Final Smart Brochure - 8-1-2012 - ATDC ensure supply of shopfloor workforce to the skill starved apparel sector. (Dr. A. Sakthivel) Chairman, AEPC, ATDC & IAM Message from Dr. A Sakthivel

Imparting SkillsImparting Skills

ATDC Skill Development Project for Apparel Industry, under MOT, GOINational Head Office:

Paridhan Vikas Bhawan, P-50, Institutional Area, Sec-44, Gurgaon-122003, Haryana

Phone: 0124-4659500/510

Email : [email protected] • Website : www.atdcindia.co.in

APPAREL TRAINING &

DESIGN CENTRE

Career Oriented

Vocational Courses

from 6 Months to 2yrs

Skill Courses from

1-6 Months

for Shop-floor

Training

of

Trainers

125 ATDC-SMART Centers

& Skills Camps, under the ISDS

of Ministry of Textiles, GoI

25 ATDC Community Colleges

Pan India

ATDC-TOT Academies in North,

South and West India

Education & Training Initiative

Apparel Training and Design Centre

Under the aegis of AEPC SKILLS MANUFACTURER APPAREL RESEARCH TECHNOLOGY

Sponsored by(Ministry of Textiles, Govt. of India)

CONTENTSCCOONNTTEENNTTSS

02 Messages fromSenior Management

04 Skilling India

05 Mission and Vision

06 Apparel Training

& Design Centre (ATDC)

07 ATDC-SMART TOT Academy

08 Unique Features Of SMART Training Project

09 ATDC-SMART Pedagogy

10 SMART Courses

ATDC - Placement Cell11

ATDC-SMART Network12

Apparel Training & Design Centre- SMART

pparel Industry is facing the twin challenges of

higher attrition rates along with increasing Aminimum wages and there is a pressing need to

improve productivity and efficiency at all levels. The

Apparel industry members have realized the urgency in

this direction and are proactively working on bridging the

skill gaps. ATDC under the aegis of AEPC took up the

implementation of Integrated Skill Development Scheme

(ISDS) of Ministry of Textiles, Govt. of India to train youth,

women and other disadvantaged sections of society in

employable skills for the apparel industry on Pan-India

basis since February 2011. Since then ATDC has

commenced over 125 centres to offer SMART (Skills for

Manufacturing of Apparel through Research & Training)

courses and have exceeded the target of 14,000

candidates as of 31.3.2012 apart from training around 274

trainers during the year. ATDC is providing vocational skill

education through industry relevant programmes which

will help the rural candidates to seek wage employment in

the growing Apparel Sector. The introduction of ATDC

Community College and SMART training projects are

important game changers for ATDC and will create a self-

sustainable path in the medium to long-term. The ATDC

Community Colleges provide continuous supply of junior

and middle level managers and professionals while the

SMART Centres offering trainings in different Fast-Track

Courses, ensure supply of shopfloor workforce to the skill

starved apparel sector.

(Dr. A. Sakthivel)

Chairman, AEPC, ATDC & IAM

Message from

Dr. A Sakthivel

Chairman,

AEPC, ATDC & IAM,

MESSA

GE


The Apparel Industry, globally, is facing acute shortage of “skilled labour” and India is no

exception. AEPC has been in the forefront of skill development by establishing the ATDC network

in the mid 90s. The Ministry of Textiles, Govt. of India's Integrated Skill Development Scheme is a

timely initiative. It is therefore appropriate that ATDC has been given the status of a nodal agency

for implementation of the scheme since October 2010. The scheme's success would revolve

around having enough “trainers” and “mobilization” and “placement” of trainees and the support

of State Govt., Garment Associations, private sector and other organizations involved in the textile

& allied industries. With the assistance of Central Govt., State Govts. and various stakeholders

involved, we will harness all our resources and efforts to make the scheme a success.

During 2010-11, ATDC has made rapid progress by establishing 25 ATDC Community Colleges (AICCs) through

upgradation of existing ATDC centres having over 3000 students on the rolls and also by setting-up of about 75 ATDC-

SMART centres to train over 14,000 candidates during 2011-12. ATDC team is gearing-up to meet the challenging target

of 34,000 candidates for the year 2012-13 to mitigate acute labour shortage being faced by the apparel sector and the

high absenteeism prevalent in many clusters. We do believe that ATDC role in executing the Ministry of Textiles' project of

Skill Mission as well as improving quality of training of trainers will certainly help in improving the competitiveness of the

Indian Apparel Industry apart from improving the socio-economic fabric of society.

(Hari Kapoor)

Vice-Chairman, ATDC

MESSAGE FROM VICE-CHAIRMAN, ATDC, Shri Hari Kapoor

The Apparel Training & Design Centre network has emerged as the largest skill provider for Apparel Sector in India and also the preferred source for skilled shopfloor workforce and different tiers of professionals. Since 2009 over 60,000 candidates have been trained under the ATDC Community College and ATDC-SMART centres, leap frogging from 35,000 achieved earlier in over a decade. ATDC is being transformed as a quality training provider through introduction of systems & procedures under the Central Academic Office. 25 ATDC Community Colleges have over 3000 students on rolls in 6 months’ Certificate, 1 & 2 years Diploma courses with certification. Under the Integrated Skill Development Scheme (ISDS) of MoT, GoI the ATDC-SMART Project has already crossed the target of 14,000 candidates set by the Government of

India for 2011-12 and the entire ATDC NHO and field staff are gearing up to train 34,000 candidates during the year 2012-13. The visionary creation of the brand “SMART” (Skills for Manufacturing of Apparel through Research & Training) has proved to be a major step capturing the imagination of both Government and the Apparel Industry. The unique features of the “SMART operator” is that the operator is not an ordinary operator any more after training but an extra-ordinarily trained “SMART operator” which can help an apparel factory in Quality, Productivity & Efficiency. The new SMART Fast Track curricula developed by ATDC-SMART TEAM has helped in bringing out a more scientific approach to training of shopfloor workforce. The other initiatives include trainers' manuals, trainees' kits, digital learning contents, life & soft skill training and above all training of trainers' which all have given an edge to ATDC's training mission. ATDC has already set-up two Training of Trainers' Academies and have trained over 274 trainers in Gurgaon and about 60 in Thiruvananthapuram which will help to turn out even better faculty resources in the days ahead.

ATDC Community Colleges / ATDC-SMART and IAM form a 3-tier dynamic skill development system to cater to the entire skill spectrum of Apparel sector. We believe through our sustained efforts and long-term vision we would be able to address the talent / skill deficit being faced by the Apparel Sector apart from “improving the lives of a large number of people” by “imparting employable skills”.

MESSAGE FROM DIRECTOR GENERAL & CEO, ATDC & IAM, Dr. Darlie O Koshy

(Dr. Darlie Koshy)DG & CEO, ATDC & IAM


P4

Following the Hon'ble Finance Minister's budget

speech in 2010 where in it was announced to launch a

new scheme in Textiles Sector envisaging skill

development of 30 lakh persons in 5 years, the Ministry

of Textiles, Govt. of India nominated ATDC as a Nodal

Agency in February 2011 for implementing the

Integrated Skill Development Scheme (ISDS) on a Pan-

India basis. ATDC conceptualized SMART (Skills for

Manufacturing of Apparel through Research &

Training) for providing cutting edge courses on state-

of-art machinery for developing shop floor workforce

with contemporary skills and other personnel required

for various tiers of manufacturing of apparel. SMART

stands for new age technology, contemporary

curricula, trained trainers in new methodology and

techniques with certification. Pan-India implementation

of SMART Training Project has progressed well in sync

with the target and exceeded the target of 14000

candidates set by MoT for the first year of

implementation.

The SMART programme has achieved unprecedented

success in not only training the workforce but also in

attracting new investments in apparel sector as it is evident in

and around Sitapura in Rajasthan, Raipur in Chhattisgarh

and in other places in and around Patna (Bihar),

Bhubaneswar (Orissa) etc.

Integrated Skill Development Initiative:

MOT, GOI Scheme

UPSKILLING APPAREL ATDC-SMART Training Project: Imparting Skills, Improving Lives

SK

ILLI

NG

IN

DIA

AT

DC

-SM

AR

T T

rain

ing

Pro

ject:

Im

part

ing

Skill

s, Im

pro

vin

g L

ives

Mission and Vision



Skills for Manufacturing Apparels through Research & Training

The Mission of Apparel Training & Design Centre (ATDC) is to create skilled workforce for the

rapidly growing export and domestic sectors of the Apparel Industry. ATDC is a society registered

under the Society Registration Act under the aegis of Apparel Export Promotion Council and

supported by Govt. of India. ATDC has the Largest Vocational Training Network Pan India with

presence in most apparel manufacturing centres across the country and are located in over 20

states of India.

Achievements

• ATDC has PAN India Presence in over 125 geographical locations in 22 States through its

ATDC SMART Hubs, Centres and Skill Camps

• All ATDC training centers are well equipped with state-of-art machinery and computer labs to

provide IT skills in Pattern Making and Merchandising

• Overall about 1 Lakh students have been trained across different centres since 1996

• Over 20000 students belonging to weaker sections of the society (BPL) 35,000 especially

women have been trained with the help of various Central / State Govt. agencies

• ATDC students are well placed in domestic & export garment industries in various tiers of the

production floors and other allied profiles

Mission and Vision

P5w w w. a t d c i n d i a . c o . i n

ATDC


P6 w w w. a t d c i n d i a . c o . i n

The Apparel Training & Design Centre (ATDC)

As a network of vocational training institutes have made significant progress with the landmark developments

namely setting up of 25 ATDC Community Colleges since Jan 2010 and acting as a Nodal Agency for implementing

the Integrated Skill Development Project of MOT, GOI since Feb 2011.The year 2011-12 proved to be significant one

for ATDC in many respects. In its journey of “Skilling the Apparel Sector” - ATDC achieved the status of having the

largest network of 25 ATDC Community Colleges offering Certificate, 1 & 2 Years Diploma Programmes and over 75

ATDC-SMART Centres & Skill Camps offering 6 Certificate Programmes covering the major trades like Sewing

Machine Operator, Finishers& Packers, Quality Checkers, Machine Technicians, etc. under its banner. This would

further be expanded to a total of 125 SMART Centres by June 2012, as per the current plan.

ATDC also setup Training of Trainers' Academies in North & South India to its umbrella of Initiatives and plans to add

another in Central India by August 2012.In recognition of its efforts and subsequent results, ATDC was awarded Best

Skill Provider at UK-India Skills Forum Award-2011 for its outstanding commitment to the skills agenda in India.

ATDC's aim is to train skilled workforce for the rapidly growing export and domestic sectors of the Apparel Industry

and upgrade the technical skills to improve quality, productivity and efficiency in a global context.

The Apparel Training & Design Centre according to FICCI and UKIERI ( UK India Education and Research Institute)

has been a training provider who has demonstrated an outstanding commitment to the skills agenda in India - one of

the most important challenges India faces today- and has supported the development of vocational and soft skills

among the Indian citizens, both in cities and rural areas, both basic and advanced levels of training the trainer,

continuously ensuring the best possible quality of services provided.

(Global Recognition for ATDC for its Commitment to Skill Development)


The mainstream textile & clothing sector thus has the unparalleled

potential to add to employment about 17 - 20 million people

incrementally by 2022. Out of the requirement of about 10 million

will be for the apparel sector alone and more than 15,000 – 20,000

trainers would be required for training the candidates. Therefore,

under the Integrated Skill Development Scheme (ISDS) of the MoT,

GoI, ATDC is establishing 3 Training of Trainers (TOT) Academies,

the first one of which has been established in Gurgaon in the

National Capital Region and the second in Thiruvananthapuram,

Kerala and the third one in Chhindwara, M.P.

The Training of Trainers' Academy is an ATDC initiative undertaken

to upgrade the knowledge base and skill levels of instructors and

trainers and to develop an industry oriented approach in their

pedagogy, teaching and instructional methodologies. The key

objective of the ATDC-SMART TOT Academy is to bring about

overall systematic change in the apparel industry while providing

better quality trainers for industry. The Academy is developing

Trainer's manuals, Conducting PAN-India Training of Trainers

programmes, initiating International Knowledge Exchange

programmes and holding workshops with renowned Experts from

India and overseas, to benefit the ATDC's trainers' & instructors'

and the industry personnel. This reflects ATDC's objective to

provide intensive training for improving the quality of Course

delivery to enhance the productivity & efficiency of the candidates

coming out of the doors of ATDC.

ATDC Gurgaon | Thiruvananthapuram | Chhindwara

SMART TOT ACADEMY

P7


Unique Features of SMART Training Project

• Largest Pan-India vocational training provider with a network of over 125 SMART Centres & Skill Camps.

• Creating Industry Ready Skilled Workforce

• Bridging the skill gaps to meet apparel industry's advancement in efficiency & productivity

• Bringing about overall systematic change in the apparel industry

• Key focus on increasing efficiencies, productivity and quality & better standards of living for the trainees and their families

• Pan-India presence in all Apparel manufacturing Hubs, clusters and catchment areas of youth including rural areas

• Qualified Faculty Resources and State-of-the-Art ATDC-SMART Centres with Industry simulated Environment for training

P8


ATDC SMART PEDAGOGY

P9

User-friendly Digital Contents

for SMART Courses

• SMART Trainers' & Trainees'

Manuals

• Industry Relevant Curricula,

Concepts & Methods

Behavior Competencies

& Soft Skills in Digital Contents


Glimpse of ATDC-SMART Centres which simulate Industry Environment for Imparting Skills

SMART Courses

P10

S.NO. COURSE SMART COURSE Duration Eligibility Contribution Registration TotalCODE- Name from Charges ContriSMART candidate (Rs.) bution

towards (Rs.)training fee (Rs.)

1 SOB SMART 45 Days 5th pass or 900 300 1200 Operator(Basic) Equivalent

2 SOA SMART 15 Days 5th pass or 1500 300 1800Operator(Advance) Equivalent

3 SFP SMART Finishers 30 Days 5th pass or 900 300 1200 and Packers Equivalent

4 SCB SMART Quality 30 Days 8th pass or 900 300 1200Checker Equivalent

5 SMT SMART Machine 45 Days 10th pass or 6600 300 6900Technician Equivalent

6 SSO SMART Surface 15 Days 5th pass or 1500 300 1800Ornamentation EquivalentTechniques

Phase -2 SMART Courses will be launched soonS.NO. SMART COURSE Duration Eligibility

Name

1. SMART – Supervisors 4 months 10th pass or Equivalent

2. SMART – Apparel Production 6 months 10th pass or Equivalent

Planning & IE

3. SMART – Quality and 3 months 10th pass or Equivalent

Compliance Assurance

4. SMART-Machine Embroidery Expert 2 months 10th pass or Equivalent

5. SMART –Fashion Retail Sales 3 months 10th pass or Equivalent

Associate

6. SMART Product Speciality 3 months 10th pass or Equivalent

(Shirt,Trouser,Jackets/Knitwear)

Apparel Training & Design Centre- SMARTPlacement Cell

• Central Placement Cell is functioning at ATDC NHO, Gurgaon

for coordination of all the placements Pan-India.

• All possible assistance is provided for suitable placement of

candidates under ISDS Scheme of MOT, GOI.

• Candidates are absorbed in the Export Manufacturing units

through Campus interviews.

Industry Recruiters Feedback

I am really impressed by the efforts

taken by ATDC in parting training to

the lesser privileged. I think it’s great

for our industry and for the upliftment

of the people. I sincerely do hope that

our organization can use many of the

boys and girls that you train. All the

best in this effort.

Siddhartha Kukreja, Super Fashions, Faridabad

Dt. 16 - July - 2012

“Your faculties have taken great

pain to impart the sewing

technology and groom the

candidates in such a short span of

45 days. The faculties have made

the candidates eligible to work in

the garment factory.”Peetamber K Kinger, Krihna Creations,

Tamil Nadu Dt. 30 - July - 2012

HR Dept. Scott & Garments Pvt.

Ltd., Bangalore

Dt. 14 - July - 2012

The candidates

employed have been

trained under SMART

& have good overall

performace.

52 candidates were successfully employed in

M/s Shahi Exports units Pan-India after

completion of their SMART Sewing Machine

Operator Programme. The Company has highly

appreciated the quality of candidates and is

willing to employ more candidates. GM(HR), Shahi Exports, Bangalore

Dt. 14 - July - 2012

Some of our Recruiters

Matrix Clothing, Dimple Creations, Allied Exports, Usha Fabs, Texport Syndicate Industries Ltd.,

Lyra Industries and many more…

gokaldas exports ltd.

Shahi Exports Pvt. Ltd.

Kaytee Corporation Pvt. Ltd.

P11

ATD

C-S

MA

RT

NET

WO

RK


ATDC - SMART NETWORK• 125 ATDC-SMART centres operational across India. 100 more to be added in

next two years

• Skill camps in apparel clusters/manufacturing areas added to provide skilled

work force for new entry groups.

• Pan-India presence in most Textile parks and Apparel clusters.

• Well-structured digital contents to support blended learning.

• Qualified & experienced teaching staff trained by the TOT Academy and

through tie-up with major educational Institutes.

• Placement after successful completion of courses

• Courses aligned with MES modules of NCVT, DGET.

• Training in industry-simulated environment

• Self- development classes on health and hygiene, stress management, work

place etiquettes and thrift management and additional courses to be offered

through an agreement with Career Strokes

• Over 40,000 seats across India for ATDC-SMART courses

• Well trained Lecturers, Instructors and Trainers: Nearly 400

• Collaborative initiatives with State Govts., other Govt agencies and NGO’s by

synergizing the MOT Scheme by obtaining stipendiary support and other

financial grants towards mid-day meal, transport etc.

P12


SMART NETWORK

CENTRES SKILL CAMPSATDC Community Colleges

NORTH

1. Okhla

2. Gurgaon

3. Jaipur

4. Faridabad

5. Ludhiana

6. Kanpur

7. Noida

8. Rohini

SOUTH

9. Hyderabad

10. Bangalore

11. Guindy

12. Tirupur

13. Thiruvanthpuram

14. Kannur

15. Egmore

EAST

16. Kolkata

17. Bhubaneswar

18. Patna

19. Jalpaiguri

20. Ranchi

WEST

21. Mumbai

22. Surat

23. Indore

24. Chhindwara

25. Raipur

NORTH1. Mewat2. Dilshad Garden3. Bhilwara4. Jodhpur

SOUTH5. Dharmapuri6. Peramballur7. Permakudi8. Gadag9. Chikkballapur10. Kolar11. Maddur12. Tumkur13. Ramnagar14. Pamidi15. Erode16. Hubli17. Salem18. Kochi

EAST19. Baripada20. Behrampur21. Rourkela22. Santoshpur23. Cuttack24. Koraput25. Hazaribag

WEST26. Bhopal27. Ahmedabad28. Silvassa29. Vadodra30. Nagpur31. Nasik32. Bhilai33. Bilaspur

NORTH1. Chittotgarh (Raj)2. Sitapura (Raj)3. Hanumangarh (Raj)4. Bagru (Raj)5. Chirawa (Raj)6. Bikaner (Raj)7. Dausa (Raj)8. Palwal (Haryana)9. Barabanki (UP)10. Hardoi (UP)11. Unnao (UP)12. Neva (Punjab)13. Bhiwani (Haryana)14. Manesar (Haryana)15. Mangolpuri (Delhi)16. Badarpur (Delhi)

SOUTH17. Poojapura (Kerala)18. Chirayinkeezhu (Kerala)19. Malappuram (Kerala)20. Kollam (Kerala)21. Narsaraopet (AP)22. Gajuwaka (AP)23. Nandiyal (AP)24. Vizag (AP)25. Kozhikode (Kerala)

EAST26. Singhbhum (Jharkhand)27. Sambalpur (Odisha)28. Navrangpur (Odisha)29. Kandhamal (Odisha)30. Muzaffarpur (Bihar)31. Gaya (Bihar)32. Khagul (Bihar)33. Sivan (Bihar)34. Chhapara (Bihar)35. Hajipur (Bihar)36. Madhubani (Bihar)37. Mothihari (Bihar)38. Murshidabad (WB)39. Silliguri (WB)40. Naihati (WB)41. Budge Budge (WB)42. Maheshtala (WB)

WEST43. Lambi Hanuman (Guj)44. Kashamadi (Guj)45. Singanpur (Guj)46. Godhra (Guj)47. Gabheini (Guj)48. Daman (Guj)49. Dungar Chikhli (Guj)50. Bhatpore Village (Guj)51. Dewas (MP)52. Napier City (MP)53. Amarwara (MP)54. Dinori (MP)55. Narshinghpur (MP)56. Shahpura (MP)57. Bhopal-Itwara Road (MP)58. Baikunthpur (Chhatisgarh)59. Durg (Chhatisgarh)60. Supela (Chhatisgarh)61. Rajnandgaon (Chhatisgarh)62. Katol (Maharashtra)

ATDC National Head OfficeApparel Training & Design Centre, National Head Office

Paridhan Vikas Bhawan, Plot-No. 50, Institutional Area,

Sector-44, Gurgaon-122003

Ph:0124-4659500/01 | Website: www.atdcindia.co.in

SKILLS

MANUFACTURER APPAREL

TECHNOLOGY

Documents

Final Smart Brochure - 8-1-2012 - ATDC ensure supply of shopfloor workforce to the skill starved apparel sector. (Dr. A. Sakthivel) Chairman, AEPC, ATDC & IAM Message from Dr. A Sakthivel