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ATHLETICS LOGOTYPE STYLE GUIDEASSET NAME: WM_PRIM_FC_A_CMYK.ai
PAGE: 7
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
CONTENTS
INTRODUCTION 3
COLORPALETTE 4
PRIMARYLOGO 5
MONOGRAMLOGO 10
WORDMARK 15
ADDITIONALTYPOGRAPHYELEMENTS 17
LOGOUSAGERULES 18
WESTMONTATHLETICSFONT 20
CREATINGOUTLINEDTYPOGRAPHY 22
LOGOUSAGEEXAMPLES 24
ASSETINDEX 26
�
INTRODUCTION
The Westmont Warriors visual identity personifies the attitude and attributes of everyone involved with
Westmont Athletics. Pride, integrity and strength are just a few of the characteristics necessary to achieve
success on and off the field. The Westmont Athletics identity system was specifically designed to represent
these defining qualities.
Westmont’s communication strategy begins with consistent application of the visual identity system. This
guide provides all the information necessary to ensure accuracy and consistency in all applications of the
logo system.
WHO ARE THE GUIDELINES FOR?All persons affiliated with Westmont College who wish to use the athletics logos must follow these
guidelines. Outside agencies or publishers are also required to follow the guidelines when using
the athletics logos.
THE LOGOSThe Westmont Athletics visual identity includes the primary logo, monogram logo, and wordmark.
These three marks allow for flexibility in different media. The athletics identity system is intended to
be complimentary to Westmont College’s academic logo. Many elements from the academic logo,
including color palette and shield shape, have been incorporated to ensure consistency across all
collegiate communications.
The logos and typography contained herein are to be used solely for athletics affiliated communications.
All other collegiate communications should use the academic logo.
ASSET NAME: WM_PRIM_FC_A_CMYK.ai
PAGE: 7
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
PRIMARY LOGO
ASSET NAME: WM_MON_FC_A_CYMK.ai
PAGE: 12
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
MONOGRAM LOGO
ASSET NAME: WM_WORDMARK_FC_CMYK.ai
PAGE: 16
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
WORDMARK ACADEMIC LOGO
�
WESTMONT ATHLETICS PALETTE
PMS 202 C PMS 87� C PMS Process Black C PMS White CPMS Process Black C50%
C 0
M 100
Y 60
K �0
C 0
M 20
Y 50
K �0
C 0
M 0
Y 0
K 100
C 0
M 0
Y 0
K 0
C 0
M 0
Y 0
K 50
Westmont Crimson Westmont Gold Black Grey White
R 129
G 0
B �9
R 178
G 15�
B 108
R 0
G 0
B 0
R 255
G 255
B 255
R 15�
G 15�
B 15�
5
ABOUT THE LOGOThe primary logo is provided in four different configurations to accommodate a variety of applications.
These configurations are labeled within the guide as PRIMARY LOGO A, PRIMARY LOGO B, PRIMARY
LOGO C, and PRIMARY LOGO D. These logos may be sized according to use, but should never be dispro-
portionately stretched.
PRIMARY LOGO A
This logo is the preferred choice for all athletics applications.
PRIMARY LOGO B
This logo is a replacement for PRIMARY LOGO A for applications that require a simpler logo in a
vertical orientation such as stationery.
PRIMARY LOGO C
This logo is a replacement for PRIMARY LOGO A for applications that require a simpler logo in a
horizontal orientation such as stationery.
PRIMARY LOGO D This logo may never be used by itself. It is intended to be used in conjunction with other visual
elements that clearly identify Westmont College. For example, PRIMARY LOGO D could be used
on the shorts of a basketball uniform if the top of the uniform uses the WORDMARK.
PRIMARY LOGO
6
ABOUT COLORIn addition to the four configurations described above, each logo in this guide has four color variations.
These variations are provided to accommodate a wide variety of applications from offset printing to embroidery.
FULL COLOR This is the preferred color choice. Use the full color logos whenever possible.
TWO COLOR
These logos replace the gold with a screen of black and can be used for applications that require
limited color.
BLACK & WHITE SCREENED
These logos use black and a screen of black and are for use in grayscale applications such as inter-
office communications and facsimiles.
ONE COLOR
These logos are to be used in limited color situations such as newspaper ads. These logos may be
recolored with Westmont Crimson or Westmont Gold.
A NOTE ON FILE FORMATSJPEG is a pixel-based format best suited for on screen applications such as websites or PowerPoint presenta-
tions. JPEG images can be reduced without much loss in quality, but they do not enlarge well. Adobe Illustra-
tor files (AI) are vector based images, and can be reduced or enlarged without loss of quality. AI files are the
preferred choice for all print applications such as programs, posters, or signs.
PRIMARY LOGO
7
PRIMARY LOGO
ASSET NAME: WM_PRIM_FC_A_CMYK.ai
PAGE: 7
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
WM_PRIM_FC_A
FULL COLOR
ASSET NAME: WM_PRIM_2C_A_CMYK.ai
PAGE: 7
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
TWO COLOR
WM_PRIM_2C_A
ASSET NAME: WM_PRIM_BW_A_CMYK.ai
PAGE: 7
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
BLACK & WHITE SCREENED
WM_PRIM_BW_A
ASSET NAME: WM_PRIM_1C_A_CMYK.ai
PAGE: 7
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ONE COLOR
WM_PRIM_1C_A
LOGO A
8
PRIMARY LOGO VARIATIONS
FULL COLOR
ASSET NAME: WM_PRIM_FC_B_CMYK.ai
PAGE: 8
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
WM_PRIM_FC_B
ASSET NAME: WM_PRIM_FC_C_CMYK.ai
PAGE: 8
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
WM_PRIM_FC_C
ASSET NAME: WM_PRIM_FC_D_CMYK.ai
PAGE: 8
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
WM_PRIM_FC_D
ASSET NAME: WM_PRIM_2C_B_CMYK.ai
PAGE: 8
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
WM_PRIM_2C_B
ASSET NAME: WM_PRIM_2C_C_CMYK.ai
PAGE: 8
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
WM_PRIM_2C_C
ASSET NAME: WM_PRIM_2C_D_CMYK.ai
PAGE: 8
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
WM_PRIM_2C_D
TWO COLOR
LOGO B
LOGO C
LOGO D
9
PRIMARY LOGO VARIATIONS
BLACK & WHITE SCREENED
ASSET NAME: WM_PRIM_BW_B_CMYK.ai
PAGE: 9
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_PRIM_BW_C_CMYK.ai
PAGE: 9
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_PRIM_BW_D_CMYK.ai
PAGE: 9
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_PRIM_1C_B_CMYK.ai
PAGE: 9
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_PRIM_1C_C_CMYK.ai
PAGE: 9
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_PRIM_1C_D_CMYK.ai
PAGE: 9
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ONE COLOR
LOGO B
LOGO C
LOGO D
WM_PRIM_BW_B
WM_PRIM_BW_C
WM_PRIM_BW_D
WM_PRIM_1C_B
WM_PRIM_1C_C
WM_PRIM_1C_D
10
ABOUT THE LOGOThe monogram logo is provided in four different configurations to accommodate a variety of applications.
These configurations are labeled within the guide as MONOGRAM LOGO A, MONOGRAM LOGO B,
MONOGRAM LOGO C, and MONOGRAM LOGO D. These logos may be sized according to use, but
should never be disproportionately stretched.
MONOGRAM LOGO A
This logo can be used instead of PRIMARY LOGO A.
MONOGRAM LOGO B
This logo is a replacement for MONOGRAM LOGO A for applications that require a simpler logo in
a vertical orientation such as stationery..
MONOGRAM LOGO C
This logo is a replacement for MONOGRAM LOGO A for applications that require a simpler logo in
a horizontal orientation such as stationery.
MONOGRAM LOGO D This logo may never be used by itself. It is intended to be used in conjunction with other visual
elements that clearly identify Westmont College. For example, MONOGRAM LOGO D could be
used on the shorts of a basketball uniform if the top of the uniform uses the WORDMARK.
MONOGRAM LOGO
11
ABOUT COLORIn addition to the four configurations described above, each logo in this guide has four color variations.
These variations are provided to accommodate a wide variety of applications from offset printing to embroidery.
FULL COLOR This is the preferred color choice. Use the full color logos whenever possible.
TWO COLOR
These logos replace the gold with a screen of black and can be used for applications that require
limited color.
BLACK & WHITE SCREENED
These logos use black and a screen of black and are for use in grayscale applications such as inter-
office communications and facsimiles.
ONE COLOR
These logos are to be used in limited color situations such as newspaper ads. These logos may be
recolored with Westmont Crimson or Westmont Gold.
A NOTE ON FILE FORMATSJPEG is a pixel-based format best suited for on screen applications such as websites or PowerPoint presenta-
tions. JPEG images can be reduced without much loss in quality, but they do not enlarge well. Adobe Illustra-
tor files (AI) are vector based images, and can be reduced or enlarged without loss of quality. AI files are the
preferred choice for all print applications such as programs, posters or signs.
MONOGRAM LOGO
12
MONOGRAM LOGO
ASSET NAME: WM_MON_FC_A_CYMK.ai
PAGE: 12
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_2C_A_CMYK.ai
PAGE: 12
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_BW_A_CMYK.ai
PAGE: 12
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_1C_A_CMYK.ai
PAGE: 12
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
LOGO A
WM_MON_FC_A
FULL COLOR
TWO COLOR
WM_MON_2C_A
BLACK & WHITE SCREENED
WM_MON_BW_A
ONE COLOR
WM_MON_1C_A
1�
MONOGRAM LOGO VARIATIONS
FULL COLOR
ASSET NAME: WM_MON_FC_B_CMYK.ai
PAGE: 13
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_FC_C_CMYK.ai
PAGE: 13
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_FC_D_CMYK.ai
PAGE: 13
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_2C_B_CMYK.ai
PAGE: 13
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_2C_C_CMYK.ai
PAGE: 13
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_2C_D_CMYK.ai
PAGE: 13
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
TWO COLOR
LOGO B
LOGO C
LOGO D
WM_MON_FC_B
WM_MON_FC_C
WM_MON_FC_D
WM_MON_2C_B
WM_MON_2C_C
WM_MON_2C_D
1�
MONOGRAM LOGO VARIATIONS
BLACK & WHITE SCREENED
ASSET NAME: WM_MON_BW_B_CMYK.ai
PAGE: 14
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_BW_C_CMYK.ai
PAGE: 14
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_BW_D_CMYK.ai
PAGE: 14
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_1C_B_CMYK.ai
PAGE: 14
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_1C_C_CMYK.ai
PAGE: 14
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_MON_1C_D_CMYK.ai
PAGE: 14
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ONE COLOR
LOGO B
LOGO C
LOGO D
WM_MON_BW_B
WM_MON_BW_C
WM_MON_BW_D
WM_MON_1C_B
WM_MON_1C_C
WM_MON_1C_D
15
ABOUT THE WORDMARKThe wordmark is intended to be used as an addition to either the primary or monogram logo. The wordmark
may be sized according to use, but should never be disproportionately stretched.
ABOUT COLORThe wordmark has four color variations. These variations are provided to accommodate a wide variety of
applications from offset printing to embroidery.
FULL COLOR This is the preferred color choice. Use the full color wordmark whenever possible.
BLACK & WHITE SCREENED
This wordmark uses black and a screen of black and are for use in grayscale applications such as
inter-office communications and facsimiles.
ONE COLOR
This wordmark is to be used in limited color situations such as newspaper ads. These logos may be
recolored with Westmont Crimson or Westmont Gold.
A NOTE ON FILE FORMATSJPEG is a pixel-based format best suited for on screen applications such as websites or PowerPoint presenta-
tions. JPEG images can be reduced without much loss in quality, but they do not enlarge well. Adobe Illustra-
tor files (AI) are vector based images, and can be reduced or enlarged without loss of quality. AI files are the
preferred choice for all print applications such as programs, posters or signs.
WORDMARK
16
WORDMARK
ASSET NAME: WM_WORDMARK_FC_CMYK.ai
PAGE: 16
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
WM_WORDMARK_FC
ASSET NAME: WM_WORDMARK_BW_CMYK.ai
PAGE: 16
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: BLACK
SCALE: 100%
WM_WORDMARK_BW
ASSET NAME: WM_WORDMARK_1C_CMYK.ai
PAGE: 16
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCES
COLORS: BLACK
SCALE: 100%
WM_WORDMARK_1C
FULL COLOR
BLACK & WHITE SCREENED
ONE COLOR
17
ADDITIONAL TYPOGRAPHY ELEMENTS
ASSET NAME: WM_KAMMERER_FC_CMYK.ai
PAGE: 17
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_WESTMONT_FC_CMYK.ai
PAGE: 17
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_WARRIORS_FC_CMYK.ai
PAGE: 17
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
In addition to the wordmark, assets for “WESTMONT”, “WARRIORS”, and “KAMMERER COURT” have
been provided in this guide. These assets are to be used in addition to the logos and wordmark.
WM_WESTMONT_FC
WM_WARRIORS_FC
WM_K AMMERER_FC
18
LOGO USAGE RULES
ABOUT THE RULESThe logos and wordmark provided in this guide are intended to be used as is. The variety of configurations
and color options should accommodate all usage needs. On this page you will find a few helpful rules for
using the logos correctly.
DO NOT PRINT INSIDE ANOTHER SHAPE
The logos and wordmark may be printed on
solid colors, but should never be contained by
another shape.
DO NOT RECOLOR
The logos and wordmark should never be reproduced
in colors that are not in the Westmont Athletics color
palette. The one color logos, which are included in
black only, may be recolored with Westmont Crimson
or Gold.
USE APPROPRIATE LOGO FOR SIZE
Although the primary logo is the preferred logo, it
may not always be the best choice for small-scale ap-
plications. Simplified versions of the logo have been
provided for these situations.
ASSET NAME: westmont_logo3C_A.ai
PAGE:
LINKED FILE NAME: N/A
COLOR SYSTEM: PANTONE
COLORS: PANTONE 202 C, PANTONE 874 C
SCALE: 100%
ASSET NAME: WM_PRIM_FC_A_CMYK.ai
PAGE: 7
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_PRIM_FC_D_CMYK.ai
PAGE: 8
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: WM_PRIM_FC_A_CMYK.ai
PAGE: 7
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
19
LOGO USAGE RULES
DO NOT ALTER
The logos and wordmark should not be angled,
outlined, stylized, or distorted in any way.
DO NOT CHANGE LOCK-UPS
The positions or proportions of typography in relation
to the logos should never be changed.
ASSET NAME: WM_PRIM_FC_A_CMYK.ai
PAGE: 7
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
ASSET NAME: westmont_logo3C_B.ai
PAGE:
LINKED FILE NAME: N/A
COLOR SYSTEM: PANTONE
COLORS: PANTONE 202 C, PANTONE 874 C
SCALE: 100%
DO NOT PRINT ON DISTRACTING BACKGROUNDS
The logos and wordmark should never be reproduced
on backgrounds that are distracting, clashing,
or overpowering.
ASSET NAME: WM_PRIM_FC_A_CMYK.ai
PAGE: 7
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
DO NOT PRINT ON SAME COLOR BACKGROUNDS
Do not print logos or wordmark on background colors
that cause elements of the artwork to disappear.
ASSET NAME: WM_PRIM_FC_A_CMYK.ai
PAGE: 7
LINKED FILE NAME: N/A
COLOR SYSTEM: PROCESS
COLORS: CMYK
SCALE: 100%
20
WESTMONT ATHLETICS FONT
ABOUT THE FONTLike the logo, the Westmont Athletics font is a key element of Westmont’s visual identity. City BQ in its three
forms – bold, medium, and light – is the Westmont Athletics font. Through consistent use, this font can help
identify Westmont Athletics even without the use of one of the graphic marks.
CITY BQ BOLD
City BQ Bold should be used for large point size applications such as headlines and signs. City BQ
Bold is not to be used with comstocks or outlines.
CITY BQ MEDIUM
City BQ Bold should be used for medium to large point size applications. City BQ Medium can also
be used with the outline treatment described on page 22.
CITY BQ LIGHT
City BQ Light should be used for applications that require smaller point sizes such as body copy.
PURCHASING CITY BQCity BQ is available from Linotype at http://www.linotype.com/261337/citybq-family.html
21
WESTMONT ATHLETICS FONT
CITY BQ BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!@$%&
CITY BQ MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12��567890?!@$%&
CITYBQLIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890?!@$%&
22
1 . S E T T H E WO R D C I T Y B Q M E D I U M C A P S 43 P T 120 T R AC K
2 . C R E AT E O U T L I N E S
3 . o f f s e t pa th 1 .6 p t
4 . o f f s e t s econd pa th 1 .6 p t
5 . fi l l i nner pa th w i th wh i t eF i l l ou t e r pa th w i th b rand co l o r
6 . S E C O N DA RY T Y P E 31 P T 110 T R AC KC E N T E R E D A B OV E O R B E LOWP R I M A RY O U T L I N E D T Y P E
7 . no t e :The W E ST M O N T WA R R I O R Slogo type has been cus tomle t t e r spaced and ad jus t ed .P l ease use the above t e chn iquesfo r new words o r phrases on ly.Use the i nc luded l ogo typear twork f o r a l l app l i ca t i onso f t he words W E ST M O N T andWA R R I O R S .
WESTMONT
ht tp : / /www. l i no type . com/261337/c i t ybq - f ami ly. h tm l
1 . S E T T H E WO R D C I T Y B Q M E D I U M C A P S 43 P T 120 T R AC K
2 . C R E AT E O U T L I N E S
3 . o f f s e t pa th 1 .6 p t
4 . o f f s e t s econd pa th 1 .6 p t
5 . fi l l i nner pa th w i th wh i t eF i l l ou t e r pa th w i th b rand co l o r
6 . S E C O N DA RY T Y P E 31 P T 110 T R AC KC E N T E R E D A B OV E O R B E LOWP R I M A RY O U T L I N E D T Y P E
7 . no t e :The W E ST M O N T WA R R I O R Slogo type has been cus tomle t t e r spaced and ad jus t ed .P l ease use the above t e chn iquesfo r new words o r phrases on ly.Use the i nc luded l ogo typear twork f o r a l l app l i ca t i onso f t he words W E ST M O N T andWA R R I O R S .
WESTMONT
ht tp : / /www. l i no type . com/261337/c i t ybq - f ami ly. h tm l
1 . S E T T H E WO R D C I T Y B Q M E D I U M C A P S 43 P T 120 T R AC K
2 . C R E AT E O U T L I N E S
3 . o f f s e t pa th 1 .6 p t
4 . o f f s e t s econd pa th 1 .6 p t
5 . fi l l i nner pa th w i th wh i t eF i l l ou t e r pa th w i th b rand co l o r
6 . S E C O N DA RY T Y P E 31 P T 110 T R AC KC E N T E R E D A B OV E O R B E LOWP R I M A RY O U T L I N E D T Y P E
7 . no t e :The W E ST M O N T WA R R I O R Slogo type has been cus tomle t t e r spaced and ad jus t ed .P l ease use the above t e chn iquesfo r new words o r phrases on ly.Use the i nc luded l ogo typear twork f o r a l l app l i ca t i onso f t he words W E ST M O N T andWA R R I O R S .
WESTMONT
ht tp : / /www. l i no type . com/261337/c i t ybq - f ami ly. h tm l
In addition to the wordmark, assets for “WESTMONT”, “WARRIORS”, and “KAMMERER COURT” have
been provided in this guide. This artwork has been custom letterspaced and adjusted and should be used
as is (see page 17). In the event that additional typographic elements are needed, please follow the rules
below for creating outlined typography in Adobe Illustrator.
CREATING OUTLINED TYPOGRAPHY
EXAMPLE OF FINISHED ELEMENT
This is an example of what a finished typographic element should look like.
STEP 1
Set the word in City BQ Medium with a point size of 43 and a tracking of 120. Also set the secondary typog-
raphy with a point size of 31, tracking of 120, and leading of 42. Secondary typography should be centered
above or below the primary typography. Make sure all typography is capitals. For larger or smaller applica-
tions, reduce or enlarge the lettering only after step five has been completed.
STEP 2
Select the word, and choose type/create outlines. The letters will change from live type to vector artwork.
2�
CREATING OUTLINED TYPOGRAPHY1 . S E T T H E WO R D C I T Y B Q M E D I U M C A P S 43 P T 120 T R AC K
2 . C R E AT E O U T L I N E S
3 . o f f s e t pa th 1 .6 p t
4 . o f f s e t s econd pa th 1 .6 p t
5 . fi l l i nner pa th w i th wh i t eF i l l ou t e r pa th w i th b rand co l o r
6 . S E C O N DA RY T Y P E 31 P T 110 T R AC KC E N T E R E D A B OV E O R B E LOWP R I M A RY O U T L I N E D T Y P E
7 . no t e :The W E ST M O N T WA R R I O R Slogo type has been cus tomle t t e r spaced and ad jus t ed .P l ease use the above t e chn iquesfo r new words o r phrases on ly.Use the i nc luded l ogo typear twork f o r a l l app l i ca t i onso f t he words W E ST M O N T andWA R R I O R S .
WESTMONT
ht tp : / /www. l i no type . com/261337/c i t ybq - f ami ly. h tm l
1 . S E T T H E WO R D C I T Y B Q M E D I U M C A P S 43 P T 120 T R AC K
2 . C R E AT E O U T L I N E S
3 . o f f s e t pa th 1 .6 p t
4 . o f f s e t s econd pa th 1 .6 p t
5 . fi l l i nner pa th w i th wh i t eF i l l ou t e r pa th w i th b rand co l o r
6 . S E C O N DA RY T Y P E 31 P T 110 T R AC KC E N T E R E D A B OV E O R B E LOWP R I M A RY O U T L I N E D T Y P E
7 . no t e :The W E ST M O N T WA R R I O R Slogo type has been cus tomle t t e r spaced and ad jus t ed .P l ease use the above t e chn iquesfo r new words o r phrases on ly.Use the i nc luded l ogo typear twork f o r a l l app l i ca t i onso f t he words W E ST M O N T andWA R R I O R S .
WESTMONT
ht tp : / /www. l i no type . com/261337/c i t ybq - f ami ly. h tm l
STEP �
Select the path you just created, and choose object/path/offset path. Set the offset to 1.6 pts, the pull-down
menu to miter, and the miter limit to 4.
STEP 5
Fill the inner path with white, and the outer path with brand color.
1 . S E T T H E WO R D C I T Y B Q M E D I U M C A P S 43 P T 120 T R AC K
2 . C R E AT E O U T L I N E S
3 . o f f s e t pa th 1 .6 p t
4 . o f f s e t s econd pa th 1 .6 p t
5 . fi l l i nner pa th w i th wh i t eF i l l ou t e r pa th w i th b rand co l o r
6 . S E C O N DA RY T Y P E 31 P T 110 T R AC KC E N T E R E D A B OV E O R B E LOWP R I M A RY O U T L I N E D T Y P E
7 . no t e :The W E ST M O N T WA R R I O R Slogo type has been cus tomle t t e r spaced and ad jus t ed .P l ease use the above t e chn iquesfo r new words o r phrases on ly.Use the i nc luded l ogo typear twork f o r a l l app l i ca t i onso f t he words W E ST M O N T andWA R R I O R S .
WESTMONT
ht tp : / /www. l i no type . com/261337/c i t ybq - f ami ly. h tm l
STEP �
Select the word, and choose object/path/offset path. Set the offset to 1.6 pts, the pull-down menu to miter,
and the miter limit to 4.
STEP 6
Size typography as needed.
NOTE
The “WESTMONT” and “WARRIORS” logotypes have been custom letterspaced and adjusted. Please use
the above techniques for new words or phrases only. Use the included logotype artwork for all applications
of the words “WESTMONT” and “WARRIORS”.
2�
LOGO USAGE EXAMPLES
ABOUT THE EXAMPLESThe following two pages have several examples of how the Westmont Athletics logo could be applied
throughout the basketball gymnasium. Use these examples as inspiration for using the logos on future projects.
COU
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1 CO
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ASSET INDEX
1 COLOR LOGOS
MONOGRAM_LOGOCMYK
WM_MON_1C_A_CMYK.aiWM_MON_1C_B_CMYK.aiWM_MON_1C_C_CMYK.aiWM_MON_1C_D_CMYK.ai
PANTONEWM_MON_1C_A_PMS.aiWM_MON_1C_B_PMS.aiWM_MON_1C_C_PMS.aiWM_MON_1C_D_PMS.ai
RGBWM_MON_1C_A_RGB.jpgWM_MON_1C_B_RGB.jpgWM_MON_1C_C_RGB.jpgWM_MON_1C_D_RGB.jpg
PRIMARY_LOGOCMYK
WM_PRIM_1C_A_CMYK.aiWM_PRIM_1C_B_CMYK.aiWM_PRIM_1C_C_CMYK.aiWM_PRIM_1C_D_CMYK.ai
PANTONEWM_PRIM_1C_A_PMS.aiWM_PRIM_1C_B_PMS.aiWM_PRIM_1C_C_PMS.aiWM_PRIM_1C_D_PMS.ai
RGBWM_PRIM_1C_A_RGB.jpgWM_PRIM_1C_B_RGB.jpgWM_PRIM_1C_C_RGB.jpgWM_PRIM_1C_D_RGB.jpg
2 COLOR LOGOS
MONOGRAM_LOGOCMYK
WM_MON_2C_A_CMYK.aiWM_MON_2C_B_CMYK.aiWM_MON_2C_C_CMYK.aiWM_MON_2C_D_CMYK.ai
PANTONEWM_MON_2C_A_PMS.aiWM_MON_2C_B_PMS.aiWM_MON_2C_C_PMS.aiWM_MON_2C_D_PMS.ai
RGBWM_MON_2C_A_RGB.jpgWM_MON_2C_B_RGB.jpgWM_MON_2C_C_RGB.jpgWM_MON_2C_D_RGB.jpg
PRIMARY_LOGOCMYK
WM_PRIM_2C_A_CMYK.aiWM_PRIM_2C_B_CMYK.ai
WM_PRIM_2C_C_CMYK.aiWM_PRIM_2C_D_CMYK.ai
PANTONEWM_PRIM_2C_A_PMS.aiWM_PRIM_2C_B_PMS.aiWM_PRIM_2C_C_PMS.aiWM_PRIM_2C_D_PMS.ai
RGBWM_PRIM_2C_A_RGB.jpgWM_PRIM_2C_B_RGB.jpgWM_PRIM_2C_C_RGB.jpgWM_PRIM_2C_D_RGB.jpg
B&W SCREEN LOGOS
MONOGRAM_LOGOCMYK
WM_MON_BW_A_CMYK.aiWM_MON_BW_B_CMYK.aiWM_MON_BW_C_CMYK.aiWM_MON_BW_D_CMYK.ai
PANTONEWM_MON_BW_A_PMS.aiWM_MON_BW_B_PMS.aiWM_MON_BW_C_PMS.aiWM_MON_BW_D_PMS.ai
RGBWM_MON_BW_A_RGB.jpgWM_MON_BW_B_RGB.jpgWM_MON_BW_C_RGB.jpgWM_MON_BW_D_RGB.jpg
PRIMARY_LOGOCMYK
WM_PRIM_BW_A_CMYK.aiWM_PRIM_BW_B_CMYK.aiWM_PRIM_BW_C_CMYK.aiWM_PRIM_BW_D_CMYK.ai
PANTONEWM_PRIM_BW_A_PMS.aiWM_PRIM_BW_B_PMS.aiWM_PRIM_BW_C_PMS.aiWM_PRIM_BW_D_PMS.ai
RGBWM_PRIM_BW_A_RGB.jpgWM_PRIM_BW_B_RGB.jpgWM_PRIM_BW_C_RGB.jpgWM_PRIM_BW_D_RGB.jpg
FULL COLOR LOGOS
MONOGRAM_LOGOCMYK
WM_MON_FC_A_CMYK.aiWM_MON_FC_B_CMYK.aiWM_MON_FC_C_CMYK.aiWM_MON_FC_D_CMYK.ai
PANTONEWM_MON_FC_A_PMS.ai
WM_MON_FC_B_PMS.aiWM_MON_FC_C_PMS.aiWM_MON_FC_D_PMS.ai
RGBWM_MON_FC_A_RGB.jpgWM_MON_FC_B_RGB.jpgWM_MON_FC_C_RGB.jpgWM_MON_FC_D_RGB.jpg
PRIMARY_LOGOCMYK
WM_PRIM_FC_A_CMYK.aiWM_PRIM_FC_B_CMYK.aiWM_PRIM_FC_C_CMYK.aiWM_PRIM_FC_D_CMYK.ai
PANTONEWM_PRIM_FC_A_PMS.aiWM_PRIM_FC_B_PMS.aiWM_PRIM_FC_C_PMS.aiWM_PRIM_FC_D_PMS.ai
RGBWM_PRIM_FC_A_RGB.jpgWM_PRIM_FC_B_RGB.jpgWM_PRIM_FC_C_RGB.jpgWM_PRIM_FC_D_RGB.jpg
TYPOGRAPHY
CMYKWM_KAMMERER_FC_CMYK.aiWM_WARRIORS_FC_CMYK.aiWM_WESTMONT_FC_CMYK.ai
PANTONEWM_KAMMERER_FC_PMS.aiWM_WARRIORS_FC_PMS.aiWM_WESTMONT_FC_PMS.ai
RGBWM_KAMMERER_FC_RGB.jpgWM_WARRIORS_FC_RGB.jpgWM_WESTMONT_FC_RGB.jpg
WORDMARK
CMYKWM_WORDMARK_1C_CMYK.aiWM_WORDMARK_BW_CMYK.aiWM_WORDMARK_FC_CMYK.ai
PANTONEWM_WORDMARK_1C_PMS.aiWM_WORDMARK_BW_PMS.aiWM_WORDMARK_FC_PMS.ai
RGBWM_WORDMARK_1C_RGB.jpgWM_WORDMARK_BW_RGB.jpgWM_WORDMARK_FC_RGB.jpg