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Social Media & GEO
Flora Veitch, GEO Social Media Intern
SUNY Plattsburgh Campus Goal:
Increase Global Experiences and Multicultural Competencies.
Our Strategy
To use a more personal approach through social media, connecting with current, perspective, alumni international and study abroad students.
To share photos, videos, information, links, tips on study abroad and the SUNY Plattsburgh International community.
To Promote GEO as a subdivision of SUNY Plattsburgh Admissions
Promote GEO on and off campus
Connecting with our International and National Universities
The personal aspect
The element of surprise
Why Social Media?
Study Abroad
Current Study Abroad Students
Returning Students
Study Abroad Alumni
International Students
Current International Students
International Alumni
GEO
Prospective Study Abroad students
Prospective International Students
SUNY Plattsburgh Global Education Office Page
InternationalCommunity
GEO
SUNY Plattsburgh Study Abroad & Exchanges
StudyAbroad
SUNY Plattsburgh Page
Perspective International
Students
Facebook Friends are for personal use, not commercial
Pages keep us professional
Help brand our social media image
Page vs. a Friend
SUNY Plattsburgh Study Abroad and Exchanges -Potential, Current, Returning, and Alumni Study Abroad Students
SUNY Plattsburgh Global Education Office Page-Potential, Current, Returning, and Alumni Study Abroad Students-International Community at SUNY Plattsburgh-Current students and faculty at SUNY Plattsburgh
Our goal: To incorporate the campus plan with our own, in generating content that promotes study abroad and informs students about our work
To increase students knowledge on:
- The world
- SUNY Plattsburgh’s global offerings
Facebook: SUNY Plattsburgh Global Education Page
Admin
Global Education Page
GEM (Event)
SUNY Plattsburgh
Study Abroad
Group Where will all our friends go
to share stories and information about their lives?
Attention! Attention! Attention! (Add photos)
Gaining followers will happen naturally
Increase awareness of what studying abroad can offer
Encourage our students who are leaving to study abroad, to use our #plattsabroad
Continue promoting the Study Abroad Fair with the Instagram contest
Possibly have a table during open houses
“Potential SUNY Plattsburgh Study Abroad Student”
InstagramGet their attention Immediately
Incorporating the campus wide plan with ours, by posting photos from our students that have studied abroad, photos relate to study abroad and information relevant to us.
Why #Plattsabroad, This allows for students who are currently studying abroad to share their photos with us, by keeping that connection between GEO and the students that are away.
** Followers increased 30- 155 in the last month
** Likes increased from an average of 6- 25
#Plattsabroad
Focus Inform current students at SUNY Plattsburgh on the benefits,
photos and information on studying abroad.
Sharing links, video, photos weekly
TwitterSame Goal different Audience
Share experiences first hand
Specific videos for our exchange partners
Share these videos on Facebook, Twitter, at events, and at our informational meetings.
YouTubeLet students tell students about their experiences
SUNY Plattsburgh Global Education Office YouTube Channel
Facebook & YouTube
Other platforms, working with Education USA, exchange partners
International Students & International Admissions
Through Designating
Student Intern, GEO faculty members
Scheduling
Hootsuite
Tracking
Tweetdeck
How will we be successful Our goal is to become known for our social media presence while increasing knowledge about GEO.This will enforcing the campus wide goal.
SUNY Oswego
SUNY Albany
SUNY Binghamton
The SUNY Network
