attitude modified.ppt

8/10/2019 attitude modified.ppt

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Concept

An attitudeis a hypothetical construct that

represents an individual's degree of like or

dislike for an item.

Attitudes are generally positive or negative

views of a person, place, thing, or event this is

often referred to as the attitude object.

Ones disposition


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3

Components of Attitudes:Tripartite View

Cognitive

Affective

Behavioral

Attitude


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Four Possible Reactions toAttitude Objects


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The Iceberg

How much do you see of an iceberg???


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The Iceberg

ONLY 10% OFANY ICEBERG

IS VISIBLE.THEREMAINING90% IS BELOWSEA LEVEL.


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The Iceberg

SEA LEVEL

KNOWLEDGE

&

SKILLS

ATTITUDE

UNKNOWN

TO OTHERS

KNOWN

TO OTHERS


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Case Study

Sally had a fantastic talent for being self-rejecting. Sally could take anyaction of any person and explain why it meant she was disliked and was

basically a no-good person. When Sally got a raise, she explained toothers that the raise was given to her because the boss felt guilty abouthis hatred for her. Once Sally got complimented on how well she did ona project. Sally explained this away by saying the boss was making fun ofher for how she usually did things. One day a co-worker complimentedSally on how nice she looked. Sally spent the entire lunch hour

explaining how she was the worst-looking woman in the city. She saidthat no matter how many people tried to make her feel better abouther ugliness, she felt rotten every time she looked into a mirror. Finally,her co-workers organized a party on her birthday at which they toldSally how much they liked her because she was a terrific person. Shefirst went into shock. Later she confided to a friend that she had lost all

respect for everyone in the office. She said she was thinking aboutquitting and finding more intelligent people to work with because ifthese people thought she was great, they really had to be stupid peopleand she didntwant to associate with them.

What happens to a person like Sally who rejects herself so deeply?


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Explicit Vs. Implicit Attitudes

Once we have developed an attitude (an

orientation to some object), this attitude can

exist in a number of states:

1. Explicit attitudes: The evaluations we consciously express.

2. Implicit attitudes: Involuntary responses to the attitude object.


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TYPES OF ATTITUDES

There are many types of attitudes. But herewe limit to only to the work related issues.

The job related attitudes are classified as :

a) Job involvementb) Organizational Commitment

c) Job Satisfaction.


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Consequences of Unfavorable Attitude

Direct and indirect grievances and strikes

Rate of sickness and absenteeism increases

High Labor turnover Rate of accident increases

Rate of production decreases


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How do we know if someone has a positive

attitude towards ice cream?


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Measurement of Attitudes

Blum and Naylor(1968) has described methods:

1. Impressionistic Method2. Closed or Guided Interview

3. Unguided Interview

4. Questionnaire Technique5. Indirect Method


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Gilmer (1971) mentioned few method for

getting information about employer attitude

1. Formal Communication Channels

2. Grapevine Channels

3. Behaviour Manifestations4. Interviewing Techniques

5. Questionnaire Techniques


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SomeBehavioural Indicators

Head movement

Eye Contact

Galvanic Skin Response (GSR) Wink Wink(Pupillary responses)

Facial Electromyographic Recording (EMG)


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Techniques used to Improve

Attitude in Industries

1. Development of congenial relationship

between employees and employers

2. Using Role Playing Technique

3. Being a patient and understanding listener

4. Using discussion skills

5. Good Behaviour of Immediate Supervisor6. Persuasion


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7 Ways to Improve Your Self-ImageAttitude_Determines_Your_Altitude__Zig_Ziglar.mp4

Take an inventory.

Make changes.

Sell yourself.

Forget about past shortcomings

Avoid overcritical associations.

Reinforce your improved self-image with positive feedback.

Keep polishing your self-image.
http://localhost/var/www/apps/conversion/tmp/scratch_5/Attitude_Determines_Your_Altitude__Zig_Ziglar.mp4http://localhost/var/www/apps/conversion/tmp/scratch_5/Attitude_Determines_Your_Altitude__Zig_Ziglar.mp4


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WHAT MAKES YOUR LIFE 100% ?

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

A T T I T U D E

1 20 20 9 20 21 4 5

K N O W L E D G E11 14 15 23 12 5 4 7 5

H A R D W O R K

8 1 12 4 23 15 18 11

S K I L L S

19 11 9 12 12 19=

=

=

=

82

96

98

100

Let each letter of the alphabetic has a value equals to it sequence of thealphabetical order:

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attitude modified.ppt