ATDC- BLUE PRINT

UP-SKILLING APPAREL SECTOR

Imparting Skills, Improving lives

8, 9, 10

ATDC-AVI under DGET/NCVT system

5 , 6, 7

1,2,3 & 4

ATDC SMART

LEVEL 1 ; Entry level or unskilled employees LEVEL 2 : Foundation or basic Skilled employees. LEVEL 3: Operator or semi skilled employees. LEVEL 4: Technicians, crafts, skilled and supervisory employees.

ATDC AVI LEVEL 5: Technical and junior management positions LEVEL 6: Middle management positions. LEVEL 7 : Middle Management Positions.

IAM LEVEL 8 : Professional engineers and Senior Management Positions. LEVEL 9 : Senior management Positions LEVEL 10 : Senior Management Positions

ATDC – LARGEST VOCATIONAL TRAINING PROVIDER FOR APPAREL SECTOR IN THE COUNTRY Developing Skill Pyramid for Apparel Sector in the context of NVEQF.

Source ATDC Annual Report

IAM & ATDC Main streaming Education (Under NVDQF

Model) 200-300 students in campus each year

7000-10,000 students in campus each year

45,000 – 50,000 candidates in campus each year

ATDC

Tamilnadu27%

West Bengal11%

Karnataka11%

Gujarat10%

Maharastra8%

Haryana5%

Rajasthan5%

Panjab5%

Uttar Pradesh4%

Andhra4%

Delhi3%

Others 7%

Employment in Textile/Clothing Sector

ATDC’s PAN–INDIA presence mapped with Wage employment Opportunities in

Textile - Apparel Clusters

• ATDC/ATDC-SMART Centres: 196 (as of April

2014) (including Skill Camps-Peripatetic (spoke)

Centres)

TARGET – TRAIN - TRANSFORM : ATDC’S 3 PRONGED STRATEGY OF RESKILLING, UPSKILLING, NEWSKILLING (RUN)

© Darlie Koshy, 2012

Under the aegis of

APPAREL TRAINING & DESIGN CENTRE

GURGAON ( NCR)

HEAD OFFICE WITH ABOUT 200 CENTRES PAN- INDIA

Skill Courses for Wage/self

employment from 1-4 Months for Shop-floor

workforce

Career oriented Vocational Courses

for wage employment from

6 Months to 1 Yr with NCVT/DGET

ATDC-Training of

Trainers’ Academies

201 ATDC-SMART Centres & Skill Camps, under the ISDS of Ministry of Textiles, GoI

75 ATDC Vocational Institutes

(64 registered) Under DGET-NCVT

ATDC-TOT Academies in Gurgaon (NCR), Thiruvananthapuram,(Kerala) & Chhindwara(MP)

ATDCs have trained: About 2,00,000 (2 LAKH) Trainees (1996-2014) : 1,20,743 Trainees Under SMART -ISDS (April, 2011- June, 2014 )

• The Textiles & Apparel Sector provides direct employment to over 45

million people in India, holding the position of the second largest

provider of employment after agriculture. Indirectly it is estimated that

60 million people are involved in the whole value chain.

• Recognizing the need to upgrade trade/ shopfloor skills of Textile/Apparel

workers/handloom weavers and develop competitiveness in the textile &

Apparel industry both export & domestic and increase employability, the

Ministry of Textiles, Government of India has launched Integrated Skill

Development Scheme (ISDS) in Oct. 2010 as a pilot basis.

Integrated Skill Development Scheme

Ministry of Textiles, GOI

2014

8thOctober,2010

13th Oct 2010

9th Feb. 2011

Oct. 2010 - March 2011

Preparatory Phase

From 1st April 2011-31st March 2012- Ist Year of Pilot project

Ist April 2012- Jan. 2013

10 months of 2nd year of pilot project

• Inauguration of first ATDC SMART Centre at EGMORE, Chennai

Accomplishment in the pilot project period upto 31st Mar.13

3rd Yr of ISDS implementation

1st April- May 14.

Conversion of 40 existing ATDCs in 22 states into SMART

Centers & setting up of New ATDC SMART Centers Pan India

with”Hub & Spoke Model”

Sanction of Rs. 67.65 Cr. with target of 48000 candidates for

ATDC on Pan-India basis as a pilot project of 2 years.

Trained 14472 candidates Pan-India with 95 SMART

Centers/Skill Camps.

Trained 42846 candidates Pan-India

Total SMART Centers operationalised- 151

Enrolled 62,000 candidates Pan-India

Trained 52,000 candidates Pan-India and 735 Trainers’ thus

exceeding the targets set by MOT, GOI

Total SMART Centers / Skill Camps Operationalized- 175

MOU signed between MOT, GOI & ATDC

Milestones : ATDC-SMART PROJECT

Enrolled 120743 candidates Pan-India

Trained 116296 candidates Pan-India

Total SMART Centers operationalised- 201

Simulated Production Environment for Training.

Simulated Factory Environment @ ATDC Egmore Centre

Candidates can get hands on experience with SMART Classrooms , Studios & Resource Centres & Libraries

Special Features :- 1-Needle Lockstitch Machine (DDL-9000B-MA) Max. Sewing Speed :- 5000sti/min. Max. Stitch Length:- 4mm Mask, Apron, Gloves for each trainee. Tool Kit to every trainee.

Skill Matrix assessment at the end of the course.

7

ATDC’s Successful Skill Mission

Imparting Skills, Improving lives

1,20,743 Candidates Enrolled (SMART)

1,16,296 Candidates Trained (SMART)

201 Centres Strong

69% Successfully Placed Candidates

2010 to

2014

2010 to

2014

2010 to

2014

2010 to

2014

Since Inception to March 2012

April'12 to March 13

April ' 13 to March'14

April-May'14 Trained Since inception to

May’14

Tamil Nadu 2244 4691 9721 1774 18430

Karnataka 1428 2280 4034 283 8025

Andhra Pradesh 297 955 2078 548 3878

Kerala 452 1883 1213 175 3723

Haryana 782 1635 2035 339 4791

Uttar Pradesh 447 1104 3398 322 5271

Delhi 506 1049 1061 147 2763

Punjab 116 329 422 355 1222

Rajasthan 2435 6750 8403 1371 18959

Gujarat 868 1852 1701 269 4690

Madhya Pradesh 1322 3670 4436 923 10351

Chattisgarh 313 1445 1097 126 2981

Maharashtra 67 311 996 165 1539

Odisha 2135 5011 6199 1645 14990

Bihar 562 2175 3049 756 6542

Jharkhand 237 880 1712 484 3313

West Bengal 261 1673 2334 400 4668

Himachal Pradesh 0 0 0 0 0

Imphal 0 0 160 0 160

Total 14472 37693 54049 10082 116296

TOT Trained Candidates 836

Total 117132

Trained Candidates Till May'14 (Year-wise)

SMART CANDIDATE’S PROFILE

“Our young demography is an asset and we should prepare this population for their future role by

giving them a solid foundation. For this, increasing the availability of accessible and affordable

higher education and providing training in vocational skills is a key requirement.”

- -Shri Pranab Mukherjee, President of India

Urban 21%

Semi Urban 48%

Rural 31%

Social Strata

General 35%

OBC 31%

SC 20%

ST 7%

Minority 6%

Category

Female 85%

Male 15%

Gender

Apparel Sector- Export- Domestic

Employment Linkages

69% Estimated Overall Placement Pan-India (39% placed in apparel Export Units (large & SMEs) and also rest 30% in domestic

garment units, self-help groups through NGO’s etc. to work in Addas/ Galas, or are

self-employed in boutiques, small fashion business, domestic units, etc.)

Under the aegis of

Happy Trainees | Satisfied Employers| Growing Industry Confidence

SMART Rozgar Melas: unique model for Employers & Job Seekers

ATDC Launched “SMART ROZGAR MELA” A new concept in apparel Industry or Employment Linkages

EXPORTERS & OTHER in ROZGAR MELAS • 25 Leading Export Companies at

Rozgar Mela • M/s. Arvind Mills LimIted , Bangalore • M/s. Richa Global , Gurgaon/Noida • M/s. B. L. International (p) Ltd. , Noida • M/s. Chelsea Mills, Gurgaon • M/s. Must Garment, Bahrain • M/s. Myntra.Com, Gurgaon • M/s. Neetee Clothing Pvt. Ltd., Gurgaon • M/s. Orient Craft, Gurgaon • M/s. Pearl Global Industries

Ltd..,Gurgaon • M/s. Prateek Apparels, Bangalore • M/s Shahi Export, Faridabad • M/s. Victus Dyeing Garments , Tirupur • M/s. Addagio Overseas, Gurgaon • M/s. Bhavik Terry Fab, Jaipur • M/s. G. Line Creation, Delhi • M/s. Good Will Impex, Jaipur • M/s. Interconti Projects Pvt. Ltd. , New

Delhi • M/s . Jyoti Apparels, Gurgaon • M/s. Lyra Industries, Gurgaon • M/s. Maral Overseas, Noida • M/s. Prateek Apparels, Bangalore • M/s. Pratibha Syntex, Indore • M/s. Pyoginam, Manesar, Gurgaon • M/s. SABS Exports, Noida

• M/s. Cheer Sagar, Jaipur

Companies from Pan India not only actively participated in ROZGAR MELAS but also appreciated ATDC’s timely initiative.

Apparel Companies interviewed candidates for the junior merchandisers/ supervisors/post of operators / checkers and around 1000 candidates were given appointment letters.

SMART Curricula & Pedagogy

SMART Trainee Manuals & Trainer’s Handbooks

SMART Trainee Kits with Apron, Head Gear & Mask

Soft Skills in Digital Contents Format

Fusing Technology with Skills

Launch of Digital Contents for Blended Learning

REACH Gerber TukaTech

Product Lifecycle Management Software Training programmes

• Designing

• Patternmaking

• Cut Order Planning

• Merchandising

Learner Centric: Vernacular approach ‘ATDC-SMART Students’ Manual’ launched in three vernaculars-

Hindi, Bengali, Oriya launched…

Telugu, Kannada& Malayalam underway.

NHO, GURGAON (NORTH) THIRUVANANTHAPURAM (SOUTH)

CHHINDWARA (CENTRAL WEST)

ATDC-SMART TOT

Academies have trained

about 1110 Faculty

Members and Industry

Members in the Pilot

Phase

Proposed to be setup in Bhiwadi with support of Rajasthan Govt.

ATDC Training of Trainers’ Academies

Hi Tech Textile Lab to provide

in depth knowledge on Textile

Testing Equipment &

Techniques, Quality Assurance,

Garment Inspection &

Measurement

Textile & Garment Testing Labs

• The ATDC SMART Training of Trainers academies have developed the Knitwear

Courses after conducting several seminars and workshops with subject experts

from ATDC faculty resources, Industry Professionals & eminent Academic Experts.

• The Course delivery comprises of the “Trainer Course manual”, “Trainee

handbook” “Trainee Kit” and “Knit Swatch Book”. These would be rich knowledge

resources that would help in creating a new paradigm for ATDC.

INTRODUCING PRODUCT SPECIALTY CENTRES UNDER ISDS

- KNITWEAR MANUFACTURING COURSE”

Facilities for candidates from rural hinterlands

INDUSTRIAL SEWING MACHINES distributed to ATDC Bhopal & Shahpura students by -

Hasth Shilp Vikash Nigam ( HSVN )

Most of the schemes of sponsorship for SMART in ATDC Odisha were facilitated with day meal/boarding & lodging facility for which the entire cost was borne by the sponsoring department (OSFDC & H & UD).

ATDC empowers differently abled

Differently abled Ms. Bhanu, ATDC Faridabad enrolled in the SMART Sewing Operator (Basic) course. Today Bhanu is placed in M/s Pee Empro Exports in Faridabad, where her work is being appreciated by the management.

Sewing Machines Distribution by NHPC to Smart Operator Differently abled Batch (Faridabad) students on World Disability Day 3rd December'2012

VC ATDC encouraging an ATDC PWD Candidate

ATDC NORTH CENTRES at a Glance

Mid-Day Meal being provided to SMART training project candidates in Gurgaon

Inauguration Of SMART Centre, Sunam, Dhuri & Faridkot Punjab on 23rd March 2013

Candidates at ATDC Jaipur

ATDC SOUTH CENTRES at a Glance

ATDC Skill Camp at Borabanda, AP A batch of Students @ ATDC Hyderabad

ATDC invited to participate in the round table conference to discuss on “skill building and policies” in Hyderabad Recently concluded ATDC -Strategic Meet in Hyderabad

ATDC WEST CENTRES at a Glance

Inauguration Ceremonies in the

State of Gujarat

Industry Interaction & Campus Placement @ATDC Chhindwara

Regular interaction with ATDC students

Finance Minister interacting with ATDC students @ Chhindwara

ATDC EAST CENTRES at a Glance

Workshop & Awareness campaign was organized at ATDC Santoshpur

Beneficiaries

under day

meal schemes

used to come

with their

children also

and basically

it was the

food that

attracted

them towards

the course

ATDC AWARDED

Sri Hari Kapoor and Dr. Darlie O. Koshy being honoured with ‘Best Vocational Training Institute’

Award by ASSOCHAM at the hands of Dr. Karan Singh

BEST VOCATIONAL TRAINING INSTITUTE 2014 BY ASSOCHAM

UK SKILL FORUM AWARD 2011

ATDC was awarded Best Skill Provider at UK-India Skill forum Award 2011 for its

outstanding commitment to the skill agenda in India