Agenda Welcome to the New Traditional

The state of marketing in recent years has become frenzied, fast-paced and hyper-competitive, especially when it comes to digital. But it's also become the new normal. A tradition of its own, with no end in sight. In fact, as long as consumers continue to use online touch points as their preferred means of engagement, digital marketing will be the new normal itself. A quick look on LinkedIn validates this truth, showing marketing employees everywhere with titles like digital marketer, social media manager, content lead, community manager, or mobile strategist. As online advertising guru Rich Kahn put it: In essence, what we used to think of as 'traditional marketing' has now become 'old school marketing.' And what we've coined 'digital marketing' has become the new 'traditional marketing.' Digital might be the new traditional, but that doesn't mean it will be easy. Join us for Digital Marketing Asia as we embark on a journey to discover the latest digital trends of 2018, unrivalled networking opportunities, and the latest innovations and insights you need to rethink and refine your digital marketing strategy.

Date: October 2018

Time: 9:00am – 5:00pm (registration starts at 8:00am) Venue: Singapore

Day 1 October 2018

8.00am Registration

9.00am Welcome and opening remarks

Rezwana Manjur, regional editor, Marketing

9.10am

Fireside Chat: The State of Digital Marketing

Staying focused and effective in an increasingly high-tech world

"Data-driven" - a hollow, overused buzzword or the way of the future?

Is Asia ready to lead the next digital revolution?

How are Asia's marketers preparing for ongoing urbanisation, technological innovation, and growth in mobile usage?

Brand safety in the Post-Truth Era

9.50am

Making Marketing the Masters of Data

Learn how successful marketing leaders are owning the customer experience, and the opportunity for marketers to bring the customers closer to the c-suite with the right data at the right time

Learn how to take center stage and drive strategic discussions around real-time data to clearly demonstrate your contribution to the bottom line

Learn how leading organisations like Mastercard and Japan Airlines have enabled a real-time culture in marketing to solve business challenges and uncover new opportunities

Speaker: DOMO

10.30am Morning networking break

10.50am

Getting a View on Viewability

Who's really seeing my ads: the state of ad fraud and ad viewability in Asia

Making sense of the fees, charges and markups from vendors and intermediaries across the programmatic supply chain, and what to do about it

What are some brands doing to take a stand against opaque practices?

11.30am

Blockchain Marketing

What is it, and how will it change the future of delivery and reporting?

Is it the end of fraud, or just a better weapon in the ongoing fraud verification battle?

Thinking long term: can blockchain help build trust with consumers?

What does blockchain mean for influencers and publishers?

12.10pm Networking lunch

Marketing Innovations – Staying Ahead of the Curve

1.10pm

In the Palm of your Hand - Mobile Marketing Best Practices

Leading mobile trends and innovations - what's next?

Delivering innovative and personalised experiences without getting creepy

How are mobile payments disrupting the marketing landscape?

App development, UX design, messaging - what you need to know

1.50pm

The Next Level in Engagement - Marketing with Augmented/Virtual Reality

With more smartphones programmed with AR functionality, what's the right game plan?

How are consumers using AR now, and how will marketing take advantage?

Are you ready for AR wearables?

Can VR catch up with AR?

3.10pm Afternoon break and power networking

3.30pm

The Future Of AI, Chatbots And Machine Learning

Is AI the compass marketers need to navigate the seas of relevance?

Using predictive analytics to improve customer experience and support

How can AI and machine learning spark new ideas and push the boundaries of creativity?

As chatbots become more common, what will brands need to do to stand out?

4.10pm

Panel Discussion: Brand Safety and the Zero-Tolerance Imperative

Must-know tips about whitelisting - does it actually improve brand safety?

Is a lack of transparency hurting martech's potential?

Brand safety rules of engagement to set with your agency

Age of automation: What's the human role in safeguarding the brand?

4.50pm Closing remarks

Rezwana Manjur, regional editor, Marketing

5.00pm End of day 1

Day 2 October 2018

8.00am Registration

9.00am Welcome and opening remarks Rezwana Manjur, regional editor, Marketing

Embracing the Year of the Digital Consumer

9.10am

Digital Shifts You Will Experience Before 2023

Growth of messaging apps

Expansion of visual content in digital marketing strategy

Technography - By looking at what devices consumers are using, brands gain wonderful insight on what is driving consumer behaviour

9.50am

Next Generation Video Advertising: Enfamil Case Study

Redefining digital consumer journey and data signals

Activating the voices of advocates

Producing powerful video ads

Delivering ROI

Speaker: Lindsay Barrett, Global Head of Content Strategy, Mead Johnson Nutrition (RB Health)

10.30am Morning break and power networking

10.50am

Panel Discussion: Getting up to Date with Data

What to expect in the Asia market

Data integration: where are we at vs. where we need to be?

Should every marketing department have an in house data scientist?

Is data collection keeping up with consumer insights best practices?

Getting Personal

11.30am

How Personalisation Is Changing The Digital Marketing Platform

Taking into consideration content personalisation

Better predictive lead scoring

Application of social media to reach out and connect with consumers with tailored content and offers

12.10pm Lunch

1.10pm

Making Programmatic Personal

Personalisation and the future of targeted marketing

Factors powering personalisation: o Online behaviour o Interests based on anonymised data o Geo-location

How personalisation can improve ROI spend across marketing channels

1.50pm

Personalisation Case Study

Getting the organisation to think of consumers as individuals

The factors and challenges involved in scaling a personalisation campaign

What are the technical, behind the scenes pieces to personalisation?

Challenges and pitfalls to avoid

Analyse, Plan, Execute!

2.30pm

Digital Marketing Analytics And Data Driven Insights

Critical capabilities driving marketing investment and adoption in data collection

Obtaining better insights into customers, prospects and consumer journeys

Predictive analytics for superior digital marketing

3.10pm Afternoon break and power networking

3.30pm

Conduct A Health Check On Your Digital Marketing Campaign

Audit your SEO

Audit your content

Audit your conversions

Audit your social media platforms

4.10pm

Digital Marketing and the War for Talent

The rise of new digital roles

What's causing the talent crunch in Asia?

Is marketing and advertising still considered sexy?

What is the young marketer's skill set of the future?

Creating a marketing succession game plan

4.50pm

Closing remarks

Rezwana Manjur, regional editor, Marketing

5.00pm End of Day 2