APSS Advanced Tech1

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W.H.O. SURVEYW.H.O. SURVEY

37 million37 million Blind People in theBlind People in the WorldWorld..

17 million17 million Blind People inBlind People in IndiaIndia..

Of all the Blind People:Of all the Blind People:

** 90% cannot travel independently.90% cannot travel independently.

** 7% use a cane.7% use a cane.

** 3%use a dog.3%use a dog.



CAUSES OF BLINDNESSCAUSES OF BLINDNESSOutOut of of thesethese 1717 million,million,7575%% of of thesethese areare casescases of of avoidableavoidable blindnessblindness.. butbut thethe thing thing isis thatthat IndiaIndia

isis shortshort of of optometristsoptometrists.. While While IndiaIndia needsneeds 4040,,000000 optometrists,optometrists, itit hashas only only 88,,000000..

----There There areare various various causescauses of of blindnessblindness--

² ² Cataract is the clouding of the eye's lensCataract is the clouding of the eye's lens -- the part of the eye responsible forthe part of the eye responsible forfocusing light and producing clear, sharp images.focusing light and producing clear, sharp images.

² ² River blindness is caused by a worm that breeds in fastRiver blindness is caused by a worm that breeds in fast--flowing rivers mostflowing rivers mostcommon causes of blindness in the developing world. It is linked to extremecommon causes of blindness in the developing world. It is linked to extreme

poverty and poor sanitation.poverty and poor sanitation. ² ² Diabetic retinopathy is the third most common cause of blindness globally,Diabetic retinopathy is the third most common cause of blindness globally,

affecting 1.8 million people. It is caused by damage to the small blood vesselsaffecting 1.8 million people. It is caused by damage to the small blood vesselsin the retina at the back of the eye.in the retina at the back of the eye.

² ² Low vision is when, even after medical treatment, people have difficulty Low vision is when, even after medical treatment, people have difficulty

disting uishing objects and/or distances.disting uishing objects and/or distances.

² ² Of the 37 million people worldwide who are blind, around 1.4 million areOf the 37 million people worldwide who are blind, around 1.4 million are

children under 16. The vast majority of childhood blindness happens beforechildren under 16. The vast majority of childhood blindness happens beforethe age of fivethe age of five -- a period when 75 per cent of learning is through sight.a period when 75 per cent of learning is through sight.

AND AND along with these there are many other causes like excess watching of along with these there are many other causes like excess watching of t.v t.v, spending a, spending alarge part of life using computer, high blood pressure, myopia and hypermetropia«.large part of life using computer, high blood pressure, myopia and hypermetropia«.



It is a device made for the blind peopleIt is a device made for the blind people

which enables them to feel the life morewhich enables them to feel the life more

closely.closely.

We atWe at ¶APSS Advanced Technologies·¶APSS Advanced Technologies· areare

making this impossible task possible bymaking this impossible task possible by

using the technology calledusing the technology called SONARSONAR..

EYEEYE--TECHTECH



EYEEYE--TECH: MAIN FEATURESTECH: MAIN FEATURES

The device works on the principle of The device works on the principle of

SONAR technologySONAR technology..

The device hasThe device has inin--builtbuilt bothboth transmitter transmitter

as well asas well as receiver receiver ..

The device will be available to theThe device will be available to the

customers at acustomers at a very affordable pricevery affordable price..





SONAR SONAR

SO SO SOundSOund

NA Navigation AndNA Navigation AndR Ranging R Ranging

�� A sensor is used to detect objects through the A sensor is used to detect objects through the

use of high or low freq uency sound waves.use of high or low freq uency sound waves.



WHO ELSE USES SONAR WHO ELSE USES SONAR

�� Actually nobody but animals use echolocation Actually nobody but animals use echolocation

and that is actually where we learned theand that is actually where we learned thetechniq uetechniq ue

�� Bats, whales, and dolphins are some of the bestBats, whales, and dolphins are some of the bestknown animals to use echolocationknown animals to use echolocation



COMPONENTS OF THE DEVICECOMPONENTS OF THE DEVICE

�� A A Transmitter/Receiver Transmitter/Receiver (150g), with an in(150g), with an in--builtbuiltIntegrated ChipIntegrated Chip (IC) used to send waves to(IC) used to send waves to

measure the distance of the hurdle coming inmeasure the distance of the hurdle coming in

front .front .

�� HeadphonesHeadphones (will start vibrating as soon as the(will start vibrating as soon as the

hurdle approaches).hurdle approaches).

�� ReRe-- chargeable batterieschargeable batteries (set).(set).



COMPONENTSCOMPONENTS«..!!!!!«..!!!!!



MECHANISM OF EYEMECHANISM OF EYE--TECH TECH



V / V /



7/25/2011

± ±MARKETING«MARKETING«

..

APSS ADVANCED APSS ADVANCED

TECHNOLOGY TECHNOLOGY



SEGMENTSSEGMENTS

�� BO TH FULL Y AND PARTIAL Y BLINDBO TH FULL Y AND PARTIAL Y BLIND

�� ACC. TO THE AICB SURVE Y MOS T ACC. TO THE AICB SURVE Y MOS TBLINDS ARE O VER 40 Y EAR S OF AGE«BLINDS ARE O VER 40 Y EAR S OF AGE«



REGIONS

ORISSAORISSA: THE BLINDNESS FOUND TO BE: THE BLINDNESS FOUND TO BE

HIGHEST, i.e., 226 PER LAKH POPULATION,HIGHEST, i.e., 226 PER LAKH POPULATION,

FOLLOWED BY:FOLLOWED BY:

U.P.U.P. : 207 PER LAKH: 207 PER LAKH

BIHARBIHAR : 170 PER LAKH: 170 PER LAKH

A.P.A.P. :: 160 PER LAKH160 PER LAKH



NGOs AND BLIND SCHOOLSNGOs AND BLIND SCHOOLS

Some bigSome big NGOsNGOs are:are:

** AICB (ALL INDIAN CONFIDERATION of the BLIND),AICB (ALL INDIAN CONFIDERATION of the BLIND),

** AashaAasha DeepaDeepa Blind,Blind,

** National Association of the Blind,National Association of the Blind,

** Social worker in India, etc.Social worker in India, etc.

SomeSome Blind SchoolsBlind Schools are:are:

** T.EL.C School for Blind,T.EL.C School for Blind,

** S.M Hospital, Govt. School for the Blind, Girls,S.M Hospital, Govt. School for the Blind, Girls,

** J.M.P Senior Secondary School for Blind, etc.J.M.P Senior Secondary School for Blind, etc.



PUBLIC A W ARENESS PROCESSPUBLIC A W ARENESS PROCESS

�� THESE NGOs AND SCHOOLS W OULD BE THESE NGOs AND SCHOOLS W OULD BEOUR MAIN FOCUS.WE WILL BE GIVING OUR MAIN FOCUS.WE WILL BE GIVING DEMOSDEMOS TO OUR TAR GET CUS TOMER S TO OUR TAR GET CUS TOMER S

FOR MAKING THEM AWARE OF OUR FOR MAKING THEM AWARE OF OUR PR ODUCT«..PR ODUCT«..

�� MOREO VER ADVERTISEMENTS WILLMOREO VER ADVERTISEMENTS WILL

ALSO BE BR O ADCAS TED ON RADIO ALSO BE BR O ADCAS TED ON RADIO AND TELEVISION««««. AND TELEVISION««««.





��FINANCEFINANCE

Making a difference«« Making a difference««



S. No. COMPONENTS PRICE / UNIT ( )

1. HEADPHONES 400

2. TRANSMITTER (IN-BUILT IC) 700

3. RECHARGEABLE BATTERIES 200

TOTAL AMOUNT 1300/unit

OUTSOURCED COMPONENTS

& THEIR PRICE LIST



S. No. COMPONENTS PRICE / UNIT ( )

1. HEADPHONES 200

2.TRANSMITTER (IN-BUILT IC)

550

3. RECHARGEABLE BATTERIES 170

TOTAL COST OF 1 UNIT 920/unit

PRICE QUOTATION OF INDIVIDUAL COMPONENTS

AFTER BUYING IN BULK QUANTITY



S. No. PARTICULARS PRICE / UNIT ( )

1. TOTAL COST OF 1 UNIT OF SONAR DEVICE 920

2. ACTUAL PRICE OF THE EYE TECH

(INCLUDING MISCELLANEOUS EXPENSES &

TAXES)

1215.445

(approx.)

3. COST OF SELLING TO NGOS 1225

4. COST OF SELLING IN MARKET 1230

PRICING STRATEGY



S. NO. PARTICULARS PROFIT ( )

1. PROFIT ON SELLING TO NGO·S

(1225-1215.45)

9.555

2. PROFIT ON SELLING TO THE OPENMARKET

(1230-1215.45)

14.555

3. TOTAL PROFIT EARNINGS THROUGH

NGO·S (PER 40,000 UNITS)

3,82,200

4. TOTAL PROFIT EARNINGS THROUGHOPEN MARKET (PER 40,000 UNITS)

5,82,000

ANNUAL PROFIT





CASH BUDGETCASH BUDGET ( )( )

PARTICULARS MONTH 1 (330 UNITS) MONTH 2 (350 UNITS)

OPENING BALANCE 11,00,000 10,99,975

RECEIPTS (CASH) 1,21,275 1,07,625

CASH FROM DEBTOR 1,50,000 3,02,975

TOTAL RECEIPTS (A) 14,71,275 15,10,575

PAYMENTS :

- CREDITORS 3,00,000 3,23,600

- WAGES 3,000 3,000

- EXPENSES 50,000 40,300

LOAN REPAYMENT

(+INTEREST)18,300 18,300

TOTAL PAYMENTS (B) 3,71,300 3,85,200

CASH INFLOW (A - B) 10,99,975 11,25,375



Optimum cash balanceOptimum cash balance

costcost

Holding costHolding cost

Total cost Total cost

Transaction cost Transaction cost

Payback period =outlay/inflowsPayback period =outlay/inflows

490 units490 units

TO TAL ORDER S= ANNUAL REQ. TO TAL ORDER S= ANNUAL REQ.

QT Y . OF 1 ORDER QT Y . OF 1 ORDER

ORDER S/MONTH = TO TAL ORDER SORDER S/MONTH = TO TAL ORDER S1212



OUR CONTRACTORSOUR CONTRACTORS

�� MIKE DIAL Ltd.MIKE DIAL Ltd.

�� REDW OOD ENGINEERING Ltd.REDW OOD ENGINEERING Ltd.

�� SENSONIX Ltd.SENSONIX Ltd.



CREDITSCREDITS

Aditya Aditya ParimooParimoo -- CEOCEO

PuneetPuneet SinghSingh -- COOCOO

ShoaibShoaib ParvezParvez -- CMOCMO

SahibaSahiba VermaVerma -- CFOCFO

Made aMade a

difference«!difference«!

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APSS Advanced Tech1