Management Presentation 21 November 2012Confidential
Information
CONFIDENTIAL
Page *
Inbuilding Analysis ProcessCONFIDENTIALGenerate Data Traffic
MapOverlay AT&T Locations on MapPick outstanding high traffic
locations123Locate additional high traffic clusters4
CONFIDENTIAL
Page *
Inbuilding Analysis ProcessCONFIDENTIAL6Draw a polygon around
each location and calculate busy hour traffic5Sort the ranked
locations.7Produce further detailed analysis for top 50
locations8Calculate business case justifications for locations
CONFIDENTIAL
Page *
Example AnalysisCONFIDENTIALSaks Fifth Ave. 384 Post Street
CONFIDENTIAL
Page *
Servers by DistanceCONFIDENTIAL
CONFIDENTIAL
Page *
Building Radio PerformanceCONFIDENTIALGood RSCP measured at
-78dBm median
90th Percentile of RSCP is -100dBm
Ec/Io median less good at -13.8dB
80th Percentile of Ec/Io is less than -15dB
UE Tx Pwr median -2dBm
CONFIDENTIAL
Page *
Device and Subscriber AnalysisCONFIDENTIALTop 10 calling
phonesTop 10 calling subscribersThe top calling device here is an
iPhone wasnt available in TAC database at the time of writing
Again iPhones dominate but Blackberry Bold is #2
User profile here is more balanced i.e. ratio of 1:10 is about
4x as opposed to the >10x seen elsewhere consistent with a more
transient population
CONFIDENTIAL
Page *
O2 OlympicsCONFIDENTIALSystem deployed to cover London with all
venues specifically coveredIn ExCel venue used for boxing, judo,
fencing, taekwondo etc. we were specifically able to identify a
transmission failure affecting cells serving the location.Voice
dropped call rate in the area was on average 0.4% in the
arenaAdditional special events including Superball, World Cup and
World Series has been coveredImprovement in customer perception
here is priceless!
CONFIDENTIAL
Page *
O2 Olympics VIP Drop and Block AlertariesoGEO was being used in
the O2 UK Olympic Mission Control Centre for network
monitoring.This includes VIP monitoring and live monitoring via a
big screenVIP Alert Screen: monitoring VIP handsets for blocks and
drops in the Olympic park areaCONFIDENTIAL
CONFIDENTIAL
Page *
New Site integration ProcessProcess to be applied when a new
site is integrated into the NetworkBe proactive on getting your
site and surrounding cluster with optimum quality since the
start.Quick sanity check that site process CS and PS traffic
properly.Tune 3G Neighbors.Best Server and Cell footprint is
covering the area as site was designed for.New Site integration
processCopyright 2011 Arieso Ltd Arieso
commercial-in-confidence
CONFIDENTIAL
Page *
New Site Integration processCopyright 2011 Arieso Ltd Arieso
commercial-in-confidence
CONFIDENTIAL
Page *
New Site integration processCopyright 2011 Arieso Ltd Arieso
commercial-in-confidenceAnd these were the improvements following
implementation of Arieso recommendations
CONFIDENTIAL
Page *
ariesoACP predicted significant improvements in coverage and
this is seen after implementation
There are a large number of areas that are showing a visible
improvement in RSCP levels
Areas in the -115dBm -95dBm in the core of the area have almost
dissapeared
Most of the area is now served at -95dBm or betterRSCP Average
comparisonCopyright 2011 Arieso Ltd Arieso
commercial-in-confidenceBefore: February 13th, 14th and 15thAfter:
February 20th, 21st and 22ndBEFORE
CONFIDENTIAL
Page *
As expected improving the coverage performance has had an impact
on the amount of voice traffic carried
Voice ErlangsBefore = 6797After = 7236Improvement = 6.5%
Voice MOUBefore = 408650After = 434666Improvement = 6.4%Voice
Traffic TrendsCopyright 2011 Arieso Ltd Arieso
commercial-in-confidence
CONFIDENTIAL
Page *
As expected improving the coverage performance has had an impact
on the amount of data traffic carried
HSDPA ErlangsBefore = 3428After = 3548Improvement = 3.5%
EUL ErlangsBefore = 4644After = 5078Improvement = 9.3%Data
Traffic TrendsCopyright 2011 Arieso Ltd Arieso
commercial-in-confidence
CONFIDENTIAL
**
