© 2012 WAN-IFRA, 1

TELL ALL…

WINNERS

© 2012 WAN-IFRA, 2

• Editorial • Brand

• Enduring Excellence Supported by the American Press Institute

with Schurz Communcations

• Learning with News • Public Service

• Natasa Prize for Printing Plants

> News Publisher of the Year ALSO FOR 2013

• Helping to go green • Helping with health

• Connecting with SoLoMo

WORLD YOUNG

READER PRIZE

DEADLINE

13 JUNE !!

Honoring the great work you do with and for youth

© 2012 WAN-IFRA, 3

YOUR HOSTS

MARCELO RECH BRAZIL

LISA BLAKEWAY SOUTH AFRICA

MARKUS PETTERSSON

SWEDEN

ARALYNN McMANE WAN-IFRA

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A 1-minute report on one youth

strategy that could be of interest to

everyone in the room.

15 MINUTES

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Vuselela - a cellphone newsmaking project

LISA BLAKEWAY SOUTH AFRICA

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MARKUS PETTERSSON

SWEDEN

Building physical engagement through digital interaction

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RBS Group – Total Youth Think

MARCELO RECH BRAZIL

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The World Young Reader Prizes

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The World Young Reader Prizes √ Begun 1998 to encourage newspaper excellence in engaging the young in ways that are innovative, sustainable and transferable.

√ Top winners, jury commendations, special mentions (21 in all for 2012)

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LESSONS What winners share

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Present at life-stage firsts

Lead in causes that matter

On all platforms

In the network buzz

Treat Young as normal

Connect with influencers

Teach about journalsim

Present at life-stage firsts

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FIRST LOVE FIRST VOLUNTEER

EXPERIENCE

FIRST COMPUTER

FIRST BLOG FIRST TIME TO BE A REPORTER

FIRST VICTORY

FIRST VOTE

FIRST OPINION TAKEN SERIOUSLY

FIRST DAY AT SCHOOL

FIRST BLOG POST

FIRST CAR

FIRST INVESTMENT

FIRST NEWSPAPER

FIRST DONATION

FIRST CAUSE

FIRST PHONE

FIRST OWN MONEY

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Present at life-stage firsts

Lead in causes that matter

On all platforms

In the network buzz

Treat Young as normal

Connect with influencers

Teach about journalsim

Lead in causes that matter

Cities fit for cycling UK

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@

+ ON THE

NEXT

NEW THING

Active on all platforms

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In the network buzz

tumblr.

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Authenticity Humour Activity

Connect & treat youth as “normal

© 2012 WAN-IFRA, 18

Connect with influencers

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Teach about journalism

© 2012 WAN-IFRA, 20

Present at life-stage firsts

Lead in causes that matter

Active on all platforms

In the network buzz

Connect, treat youth as normal

Connect with influencers

Teach about journalsim

© 2012 WAN-IFRA, 21

Die Presse (Austria, average daily circulation 84 296) REPORTER TRAINEE COMPETITION √ THE CHALLENGE How to get young people in the region excited about the newspaper

√ THE IDEA Contest to work with reporter on overseas assignment.

RESULT • Nokia as partner • Online vote

SPECIAL MENTION AWARD

MAKING THE NEWS

© 2012 WAN-IFRA, 22

Aargauer Zeitung (Switzerland, daily circulation 178 764) √ THE CHALLENGE Getting young people excited about newspaper journalism √ THE IDEA AZ Media Camp 2011 for twelve participants ages 16 -21 who experience all aspects of print journalism.

RESULT • Newspaper got good dose of youth view • A buzz in the community • Good sponsor potential

MAKING THE NEWS

SPECIAL MENTION AWARD

© 2012 WAN-IFRA, 23

The Star (Malaysia, daily circulation 300 000) √ THE CHALLENGE: R.AGE, a print product for ages 16-26, needed digital connections.

√ THE SOLUTION: • Partner with important youth already connected. • Smarter use of Twitter • Create ways for youth to have a say RESULT: • Super “engagement” • Tweets bring profit • Print circulation up

TOP WINNER

EDITORIAL

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TOP WINNER

MAKING THE NEWS

El Nuevo Dia (USA – Puerto Rico daily circ. 199 000) √ THE PROBLEM: Integrating youth into a Total Youth Think strategy in Logón effort

√ THE SOLUTION:

All departments joined in quest to include youth voice and content in core product.

Teen collaborators now not only produce content but have impact as advisors on general approach

RESULT: ages 15-17 = 44.4 penetration

© 2012 WAN-IFRA, 25

Jornal de Manhã (Brazil, circulation 75 000 ) √ THE CHALLENGE Teach primary students about photojournalism news literacy √ THE IDEA Students bring mobile phones to class for a workshop by local photojournalist. RESULT • Contributed to media literacy content • Made a memory: Got to use phones! • Excellent sponsor potential

SPECIAL MENTION CONNECTING

WITH MOBILE

© 2012 WAN-IFRA, 26

Schleswig-Holstinische (Germany, group daily circulation 215 000) √ THE CHALLENGE Starting a connection to the newspaper as early as possible, with impact on parents and teachers √ THE IDEA “ZIKITA” newspapers in education programme for ages 5 and 6 since 2009 – 1 month / year for 2 500 children

ENDURING EXCELLENCE –

NEWSPAPERS IN EDUCATION

JURY COMMENDATION AWARD

RESULT • Now 4 700 children • Sponsorship by fire association

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A threat An opportunity

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An opportunity

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“native advertising” “sponsored content” x A threat to our position of trust among youth:

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• Editorial • Brand

• Enduring Excellence Supported by the American Press Institute

with Schurz Communcations

• Learning with News • Public Service

• Natasa Prize for Printing Plants

> News Publisher of the Year ALSO FOR 2013

• Helping to go green • Helping with health

• Connecting with SoLoMo

WORLD YOUNG

READER PRIZE

DEADLINE

13 JUNE !!

Honoring the great work you do with and for youth