Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 371 8.4 29 990 12.9 44 10,142 16.8 57

Great Pub Great Food Silver 1,776 40.4 88 3,358 43.9 96 29,847 49.3 107

Mainstream Pub with Food - Suburban Value 3,576 81.4 147 6,122 80.1 144 50,989 84.2 152

Mainstream Pub with Food - Suburban Aspiration 1,080 24.6 66 2,167 28.3 76 14,773 24.4 66

Mainstream Pub with Food - Country Value 233 5.3 43 276 3.6 29 4,371 7.2 58

Mainstream Pub with Food - Country Aspiration 151 3.4 28 290 3.8 31 3,243 5.4 43

Bit of Style 1,006 22.9 92 1,805 23.6 95 10,105 16.7 67

YPV Mainstream 37 0.8 41 37 0.5 24 584 1.0 47

YPV Premium 20 0.5 7 50 0.7 10 332 0.5 8

Community Wet 3,001 68.3 221 4,955 64.8 209 37,795 62.4 202

Total 18+ Population in Catchment 4,395 7,647 60,529

ABC1 61 63 73

C2DE 144 142 131

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

67.5

% Index

66.5

60,529

32.5

0.5 Mile Catchment

%

33.5

1,465 1,101

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

38.5

61.5

Pub Catchment Report - SA11 2AX

M Modest Traditions J Transient Renters L Vintage Value

1,529

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

3

4,395

555

7,647

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

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Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 0 0.0 0 0.0 14 0.0

A02 Uptown Elite 0 0.0 0 0.0 0 0.0 I37 Budget Generations 166 3.8 173 2.3 2,054 3.4

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 231 5.3 232 3.0 1,433 2.4

A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 175 4.0 386 5.0 2,228 3.7

B05 Premium Fortunes 0 0.0 0 0.0 0 0.0 J40 Make Do & Move On 699 15.9 1,129 14.8 4,012 6.6

B06 Diamond Days 0 0.0 0 0.0 14 0.0 J41 Disconnected Youth 37 0.8 37 0.5 584 1.0

B07 Alpha Families 0 0.0 0 0.0 28 0.0 J42 Midlife Stopgap 0 0.0 9 0.1 287 0.5

B08 Bank of Mum and Dad 0 0.0 39 0.5 276 0.5 J43 Renting a Room 38 0.9 41 0.5 1,220 2.0

B09 Empty-Nest Adventure 0 0.0 63 0.8 667 1.1 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0

C10 Wealthy Landowners 0 0.0 0 0.0 2 0.0 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 10 0.2 11 0.1 11 0.0 K46 High Rise Residents 0 0.0 0 0.0 0 0.0

C12 Scattered Homesteads 0 0.0 0 0.0 4 0.0 K47 Streetwise Singles 19 0.4 96 1.3 1,017 1.7

C13 Village Retirement 6 0.1 6 0.1 6 0.0 K48 Low Income Workers 558 12.7 892 11.7 4,428 7.3

D14 Satellite Settlers 0 0.0 0 0.0 0 0.0 L49 Dependent Greys 139 3.2 260 3.4 1,090 1.8

D15 Local Focus 0 0.0 1 0.0 123 0.2 L50 Pocket Pensions 50 1.1 96 1.3 1,138 1.9

D16 Outlying Seniors 0 0.0 0 0.0 38 0.1 L51 Aided Elderly 0 0.0 0 0.0 79 0.1

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 153 3.5 153 2.0 2,564 4.2

E18 Legacy Elders 0 0.0 0 0.0 266 0.4 L53 Seasoned Survivors 205 4.7 594 7.8 3,853 6.4

E19 Bungalow Heaven 82 1.9 87 1.1 2,000 3.3 M54 Down-to-Earth Owners 888 20.2 1,212 15.8 5,675 9.4

E20 Classic Grandparents 103 2.3 116 1.5 2,072 3.4 M55 Offspring Overspill 156 3.5 385 5.0 3,308 5.5

E21 Solo Retirees 40 0.9 91 1.2 1,641 2.7 M56 Self Supporters 138 3.1 234 3.1 2,743 4.5

F22 Boomerang Boarders 30 0.7 32 0.4 2,056 3.4 N57 Community Elders 0 0.0 0 0.0 0 0.0

F23 Family Ties 0 0.0 74 1.0 1,028 1.7 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0

F24 Fledgling Free 145 3.3 182 2.4 2,204 3.6 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 0 0.0 90 1.2 1,253 2.1 N60 Ageing Access 0 0.0 0 0.0 0 0.0

G26 Cafés and Catchments 0 0.0 0 0.0 0 0.0 O61 Career Builders 0 0.0 0 0.0 0 0.0

G27 Thriving Independence 0 0.0 0 0.0 48 0.1 O62 Central Pulse 0 0.0 0 0.0 0 0.0

G28 Modern Parents 0 0.0 53 0.7 1,211 2.0 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0

G29 Mid-Career Convention 4 0.1 4 0.1 521 0.9 O64 Bus-Route Renters 20 0.5 50 0.7 285 0.5

H30 Primary Ambitions 41 0.9 171 2.2 369 0.6 O65 Learners & Earners 0 0.0 0 0.0 0 0.0

H31 Affordable Fringe 91 2.1 247 3.2 3,015 5.0 O66 Student Scene 0 0.0 0 0.0 0 0.0

H32 First-Rung Futures 171 3.9 267 3.5 2,451 4.0 U99 Unclassified 0 0.0 24 0.3 66 0.1

H33 Contemporary Starts 0 0.0 110 1.4 1,089 1.8 Total 4,395 7,647 60,529

H34 New Foundations 0 0.0 0 0.0 11 0.0

H35 Flying Solo 0 0.0 0 0.0 47 0.1

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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0115 968 5099

● Areas with low levels of employment

● 2 or 3 bedrooms

● Very elderly

● Most are living alone

● Longest length of residence (29 years)

● Modest income

● Own mostly 2 or 3 bed terraces

● Retired from routine / semi-skilled jobs

● Cohabiting couples & singles with kids

● Areas with high unemployment

● Low household income

● Small socially rented terraces and semis

● Moves tend to be within local community

● Shop for computer games online● High use of eBay for buying and selling

● Older households

● Late 20s and early 30s

● Singles and cohabitees without children

● Low length of residence

● Rent low value properties

● Search for jobs online

● Older married couples

● Children have left home

● Have lived in same house for 25 years

● Own affordable semis and terraces

● Living within means

4. L53 Seasoned SurvivorsDeep-rooted single elderly owners of low value properties whose modest home equity provides

some security

● Some still working, some retired

Top 5 Mosaic Types

Ageing couples who have owned their inexpensive home for many years while working in routine

jobs

Yet to settle younger singles and couples making interim homes in low cost properties

If you do not have log in details for Segmentation Portal then please contact the

Older social renters settled in low value homes in communities where employment is harder to

find

Full visualisation of all types and groups are available in Segmentation Portal:

● Longer length of residence

● Renting low cost semi and terraces

● Social landlords

1 Mile Catchment Mosaic Type Visualisation

3. K48 Low Income Workers

2. J40 Make Do & Move On

1. M54 Down-to-Earth Owners

www.segmentationportal.com

5. I39 Families with NeedsFamilies with many children living in areas of high deprivation and who need support

Experian Copyright 2016 4

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Unknown

Enterprise Inns

Admiral Taverns Ltd

Independent Free

Mitchells & Butlers

Whitbread

Wetherspoon

Admiral Taverns Ltd

David Protheroe

Miners Arms

Rock & Fountain

Smiths

Llandarcy

Bagle Brook Inn

Canterbury Arms

Punch Pub Company

*Other Small Retail Groups

Independent Free

Independent Free

Independent Free

Independent Free

Independent Free

Independent Free

Independent Free

Punch Pub Company

Independent Free

Unknown

Celtic Lodge

Merlins

Tyn Y Twr Tavern

Pennsylvania

Cambrian Arms

Borough Arms

Highlander

Cimla Hotel

Crown Inn

Ferryman Inn

Puddlers Arms

Rose & Crown

Britannia

1.4

1.4

Distance From

Site (Miles)

0.0

0.3

0.4

0.5

7.4

Drivetime from

Site (Minutes)

1.8

1.6

1.6

1.6

1.7

1.8

1.5

1.5

1.5

1.8

1.8

0.5

1.3

1.3

6.1

3.9

7.2

8.4

9.5

Competitor Map and Report

7.7

0.2

1.1

2.5

2.6

2.6

4.6

4.6

5.4

5.5

7.8

6.5

6.1

5.9

Pubs Catchment Site

Experian Copyright 2016 5