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Profile • TargeT • engage • analYSe
area Profile rePorT
Profile • TargeT • engage • analYSe
Welcome to this example of a MyAudience area profile report.
You can commission a FREE report for your area by simply completing the short form on our website www.myaudience.co.uk/downloads.
This report will back-up your understanding of the population in your operating area and provide you with a clear breakdown of the demographic groups that make the area up.
We will overlay Land Registry data to the population breakdown to give you an understanding of the volume of movers and also which groups of people are moving.
We will provide you with the groups of people who are most likely to move in your area, so that you can target your marketing more directly.
Profile • TargeT • engage • analYSe
Tier 1 area Profilereading general
This report has been based on the following postcodes:
RG1, RG2, RG4, RG5, RG6, RG30, RG31
Based on these postcodes we have established that there are a total of 108,682 addresses
MyAudience have named ‘head of household’ data information on total of 63,604 addresses
Postcode profile
Market Profile
Profiling begins with outlining your chosen area. Here you can visually ensure the data included in your report accurately focusses on your territory. We also include a list of postcode sectors, for the times when a list is much clearer!
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Postcode profile
Volume of properties by Mosaic profile Instructions by Mosaic profile
Solid Economy are stable families with children renting better quality homes from social landlords. Rather than living on the largest council estates, these families are more likely to be found in smaller pockets of social housing in more advantaged areas
Taking a top-level view of your territory, we break it up into demographic profiles. Each blue bar represents a definitive consumer type with clearly defined purchasing habits. Below you can see a snippet of information on the largest profile type in the area.
I36 Solid Economy
Market Profile
Land Registry profile
Land Registry data has been selected for the same postcode sectors and is based on properties sold in the area between the March 2013 and March 2016. According to our records 4,381 properties have been sold during this period.
This heat map shows where in your territory the sales activity has taken place. The denser the concentration of sales the darker the colour, so at a glance you can see pockets of activity.
Market Profile
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Land Registry profile
Career Builders are well-educated, motivated singles and couples in their late 20s and 30s progressing well in their careers and earning respectable salaries. Typically still renting, they commute from homes in upmarket city suburbs.
Volume of properties by Mosaic profile Volume of Sold properties by Mosaic profile
Now we know where they are, we break down who is moving in your territory. The largest demographic may not be the most active demographic. Below you can read information on the most active group, alongside the metadata behind the charts.
Market Profile
4929 4916
43104111
33413040
22922042
1912 1883 1842 17541545
1399 1385 1325 1201 1094 1060 1052
420187
499 399 280 308 213 149 115 84 115 101 73 106 53 38 52 47 42 1110
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77% of the market which moved in
the last 3 years came from these core 20 groups
These core 20 groups represent
70% of the active
market
Activity levels
113
546 453
4310
958
590
1052
3040
4111
2292
870
4929
3341
1004
1399
2042
508
134
733
22183 82 56
499
108 65 111308 399
21378
420 28081 106 149 37 9 48 14
73.5%
15.0%12.4% 11.6% 11.3% 11.0% 10.6% 10.1% 9.7% 9.3% 9.0% 8.5% 8.4% 8.1% 7.6% 7.3% 7.3% 6.7% 6.5% 6.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
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Sales from Top 20 Profiles
77%
Other Sales23%
Volume of properties by mosaic profile Volume of sold properties by mosaic profile
Volume of properties by mosaic profile Volume of sold properties by mosaic profile Conversion rate
Ranked in order of the largest demographic group, to the smallest
Ranked in order of the highest converting demographic group, to the smallest
Here we really start to crunch the numbers and drill down on the upmost active profiles to target in your territory. To draw comparisons and highlight your most valuable targets.
Market Profile
1.6%
-3.1%
4.7%
2.8%
1.5%
3.2%
2.4%
0.4%
-0.9%
-2.4%
-0.7%-1.1%
-2.2%
0.7%
-3.1%
-4.0%
-2.6% -2.6%-2.9%
3.7%
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
Propensity to move
Mosaic group more likely to move Mosaic group less likely to move
The final analysis in Tier 1 is our propesity to move model. Taking the largest 20 groups, we present the consumers who are moving at a much higher rate than the rest of the territory. Which groups show up across all of our analysis’, and how many there are; will lead us onto Tier 2 where we show where your brand fits within these trends.
Market Profile
Market Profile
Profile • TargeT • engage • analYSe
Contact us today on:0118 9360 123 | www.myaudience.co.uk | [email protected]
TieR 1
FRee
Area Profile
Demographic of area
Propensity to move model
Highest converting demographics
Combine your customer data with your Tier 1 insights
Highlight where your target market live
More in-depth Mosaic analysis
Missed market opportunities
Detailed propensity to move
Strategic analysis to refine marketing messages
Market Profile Targeting Your MarketTieR 2 TieR 3
ConTACT uS FoR A free ConSuLTATIon
ONLY £495+vaT
Oaklands House2 Oaklands Park, Wokingham,Berkshire RG41 2FD
Telephone: 0118 936 0123Website: www.myaudience.co.uk