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Concept
An attitudeis a hypothetical construct that
represents an individual's degree of like or
dislike for an item.
Attitudes are generally positive or negative
views of a person, place, thing, or event this is
often referred to as the attitude object.
Ones disposition
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Components of Attitudes:Tripartite View
Cognitive
Affective
Behavioral
Attitude
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Four Possible Reactions toAttitude Objects
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The Iceberg
How much do you see of an iceberg???
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The Iceberg
ONLY 10% OFANY ICEBERG
IS VISIBLE.THEREMAINING90% IS BELOWSEA LEVEL.
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The Iceberg
SEA LEVEL
KNOWLEDGE
&
SKILLS
ATTITUDE
UNKNOWN
TO OTHERS
KNOWN
TO OTHERS
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Case Study
Sally had a fantastic talent for being self-rejecting. Sally could take anyaction of any person and explain why it meant she was disliked and was
basically a no-good person. When Sally got a raise, she explained toothers that the raise was given to her because the boss felt guilty abouthis hatred for her. Once Sally got complimented on how well she did ona project. Sally explained this away by saying the boss was making fun ofher for how she usually did things. One day a co-worker complimentedSally on how nice she looked. Sally spent the entire lunch hour
explaining how she was the worst-looking woman in the city. She saidthat no matter how many people tried to make her feel better abouther ugliness, she felt rotten every time she looked into a mirror. Finally,her co-workers organized a party on her birthday at which they toldSally how much they liked her because she was a terrific person. Shefirst went into shock. Later she confided to a friend that she had lost all
respect for everyone in the office. She said she was thinking aboutquitting and finding more intelligent people to work with because ifthese people thought she was great, they really had to be stupid peopleand she didntwant to associate with them.
What happens to a person like Sally who rejects herself so deeply?
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Explicit Vs. Implicit Attitudes
Once we have developed an attitude (an
orientation to some object), this attitude can
exist in a number of states:
1. Explicit attitudes: The evaluations we consciously express.
2. Implicit attitudes: Involuntary responses to the attitude object.
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TYPES OF ATTITUDES
There are many types of attitudes. But herewe limit to only to the work related issues.
The job related attitudes are classified as :
a) Job involvementb) Organizational Commitment
c) Job Satisfaction.
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Consequences of Unfavorable Attitude
Direct and indirect grievances and strikes
Rate of sickness and absenteeism increases
High Labor turnover Rate of accident increases
Rate of production decreases
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How do we know if someone has a positive
attitude towards ice cream?
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Measurement of Attitudes
Blum and Naylor(1968) has described methods:
1. Impressionistic Method2. Closed or Guided Interview
3. Unguided Interview
4. Questionnaire Technique5. Indirect Method
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Gilmer (1971) mentioned few method for
getting information about employer attitude
1. Formal Communication Channels
2. Grapevine Channels
3. Behaviour Manifestations4. Interviewing Techniques
5. Questionnaire Techniques
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SomeBehavioural Indicators
Head movement
Eye Contact
Galvanic Skin Response (GSR) Wink Wink(Pupillary responses)
Facial Electromyographic Recording (EMG)
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Techniques used to Improve
Attitude in Industries
1. Development of congenial relationship
between employees and employers
2. Using Role Playing Technique
3. Being a patient and understanding listener
4. Using discussion skills
5. Good Behaviour of Immediate Supervisor6. Persuasion
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7 Ways to Improve Your Self-ImageAttitude_Determines_Your_Altitude__Zig_Ziglar.mp4
Take an inventory.
Make changes.
Sell yourself.
Forget about past shortcomings
Avoid overcritical associations.
Reinforce your improved self-image with positive feedback.
Keep polishing your self-image.
http://localhost/var/www/apps/conversion/tmp/scratch_5/Attitude_Determines_Your_Altitude__Zig_Ziglar.mp4http://localhost/var/www/apps/conversion/tmp/scratch_5/Attitude_Determines_Your_Altitude__Zig_Ziglar.mp48/10/2019 attitude modified.ppt
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WHAT MAKES YOUR LIFE 100% ?
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
A T T I T U D E
1 20 20 9 20 21 4 5
K N O W L E D G E11 14 15 23 12 5 4 7 5
H A R D W O R K
8 1 12 4 23 15 18 11
S K I L L S
19 11 9 12 12 19=
=
=
=
82
96
98
100
Let each letter of the alphabetic has a value equals to it sequence of thealphabetical order: