 & 12research services

13reprint services

14the team

housebuilder& developerHousebuilder & Developer has been an established print media title since 1998. It is now one of netMAGmedia Ltd’s leading titles with a growing print subscription mailing list and digital issue, as well as a comprehensive website and digital marketing offering. Read on to find out more.

Image: Finchatton’s Kingwood - see page 24 of the June 2017 issue for more information





Please note this document is subject to change. Last revised 30/03/2020housebuilder& developer



MAGAZINE 3

MAGAZINEHousebuilder & Developer is published 12 times a year with an ABC-audited circulation of 12,500 UK housebuilders, developers and housing associations. The magazine offers a highly credible platform from which to communicate with the industry.

Since recruiting a highly-experienced managing editor, James Parker, in 2016, Housebuilder & Developer’s editorial content has gone from strength to strength, with the title receiving increasing amounts of praise. Assistant editor Jack Wooler and the magazine’s editorial, creative and commercial teams all work hard to ensure each issue is filled with relevant news, comment and case studies, informing readers on their industry as well as celebrating it.

The magazine has been completely re-designed and reorganised to provide an even more engaging and better signposted read. The clear and consistent new design features vibrant colour to help the magazine stand out in this busy sector, and well-organised, easy-to-read sections. As well as being the ideal platform for advertisers to reach their customers, Housebuilder & Developer offers exclusive and useful editorial content across all of its sections, including Industry News, Events & Awards, Housebuilder News, Industry Movers, Comment, Product Focus, New Developments, and Case Study, plus a host of product categories.

Together with the in-house content, Housebuilder & Developer features regular insights and comment from industry thought leaders such as Brian Berry, CEO of the Federation of Master Builders, Patrick Mooney, managing director of Mooney

Thompson Consulting, and Mike Lomax, marketing communications manager at Tarmac Cement. They are just some of the industry voices who add to Housebuilder & Developer’s presence in the market.

If readers can’t always get their hands on a physical copy, a digital issue is produced each month, free for any subscriber. The online edition comes with the added benefit of live links to advertiser’s sites, making it easier than ever for readers to find out the latest news, products and advice from across the sector.

ABC certification is an important, independent guarantee of credibility in the fast-paced world of modern media, and Housebuilder & Developer continues to invest in its strong ABC-audited circulation. An audited, controlled circulation makes it possible to declare with certainty exactly who receives the magazine, what position they hold in the industry, and how many readers request regular copies. Rather than accepting a publisher’s statement on a magazine’s circulation, with our ABC certificate you can be sure we do what we say we do.

Whether a volume builder, small developer, housing association or buyer, readers of all kinds from across the sector will find something of interest in Housebuilder & Developer’s print and online offers.

HOUSEBUILDER& DEVELOPER

KING’S CROSS TURNS UP THE GASArgent removes and rebuilds three Victorian gasholders on a new site, providing thesetting for surprising and luxurious living space in north London

The FMB’s SarahMcMonagle has athree-point plan to“transform theindustry’s image”

Report calls for moreland developmentpowers to be given toLondon Mayor andlocal authorities

Jason Tebb ofGoDevelop says theindustry has tochange its traditionalways of working

06.18

HBD06 Cover_Layout 1 29/05/2018 12:07 Page 1

Click to download the latest ABC certificateClick to visit the magazine archive





http://www.hbdonline.co.uk/magazine-archive/



http://www.hbdonline.co.uk/magazine-archive/




FEATURES LIST 2020 4

FEATURES LIST 2020MARCH

INTERIORSBathrooms & Kitchens

BUILDING FABRICBalcony SystemsDoors & Windows

SAFETY & SECURITYSmoke & Fire Protection

PROJECT REPORTLuxury Housing

SHOW PREVIEWRCI Show

APRIL/MAYHEATING, VENTILATION & SERVICESBoilers & RadiatorsFires & Fireplaces

STRUCTURAL ELEMENTSTimber Frame

INTERIORSAssisted Living

LANDSCAPING & EXTERNAL WORKSExternal Terraces (Inc. Decking & Ancillary Products)

PROJECT REPORTSModular HousingMixed-Use Schemes

JUNEINTERIORSStairs

FINANCE, INSURANCE & SOFTWAREFinance & Insurance

BUILDING FABRICDoors & Windows

HEATING, VENTILATION & SERVICESAir Conditioning & Ventilation (Inc. MVHR)

PROJECT REPORTStarter Homes








FEATURES LIST 2020 5

JULYINTERIORSFloor Coverings

BUILDING FABRICBricks, Render & Masonry

GROUNDWORKS Flood Management & Mitagation

SAFETY & SECURITYHome Security & Intruder Protection (Inc. Part Q)

PROJECT REPORTSocial Housing

AUGUST (AD RECALL SURVEY ISSUE)

INTERIORSBathrooms & Kitchens

LANDSCAPING & EXTERNAL WORKSMature Trees, Shrubs & Turf

BUILDING FABRICFlat Roofing & Waterproofing SolutionsCoatings, Sealants & Paints

BOUND-IN SUPPLEMENTDoors, Windows & Glazing

PROJECT REPORTRetirement Living

SEPTEMBERHEATING, VENTILATION & SERVICESHeat Pumps & Underfloor Heating Systems

INTERIORSTiles & TilingThe ‘Connected Home’ (Incorporating AV, Home Cinema & Intelligent Heating Controls)

INSULATIONAcoustics & Sound Reverberation

PROJECT REPORTLuxury Housing

SHOW PREVIEWUK Construction Week

OCTOBERINTERIORSBathrooms & Kitchens

SAFETY & SECURITYFire Doors

BUILDING FABRICRoof Windows & Rooflights

GROUNDWORKS Foundation & Piling Solutions

PROJECT REPORTSME Developments

NOVEMBERBUILDING FABRICRainwater Systems (Incorporating Fascias & Soffits)

FINANCE, INSURANCE & SOFTWAREStructural Warranties & Insurance

PLANT & WORKWEARDiggers & Ground Excavation

BUILDING FABRICSIPs

PROJECT REPORTMedium & High-Rise Apartments

SHOW PREVIEWSLondon Build HOMES

DECEMBERHEATING, VENTILATION & SERVICESFires & Fireplaces

INTERIORSFloor Coverings

BUILDING FABRICGlass & GlazingDoors & Windows

PROJECT REPORTRenewable & Green Buildings

BOUND-IN SUPPLEMENTProducts of the Year

FEATURES LIST 2020








RATE CARD & AD SPECIFICATION 6

RATE CARD & AD SPECIFICATION

DOUBLE PAGE SPREAD (DPS)Type Area: W400 x H277mmTrim Size: W420 x H297mmBleed Size: W426 x H303mmRate Card: £3,595

FULL PAGE (FP)Type Area: W190 x H277mmTrim Size: W210 x H297mmBleed Size: W216 x H303mmRate Card: £1,995Cover Position: £2,250

SUPPLEMENT FRONT COVER (SFC)Type Area: W190 x H215mmTrim Size: W210 x H235mmBleed Size: W216 x H241mmRate Card: £2,250

HALF PAGE DOUBLE SPREAD (HPDS)Type Area: W400 x H129mmTrim Size: W420 x H149mmBleed Size: W426 x H155mmRate Card: £1,995

HALF PAGE (HP) W185 x H129mmRate Card: £1,195

HALF PAGE VERTICAL (HPV) W88 x H262mmRate Card: £1,195

QUARTER PAGE (QP) W90 x H129mmRate Card: £695

QUARTER PAGE HORIZONTAL (QPH) W185 x H62mmRate Card: £695

CLASSIFIED & DIRECTORYCLASSIFIEDSingle insertion £22 per SCCAnnual (12) insertions £16 per SCC

SCC = single column centimetre

DIRECTORYAnnual (12) insertions £240

BASIC REQUIREMENTSAll display adverts should be supplied as:

CMYK, 300DPI .PDF *CMYK, 300DPI .JPGCMYK, 300DPI .EPS *CMYK, 300DPI .TIF

Please ensure all spot colours and images are converted to CMYK.

* These files must be supplied with all fonts embedded into the document or sent with the file.

ADVERT DESIGN SERVICEA design service is offered for display advertising. Please supply:

CMYK, 300DPI .JPG, .TIF or .EPS imagesText and contact details in .DOC or .RTF format.

Please note that we are unable to retrieve images from any company website unless they are of high-resolution.








TESTIMONIALS 7

TESTIMONIALS“WE HAVE BEEN ADVERTISING WITH HOUSEBUILDER & DEVELOPER FOR SOME YEARS AND HAVE SEEN GOOD RESPONSES TO OUR EXPOSURE BOTH FROM ADVERTISING AND EDITORIAL CONTENT. WE LOOK FORWARD TO WORKING WITH NETMAGMEDIA OVER THE COMING YEAR.”

Vanessa Law - PR & Marketing ConsultantKloeber UK Ltd

“FROM OUR CLIENTS’ PERSPECTIVE, IT IS ESSENTIAL THAT THEY ARE SEEN TO BE CREDIBLE, AND THAT MEANS APPEARING IN PUBLICATIONS THAT ARE CREDIBLE AND TRUSTED BY THEIR READERS. QUALITY IS THE BOTTOM LINE AND HOUSEBUILDER & DEVELOPER IS CERTAINLY OF THE HIGHEST QUALITY IN TERMS OF CONTENT AND LAYOUT. FROM AN AGENCY POINT OF VIEW WE ARE ALWAYS KEEN TO PROMOTE CLIENTS IN THE HIGHEST VALUE PUBLICATIONS AS THAT REFLECTS THE QUALITY OF OUR OWN WORK. BUT EQUALLY IT IS IMPORTANT THAT WE ENJOY WORKING WITH EDITORIAL TEAMS AND FEEL THAT ALL PARTIES BENEFIT. AGAIN HBD EXCELS AND THE TEAM AT GEOMETRY BOTH ENJOYS WORKING WITH, AND RESPECTS THE EDITORIAL TEAM.”

Linda Todd - PR DirectorGeometry PR

“HOUSEBUILDER & DEVELOPER HAS BECOME A KEYWAY OF REACHING OUR TARGET AUDIENCE IN AN EASY, COST EFFECTIVE MANNER. THE TEAM ARE ALWAYS EXTREMELY HELPFUL IN SORTING THE BEST PACKAGE FOR US TO FULFIL OUR CRITERIA AND THE IMPROVEMENTS TO THE EDITORIAL CONTENT AND LOOK OF THE MAGAZINE OVER RECENT YEARS HAS BEEN PLEASING TO SEE.”

Fiona Robinson - Marketing DirectorThe Deck Tile Co

“FROM THE NETMAGMEDIA PORTFOLIO OF INDUSTRY RELEVANT TITLES AND WITH A GUARANTEED DISTRIBUTION TO OVER 15,000 NAMED OPINION LEADERS IN HOUSE BUILDING, HOUSEBUILDER & DEVELOPER SERVES AS A ROBUST AND RESPECTED PLATFORM TO COMMUNICATE AND PROMOTE THE BRITISH HOMES AWARDS.”

Mike Gazzard - DirectorBritish Homes Awards

“EDITORIAL INTEGRITY AND GREAT DIGITAL COVERAGE ARE JUST TWO OF THE REASONS WE RECOMMEND THIS PUBLICATION TO OUR CLIENTS. IF YOU ARE LOOKING FOR A GOOD BALANCE OF INDUSTRY COMMENT, NEWS AND PRODUCT INFORMATION THEN HOUSEBUILDER & DEVELOPER DELIVERS. WITH JAMES PARKER AT THE WHEEL WE EXPECT TO SEE IT GO FROM STRENGTH TO STRENGTH.”

Cathy Barlow - Managing DirectorSmith Goodfellow PR

“OVER THE LAST THREE YEARS WORKING CLOSELY WITH HOUSEBUILDER & DEVELOPER I HAVE SEEN MASSIVE IMPROVEMENTS IN HOW THE MAGAZINE IS PRESENTED AND THE CONTENT FEATURED. THE MAGAZINE ALLOWS US PERFECTLY TO SHOWCASE NEW PRODUCTS INTO NEW TARGET DEMOGRAPHICS AWAY FROM OUR TRADITIONAL CUSTOMER BASE. I DON’T THINK IT’S A COINCIDENCE THAT OUR GENERATED LEADS HAS INCREASED IN LINE WITH THE CHANGES MADE TO THE MAGAZINE. HOUSEBUILDER & DEVELOPER IS ALREADY PENCILLED INTO OUR MARKETING PLANS FOR NEXT YEAR.”

Russell Shipton - Marketing Manager ESG Group








WEBSITE 8

WEBSITEhbdonline.co.uk is designed for housebuilders, developers and other building professionals involved in residential developments. Visitors can access product information, case studies, industry news, and much, much more.

ADVERTISING RATESLEADERBOARD (W728 X H90 PIXELS) Home page only £500/one month tenancy

BUTTONS (W213 X H100 PIXELS)Sidebar on all site pages, one ad per slot

Position B (up to 3 slots) £250/one month tenancyPosition C (up to 8 slots) £150/one month tenancy

HEADER (W468 X H60 PIXELS) Position D £750/one month tenancy

ONLINE ARTICLES Articles are published to hbdonline.co.uk and stay on the site for a minimum of one year, unless the advertiser requests otherwise. Twitter promotion is included with every paid article.

Single article £65Quarterly (4) articles £240Bi-monthly (6) articles £330Monthly (12) articles £600

STATISTICSYearly unique users 30,847Average monthly page views 4,486Average monthly sessions 3,183

A

B

C

With thousands of unique visitors the Housebuilder & Developer website hbdonline.co.uk, originally launched in 2016, has seen significant developments over the years to become a source of regularly updated industry news, views and product information. With new articles being published daily, hbdonline.co.uk provides the perfect companion to the magazine, enabling users to access content from their computers, tablets or mobiles.

Display advertising opportunities are available on the home page and across all site pages within the sidebar. These leaderboard and button spaces can help companies stand out from their competition with eye catching imagery and calls to action, bolstering brand awareness within the site’s targeted audience.

Editorial advertising opportunities are also available through the publishing of articles. All companies that contribute articles are given a company profile within the companies directory: this can then become a hub for a company’s news, comment pieces and other information.

Source: Google Analytics 25/11/2018 - 25/11/2019

D





http://www.hbdonline.co.uk/




TWITTERWith a continually updated stream of tweets going out daily, the Housebuilder & Developer Twitter profile @housebuilderdev reaches an ever-growing community of housebuilders, developers and other industry professionals seeking to find out about the latest industry news and make new connections.

RATE CARDBanner Advert: £350Button Advert: £200Editorial Panel: £165

Series deals are available on request.

ADVERT SPECIFICATIONBanner Advert: 540px x 100pxButton Advert: 267px x 100px

DIGITAL MARKETING 9

DIGITAL MARKETINGAs the digital age has grown to encompass b2b marketing as well as consumer, so have the opportunities offered by Housebuilder & Developer for advertisers to promote their brand and message to a continually growing, engaged audience. Opportunities are available via the fortnightly Housebuilder & Developer newsletter, bespoke solus newsletters and Twitter.

EMAIL NEWSLETTERSHousebuilder & Developer provides a series of fortnightly and monthly email newsletters to an audience of housebuilders and developers.

Published fortnightly, the newsletter offers the latest news and promotions for the housebuilding community. Banners, buttons and editorial panels are available.





https://twitter.com/housebuilderdev

http://www.hbdonline.co.uk/newsletter-archive/

https://twitter.com/housebuilderdev




COPY FORMATPlease provide copy as:• Text document (.doc, .ttf, .rtf, .txt)• Images (.jpg, .png, .eps, .tif)

RATE CARDSingle Solus: £850Quarterly (4) Solus Package: £3,200Bi-Monthly (6) Solus Package: £4,500Monthly (12) Solus Package: £8,400

EXAMPLES• VELFAC• Encasement

SPONSORED EMAIL 10

SPONSORED EMAILMake your brand stand out to housebuilders, developers and other professionals interested in residential construction projects via sponsored email.

COPY SPECIFICATIONAll sponsored emails must fit within the HBD sponsored email template.

REQUIREMENTS• Subject line

Maximum 10 words• Headline and link

Maximum 10 words• Intro and link

Maximum 30 words• Main image and link

W540 x H300 pixels• Body text and links

Maximum 350 words• Company logo with link• Company contact details

e.g tel, email, website, postal address

OPTIONAL• Additional images plus links/captions

Maximum three additional images• Social media links• A video may be included instead of the

main image Please provide the URL, not the file

Click to view example in full view online





http://preview.mailerlite.com/i0d8q1/

http://preview.mailerlite.com/q3n2m6

https://preview.mailerlite.com/s4n1x9

https://preview.mailerlite.com/s4n1x9

http://preview.mailerlite.com/v7e7j9




RESEARCH SERVICES 11

RESEARCH SERVICESBrand positioning, competitor awareness and detailed knowledge of market perception and preferences are vital for success. Drawing on more than 20 years of industry experience, in partnership with established research agency Edge Insight, Housebuilder & Developer is pleased to offer two new research services, Brand Tracker and Hot Topic, to assist advertisers in better understanding the housebuilding market.

BRAND TRACKER

Based on the views of a minimum 100 UK based professionals completing an online self-completion questionnaire, Brand Tracker has been developed to better understand the perceptions of major players in the market. Housebuilder & Developer has access to key decision makers across the UK’s housebuilding market which gives us the ability to reach and research their opinions on your behalf to help you: • Establish awareness and usage of your brand in the industry and how this

compares to competitors• Understand the value that housebuilders and developers associate with your brand • Determine the most valued attributes of your product

WITH A STRONG UNDERSTANDING OF YOUR BRAND PERCEPTION YOU CAN:• Ensure a more effective strategy against competitors • Better serve your existing customers and pinpoint untapped market share• Effectively target your marketing communications

BRAND TRACKER REVEALS:• The awareness of suppliers: top of mind and from a prompted list• The level of usage of each supplier• The names of the suppliers professionals prefer• The suppliers purchasers would consider using and those they would never

consider using• Attitudes towards brand loyalty and purchasing behaviour

CRUCIALLY, HOWEVER, BRAND TRACKER ALSO SHOWS:• What lies behind these preferences• What factors matter most to housebuilders and developers when they are choosing

supplier• The extent to which housebuilders and developers think these must-have factors apply

to each supplier• Each Brand Tracker report will investigate one product type e.g. renewable heating,

roofing etc.

THE BRAND TRACKER REPORTEach year, an individual Brand Tracker report will be produced. These reports will be available online (via a unique login for your team) and include up-to-date industry research results on your brand and competitor brands. You will be able to:• Filter reports via any number of concurrent variables• Filter cross tables via multiple variables• Filter reports via any section(s) of cross tables • Easily create and download a variety of graphs and charts to illustrate

research results to stakeholders • Access opt-in leads from UK Based housebuilders willing to be contacted

INVESTMENT£5,000 + VAT per supplier (Syndicated) £10,000 + VAT (exclusive)








RESEARCH SERVICES 12

RESEARCH SERVICESFrom changes to Building Regulations to Brexit and growing demand for affordable housing, the housebuilding community needs to keep abreast of an almost constant stream of key topics. By sponsoring Hot Topic research, brands can position themselves as thought-leaders, listening and responding to the market; collaborating with the Housebuilder & Developer editorial team to create engaging and insightful content, published within the magazine and online.

HOT TOPIC

Hot Topic research gives you the opportunity to become sole sponsor of a piece of expert research conducted around a ‘hot topic’: a pertinent issue of the moment within the housebuilding industry. The findings from the research will provide editorial content for a feature in a future issue of Housebuilder & Developer magazine.

HOW WILL HOUSEBUILDER & DEVELOPER ‘HOT TOPIC’ RESEARCH BENEFIT YOUR BRAND? • Editorial feature on results branded ‘in association with’ your brand, including logo • Links from online coverage to drive traffic to full results hosted on your website • Your comments included in the feature article • PDF of coverage and full results, example • Opportunity to ask additional questions pertinent to your business with the results

exclusive to you • Opt-in leads from UK Based housebuilders willing to be contacted

IN ADDITION, THIS OPPORTUNITY WILL ALLOW YOU TO:• Generate awareness and drive consideration with industry decision makers• Position your company as experts and thought leaders and be seen as the ‘go to people’

when housebuilders need to partner a supplier in your field• Work and engage with our editorial team and allow us to multiply your message across our

50,000+ touch-points

INVESTMENT£6,000 + VAT

Head-quartered in London, Edge Insight has rapidly grown to provide scalable research solutions to media owners and their display client brands worldwide. With a global client base that include Sky, Barclaycard, Eon, Nespresso and Medite, we are best placed to support and deliver on your research requirements.

Edge Insight team has over 60 years combined research experience and all are members of the Market Research Society, which means we work to the highest professional standards and abide by the MRS Code of Conduct.





http://content.yudu.com/A3y3vs/HotTopicPSL/




reprint servicesif you’ve been featured in the magazine – whether you supplied aproduct feature or were involved in a project we’ve covered – we canoffer reprints in a variety of formats to suit your needs, providing youwith a unique piece of material to show potential customers.

1. two page leaFletKeep it simple with a two page leaflet showcasing your productfeature. If the piece ran in the magazine at 1.5 pages, our studiocan redesign the feature to fit 2 pages.

2. Four page brochureAn alternative to the 2 page leaflet is a folding 4 page brochure,comprising the issue’s front cover, your feature on the insideand finishing with a blank page with your contact details.

other optionsIf you have something in mind that isn’t displayed here simply contact a member of the team with the details of what you’d like we can look into the various options and prices available.

Further inFormationAll options will be printed on 170gsm silk paper. Prices vary depending on the option chosen and the number of copies to be printed.

2

1

For more inFormation contact the team on01435 863500 or email [email protected]

HBD Reprint Services_Layout 1 19/07/2019 08:37 Page 1

REPRINT SERVICES 13








THE TEAM 14

THE TEAMFor general enquiries contact the office on 01435 863500 or email [email protected]

PUBLISHER

ANTHONY PARKERT: 01435 515033M: 07818 445120E: [email protected]

ACCOUNT MANAGERS

SHEEHAN EDMONDST: 01435 515030M: 07551 544125E: [email protected]

PAUL FIELDT: 01435 515027M: 07796 807027E: [email protected]

SALES EXECUTIVES

STEVE SMITHT: 01435 515026E: [email protected]

NATHAN HUNTT: 01435 515017E: [email protected]

PR EXECUTIVES

SUZANNE EASTERT: 01435 515020E: [email protected]

KIM FRIENDT: 01435 515029E: [email protected]

EDITOR

JAMES PARKERT: 01435 515013E: [email protected]

ASSISTANT EDITOR

JACK WOOLERT: 01435 515032E: [email protected]

EDITORIAL ASSISTANT

ROSEANNE FIELDT: 01435 515018E: [email protected]

Image: Apex House, Wembley © Vision Modular Systems - see page 29 of the May 2017 issue for more information





Documents

AUDIENCE STATISTICS ARE ABC AUDITED FOR ...AUDIENCE STATISTICS ARE ABC AUDITED FOR MAGAZINE, NEWSLETTER & TWITTER Please note this document is subject to change. Last revised 25/02/2020