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INTRODUCTION Consistent portrayal of the new Maui Brewing Co. brand across all mediums is critical to building and maintaining brand recognition and establishing a strong coherent message across all audience touchpoints.
This guide includes examples and general guidelines for uses of the Maui Brewing Co. brand elements. Please keep in mind this document is intended to be a guide and does not address all uses or potential needs that may arise.
For questions and approval for brand usage please contact Melanie Marrero: [email protected]
3
DO HAWAII RIGHT Each one of our beers is crafted with passion and care. We don’t take short cuts. We are uncompromising in our search for the best ingredients from the best sources. We honor the island we love.
Our visual identity and brand has been crafted with the same care and passion. This guide includes new packaging examples and overall visual direction for all printed and digital materials. The new branding effort has been focused on raising the bar and doing Hawaii right.
Cheers and Mahalo!
4
CONTENTS01 BRAND IDENTITY
01.1 HONU LOGO 08
01.2 WORDMARKS 10
01.3 HORIZONTAL: LOGO + WORDMARK 11
01.4 VERTICAL: LOGO + WORDMARK 12
01.5 VERTICAL: LOGO + HORIZONTAL WORDMARK 13
01.6 SUMMARY OF BRAND IDENTITY 14
01.7 BRAND IDENTITY COLORS 15
01.8 SIZING 16
01.9 DON’T DO IT 17
02 BRAND ELEMENTS
02.1 BRAND COLORS 21
02.2 TYPOGRAPHY 22
02.3 TYPOGRAPHY IN USE 24
02.4 DIGITAL TYPOGRAPHY 25
02.5 RATTAN PATTERN 26
02.6 SHARK’S TEETH PATTERN 27
02.7 BREWERY COORDINATES 27
02.8 BREWERY STORY 28
03 PACKAGING
03.1 WORDMARKS 31
03.2 BIKINI BLONDE 32
03.3 BIG SWELL 35
03.4 COCONUT HIWA 38
03.5 PINEAPPLE MANA 41
03.6 ISLAND ROOT BEER 44
03.7 MBC ILLUSTRATIONS 47
03.8 BEER CAN TEMPLATE 48
03.9 SODA CAN TEMPLATE 49
03.9 CAN LINE UP 10
03.10 BOMBER LABEL 51
04 WEARABLES & MERCH
04.1 COASTERS 55
04.2 EXTERIOR SIGNAGE EXAMPLES 61
04.3 MENU EXAMPLES 64
04.4 ENVIRONMENTAL: TABLES & BARRELS 65
04.5 ENVIRONMENTAL: BAR COUNTER 66
04.7 TACKERS 68
04.8 T-SHIRTS 72
B R A N D G U I D E L I N E S 5
HONU LOGO
FILES: Assets / Identity / Honu_Logo /
The new Honu logo is an evolved version of the original MBC brand logo. The new logo has been updated and simplified for more flexible usage and better scalability.
01.1
B R A N D G U I D E L I N E S 8
MORE THAN A LOGOEach component of the logo is packed with meaning and history — it was directly inspired by one of our founder, Garrett’s tattoos. A tattoo emblematic of a pivotal moment in his life that led to the establishment of a fiercely independent craft brewery in Hawaii.
THE SYMBOLOGY:
Honu (Turtle) = guidance and navigation
Koru (Swirl) = symbol of rebirth
Shark’s Teeth = protection
Shark Tooth Pendant = weapon of defense of protection
HONU (TURTLE)
KORU (SWIRL)
SHARK’S TEETH
SHARK TOOTH
PENDANT
01.1
B R A N D G U I D E L I N E S 9
WORDMARKS
The new Maui Brewing Co. wordmark is composed of customized typography and can be used by itself for branding or in conjunction with the Honu logo as shown in the lockups on the following pages.
Do not create other lockups for the Honu and wordmark beyond the lockups provided in this guide.
Two Horizontal Wordmarks are provided for use in unique situations where a wide wordmark is needed. The other standard wordmark should be considered for use first.
01.2
FILES: Assets / Identity / Horizontal_Wordmarks / FILES: Assets / Identity / Horizontal_Wordmarks / Horizontal_Wordmark_1
FILES: Assets / Identity / Stacked_Wordmark /
FILES: Assets / Identity / Horizontal_Wordmarks / Horizontal_Wordmark_1
B R A N D G U I D E L I N E S 10
HORIZONTAL: LOGO + WORDMARK
The Honu logo and the MBC wordmark can be locked up together in three ways. A horizontal lockup and two vertical lockups are provided for more flexibility in application.
Other Honu logo and MBC wordmark lockups should not be created.
01.3
FILES: Assets / Identity / Logo_Wordmark_Lockup /
B R A N D G U I D E L I N E S 11
VERTICAL: LOGO + WORDMARK
–
01.4
FILES: Assets / Identity / Logo_Wordmark_Lockup_Vertical /
B R A N D G U I D E L I N E S 12
VERTICAL: LOGO + HORIZONTAL WORDMARK
–
01.5
FILES: Assets / Identity / Logo_Wordmark_Lockup_Vertical_2 /
B R A N D G U I D E L I N E S 13
A variety of brand identity expressions exist to provide flexibility and ease of use. Consider carefully the footprint of the space provided and select the best identity for each space.
01.6 SUMMARY OF BRAND IDENTITY
14
BRAND IDENTITY COLORS
All logos and lockups for Maui Brewing Co. should be used in MBC black or white EXCEPT for apparel and other wearables.
LOGO COLOR: WHITE LOGO COLOR: MBC BLACK
01.7
B R A N D G U I D E L I N E S 15
SIZING01.8
BRANDMARKS/LOCKUPS
Recommended size minimums are suggested to maintain legibility of the logo across a variety of applications.
PRINTA minimum height of .9375 inches for the Honu Logo is recommended.
DIGITALA minimum height of 90 pixels is recommended to maintain the integrity of the logo.
STACKED WORDMARK:
PRINTMinimum width = 1 inches
DIGITALMinimum width = 120 pixels
HORIZONTAL WORDMARK:
PRINTMinimum width = 1 inches
DIGITALMinimum width = 120 pixels
PRINT: 0.9375 in
DIGITAL:90 px
PRINT: 0.9375 in
DIGITAL:90 px
PRINT: 0.9375 in
DIGITAL:90 px
PRINT: 1 inDIGITAL: 120 px
PRINT: 1.75 inDIGITAL: 225 px
B R A N D G U I D E L I N E S 16
DO NOT ADD OUTLINES DO NOT ADD GRADIENTS
DO NOT PUT IMAGES OR PATTERNS IN THE LOGO DO NOT CHANGE THE TYPOGRAPHY
DON’T DO IT
Many hours have been spent perfecting the brand identity. Please do not undo time and money invested by distorting or revising the existing brand identity.
Consistent application of the brand across digital and print media creates a bold and engaging narrative for consumers as well as MBC employees and staff.
01.9
B R A N D G U I D E L I N E S 17
DO NOT STRETCH THE LOGO DO NOT ADD SPECIAL EFFECTS
DO NOT CHANGE SIZE RELATIONSHIPS DO NOT TILT OR SLANT THE LOGO
DON’T DO IT
–
01.9
B R A N D G U I D E L I N E S 18
MBC BLACKPMS: BLACK 6
CMYK: 100 / 79 / 44 / 93
RGB: 16 / 24 / 32
HTML: #101820
WHITEPMS: –
CMYK: 00 / 00 / 00 / 00
RGB: 00 / 00 / 00
HTML: #FFFFFF
MBC GRAYPMS: 423
CMYK: 22 / 14 / 18 / 45
RGB: 137 / 141 / 141
HTML: #898D8D
MBC LIGHT GRAYPMS: 420
CMYK: 06 / 04 / 07 / 13
RGB: 199 / 201 / 199
HTML: #C7C9C7
MBC ACCENT ORANGEPMS: BRIGHT ORANGE
CMYK: 00 / 63 / 100 / 00
RGB: 255 / 94 / 00
HTML: #FF6600
MBC ACCENT BLUEPMS: 637
CMYK: 62 / 00 / 08 00
RGB: 78 / 195 / 224
HTML: #4EC3E0
All expressions of the MBC brand identity should be used in MBC black or white EXCEPT on apparel and wearables.
For other MBC brand materials, black and grays should be the dominant colors with MBC Accent Orange and Accent Blue used minimally.
Beer flavors have their own color palettes which can be reviewed in the packaging section.
02.1 BRAND COLORS
B R A N D G U I D E L I N E S 21
LICENSING
ITC QUORUM is owned by ITC. Font weights specified above can be purchased at:http://www.myfonts.com/fonts/adobe/itc-quorum/
FILES: Assets / Typography / ** Fonts are provided for use on items already designed. For development of new marketing materials valid licenses
should be purchased for font use.
02.2 TYPOGRAPHY
The following fonts should be used on all Maui Brewing brand materials.
ITC QUORUM BLACK
ABCDEFGHIJKLMNOP…abcdefghijklmnop…ITC QUORUM BOLD
ABCDEFGHIJKLMNOP…abcdefghijklmnop…ITC QUORUM MEDIUM
ABCDEFGHIJKLMNOP…abcdefghijklmnop…
B R A N D G U I D E L I N E S 22
02.2 TYPOGRAPHY
The following fonts should be used on all Maui Brewing brand materials.
It is recommended that Brandon Grotesque be used in all caps in nearly all instances.
LICENSING
BRANDON GROTESQUE is owned by HVD Fonts. Font weights specified above can be purchased at:http://www.myfonts.com/fonts/hvdfonts/brandon-grotesque/
FILES: Assets / Typography / ** Fonts are provided for use on items already designed. For development of new marketing materials valid licenses
should be purchased for font use.
BRANDON GROTESQUE BLACK
ABCDEFGHIJKLMNOP…BRANDON GROTESQUE BOLD
ABCDEFGHIJKLMNOP…BRANDON GROTESQUE REGULAR
ABCDEFGHIJKLMNOP…
B R A N D G U I D E L I N E S 23
HEADLINE: ITC QUORUM BLACKSUBHEAD EXAMPLE: BRANDON GROTESQUEBody Copy: ITC Quorum Bold Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed tristique quis eros at imperdiet. Quisque pharetra tellus ut enim congue, sit amet tristique augue cursus. Ut et diam diam. Sed placerat sem erat, nec ultricies lacus scelerisque sit amet. Nulla mattis mi a molestie semper. Morbi interdum consequat nisl vitae tempor. Sed quis erat sapien. Cras vestibulum, quam non dictum elementum, justo dolor pulvinar lectus, vitae iaculis est diam a velit.
Nullam fringilla nisi a mi cursus, vitae feugiat mi maximus. In ut fermentum nulla. Nulla malesuada velit quis cursus sodales. Aenean facilisis enim quis magna eleifend, non posuere nibh blandit. Aliquam in lobortis sem, in interdum augue. Phasellus lobortis dictum mauris, in gravida ligula luctus sed. – BULLETS: BRANDON GROTESQUE• LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT• SED TRISTIQUE QUIS EROS AT IMPERDIET• QUISQUE PHARETRA TELLUS UT ENIM CONGUE, SIT AMET
02.3 TYPOGRAPHY IN USE
The following are the usage examples for the recommended Maui Brewing Co. fonts. These suggestions are guidelines and do not cover all potential typographic needs that will arise.
Please note that typography sizing will vary from layout to layout. The examples shown here are simply a starting place for making typography selections.
B R A N D G U I D E L I N E S 24
02.4 DIGITAL TYPOGRAPHY
For digital applications different typefaces may be considered to maintain legibility and consistency across platforms and web browsers.
Consider using the web version of ITC Quorum for large headlines and subheads. The web version is available here:
http://www.myfonts.com/fonts/itc/quorum/
Brandon Grotesque can be used via type kit for web applications.
https://typekit.com/fonts/brandon-grotesque
DIGITAL TYPOGRAPY ALTERNATES:
Alverata PE is available via type kit and can be used as an alternate to ITC Quorum for digital and web applications.
https://typekit.com/fonts/alverata-pe
ITC QUORUM BLACK
ABCDEFGHIJKLMNOP…abcdefghijklmnop…ITC QUORUM BOLD
ABCDEFGHIJKLMNOP…abcdefghijklmnop…ITC QUORUM MEDIUM
ABCDEFGHIJKLMNOP…abcdefghijklmnop…
ALT FOR QUORUM: ALVERATA PE BLACK
ABCDEFGHIJKLMNOP…abcdefghijklmnop…ALT FOR QUORUM: ALVERATA PE BOLD
ABCDEFGHIJKLMNOP…abcdefghijklmnop…ALT FOR QUORUM: ALVERATA PE MEDIUM
ABCDEFGHIJKLMNOP…abcdefghijklmnop…
BRANDON GROTESQUE BLACK
ABCDEFGHIJKLMNOP…BRANDON GROTESQUE BOLD
ABCDEFGHIJKLMNOP…BRANDON GROTESQUE REGULAR
ABCDEFGHIJKLMNOP…
B R A N D G U I D E L I N E S 25
RATTAN PATTERN02.5
A simple basket weave, rattan pattern that can be used as a tertiary element in design layouts.
In packaging the pattern can be used in various colors. In other instances the pattern should be used in subtle colors such as light gray.
FILES: Assets / Brand_Elements / Rattan_Pattern /
B R A N D G U I D E L I N E S 26
SHARK’S TEETH PATTERN
BREWERY COORDINATES
The shark’s teeth pattern is on all packaging near the top of the cans. If and when the pattern is used in a print or digital layout, it should be used as a tertiary element near the bottom or top of the design.
The map of Hawaii with Maui highlighted calls out the latitude and longitude coordinates of the Maui Brewery location. This element may be used on print and digital materials and shows up on each can design.
02.6
02.7
FILES: Assets / Brand_Elements / Coordinates
FILES: Assets / Brand_Elements / Sharks_Teeth
B R A N D G U I D E L I N E S 27
A simple three sentence version of the MBC brand story featured on the back of all the cans.
02.8 BREWERY STORY
Crafted with passion from the heart of paradise. We are an innovative and independent brewery. Welcome to the ‘ohana.
B R A N D G U I D E L I N E S 28
WORDMARKS
Each beer or soda has a unique wordmark and color. These wordmarks are used in packaging and can also be used on menu boards, promotional materials, etc.
03.1
FILES: Assets / Brand_Elements / Beer_Wordmarks /
B R A N D G U I D E L I N E S 31
BIKINI BLONDE ARTWORK
Full artwork wrap for Bikini Blonde beer.
03.2
FILES: Assets / Packaging_Artwork /
B R A N D G U I D E L I N E S 33
BIKINI BLONDE BEER CAN ELEMENTS03.2
PMS: 7549CMYK: 00 / 22 / 100 / 02RGB: 255 / 181 / 00HTML: #FFB500
PMS: 122CMYK: 00 / 11 / 80 / 00RGB: 254 / 209 / 65HTML: #FED141
PMS: 7696CMYK: 56 / 09 / 09 / 21RGB: 99 / 153 / 174HTML: #6399AE
PMS: WhiteCMYK: 00 / 00 / 00 / 00RGB: 00 / 00 / 00HTML: #FFFFFF
PMS: Black 6CMYK: 100 / 79 / 44 / 93RGB: 16 / 24 / 32HTML: #101820
ILLUSTRATIONNAME, TYPE, DESCRIPTION COLORS
LAGERA clean, crisp &refreshing helles,perfect any time
FILES: Assets / Illustrations /
WORDMARK TYPOGRAPHY:
The Bikini Blonde wordmark is created using Chicha by Cocijotype.
http://www.myfonts.com/fonts/cocijotype/chicha/
B R A N D G U I D E L I N E S 34
BIG SWELL ARTWORK
Full artwork wrap for Big Swell beer.
03.3
FILES: Assets / Packaging_Artwork /
B R A N D G U I D E L I N E S 36
BIG SWELL BEER CAN ELEMENTS03.3
PMS: 300CMYK: 99 / 50 / 00 / 00RGB: 00 / 94 / 184HTML: #005EB8
PMS: 297CMYK: 52 / 00 / 01 / 00RGB: 113 / 197 / 232HTML: #71C5E8
PMS: 1645CMYK: 00 / 63 / 75 / 00RGB: 255 / 106 / 57HTML: #FF6A39
PMS: WhiteCMYK: 00 / 00 / 00 / 00RGB: 00 / 00 / 00HTML: #FFFFFF
PMS: Black 6CMYK: 100 / 79 / 44 / 93RGB: 16 / 24 / 32HTML: #101820
ILLUSTRATIONNAME, TYPE, DESCRIPTION COLORS
FILES: Assets / Illustrations /
IPATropical citrus hops burst from this dry-hopped India Pale Ale
WORDMARK TYPOGRAPHY:
The Big Swell wordmark is created using Boler Wide by T26.
http://www.t26.com/fonts/688-Boler
B R A N D G U I D E L I N E S 37
COCONUT HIWA ARTWORK
Full artwork wrap for Coconut Hiwa beer.
03.4
FILES: Assets / Packaging_Artwork /
B R A N D G U I D E L I N E S 39
COCONUT HIWA BEER CAN ELEMENTS03.4
PMS: 725CMYK: 09 / 75 / 100 / 55RGB: 125 / 63 / 22HTML: #7D3F16
PMS: 721CMYK: 00 / 35 / 52 / 04RGB: 221 / 164 / 111HTML: #DDA46F
PMS: GreenCMYK: 93 / 00 / 63 / 00RGB: 0 / 171 / 132HTML: #00AB84
PMS: WhiteCMYK: 00 / 00 / 00 / 00RGB: 00 / 00 / 00HTML: #FFFFFF
PMS: Black 6CMYK: 100 / 79 / 44 / 93RGB: 16 / 24 / 32HTML: #101820
ILLUSTRATIONNAME, TYPE, DESCRIPTION COLORS
FILES: Assets / Illustrations /
PORTERA robust dark alewith hand-toastedcoconut & hints of mocha
WORDMARK TYPOGRAPHY:
The Coconut Hiwa wordmark is created using ITC Motter Corpus Condensed by ITC.
http://www.myfonts.com/fonts/adobe/itc-motter-corpus/
B R A N D G U I D E L I N E S 40
PINEAPPLE MANA ARTWORK
Full artwork wrap for Pineapple Mana beer.
03.5
FILES: Assets / Packaging_Artwork /
B R A N D G U I D E L I N E S 42
PINEAPPLE MANA BEER CAN ELEMENTS03.5
PMS: 151CMYK: 00 / 60 / 100 / 00RGB: 255 / 130 / 00HTML: #FF8200
PMS: 102CMYK: 00 / 00 / 95 / 00RGB: 252 / 227 / 00HTML: #FCE300
PMS: 369CMYK: 68 / 00 / 100 / 00RGB: 100 / 167 / 11HTML: #64A70B
PMS: WhiteCMYK: 00 / 00 / 00 / 00RGB: 00 / 00 / 00HTML: #FFFFFF
PMS: Black 6CMYK: 100 / 79 / 44 / 93RGB: 16 / 24 / 32HTML: #101820
ILLUSTRATIONNAME, TYPE, DESCRIPTION COLORS
FILES: Assets / Illustrations /
WHEATMaui Gold pineapplegives sweet aroma tothis smooth-bodied,tropical brew
WORDMARK TYPOGRAPHY:
The Pineapple Mana wordmark is created using Ashemore Condensed Black by ITC.
http://www.myfonts.com/fonts/insigne/ashemore/
B R A N D G U I D E L I N E S 43
ISLAND ROOT BEER ARTWORK
Full artwork wrap for Island Root Beer.
03.6
FILES: Assets / Packaging_Artwork /
B R A N D G U I D E L I N E S 45
ISLAND ROOT BEER CAN ELEMENTS03.6
PMS: 7568CMYK: 15 / 67 / 100 / 65RGB: 119 / 81 / 53HTML: #775135
PMS: 7533CMYK: 37 / 53 / 68 / 83RGB: 71 / 55 / 41HTML: #473729
PMS: Orange 021CMYK: 00 / 65 / 100 / 00RGB: 254 / 80 / 00HTML: #FE5000
PMS: 1375CMYK: 00 / 45 / 94 / 00RGB: 255 / 158 / 27HTML: #FF9E1B
PMS: 7499CMYK: 01 / 02 / 24 / 00RGB: 241 / 230 / 178HTML: #F1E6B2
ILLUSTRATIONNAME COLORS
FILES: Assets / Illustrations /
WORDMARK TYPOGRAPHY:
The Island Root Beer wordmark is created using Knockout HTF54 Sumo and Vitesse Black by Hoefler & Co.
http://www.typography.com/fonts/vitesse/overview/
http://www.typography.com/fonts/knockout/overview/
B R A N D G U I D E L I N E S 46
MBC ILLUSTRATIONS03.7
ORLY LOCQUIAO
We worked with Orly, an influential Polynesian tattoo artist in the San Francisco Bay Area area to create each one of the illustrations for the beer line.
B R A N D G U I D E L I N E S 47
BEER CAN TEMPLATE03.8
Beer can artwork is built on a templated system with most artwork constant across each can. EACH BEER GETS:
A unique illustration
A unique wordmark
Three colors to signal beer type
Shark’s Teeth PatternAlways MBC Black Position locked across all cans
Beer Description Recommend keeping to three lines, changes color with each beer
Beer Illustration Each beer has a different illustration which changes color with each beer
MBC Wordmark Always white Position locked
Beer Name Typography changes with each beer Recommend always keeping two lines
Beer Type Keep MBC black across all cans
URL, Social Media Handle & Technical CopyChanges color with each beer Position remains the same
“Island Brewed” Position locked Color changes with each beer type
Rattan Pattern Changes color on each beer
MBC Identity Elements Position and color the same on each beer
MBC Story Position and color the same on each beer
Island Coordinates Changes color on each beer
B R A N D G U I D E L I N E S 48
SODA CAN TEMPLATE03.9
Soda can artwork is built on a templated system with most artwork constant across each can. EACH BEER GETS:
A unique set of 5 colors
A unique wordmark
Shark’s Teeth Pattern Changes color with each sodaPosition is locked
MBC wordmark Always white. Position locked.
Soda Wordmark Changes on each can
Colors Change on each soda can with each flavor
URL, Social Media Handle & Technical CopyChanges color with each soda Position remains the same
Can IllustrationIs the same on all soda cansColor changes with each soda
MBC LogoChanges color but remains in the same position
Island Coordinates Changes color on each soda
B R A N D G U I D E L I N E S 49
BOMBER LABEL TEMPLATE03.10
ISLAND BREWED ISLAND BREWED
BREWED & CANNED BYMAUI BREWING CO.KIHEI, MAUI, HAWAII
@MAUIBREWINGCOMAUIBREWING.COM
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20° 44' N156° 26' W
Crafted with passion from the heart of paradise. We are an innovative and independent brewery. Welcome to the ‘ohana.
750 ML
FL OZ
ALC
BY VOL
Beer description here, lorem ipsum dolor sit amet sim, consectetur ento adipiscing elit non.
LOREMIPSUM
IPALOREM • DOLOR
25.4 6.8%
A simple label template for limited release bombers. The design and placement of all the elements remains constant across each bomber label.
Beer name changes color on each bomber label.
There is a space available on the left side of the label for a beer description on each label.
FILES: Assets / Bomber_Label /
B R A N D G U I D E L I N E S 52
COASTERS EXAMPLE SET 104.1
FILES: Assets / Coaster_Examples /
Example set of 2-sided circular coasters featuring beer specfic artwork on one side and the Honu logo on the other side.
Bi��Bl�de
LAGER
ISLAND BREWED
WELCO M E T O T H E ‘ OHANA
IPA
ISLAND BREWEDBIGSWELL
WELCO M E T O T H E ‘ OHANA
B R A N D G U I D E L I N E S 56
COASTERS EXAMPLE SET 204.1
Example set of 2-sided circular coasters featuring the circular beer illustrations on one side and the stacked logo lock up on the other side.
ISLAND BREWED
ISLAND BREWED
FILES: Assets / Coaster_Examples /
B R A N D G U I D E L I N E S 58
COASTERS EXAMPLE SET 304.1
Custom die cut brand coaster featuring the Honu and the message “Welcome to the ‘Ohana” on the other side.
WELCOMETO THE
‘OHANA20° 44' N
156° 26' W
FILES: Assets / Coaster_Examples /
B R A N D G U I D E L I N E S 60
EXTERIOR SIGNAGE EXAMPLES04.2
Hypothetical signage and branding treatments for the entry way of the Maui Brewing Company restaurant.
Rattan pattern water jet cut out of metal rail
Back lit extruded letterforms
Detail of the Big Swell artwork applied to the back wall of the entry way
Naturally rusted metal sign with rattan pattern applied to left portion of the sign
Metallic placard with dimensional metal cut lettering
Interior lit orange blade sign with Honu logo
B R A N D G U I D E L I N E S 63
04.3
Two menu cover examples designed to signal different price point options.
Left Menu:Elegant blind embossed Honu logo in the lower right corner of a super heavy weight substrate.
Right Menu:Simple paper menu held to a wood board with a rubber band. Board could be screen printed.
B R A N D G U I D E L I N E S 64
ENVIRONMENTAL: TABLES & BARRELS04.4
Examples of circular illustration artwork applied to tables and barrels.
B R A N D G U I D E L I N E S 65
04.5
Concept for bar facade that would feature rattan pattern.
ENVIRONMENTAL: BAR COUNTER
B R A N D G U I D E L I N E S 66
04.6
Examples of creative use of materials and design.
ENVIRONMENTAL: INSPIRATION
B R A N D G U I D E L I N E S 67
METAL TACKER EXAMPLE04.7
Custom circular die cut metal tacker design.
Bi��Bl�de
LAGER
ISLAND BREWED
WELCO M E T O T H E ‘ OHANA IPA
ISLAND BREWEDBIGSWELL
WELCO M E T O T H E ‘ OHANA
FILES: Assets / Tacker_Examples /
B R A N D G U I D E L I N E S 69
METAL TACKER EXAMPLE04.7
Custom rectangular metal tacker design.
Design and layout could also be made to create paper posters.
Bi��Bl�de
LAGER
BREWEDISLAND
IPA
BREWEDISLAND BIGSWELL
FILES: Assets / Tacker_Examples /
B R A N D G U I D E L I N E S 71